kl converge 2014 seers

Official Organizers

Official Event Organizer

DiscoveryAbove The Line

DigitalPR CoverageSocial Media

On-GroundCollateral

Others

AGENDA

Discovery

DISCOVERY



On-GroundCollateral

Others

AGENDA

Above The Line• TVC• Radio• Press Ad• Outdoor Digital Bilboard• Press Ad• TV Talk Show Interviews

TVC Duration Language Air TimeTeaser 20 seconds ENGLISH YouTube

TVC - Teaser

TVC Duration Language Air TimeTactical 30 seconds ENGLISH RTM, TV3, Astro

TVC - Tactical

ERA FM HITZ FM MYFM

Radio Flow Chart

Outdoor Digital Billboard Flow Chart

OOHM (96 x 192)

Digital Pillars10’ x 6.3’ (EMG)

Digital Pillars10’ x 11.3’ (ENG)



Digital Pillars10’ x 6.3’ (BM)




Digital OOH (1920 x 960)



OOHM (96 x 192)

OOHM (96 x 192)

Time Square Jalan Ampang KLCC

Shangri-La Hotel Pillars Akleh Jalan Sultan Ismail

Federal Highway

Sin Chew Daily Half Page

The Star Half Page Harian Metro Half PageNST Half Page

NST Full PageHarian Metro Full Page

Malay Mail Full Page

Press Ad

Harian Metro Sept 18th

Harian Metro Sept 4th & 15th NST Sept 18th

NST Sept 5th & 11th Sin Chew Daily Sept 5th & 12th

The Star 3rd,10th & 15th Sept

Talk Show Media Date / Time

Tea Event with Sharil Print and TV 27 Aug 4pm

Agenda Awani Astro Awani 3rd Sept 8:30pm

Malaysia Hari Ini (MHI) TV3 4th Sept 7:40am

Dalam Radar Bernama Radio 24 4th Sept 6:15pm

Ruang Bicara Bernama TV 5th Sept - 10pm

Hello On Two RTM 8 Sept - 1pm

CapitalFM 8 Sept - 3pm

Selamat Pagi 1Malaysia RTM 11 Sept - 8:45am

Sin Chew Daily Sin Chew Daily 11 Sept - 3pm

The Star The Star 11 Sept - 4pm

The Edge The Edge 12 Sept - 10am

Ututsan Malaysia Utusan Malaysia 12 Sept - 11am

Agenda Awani

Bernama Radio 24

Malaysia Hari Ini

Bernama TV Tea Republic – Press Interview

Talk Show

Traditional Media Campaign

• The media campaign ran in Press with ads sizec Half Page Color from Sep 3 – 15 namely in :

Ø The Star, NST, Harian Metro, Sin Chew (11)

• This was followed by a Full Page Color Ad on Sep 19

Ø NST and Harian Metro (2)

• 30 Sec Radio Spots ran simultaneously in prime time morning and evening spots from Mon – Fri

Ø Era, Hitz and My FM (126)

() denotes number of insertions / Spots

Media Achievements



On-GroundCollateral

Others

AGENDA

Digital• Digital Web Banners• Email Blasts• KL Converge Web Site

Digital Web Banners

Google Leaderboard (728 x 90)

Google VerticalRectangle (240 x 400)

Google Half Page(300 x 600)

Google Large Leaderboard (970 x 90)

Google Billboard (970 x 250)

Google Banner (468 x 60)

Lowyat.net Background Skinner (1920 x 1080)

Lowyat.net Forum Header (950 x 150)

Banner (728 x 90)

Google Large Rectangle (336 x 289)

Google Inline Rectangle (300 x 250)

Mobile Banner(800 x 1280)


Mobile Banner (300 x 50)

Mobile Banner (468 x 60) Soya Cincau Half Page Ad


Facebook Page Post (254 x 94 )

Google Skyscrapper(120 x 600)

Google Wide Skyscrapper(169x 600)

• All mediums were executed as per, except for Facebook which was dropped from the plan as the visual could not comply with FB’s policy

• All mediums shown positive outcome, except for Google Search (explanation on next 2 slide)• Pending media owner’s report : Lowyat.net, Yahoo

