kiwanis clubs in a multigenerational world · generation z. heroes ... empowered/confident,...
TRANSCRIPT
KIWANIS CLUBS IN A
MULTIGENERATIONAL WORLD
Recruiting, Engaging & Communication Strategies
ALABAMA KIWANIS
District Convention
Brian Rodgers
2014-15 District Governor
There are exceptions to every rule.
Today, we will make generalizations
about characteristics shared by
groups of individuals. It is important
to remember not to make
assumptions based on generalizations
about a group.
Disclaimer
Reference: UNC Executive Development 2014
Many Generations Generation Z: Ages 6-23
Generation Y/Millennials: Ages 24-37
Generation X: Ages 38-53
Baby Boomers: Ages 54-74
Traditionalists: Ages 75-94
Generation Alpha: Ages 0-5
Greatest Generation: Age 95+
Two More Generations in the Home
Born 1995-2012
Generation Z
Generation ZBorn ~1995-2012: Ages 6-23
• First “global generation” thanks to technology
• Greatest multi-taskers
• Takes in information instantaneously…loses interest just as fast
• Entrepreneurship
• Family Values
▪ Compared to Traditionalists
▪ Family bonds are important
EVENTS
▪ Great Recession, TMZ, Social Media as news, #metoo, first African American President
PLACES
▪ In front of their devices, online, Facebook, Fortnite
TECHNOLOGY
▪ Smart devices, Xbox One/PS4, All information instantly accessible, Alexa/GoogleHome, Connected homes
GENERATION
Z
HEROES
▪ Mark Zuckerberg, Elon Musk, TBD
ATTITUDES/VALUES
▪ Constant validation/interaction, Entitled, Diversity, Disillusioned by tracking, Hyper-aware of global issues
POP CULTURE
▪ TMZ, Reality TV, YouTube sensations
GENERATION
Z
AKA: Millennials
Born 1981-1994
Generation Y
• Born ~1981-1994
• Ages 24-37
• Grew up more sheltered/helicopter parents
• Most educated, confident and fiercely independent
• Grew up in a world dominated by computers
• Family values
▪ Very scheduled & structured lives (sports, piano,
camps, lessons, prep classes, etc.)
▪ Children were active participants in making
family decisions
GENERATION
Y
• Born ~1981-1994: Ages 24-37
• Millennials are now the largest living generation in
the United States
▪ ¼ of the US population in 2015
▪ By 2020, Millennials will account for 1 in 3
adults
• By 2025, Millennials will account for ¾ of all
working adults
• In 2014, 25% of Millennials spoke a language other
than English at home
GENERATION
Y
EVENTS
▪ Columbine Shooting, Y2K, 9/11, War on
Terrorism, Columbia/End of Space Shuttle
Program
PLACES
▪ In front of video games, Internet, Ground Zero
TECHNOLOGY
▪ Nintendo/PlayStation/Xbox, Cell Phones for
calls, PCs/Macs, CDs, 24-hour news cycle,
Netflix (by mail)
GENERATION
Y
HEROES
▪ Tiger Woods, Eminem, Barack Obama, J.K.
Rowling
ATTITUDES/VALUES
▪ Selfish, Optimistic/Idealistic, Activists,
Empowered/Confident, Appreciate diversity,
Team players, Value intelligence
POP CULTURE
▪ Jay-Z, Beyonce, Paris Hilton, Reality TV, High School
Musical, Boy Bands, Spice Girls
GENERATION
Y
Born 1965-1980
Generation X
Generation X• Born ~1965-1980 Ages 38-53
• Generation of “Latch-Key Kids”
• Highest number of divorced parents
• Locally focused- save the neighborhood vs. world
• Fun, independent, skeptical
• Values work/life balance
• Late to marry (after cohabitation) and quick to
divorce
EVENTS
▪ End of Cold War, War on drugs, Gulf War,
Recession, AIDS, Race riots, Breakdown of
traditional family, OJ, Challenger
PLACES
▪ East Germany, LA, Waco, TX, In front of the
cable box, “A galaxy far, far, away…”
TECHNOLOGY
▪ Microwave, VCR/Cable TV, Video games
(Atari), Home computers, Heart transplants,
8 Track/ Cassette Tape
GENERATION
HEROES
▪ Anti-heroes, Luke Skywalker, Bill Clinton,
Mario & Luigi, Michael Jordan, Michael
Jackson, Kurt Cobain, Tupac
ATTITUDES/VALUES
▪ Skeptical, Cautious, Independent, Resourceful,
Disengaged, Most medicated, Most
incarcerated, Most suicides
POP CULTURE
▪ Rap/Metal/Grunge music, Cliques and labels,
Breakfast Club, Goonies, Star Wars
GENERATION
X
GENERATION
X
Born 1944-1964
Baby Boomers
Baby Boomers
Born ~1944-1964 Ages 54-74
• Challenges authority/rules
• Focused on work; “workaholic”
• Women began working outside of the home
• First generation to have dual-income
households
• Born ~1944-1964 Ages 54-74
• Divorce generation-highest divorce rate &
2nd marriages in history
• Loyal in relationships
• Work/life balance issues
Baby Boomers
Baby BoomersEVENTS
▪ End of WWII, The Draft, Vietnam, Cold War, Civil
Rights Movement, Sexual Liberation, Moon Landing,
Assassinations
PLACES
▪ In front of the TV, Vietnam, Kent State, Woodstock,
DC, Moon, Cuba
TECHNOLOGY
▪ Color TV, Satellites & Manned rockets, Airline
industry, Records
Baby Boomers- Significance
HEROES
MLK, Kennedy Family, Buzz Aldrin, Neil Armstrong, Ed Sullivan, Mohammad Ali
ATTITUDES/VALUES
Idealistic/Optimistic, Challenge status quo, Activists, Civil Rights for all, Work
ethic, Anti-government sentiment
POP CULTURE
