Letme be

your expert.

 

Kelley Frank

About me● I’ve been managing professional accounts since 2009.

● I build and maintain online corporate identities.

● I have reached over 26 million people organically and over 10 million people through paid advertising.

● I regularly attend meetups, hackdays, workshops and conferences with the goal of professional development and expanding my network. I’m a native English speaker with a (entertainment) business background.

● I have worked in Dubai, Europe, Iceland and the US. I've represented clients from Australia, Canada, Germany, the US and more; so I'm familiar with the global marketplace. I understand not only social media and marketing, but its role in the overall success of a company.

Why Social Media? Because you have to go where your customers are. There are 2.3 billion active

social media users. Internet users have an average of 5.54 social media accounts. 1 million new active mobile social users are added every day.*

With my integrated campaigns, Social Media becomes a strategic blend of Public Relations, Digital Marketing and Digital Advertising. Social media supports one

message across many channels.

I guide you in establishing a corporate identity.

I create the voice of your brand.

* Source: brandwatch.com

• Real-time CRM.

• Reach new customers.

• Sell your services and products.

Why Social Media?

Listen 

Understand 

Engage 

Use your online activity to make offline impacts.

Community Management Content Curation New Media Guidance

E-mail Newsletters Art Direction Periscope

Facebook Branding Snapchat

Instagram

Pinterest Advertising Reporting

Spotify Facebook Custom monthly reports

Soundcloud Instagram Customized best practices

Tumblr Snapchat

Twitter Twitter

YouTube

ServicesIntegrated Campaigns

Sample Posts

Reached 4.1 Million people organically

I created content to join the larger conversation with current events thus exposing the brand to a larger audience.

Reached 52,000 people

21,000 views40% engagement$250 ad spend 1 cent spent per view

Reached 420,000 people organically

This is a timely branded post with humor and spin.

Reached 305,000 people

$20 ad spend

Reached 1.2 Million people organically

I posted point-of-view video to promote new product.

‘Top Posts’ on Instagram

4x in three locations in only one month.

Reached 554,000 people organically

63% completion rate

Case Studies

Strategy I posted daily. The content had a cohesive and strong brand identity. The Marketing Mix consisted of images, videos, gifs and sponsored branded content. I used advertising when needed. I re-branded Nicole’s social presence by creating a strong brand voice. Our goals were to to build brand awareness outside of the music industry, gain brand awareness within the industry, increase followers, increase channel traffic, increase ticket sales and increase record sales.

Follower increases in 4 months

Twitter: 4%

Facebook: 5%

Instagram: 35% (1k followers per week )

Monthly impressions

Twitter 700k

Facebook 1.3 million

Nicole Moudaber is an event promoter, record label founder, radio host, and one of the most passionately followed DJ/producers in the world with over 2 million fans online.

I amplified the client’s hardworking, inspiring and relatable tone by pairing it with professional-grade content. This content was shareable to those even not familiar with the client, thus exposing her to a larger audience. We localized tour marketing to catch more eyeballs. People pay more attention to images they recognize.

This very personal and strong visual brand identity increased the client’s engagements, shares, views, overall online following and sales.

Creating a brand voice and corporate identity

857 likes, 34 comment 652 likes, 45 comments 1237 likes, 41 comments 874 likes, 56 comments

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Before After

CampaignMoodDAY is an annual event in Miami, USA during a major music conference (Miami Music Week). Our goals were to build brand awareness offline in Miami, increase brand awareness online within the music industry, sell out the live event, promote the online stream of the event, promote the client’s weekly radio show and to have as many offline FM radio listeners as possible.

StratergyI planned and executed an integrated multi-channel campaign posted on Facebook, Instagram and Twitter using organic content and advertising. The entire campaign possessed strong branding. The media mix consisted of bold images, short video clips and clever copy. My target was 45 countries on six continents.

