geoff kelley

February 2011Geoff Kelly, Kelly Strategic

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Information

Interruption

Choice

Attention poverty

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Influence Pty Ltd

What CEOs want from you… Help the CEO manage key performance

indicators Provide effective programs that build

capability and achieve repeatable results Avoid the warm and fuzzy cop out that you

cannot measure. Use hard measures such as statistical analysis, surveys and other tools to measure your contribution.


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Understand business leaders’ priorities and earn their hard-nosed ownership of communication issues that can move their business objectives forward

Distil to a sentence what it will take to develop the skills and attitudes to support our business strategy, and be able to explain this at both executive and staff levels.

Constantly answer three questions. What is it like now? What will it be like later? And what contribution did I make to the difference?”


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Use leadership frames when discussing strategy and results:This is what we think, and whyHere are the communication outcomes we needThis is how we can develop these outcomes, and what it will costThis is the return we will get for this investment. This return can be qualitative, not just quantitative. Here are the tangible business benefits of investing in communication


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Core valueband Pre-

emptive value band

Increasing degrees of Trust

Your solutio

n to deliv

er

value

Initial state

Final stateCore success

Core failure

New Value

Aims

Problems

Building the value your leaders Building the value your leaders wantwant


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“In order to influence anyone about anything, you must first enter the conversation already taking place in their minds.”

Robert Collier



“It’s not what you say; it’s what other people hear.”

Frank Luntz



“People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Maya Angelou, Poet

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http://www.animalpicturesarchive.com/view.php?tid=3&did=12426&mode=full


Influence Pty Ltd



Three tools for Three tools for communication impactcommunication impact



To get your copy of the Game-changer executive report email Geoff at:[email protected]

Email: [email protected]: (03) 9678 9218; 0421 112 111

Level 28, 303 Collins StreetMelbourne Vic 3000

Web: www.kellystrategicinfluence.com.au



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