708,333 impressions, 61,583 clicks, 2 advertorials

The Campaign’s Performance

• Upon receiving ad text from creative agency, and testing campaign for few days, Agency has advised that the ads were not showing as frequent, main reason being the ads have low quality score (by Google’s standard) :

• Agency has also refer the following to be fixed :• the character limit (including spaces) must be within 25 characters for Headlines, and 35 for

Descriptions• refrain from excessive capital alphabets in single word• exclamation marks are not recommended

Search

§ Campaign had delivered healthy CTR, higher than industry benchmark

• Display banner benchmark : 0.1% CTR

• Mobile banner benchmark : 0.2% CTR

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

Google Display Google Search Mobile Soya Cincau

Impressions

Clicks

0.33%CTR

0.42%CTR

1.01%CTR

0.13%CTR

The Campaign’s Performance : Click-Through-Rate

• Facebook buy : to comply with the FB ad policy, concise information can be crafted to key messages only (event details, promos, highlights) for future campaigns.

• Ad text for SEM need to be crafted to fit Google’s algorithm, to increase appearance, and clicks of our ad.

• Other formats are working well, and can be continued for similar campaign as such.

Moving Forward

Google SEM

Mobile

Lowyat

Yahoo!

Email Blast – Adoi Magazine

Email Blast 8 Sept 2014

Total Recipients: 10,431

Successful Deliveries: 10,419

Bounces: 12 (0.1%)

Times Forwarded: 0

Forwarded Opens: 0

Recipients Who Opened: 1,100 (10.6%)

Total Opens: 1,776

Last Open Date: 9/24/14 8:16PM

Recipients Who Clicked: 52 (0.5%)

Total Clicks: 92

Last Click Date: 9/17/14 10:55AM

Total Abuse Complaints: 0

Clicks By URL Total Cicks Unique Clicks

http://www.klconverge.com 66 34




Bounces: 19 (0.2%)

Times Forwarded: 0

Forwarded Opens: 0


Total Opens: 1,650



Total Clicks: 53

Last Click Date: 9/19/14 1:08PM


Clicks By URL Total Cicks Unique Clicks


Email Blast – Adoi Magazine – Overview Statistics




Bounces: 16 (0.2%)

Times Forwarded: 0

Forwarded Opens: 0


Total Opens: 1,748



Total Clicks: 119

Last Click Date: 9/22/14 5:44PM


Clicks By URL Total Cicks

Unique Clicks


Overview Statistics

Total Number of Clicks: 175 (0.5%)Total Number of Unique Clicks: 110 (0.35%)Total Email Sent: 31,308Total Recipients Who Opened Email: 3,266 (10.4%)

KL Converge Web Site

KL Converge Web Site - Overview StatisticsAugust 2014

September 2014

Overview Statistics

Total Number of Unique Visitors: 96,056Total Number of Visits: 156,164Total number of Pages viewed: 1467,735Average page views per visit: 8.93

Web Site - Daily Statistics for Month of August

Month of August Daily Statistics

Total Number of Visits (till 24th Sept) : 737Highest Visitors per day: 737 (28th Aug)Average Visitors per day: 84

Web Site - Daily Statistics for Month of September

Month of September Daily Statistics

Total Number of Visits (till 24th Sept) : 153,543Highest Visitors per day: 12,466 (7th Sept)Average Visitors per day: 6,397

Web Site - Hourly Statistics for Month of August & September

August 2014 September 2014

Hourly Statistics for August

Highest number of visit : 12pmPages Served: 7,529

Hourly Statistics for September

Highest number of visit : 9amPages Served: 111,616

Web Site - Visitor Statistics


Top 3 visitors to the site (September)

1. Malaysia - 1,125,256 pages served2. Philippines - 50,856 pages served3. Thailand - 44,525 pages served

Top 3 visitors to the site (August)

1. Malaysia - 88,146 pages served2. United States - 3,397 pages served3. Singapore - 860 pages served

Web Site - Most Visited Page


Top 3 Most Visited Page (September)

1. Speaker Grid – 857,366 views2. Main Page – 150,130 views3. Register Page – 44,773 views

Top 3 Most Visited Page (August)

1. Speaker Grid – 19,854 views2. Main Page – 4,199 views3. Speaker Page - 985 views

Web Site - Traffic Origin


Top 3 Traffic Origin 1. Ad Server (Web Banners) - 55,957 Hits2. Facebook.com - 756 Hits3. skmm.gov.my - 633 Hits

