Measuring Phone Response and Optimizing Ad Spend

KME|Voice www.kmeinternetmarketing.com/voiceservices/

http://www.kmeinternetmarketing.com/voiceservices/

Benefits of Call Tracking:

2

• Easy implementation

• Capture all calls by ad source

• Provide missed call notifications (via email)

• Record inbound phone calls (optional)

http://www.kmeinternetmarketing.com/voiceservices/

3

Call Tracking Basics:Unique inbound toll-free or local numbers assigned to every ad

•Any ad with a phone number can be tracked•Tracking numbers forward to existing phone number•No hardware or software to install

http://www.kmeinternetmarketing.com/voiceservices/

4

Dynamic Number Replacement:Numbers change based on the online traffic source

Know exactly which online campaigns drive phone calls

Phone: 888-777-1996Phone: 888-777-1996

Google AdGoogle Ad

Original Web SiteOriginal Web Site

Yahoo! AdYahoo! Ad

Phone: 267-460-0557Phone: 267-460-0557

Phone: 800-577-1747Phone: 800-577-1747

http://www.kmeinternetmarketing.com/voiceservices/

5

Online Access to Account:

Information is available online 24/7

http://www.kmeinternetmarketing.com/voiceservices/

6

Reports: Call Volume By Campaigns

•Determine which campaigns drive calls•Replace/update ineffective ads•Focus ad budget where ROI is maximized

http://www.kmeinternetmarketing.com/voiceservices/

7

Call Logs

Information on each call is captured & stored

http://www.kmeinternetmarketing.com/voiceservices/

8

Call Details and Optional Call Recording

•Detailed information for every call•Know what calls are answered or missed•Listen to actual conversations

http://www.kmeinternetmarketing.com/voiceservices/

9

Calls by Geography: City, State, ZIP Code

•Know which areas are generating calls•See response by city, state, ZIP code

http://www.kmeinternetmarketing.com/voiceservices/

10

Email or Print Reports

More than 50 customizable reports

http://www.kmeinternetmarketing.com/voiceservices/

KME Internet Marketing is a full-service online marketing, advertisingand communications firm focusing on search engine optimization (SEO),

social media and pay-per-click (PPC) optimization. Located in Northern Virginia, we offer decades of professional

Information management and marketing services to businesses andorganizations seeking better visibility, more online traffic,

and more conversions from their marketing budget.

We are - Virginia’s online marketing and information management experts.

Contacts

Phone: 703-585-3321Online: http://www.kmeinternetmarketing.com