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Products of Indiabulls and its Competitive

Analysis


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` India is a large and growing economy with rapidly expanding financial

services sector.

` With over 20 million shareholders, India has the third largest investor

base in the world after USA and Japan.

` Indiabulls is Indias leading Financial Services and Real Estate Company

having over 640 branches all over India.

` Day to day functioning of the organization

` Online trading

` An overview about Indian Stock Markets

` Competitive analysis for Indiabulls Securities Ltd


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` Indiabulls is Indias leading Financial and Real Estate Company.

` Indiabulls Financial Services is an integrated financial services powerhouseproviding Consumer Finance, Housing Finance, Commercial Loans, LifeInsurance, Asset Management and Advisory services

` Indiabulls Real Estate Limited is Indias third largest property company withdevelopment projects spread across residential projects, commercial offices,hotels, malls

` Indiabulls Securities Limited is Indias leading capital markets company with

All-India Presence and an extensive client base.

` Indiabulls has been conferred the status of a Business Superbrand by TheBrand Council, Superbrands India


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` Year 2000-01:

One of Indias first trading platforms was set up by Indiabulls FinancialServices Ltd.

Year 2001-03:

The service offered by Indiabulls was increased to include Equity, F&O,Wholesale Debt, Mutual fund, IPO Financing/Distribution and Equity

Research.

` Year 2003-04:

In this particular year Indiabulls ventured into Distribution and CommoditiesTrading business.

` Year 2004-05:

` Indiabulls came out with its initial public offer (IPO) in September 2004.

` Indiabulls started its Consumer Finance business.

` Indiabulls entered the Indian Real Estate market and became the first companyto bring FDI in Indian Real Estate.

` Indiabulls won bids for landmark properties in Mumbai.


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` Year 2005-06:

` The world renowned investment banks like Merrill Lynch and Goldman Sachs

increased their shareholding in Indiabulls.

` It also became a market leader in securities brokerage industry, with around

31% share in Online Trading.

` The worlds largest hedge fund, Farallon Capital and its affiliates committed

Rs. 2000 million for Indiabulls subsidiaries Viz. Indiabulls Credit Services Ltd.


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` Power India bulls :` Power Indiabulls (PIB) is the advanced online trading platform from Indiabulls

Securities Limited.

` Live Streaming Quotes

` Fast Order Entry

` Live Market News

` Customizable Alerts

` Extensive Reports

` Real Time Market Statistics

` World Market Summary

` Introducing Intraday Futures

` Indiabulls Signature Account:` It provides you the platform to trade in Equity and Derivatives

` Mobile Power Indiabulls Electronic Contract Notes on Email News RoomEquity Analysis Report


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` Indiabulls Equity Analysis

` Indiabulls Equity Analysis complements its equity broking and advisoryservices with high quality comprehensive report which can be accessed online.

Covers report of more than 540 company

Updated on a daily basis

Scorecard on Fundamentals, Valuations and risk Peer Analysis

Valuation of potential growth

Industry Scenario

Expansion plan

Details of Mergers and Acquisitions


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` Indiabulls faces significant competition from companies seeking to attract

client financial assets, including traditional and online brokerage firms, mutual

fund companies and institutional players having wide presence and a strong

brand name.

Major competitors are:

` ICICI Securities Ltd.

` Kotak Securities Ltd.

` India Infoline

` Reliance securities

` Motilal Oswal Securities

` Sharekhan


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` Indiabulls Securities set of competitive advantages that make ituniquely capable of winning in the marketplace against its competitors

Merits of Indiabulls Securities

` Very low brokerage charges and is competitive in nature.

` Indiabulls is suitable for both Day trading & Long term investment

` IndiaBulls has software called Power IndiaBulls

` Diverse Branch Network

De-Merits of Indiabulls Securities

` You have to open a bank account with the banks mentioned in Indiabulls site

for Credit/ Debit Facility as they dont have their own bank.

` Many customers feel that it is difficult to understand the ledger reports of

Indiabulls securities


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` ICICI securities It provides products & services in fixed income, equity& corporate finance.

Merits of ICICI Securities

` ICICI Direct is considered best for long term investment

` A direct debit/credit facility with the bank.

` All facilities available under one umbrella.

` Can apply for mutual funds online and can also sell them online.

De-Merits of ICICI Securities

` Brokerage charges are compared to other brokerage firms

` While opening Demat account, three accounts are opened ,the saving bankaccount, trading account and Demat account and you have to maintain

minimum of Rs. 5000 in case if it is not a salaried account.` Other banks account cannot be linked with the ICICI trading account.

` They charge an annual maintenance charges


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ShareKhan

Merits of ShareKhan Securities

` Low brokerage charges, for intraday as well as delivery

` Live streaming quotes

` Customer support is good

` Can trade in both BSE and NSE

De-Merits of ShareKhan Securities

` You have to open a bank account with the banks mentioned in ShareKhan site.

` Streaming quotes requires JVM (Java Virtual Machine); this may be bigheadache for customers.

` Annual maintainence charges are being levied.


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Kotak Securities

Merits.

` Low Brokerage charges for intraday as well as delivery.

` Transactions are transparent with effective back office support.

` They provide Simple Ledger reports, which customers feel easy to understand than

any other brokerage firms.` Mutual fund & IPO facility is available online.

De-Merits

` Some investors have bad experience with accounts opening & they complain that ittakes a long time for opening accounts and it is a very tedious process.

` Account opening charges are high as well as account maintainence charges are tobe paid.


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` Indiabulls faces significant competition from companies

seeking to attract clients financial assets As Indiabulls enter

newer markets, they are likely to face additional competition

from those who may be better capitalized

` Hence they should continue to compete vigorously to capture

more market share and should add more management

personnel to manage their growth in an optimal way.


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` Aggressive Promotions: Indiabulls should concentrate more

on advertising through print and electronic media.

` Bring in more product differentiation : It can reduce the

brokerage charges for large investors which will encourage

them to invest more in the company.

` Invest more on R&D : This will help the company to read the

market better and will also be in a better position tounderstand the needs of the customers.


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