Top 3 Traffic Origin (August)1. Soya Cincau - 123 Hits2. Facebook.com - 77 Hits3. l.facebook.com/l.php - 31 Hits

Traffic Origin

Traffic Origin

Top 3 Search Referral 1. Google2. Yahoo3. Microsoft Bing

Top 2 Search Referral 1. Google2. Yahoo

Search ReferralSearch Referral

Total Paid Media NEWSPAPER

The Star 143,520.00

New Straits Times 76,735.60

Harian Metro 78,909.20

Sin Chew Daily 81,137.70

Malay Mail 21,200.00

RADIO

ERA FM 34,320.00

HITZ FM 43,904.00

MY FM 22,156.00

OUTDOOR

Digital Lampost Screen 49,720.00

Digital LED Screen 30,000.00

Jalan AKLEH Sultan Ismail 10,000.00

Jalan Ampang KLCC 16,000.00

Jalan Sultan Ismail (Shangri-La) 45,000.00

Governmanet Tax 37,883.00

Outdoor Content Management Fee 534.00

TOTAL for ATL 691,019.50

DIGITAL

Google Network Display 60,000.00

Google Search 60,000.00

Yahoo Advertorial 20,000.00

Facebook Event Post 50,000.00

Mobile 25,000.00

Lowyat.net 50,000.00

Soya Cincau Banners 35,000.00

+10% Google Management Fee 12,000.00

Government Tax For Digital 11,520.00

Media Mind Setup and Ad Fee 9,500.00

TOTAL for DIGITAL 333,020.00

TOTAL PAID MEDIA 1,024,039.50



On-GroundCollateral

Others

AGENDA

PR Coverage• Malaysia & Regional• Pre-Event• Event Days• Post Event• Measurement and

Evaluation

PR Coverage

Malaysia & Regional

News Site URL

Taiwan News http://www.taiwannews.com.tw/etn/bnewswire.php?doc=201408312248PR_NEWS_ASP R_____EN99704&dir=17

Yahoo Taiwan https://tw.news.yahoo.com/synergising-creative-content-dig ital-convergence- 024800577.html

Asia Briefing http://www.asiabriefing.com/news/partnernews/?doc=201408312248PR_NEWS_ASP R_____EN99704&dir=17

Biz Daily http://bizdaily.com.sg/prnewswire/?doc=201408312248P R_NEWS_ASP R_____EN99704&dir=17

The Jakarta Post http://prnw.cbe.thejakartapost.com/news/2014/synergis ing-cr eative-c ontent-through-digita l-convergence.html

The Japan Times http://info.japantimes.co.jp/prnewswire/?doc=201408312248PR_NEWS_ASP R_____E N99704&dir=17

Zeenews India http://zeenews.india.com/business/wire.html?passDir=1,5,2,15,17,25&doc=201408312248P R_NEWS_ASPR_____EN99704&dir=17

The Malaysian Reserve http://themalaysianreserve.com/main/pr-newswir e-asia?doc=201408312248PR_NEWS_ASP R_____EN99704&dir=17

Jakarta Globe http://www.thejakartaglobe.com/pr-newswire/?doc=201408312248PR_NEWS_ASPR_____E N99704& dir=17

Manila Channel http://www.manilachannel.com/pr-newswire/?doc=201408312248PR_NEWS_ASPR_____E N99704& dir=17

The Malay Mail Online http://www.themalaymailonline.com/money/pr news wire?doc=201408312248P R_NEWS_AS PR_____EN99704&dir=17

Yahoo Philippines https://ph.news.yahoo.com/synergising-creative-content-digital-convergence-024800577.html

PR Malaysia & Regional

Taiwannews.com Tw.news.yahoo.com Asiabriefing.com

Bizdaily.com.sg Bizdaily.com.sg The Jakarta Post

Zeenews India The Malaysian Reserve The Malay Mail Online Jakarta Globe Manila Channel Yahoo Philippines

PR Coverage

Pre-Event

PR Coverage

Event Days

PR Coverage

Post-Event

• KL Converge! media coverage for September 2014 are as follows:

