kingfisher production house part 2 final

8/8/2019 Kingfisher Production House Part 2 Final

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Kingfisher Productions- Reason to smile

Presenters -

Swapnali Nalavde 176

Anil Naik 173

Venkat Raghavan 165

SHRAWAN SUREKA 154

Amit Shrimankar 144

MPE Div C

Batch 2009 -2011

Trim III

SUBMITTED TO Rutu Mody Kamdar

NMIMS


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Why Film Production? Heavy potential in various arena of the sector

Growth & Development of Multiplexes year on year.

New Domain Venture like IPL, Formula 1, Derby

Huge Untapped potential in Hindi & Other Regional Movie


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Why Film Production? No major Investments

King of Fostering relationships

India is Yong country , Average age is less than 30yrs.

Scope of Corporate Venturing


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Kingfisher Production House Logo

Meaning:

The articulate made Kingfisher bird from paper indicates its evaluating, picking up

the right scripts for the production house in an open auditorium.


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Segmentation & Targeting Movie Distributor in all 26 states more than 300 distributors pan India

More than 1200 Multiplexes

Above 10000 Single Theatre owners (Rural/Urban/Semi Urban)

Television Rights (Sony, Star, Zoom, ZEE, Colors)

Mobile Operators (16 Mobile Operators in 23 circles)

Media Partners, Apparel Stores, Music Distribution

Gaming Industry, Online DTH, Overseas distributors, Satellite distributors

Big Budget movies, Small Budget movies (Below 5Cr)


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Segmentation & TargetingValue 143 billion

More than 1000 films every year

Market growth Rate Expected to grow at 11.6% reaching /185 billion by 2013

The size of the film industry is estimated to be around 10,000 CrDomestic Box Office market: 75

Tier 2 & 3 Cities

Focus on small distributors

Focus on Regional films

New Talent, More Scripts


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Brand Positioning

Affiliates with Top class Directors within the Industry

Affiliates with top Class Actors, Political parties, Cricketers

Finance facility for easy release and Publicity

Strategic partnership with Big multiplex chain owner & Premium site single theaterowner

Parent Brand Image of Lavish Nature

Certification of National Film Development Corporation (NFDC)


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Primary Research Finding

POP1. Presence in entertainment Industry through other mediums2. Media Friendly approach3. Flamboyant Personality of the Chairman4. Star Cast will be as per current trend / Fan following (Like other Big Banner Production house)

POD1. Global conglomerate, Strategic Partnership with Deep Pockets western Production

house

2. Brand Image Europe, North America, Caribbean, Middle East, Asia

3. Corporate Structure in an unorganized sector to capture untapped area in Motion Industry

4. Household Brand: Co Brands Like Kingfisher Beer, Royal Challenge, IPL, F1, KFA

5. Partnership with NDTV Good Times channel ( Captive Media Partner)

6. The Parent Group also has a shareholding in Asian Age Holdings Ltd, the company thatowns and manages daily newspaper, The Asian Age.

7. Kingfisher Beer is Available in more than 52 countries in the world.


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Brand Extension

Diversification within the Industry

1. State of the Art Studio (Post-production facilities, Television Division Internet & New MediaDivision, Licensing & Merchandising Division)

2. Music Label Kingfisher Music

3. Home Entertainment by marketing and distributing DVDs and VCDs

4. International Production, Distribution, Multiplex

Other Industry1. Live Concerts

2. Night Club

3. Reality Shows & Sitcom

4. Networking sites


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Aakers Brand Identity ModelKapferers Brand Identity


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Good TimesFriendly

Entertainment

Functional

Delivered with flairFun & humour at work

Relationship

King of Human relationships,Iconic Brand

Emotional

Safe, Assured,New Era

Young atHeart

Katrina ,Deepika

KingfisherCalender

VijayMallya

Service Quality,Lavish

Spirited

Jingle


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Current Market Scenario

Brand Identity

Red - Dynamic, Young, Exciting, Aggressive

Blue - Confident, Trustworthy, Formal, Free

Orange - Helpful, Active, Communicative

White Ethics, simplicity, cleanliness and purity


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Current Market Scenario

PhysiqueConvenience,Pricey, Affordable

PersonalityOutgoing,Innovative

RelationshipHealthy, Loyal,Trustworthy

CultureIndian &International,Customer First

SENDER

RECEIVER

ReflectionBeauty, Highlyspirited

Self imageComfortable,Relaxed


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Media

Adds


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Production Operations for First line users


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Thank You

kingfisher production house part 2 final

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