1. Stacey Rogers 2. Rhonda Brown 3. Vince Wyatt 4. Elizabeth Arudain 5. Jean Moss

6. Tara Newton 7. Cindy Williams 8. Mary Benton 9. Rachel Townsley 10. Sherry Gosdin

Happy KW anniversary!

Cita, Karla C., Angela, Cita, Karla C., Angela, Cita, Karla C., Angela, Cita, Karla C., Angela, Kelly, Audra, PaulKelly, Audra, PaulKelly, Audra, PaulKelly, Audra, Paul

Happy birthday!

Linda S. 4/8 Kirk 4/8 Rachel 4/8 Karla B. 4/10 Jon 4/10 Audra 4/11 Bruce 4/16 Cindy W. 4/18 David 4/19 Sherry 4/24

Wendell Burris, Debbie Kirby, David Pritchett

We’re so glad you joined the family!!

Top 10 Agents based on Top 10 Agents based on Top 10 Agents based on Top 10 Agents based on Closed Production YTDClosed Production YTDClosed Production YTDClosed Production YTD

BE Information-based. As a real estate agent you have a wide variety of topics to discuss on Facebook. Here are some ideas to

incorporate into your posting plan.

• Local market data including days on market, current inventory, mortgage rates, and the average or median listing price in your

area. There’s no shortage of data and statistics out there – get creative!

• Activities happening in and around your area or events you’re attending. When you’re posting, find out who in your sphere is

coming. If you’re at the same event, why not make it a point to get some face-to-face interaction with the people who are

following you?

• City-wide issues positively or negatively affecting your neighborhoods. Sue Adler, associate with the Summit, N.J. market

center got the conversation going when she posted about a recent hot-button issue in her area.

• Seasonal topics of interest – time changes, back to school dates, best place to catch fireworks on July 4th, getting your home

prepared for winter, Thanksgiving tips or recipes, local pumpkin patches for Halloween are a few ideas.

BE Yourself. You wouldn’t start a dinner party conversation with “HEY YOU: 3 bedroom, 2 bath home; just reduced!!!!!” That

would be awkward, right? You are more than a real estate agent. Introduce yourself, talk about your hobbies, family, friends, and the

latest books you’re reading. If real estate is on your mind, or you have an open house, absolutely post about it – just remember that it

should be a two-way conversation. Talk WITH your sphere not AT them.

BE a Success: Buyers and sellers base their decision to work with you on several qualifications. And while not all clients will

choose you for the same reason, many will look at your reputation. Your Facebook page is an excellent way to let potential clients

know that you offer the best customer service in your area. Reputation-based posts are to be used sparingly – no one likes a bragger.

Clients do like seeing how you can help them. Some example posts might include:

• Happy clients. Did you help a family purchase their first home, or perhaps successfully sell a home that was about to be

foreclosed on? Talk about it. Better yet, ask your client if they’d be willing to post something on your wall.

• Briefly describe a challenging sale and how you and the client worked to get the home sold in the least amount of time and for

the best price. (Remember to use your discretion on details, and ask your clients if it’s okay to post about their experience).

• Add the “Review” application to your page and ask recent clients to post reviews of their experience with you and your team.

• Set up a Yelp Profile and add a link on the notes section of your page. (Make sure you balance who you ask to post on your Wall

and on Yelp. Not all of your clients will be willing to post on both sites.)

• Jonathan Osman, associate with the Charlotte – Southwest market center is a good example to follow.

BE Consistent. Now that you have new ideas for posting, it’s time to get organized. Create a posting schedule so that you can

participate in the social media sphere while doing job no. 1: helping clients buy and sell homes. Try this one:

• Monday: Local market update or an interesting article on real estate

• Wednesday: What you’re doing that day or something interesting you’ve done that week. Make it real estate related or not! You

choose.

• Friday: Highlight a weekend event. Ask who’s going!

• Saturday/Sunday: Post about a successful open house, a quote that inspired you that day, or something fun your family did over

the weekend.

These useful tips were taken from a recent post on blog.kw.com. Check it out if you haven’t already!

MCA Minute: Don’t forget your statement will be emailed to you! Bills are due to Pam by

Monday, April 25 @ 5:00pm If you submit your payment after 5:00pm on the 25th be sure to add $25 for the late fee.

Working both sides of a transaction-Part 1

A broker lists a property. Then a buyer comes along

wanting to work with the same broker to purchase that

listed property. No problem, right? The only way for a

broker to handle this situation is to set up an intermediary

relationship. And to form an intermediary relationship, the

broker must successfully follow a series of steps outlined

in the Texas Real Estate License Act (TRELA).

How to achieve a slam-dunk intermediary relationship

Creating a legal intermediary relationship reminds me of

an alley-oop in basketball. (Yes, even lawyers get caught

up in March Madness.) For those who don’t know, an

alley-oop is a popular offensive play on the hardwood that

combines precision, timing, and teamwork—culminating

in a slam dunk! Similarly, the intermediary relationship

requires successfully carrying out several steps, timing,

and teamwork to comply with TRELA. Here’s the

breakdown on those steps:

Provide Information about Brokerage Services An intermediary is a broker who acts as a negotiator

between the parties. Only a broker is permitted to act as

the intermediary, not a salesperson. Prior to representing

any party, TRELA requires licensees to provide the

Information About Brokerage Services at the time of the

first substantive dialogue. This form, which provides an

explanation of the intermediary relationship, is the first

instance where a party is introduced to the intermediary

relationship. It spells out that the intermediary must act

fairly and impartially to all parties.