Media Coverage in Septemer 2014

1MCMC Organising Key Speakers September In September To Promote The Development Of Local Film Makers Development Of Local Film Makers

Sin Chew Daily 28-Aug 21,616

2MCMC Organising Key Speakers September In September To Promote The Development Of Local Film Makers Development Of Local Film Makers

Sin Chew Daily - Online 28-Aug 10,808

3 MCMC Says The Film And Television Industry Should Be More Creative Guang Ming Ri Bao 29-Aug 20,306

4 Synergising Creative Content Through Digital Convergence Asia Fresh News - Online 1-Sep 15,7005 Synergising Creative Content Through Digital Convergence PR Newswire Asia - Online 1-Sep 5,0006 Synergising Creative Content Through Digital Convergence Yahoo Hongkong Finance - Online 1-Sep 12,7507 Synergising Creative Content Through Digital Convergence Asia On Screen - Online 1-Sep 22,1008 Synergising Creative Content Through Digital Convergence My Star Job - Online 1-Sep 17,9009 Synergising Creative Content Through Digital Convergence Sci-Tech Automation - Online 1-Sep 18,25010 Synergising Creative Content Through Digital Convergence E27 - Online 1-Sep 16,35011 Synergising Creative Content Through Digital Convergence Next Up. Asia - Online 1-Sep 22,70012 Synergising Creative Content Through Digital Convergence Malaysian Reserve - Online 1-Sep 8,97013 Synergising Creative Content Through Digital Convergence Jakarta Globe - Online 1-Sep 11,76014 Synergising Creative Content Through Digital Convergence Var India - Online 1-Sep 26,00015 Synergising Creative Content Through Digital Convergence Auto International 1-Sep 9,10016 Synergising Creative Content Through Digital Convergence AsiaPac Finance.com - Online 1-Sep 23,45017 Synergising Creative Content Through Digital Convergence Yahoo Malaysia - Online 1-Sep 12,62518 Synergising Creative Content Through Digital Convergence Business.com.my - Online 1-Sep 12,76019 Synergising Creative Content Through Digital Convergence Yahoo. India - Online 1-Sep 31,36020 Synergising Creative Content Through Digital Convergence Visayan Business Post - Online 1-Sep 31,91021 Synergising Creative Content Through Digital Convergence Yahoo Singapore Finance Online 1-Sep 27,12522 Synergising Creative Content Through Digital Convergence Business Today - Online 1-Sep 7,220

223 Synergising Creative Content Through Digital Convergence SME & Entrepreneurship-Online 1-Sep 5,80024 Synergising Creative Content Through Digital Convergence Warta Ekonomi - Online 1-Sep 11,80025 Synergising Creative Content Through Digital Convergence Vietnam Business News - Online 1-Sep 21,63026 Synergising Creative Content Through Digital Convergence Biz Daily - Online 1-Sep 34,75027 Synergising Creative Content Through Digital Convergence Nanyang Post - Online 1-Sep 9,62028 Synergising Creative Content Through Digital Convergence Malaysia Edition - Online 1-Sep 6,37029 Synergising Creative Content Through Digital Convergence Business Times Vietnam-Online 1-Sep 27,22530 Synergising Creative Content Through Digital Convergence Vietnam Economy - Online 1-Sep 24,45031 Synergising Creative Content Through Digital Convergence Myanmar Business Today-Online 1-Sep 13,21032 Synergising Creative Content Through Digital Convergence KL Social Media - Online 1-Sep 7,75033 Synergising Creative Content Through Digital Convergence Jakarta Post - Online 1-Sep 11,76034 Synergising Creative Content Through Digital Convergence Kontan Indonesia - Online 1-Sep 17,42035 Synergising Creative Content Through Digital Convergence Japan Times - Online 1-Sep 43,45036 Synergising Creative Content Through Digital Convergence eIndiaDiary - Online 1-Sep 22,95037 Synergising Creative Content Through Digital Convergence BLive News - Online 1-Sep 15,46038 Synergising Creative Content Through Digital Convergence The Malay Mail - Online 1-Sep 4,73039 Synergising Creative Content Through Digital Convergence Manila Channel - Online 1-Sep 36,22540 Synergising Creative Content Through Digital Convergence Bohol News Daily - Online 1-Sep 23,42541 Synergising Creative Content Through Digital Convergence Yahoo Philippines - Online 1-Sep 21,76042 Synergising Creative Content Through Digital Convergence EC Plaza - Online 1-Sep 10,12543 Synergising Creative Content Through Digital Convergence Zee News India - Online 1-Sep 33,82544 Synergising Creative Content Through Digital Convergence Vietnam Worldwide News-Online 1-Sep 22,71045 Synergising Creative Content Through Digital Convergence The Borneo Post - Online 1-Sep 9,67046 Synergising Creative Content Through Digital Convergence Asia Briefing - Online 1-Sep 18,34047 Synergising Creative Content Through Digital Convergence Business Week Mindanao - Online 1-Sep 18,62048 Synergising Creative Content Through Digital Convergence One News Page - Online 1-Sep 6,32049 Synergising Creative Content Through Digital Convergence Yahoo Indonesia - Online 1-Sep 14,62550 Synergising Creative Content Through Digital Convergence Taiwan News - Online 1-Sep 29,11051 Synergising Creative Content Through Digital Convergence Yahoo Taiwan News - Online 1-Sep 26,290