Length of campaign: six weeks

Types of ads: images, videos, text

Platforms: Facebook, Instagram, Twitter

Number of ads: 14

Spend: €755,02

Reach: 3.7 Million people

Cost per impression: €0,0002

Avg. cost per engagement: €0,06

As a result of this campaign, MoodDAY was named the largest live broadcast of electronic music on FM radio in history. The live event sold out. The client’s number of online fans increased and her weekly radio show gained more listeners both on- and offline.[

cut / copy

StrategyI posted weekly or bi-weekly promotional posts during album campaigns and live performance tours. When the client was not professionally active, the accounts were dormant. The Marketing Mix consisted of images, videos, and gifs. I used advertising when needed. I collaborated with bigger brands to increase brand awareness within and outside of the music industry. Our goals were to increase ticket sales and record sales.

Follower increases over 1 yearFacebook: 9% Twitter: 14%Instagram: 69%Fan Newsletter: 4%Soundcloud: 128%

cut / copy is a four-piece band from Australia that has been nominated for GRAMMYs®, J Awards, and won ARIAs

with over 5.5 million fans online.

in partnership with Bandsintown

Reach: 70,000 people

Cost: €3132,36

Open Rate: 26%

Click-thru-rate: 2.7%

Ticket sales increased by 55%

Industry Benchmarks: → Avg open rate: 24.5% / Avg CTR is: 2.7%

E-Mail Campaign

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cut / copy

CampaignI collaborated with corporate brands to produce and promote a live-streamed concert. Fans in New York City could enter a contest to win free tickets to the live show. StrategyI planned and executed an integrated campaign promoted on Facebook & Twitter. We used an external site to capture data. Our goals were to build brand awareness with radio listeners, increase brand awareness within the music industry and New York City, collect emails for the client’s data base, increase album sales and increase ticket sales

NPR named this one of their most successful streams. cut / copy’s social following increased, ticket sales increased and the album debuted in the Billboard Top 100 selling albums it’s first week.

Results● 1.5 million reached (including streams)● 10k clicks on ticket link (500 tix available)● 2k emails captured

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cut / copy

Campaign I planned and executed a 24-hour Snapchat takeover on one of the country's biggest accounts. Our goals were to increase foot traffic at a live music event, increase brand awareness of the event promoter, increase brand awareness and sales for the clothing company partner.

Strategy

The story showcased the city of Reykjavik while promoting a local event in real-time.

● Featured a daytime excursion around Reykjavik with artists performing that evening.● Featured prominent Icelandic artists and personalities to get and keep attention.● Flash sale with local clothing company INKLAW.

ResultsOver 25,000 views per snap.149 Screenshots taken of promo code.

Nova is the 2nd largest telecommunications provider in Iceland. Nova has a market share of 33%.

Strategy I posted on high traffic days. The Marketing Mix consisted of images, videos, gifs andsponsored branded content. I used advertising when needed. I re-branded MK’s socialpresence by creating a new brand voice. Our goals were to to raise his brand profile, gainbrand awareness, increase followers, increase channel traffic, increase ticket sales and increase record sales.

Follower increases in 42 days

Twitter: 1.1%

Facebook: 1.56% / 9.19% engagement rate

Instagram: 4% (made “Top Posts” 4 times in the first month)

Monthly impressions

Facebook: 1.8 million

Twitter: 1.88 million

marc kinchen

Revered producer, remixer and DJ, MK’s storied background is one of long-term creative development with over 1 million

fans online.

We Are FSTVLSpend: €258.56 Duration: 15 hourImpressions: 5,038 Cost per impression: €0.05

X FestivalSpend: €176.73Duration: 8 hoursImpressions: 11,317Cost per impression: €0.02

Parklife / Piccadilly StationSpend: €46.61Duration: 5 hoursImpressions: 36,230Cost per impression: €0.001

Industry Benchmark: Advertising → Snapchat Discover Ads cost $0.10 CPI

Snapchat Filter CampaignImpressions (views) vs Engagements (uses)marc kinchen

I’ve reached the ‘Top Posts’ on my own personal Instagram account. I have around 2,000 followers yet I am able to gain brand awareness and increase followers by getting into the ‘Top Posts’. This

proves that when using social media marketing, you can do a lot with a little.

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@kelleyfrank

A few brands I’ve worked with

Kelley Frank || kelleyfrankk@gmail.com || +49 176 217 74180