Get written consent

Next, a broker must obtain written consent from each

party for the broker to act as an intermediary and to

appoint licensees associated with the broker. The written

consent must state the source of any

expected compensation to the broker. A written listing

agreement to represent a seller or landlord or a written

agreement to represent a buyer or tenant authorizing the

broker to act as an intermediary is sufficient as long as the

written agreement states in conspicuous bold or

underlined print the prohibited conduct set forth in

TRELA, which you’ll find at the end of this article. The

written consent can be satisfied by having the seller

execute TAR’s Residential Real Estate Listing Agreement

Exclusive Right to Sell (TAR-1101) or having the

landlord execute TAR’s Residential Real Estate Listing

Agreement Exclusive Right to Lease (TAR-1102).

Likewise, the buyer or tenant may execute TAR’s

Residential Buyer/Tenant Representation Agreement

(TAR-1501). Once the broker has obtained the necessary

consent, the broker may appoint licensees associated with

the broker to communicate with and carry out the

instructions of the parties.

Whose listing is it?

Remember that under Texas law, listings belong to the

broker, not the salesperson. The decision to pursue an

intermediary relationship therefore rests with the broker.

Lean More

Find additional information about intermediary by search-

ing the term Intermediary FAQ on texasrealtors.com. You

can also find intermediary FAQs on TREC’s website,

www.trec.state.tx.us.

For part 2 of this story, see the March issue of

Texas Realtor magazine or read the May newsletter.

4.

9:00 Breakthrough Masterminds

with Doug ($1M-2M producers)

5.

*No Team Meeting this week.

Intro to BOLD today at Scottish Rite building.

9am-1pm. 2:00 Camp 443 #11 & 12:

Listing Objections & Selling a

Home

6.

11:00 Productivity

Committee 1:00 Culture Committee

2:00 Growth Committee 3:00 Profit Committee

11.

9:00 Breakthrough Masterminds

with Doug ($1M-2M producers) 2:00 Camp 443 #14: FSBOs

12.

9:00 Team Meeting &

Office Tour 1:00 Team Masterminds

2:00 Camp 443 #15: Expired & Withdrawn

13.

11:00 ALC Meeting 12:30 New Agent Luncheon

1:30 New Agent Orientation 2:30 Camp 443 #16:

Prospecting Farms

18.

9:00 Breakthrough Masterminds

with Doug ($1M-2M producers) 1:00 Contracts 101

2:00 Camp 443 #17: Receiving/Negotiating Offers

19.

9:00 Team Meeting &

Office Tour

NOON Easter Potluck @ KW

2:30 Camp 443 #18: Closing

20.

12:00 Connie’s Bible

Study-bring your lunch!

25.

9:00 Breakthrough Masterminds

with Doug ($1M-2M producers)

26.

9:00 Team Meeting &

Office Tour

27.

12:00 Connie’s Bible

Study-bring your lunch!

We want to hear from YOU! Let us know what classes you

would like to see on the calendar!

1.

9:00 New Agent Masterminds

10:00 Blowing Up Your Online Marketing-intermediate

11:00 Capper Masterminds 1:30 Wealth Building Fridays

8.

9:00 New Agent Masterminds

10:00 Blowing Up Your Online Marketing-intermediate

11:00 Capper Masterminds 1:30 Wealth Building Fridays

15.

9:00 New Agent Masterminds

10:00 Blowing Up Your Online Marketing-intermediate

11:00 Capper Masterminds 1:30 Wealth Building Fridays

22.

Office closed today and tomorrow.

7.

10:30 Contracts 101

2:30 Navica Training w/ Nancy 6:00 Enhance Your Marketing

Workshop-KW Training Room

14.

10:00 Contracts Class

11:30 LAR Luncheon 1:00 Jumpstart Your Online

Marketing (for beginners)

21.

1:00 Jumpstart Your Online

Marketing (for beginners)

29.

9:00 New Agent Masterminds

10:00 Blowing Up Your Online Marketing-intermediate

11:00 Capper Masterminds 1:30 Wealth Building Fridays

28.

10:00 Contracts Class

1:00 Jumpstart Your Online Marketing (for beginners)

2:30 Navica Training w/ Nancy

For more on how to implement these ideas, use this QR code.

Or go

Pam, Camee, and friends in

Dallas for a half marathon.

Way to go ladies!!

Presley at a cheer

competition in February.

What a cutie!

Megan’s nephews Kayal

and Gavin, ready for

spring!

One of the better

pictures from Office

Flood 2011!

Part of Doug’s things that are in a

temporary office. We’re told

construction to repair the damage

will be done within the first week

of March.. YAY!!

Left: Frank telling jokes at our Valentine’s

luncheon, and right: Linda S. playing Pictionary

at the luncheon.

Thanks for making it a good time!!

One of Ann’s paintings.

Who knew we had an

artist among us?!

Great job!

Ann’s Daughter Kerry

and grandson’s Brady

& Eli. Good picture!!