52 CCI Sector Eyes RM57B GNI Target The New Straits Times - Online 1-Sep 19,449

53 CCI Sector Eyes RM57B GNI Target News Straits Times 2-Sep 38,898

54 Synergising Creative Content Through Digital Convergence Adoi Magazine - Online 10-Sep 5,000

55 MCMC To Optimise 700MHz Spectrum Usage The Edge Financial Daily 12-Sep 23,368

56 MCMC To Optimise 700MHz Spectrum Usage The Edge -Online 12-Sep 11,684

57 Opening Door To Global Market The Malay Mail 13-Sep 17,099

58 Opening Door To Global Market The Malay Mail - Online 15-Sep 8,550

59 Calling All Developers! Create An App In 24 Hours The Malay Mail 13-Sep 18,294

60 Content Malaysia Seminar For Art Industry Players Berita Harian 14-Sep 17,630

61 The Force Is With Him The Sunday Star 14-Sep 197,019

62 The Force Is With Him The Star - Online 14-Sep 98,509

63 Converging To Build Dreams The Star 14-Sep 127,607

64 Discovering And Creating New Marketing Networks The Malay Mail 15-Sep 44,240

65 Discovering And Creating New Marketing Networks The Malay Mail - Online 15-Sep 22,120

66 Malaysians Set To Take Spotlight At Mobile App Conference The Rakyat Post - Online 16-Sep 3,000

67 Telenor Sees Higher Mobile Penetration In Malaysia The New Straits Times - Online 17-Sep 3,331

68 Telenor Banks On Asia The New Straits Times - Online 17-Sep 15,858

69 Telenor Sees Higher Mobile Penetration In Malaysia The Star 18-Sep 6,661

70 Telenor Sees Higher Mobile Penetration In Malaysia The Star - Online 18-Sep 3,331

71 Telenor Banks On Asia The New Straits Times 18-Sep 31,716

72 DPM: Govt Committed To Bridging Digital Gap The New Straits Times 18-Sep 46,995

73 DPM: Govt Committed To Bridging Digital Gap The New Straits Times - Online 18-Sep 23,498

74 DPM: Digital Inclusion Efforts Must Target Rural Areas The Malay Mail 18-Sep 25,109

75 DPM: Digital Inclusion Efforts Must Target Rural Areas The Malay Mail - Online 18-Sep 12,555

76 Concerted Move To Raise Broadband Penetration Rates, Says DPM The Star 18-Sep 41,803

77 Concerted Move To Raise Broadband Penetration Rates, Says DPM The Star - Online 18-Sep 20,902

78 Malaysia Capable Of Becoming A Digital Hub Berita Harian 18-Sep 50,600

79 Malaysia As A Media Hub Kosmo 18-Sep 82,605

80 Export Valve Of Creative Content Projected To Reach 600MIL Berita Harian 18-Sep 23,041

81 Telenor Grabs Potential For Internet Marketing Berita Harian 18-Sep 23,041

82 Digital Application Needs To Be Wide Spread Kosmo 18-Sep 20,358

83 Broadband Cheapest In Malaysia Utusan Malaysia 18-Sep 26,687

84 Visiting Sinar Harian 18-Sep 6,594

85 Use Technology As Leverage, Creative Industry Told The Malay Mail 19-Sep 16,740

86 Use Technology As Leverage, Creative Industry Told The Malay Mail - Online 19-Sep 8,370

87 IT Industry Gets Hollywood Insight The Star - Online 19-Sep 29,868

88 Stay True To The Story, Aspiring Writers Told Malay Mail 20-Sep 38,023

89 MCMC In Line For Spectrum Relocation Berita Harian 20-Sep 23,903

90 Content Malaysia 2014 Promotes Creative Industry Berita Harian 21-Sep 110,817

91 MCMC Bullish On RM600M Content Exports New Straits Times 22-Sep 30,313

