knct lab guides you through the psychology of e commerce

Knct Lab guides you through the psychology of E-commerce

© Knct Lab | www.knctlab.com

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A look at E-commerce now

• In 2012, E-commerce sales topped $1 trillion for the first time in history.

• China's e-commerce presence continues to blossom each passing year. With 384 million internet users.

• Emerging economies place their trust in E-commerce it can be deduced that these customers feel safe shopping online.


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• What do marketers need to ensure besides the deliverability and quality of products?

• The answer is all it takes is a mere change in perspective.


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The basics of E-commerce psychology

• The customer experience is cyclical, not a journey from one point to another.

• To understand the psyche of a prospective customer, we need to start at the beginning of the cycle.

• Id(receiving the purchased good) • The Ego(picking out the best quality product) • The Super Ego (analyzing the best price).


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• In such an environment, what marketers tend to neglect is the smaller details that make up the whole.

• The way returns are handled makes a real difference to how customers feel about a brand.


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• But it's simply not enough to have a website that loads in good time either.

• 92.6% percent of people said that visuals are the top influential factor

• The fact that products are judged within 90 seconds leaves a very clear message- the aesthetics and functionality are essential


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The big trap

• Retailers often devote most of their time to the speed and accuracy of outbound delivery.

• The same kind of focus on the returns process is often found lacking.

• The big trap that retailers fall into is that believe that simply having a returns process in place is enough

• An efficient and effortless returns system can be a way of distinguishing your brand in a crowded and competitive market.


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The change in perspective

• What retailers need to do is adopt a reverse psychology mindset.

• What buyers really want is convenience, a seamless experience, good customer care and a fast refund time

• Highlighting the strength of their returns process will actually boost sales.

• The smart brands that adopt a savvy yet sincere outlook are the ones who come out victorious.


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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com

http://www.knctlab.com/

knct lab guides you through the psychology of e commerce

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