Music very influential, Counter culture, Television- major channels
Baby Boomers
https://www.youtube.com/watch?v=YvT_gqs5ETk
AKA: Silent Generation
Born 1924-1943
Traditionalists
Traditionalists
Born ~ 1924-1943: Ages 75-94
• “Silent Generation”/ private
• Raised by parents during the Great Depression
• Respect authority
• Disciplined, responsible, follow the rules
Traditionalists
Born ~ 1924-1943 Ages 75-94
Family Values
▪ Traditional, nuclear family
▪ Men were considered head of household and
breadwinner
▪ Women stayed at home to raise children
▪ Marriage is for life, divorce and out of wedlock
children were not acceptable
Traditionalists
EVENTS
▪ WWI & WWII, Suffrage, Prohibition, Great
Depression
PLACES
▪ Around the radio, On the farm, Pearl Harbor,
Europe, Hiroshima/Nagasaki, Korea
TECHNOLOGY
▪ Radio, Automobile, Airplane, Nuclear Bomb
TraditionalistsHEROES
▪ G.I. Joe, Teddy Roosevelt, FDR, Jesse Owens
ATTITUDES/VALUES
▪ Duty/Honor/Country, Sacrifice, God-fearing, Patient,
Loyal, Respectful
POP CULTURE
▪ Bob Hope, Dr. Seuss, Will Rogers, John Wayne,
Shirley Temple
• For decades the “American Dream”
involved getting a job, family and
house of your own
• With economic changes in the 1970s-
1980s, Multigenerational Families
became more common
▪ Shared resources, childcare, etc.
Traditional Nuclear Family
Multigenerational Family
Living
• In 2014, 19% of Americans lived with multiple generations under one roof
• Great Recession of 2007-2009 accelerated this
▪ High unemployment
▪ Recent grads couldn’t find work
▪ High student loan debt
▪ Rising home prices
▪ Rising childcare and healthcare costs
Multigenerational Family
Living
Next Gen Homes
Generations in the Workforce
Are Changing Rapidly
Traditionalists8%
Baby Boomers44%
Gen X34%
Millenials14%
2009
SOURCE: SHRM
Traditionalists1%
Baby Boomers26%
Gen X35%
Millenials37%
Gen Y1%
2018
Generations in Kiwanis:
ALABAMA
Traditionalists14%
Baby Boomers55%
Gen X23%
Millenials8%
Gen Z0%
2018
Source: June Membership Data
Note:
768 Members
Do Not Have A Birthday on File
Traditionalists
▪ Traditional clubs with traditions
▪ Rule followers
▪ Hard work is prized
▪ Appreciates: Community Impact / Legacy (Personal & Club)
▪ Being valued and appreciated
Impact on the Club
Baby Boomers
• Community + Status = Self-Worth
• Strong work ethic
• Appreciates:
▪ In-person connections; teamwork
▪ Feeling valued & needed
▪ Networking opportunities
▪ Phone calls and personal asks vs. emails/social media
Impact on the Club
Generation X
• Steady work ethic, but not at the expense of family
• Loyalty is earned, not expected
• Respect comes from performance, not experience or status
• Appreciates:
▪ Involving Service Leadership Programs
▪ Leadership Opportunities
▪ Family Inclusive Opportunities
▪ Social Opportunities and Networking
Impact on the Club
Generation Y/Millennial
• Needs to feel Connection & Purpose (Like short-term projects with impact vs.
ongoing efforts/ value variety)
• More likely to find a club that fits their lifestyle
• Growth & Self-Improvement valued
• Appreciates:
▪ Collaboration (Consider them for Board/Committee/SLP-Liaison Roles)
▪ Volunteerism & Community Impact
▪ Authenticity
▪ Social Connections (Real & Virtual)
Impact on the Club
• Feeling Respected & Valued
• Being Listened To
• Having Opportunities for Service & Volunteering
• Understanding the Big Picture
• Receiving Effective Communication (Multiple Modes)
• Receiving Positive Feedback & Recognition
• Experiencing an Exchange of Ideas (Good Speakers)
What Matters Most to of
Every Generation
1. Start from the perspective that all members want to be great members
and help their club & community
2. Customize your club leadership approach to each person’s unique
personality, strengths & abilities
3. Let all ages feel that they have a voice and the right to be heard
4. Mix generations - mix and match members so that they can interact
(seating at meetings, pairing for service opportunities, introducing
others at meetings, have mentoring opportunities)
Tips for a Multigenerational
Kiwanis Club
SOURCE: Robert Half Management Resources
• Target membership invitations to balance your club’s mix
• Use a shotgun approach to your communication strategies
• Create programming that makes each generation feel connected,
welcome & that they would want to invite friends to
• Mix it up & try new things
• Recognize those with a rich history of service in your club
• Rely on those with organizational history, but be open to knew ideas
that members bring to the club- every tradition had a beginning
Tips for a Multigenerational
Kiwanis Club
Keep It Simple“Respect your fellow human being, treat them
fairly, disagree with them honestly, enjoy their
friendship, explore your thoughts about one
another candidly, work together for a
common goal and help
one another achieve it”
Bill BradleyFormer U.S. Senator (NJ) & NBA Player