92 KL Converge Interview Agenda Awani On Astro Awani 3-Sep 747,300

93 KL Converge Interview TV3 - Malaysia Hari Ini 4-Sep 2,077,600

94 KL Converge Interview Radio 24 - Dalam Radar 4-Sep 72,330

95 KL Converge Interview Bernama TV - Ruang Bicara 5-Sep 346,196

96 KL Converge Interview TV2 - Hello On Two 8-Sep 860,773

PR Value - RM 6,414,565

• Advertising is measured according to rates set by publishers. For Public Relations, however, measurement varies according to advertising rates, position, the use of visuals, the value of the headline, and the strength of the published article. The measurement of PR-initiated stories is a critical requirement for demonstrating the impact of public relations in meeting the corporate objectives and management of MML’s most important asset – its reputation.

• We use two methods to evaluate PR effectiveness:

– PR Value Equivalency (PRVE)– Content Analysis

PR Value Equivalency (PRVE)

• “PR Value Equivalency” is the definition of how much the company would have had to spend in advertising to get the basic brand message across.

AD VALUE = [Height (cm) x Width (column) x ad rate]

PUBLIC RELATIONS (PR) VALUE = Ad Value x 3 + 6% Service Tax

• PR VALUE – Publicity has an enhanced value as it provides a real value for the reader in terms of useful information. Articles that tell a compelling story, particularly if they are embellished with attractive visuals, have a higher likelihood of being read. Documented research has demonstrated that articles traditionally achieve three times the value of an advertisement in terms of information recall and long-term reference.

PR Value Measurement and Evaluation


281,086

427,382

32,424 102,963

20,306 210,058

6,594 35,052

227,081

525,700

26,687

898,690

747,300 114,450

860,773

2,077,600

PR Value in Ringgit Malaysia (RM)

Berita HarianBernamaSin Chew Daily / OnlineKosmo Guang Ming Ri BaoNew Straits Times / OnlineSinar HarianThe Edge / OnlineThe Malay Mail / OnlineThe Star / OnlineUtusan MalaysiaOnline PortalsAstroTV1TV2TV3


4.26%

6.48% 0.49%

1.56% 0.31%

3.19% 0.10% 0.53%

3.44%

7.97%

0.40%

13.63%

11.33% 1.74%

13.05%

31.51%

PR Value in %

Berita HarianBernamaSin Chew Daily / OnlineKosmo Guang Ming Ri BaoNew Straits Times / OnlineSinar HarianThe Edge / OnlineThe Malay Mail / OnlineThe Star / OnlineUtusan MalaysiaOnline PortalsAstroTV1TV2TV3



On-GroundCollateral

Others

AGENDA

Social Media• Facebook• Twitter• YouTube• Event Coverage

Social Media

Overview

Official KL Converge Posting

Social Media Influencer

Created 2 contests: 1. iPad Mini Giveaway Contest2. Autographed PS4 FIFA 14 competition,

Both contests generated one of the most SHARES, LIKES, and reach on KL Converge Facebook page.

PS4 competition was the most shared item on KL Converge page.

PS4 FIFA 14 Contest• 255 Page LIKE• 237 Shares • 104 Comments• 12,600 Post Reach

iPad Mini Giveaway Contest• 211 Page LIKE• 245 Shares• 205 Comments• 10,500 Post Reach

Social Media Influencer - Marshamilan

Marshamilan

Followers - 177,479

Engaged Marsha Milan to promote PS4 FIFA 14 Competition in KL Converge.

Social Media Influencer - Fynn Jamal

Fynn Jamal

Followers - 326,743

Engaged Fynn Jamal to promote iPad Mini Competition at KL Converge.

Social Media Influencer

Talks from various established professionals from different fields bringing in 100 - 200 crowd each day in HALL 2

Bryan B - Music Producer• 13 LIKE• 3 SHARE

Khenobu - Redbull BC1 Champion• 13 LIKE• 3 SHARE

Anthony Tan, MyTeksi invitation564 Reached10 Attended

Facebook Event Invitation

KL Converge Main Event Invitation8900 Reached204 Attended

Bapak Idang Invitation 798 Reached9 Attended

Google @ KL Converge Invitation263 Reached15 Attended


Robert Lundberg Invitation372 Reached26 Attended

Steve Sidwell Invitation56 Reached6 Attended


Facebook “Make me a Model” Contest

264 LIKE 219 LIKE 32 LIKE 75 LIKE

Uber Collaboration - Free Rides to KL Converge

Page LIKES

Page Reach

Page Visits

Post Reach (Top 10)

People Engaged

Social Media

Overview

Followers

Official KL Converge Tweets Blasts

Social Media

Social MediaEvent Coverage

Event Coverage

Event Coverage

Jonathan Rinzler meeting the Fans49 LIKE

Namit Malhotra Master Class35 LIKE

Roger Christian Master Class80 LIKE

Steve Sidwell Master Class50 LIKE

Event Coverage

Clash of the Titans

Paul Alexander Master Class47 LIKE

Paul Alexander Master Class47 LIKE

648 Post Reached



On-GroundCollateral

Others

AGENDA

On-Ground

KL Converge Road Show



On-GroundCollateral

Others

AGENDA

Collateral• Bunting• Exhibition Hall• Leaflet & T-Shirt• Email Blast

Buntings – 2ft(w) x 6ft(h)

Lamp Post Bunting

Press Interview Bunting

Lamp Post Bunting

Lamp Post Bunting

Master Class Bunting Namit Malhotra

Tactical Bunting

Bunting Size Touch Point

Lamp Post 6ft(h) x 2ft(w) Surrounding KLCC

Press Interview 6ft(h) x 2ft(w) Tea Republic –Press Interview

Bunting Size Touch Point

Tactical 6ft(h) x 2ft(w) TBC

Master Class Bunting Roger Christian

Master Class Bunting Steve Sidwell

Exhibition Hall

Leaflet & Crew T-Shirt



On-GroundCollateral

Others

AGENDA

Others• Out of Scope• Speaker Arrangement• Key Learning

Out Of Scope / Value Add DescriptionPaul Alexander Master Class

• Mandarin Oriental Ballroom

• Lighting Equipment Rental

• Crew Set Up and Dismantle

• T-Shirt (I’m a Photographer) @ RM16 x 100 pcs

• Usherer x 2 @ RM200 per person per day

Incidental for Speakers

• Mandarin Oriental stay including food & entertainment

• Transportation for guest including driver

MCP

• Crew RM10,000 per Day x 3 Days

• Video Editing and Encoding

On Ground Activation

• Truck rental and fabrication

• Crew:10 pax @ RM180 per person per day x 10 days

• Leaflet @ RM0.30/pcs x 100,000

• iPad Mini x 10 units (RM1,379 per unit)

• Round Neck T-Shirt (Generic) @ 12 x 500 pcs

• Cap @ RM16 x 40 pcs

Others

• Buntings x 100 pcs (Distributed to collages & Universities)

• Email Blast - Adoi Magazine

• Star Wars Costumes

Speaker Arrangement

• All these speakers were made possible because of Seers Partnership and Vision Works are Grantee from FINAS and the Prime Minister.

• Speakers are all working on the Sandakan Tears movie.

Key Learning

MEDIA• One Controlling Party to contact the media for PR instead of multiple

agencies contacting multiple media to cover the same event.• Prioritize media coverage avoiding conflicting media coverage at the same

time. i.e. official launching of event in Planerium Theatre vs. LIVE media coverage in Exhibition Halls

EXHIBITION / EVENT• Smooth transition from public exhibition to Industry show. • More market work needed• More deals needed to be put in place for industry • Longer planning time, recommended minimum 10 months ahead of event