katalyst cpg expertise

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  • 1. {{compelling people. propelling brands. pick our brains

2. Complete. Compelling. Creative.A great packaged goods agency knows your business inside the store andout. Katalyst has years of experience turning consumer insights into fresh,results-driven programs. Were your go-to source for the best in branding,packaging, promotions and shopper marketing. And we do it all with greatcreative that makes shoppers buy. We know the challenges and channels of CPG marketing.Katalyst has the capabilities you need to get your products in store, standout in cluttered categories and drive volume: merchandising, advertisingand promotions, field marketing and partner activation. The difference?We make it happen without the overhead of big agencies.The brightest CPG thought leadersand creative talent at a fraction of the price.Our principals hail from the nations top brand building agencies. We run alean, tight ship, so you receive the resources and quality you deservewithout paying for people who hardly touch your business. Think of Katalystas the choice for big agency results with nimble efficiency...and arefreshingly small price tag. So go ahead, pick our brains. Call Katalyst at 770.887.5504 or email us at info@adkatalyst.com.Kat Downend Principal/Creative DirectorKatalyst has two decades Katalystof experience drivingbrands like Pepsi, Clorox,Nokia and Kingsford. 3. Get a pieceof their mind.Good marketing is about focus: Develop a distinct, ownable identity. Laser in on your creative strategy. Define whatsbetter or distinctive about your product or service and Katalystwill make it unforgettable. These are the keys to winningyour customers hearts and minds. 4. You, only better.Small transformations can do remarkablethings for perception. Its not alwaysabout reinventing the wheel; sometimesyou simply need new tires.A branding tune-up can put your best faceforward. Your customers will see yourcompany in a whole new way and wonderwhat theyve been missing. You know you have a great product or service. But where are the sales? Perhaps its your name, your logo, your packaging? Maybe its your website or marketing vehicle. Change doesnt have to be drastic. Selective changes in design and communication can make a big difference in your impact. 5. Were not a one-trick pony.Our ability to guide and drive your business takes on many forms.We are marketers, designers, writers and rainmakers who think beyondpretty pictures and look to results. We also hail from a variety of disciplines.You will work with senior creative and account management whoare experienced in your specific business arena, be it consumer marketing,business-to-business or retail. Our capabilities are 360: traditionaladvertising, promotions, complete web development, social media marketingand public relations.Why hire a one-trick pony when you can have a full-service creative animal?Well jump through hoops to ensure an outstanding performance. 6. Complete. Compelling. Creative.Katalyst is a full service firm equipped to handle your marketing and creativeinitiatives from brand positioning through creative development. We aremarketers, designers, writers and thinkers who hail from many disciplines withspecialized expertise.Our team includes experts in consumer packaged goods marketing and promotion,business-to-business advertising, internet development and marketing. Being aone-stop shop gives you single-source efficiency and ensures that all elementsof your marketing platform are produced with quality, consistency and cohesion.branding + corporate identityname & tag generation logos stationery kit folder brand standardstraditional advertisingprint, radio, & television advertising consumer and trade media planning & buyingCPG promotions & shopper marketingretail and internet promotions point-of-sale displays and merchandising shoppermarketing product sales kitsmarketing materialsprint ads annual reports brochures sales materials presentations invitations &announcements packagingweb & interactivewebsites social media marketing campaigns intranets e-commerce e-newsletterspromotional tactics w/landing page development and testingpublic relationsannual plans press releases internal PR event promotion fundraising campaigns 7. HOW WE DO ITDISCOVERBe prepared for a lot of questions. Through extensiveQ&A, strategic analysis and competitive benchmarking,including client-generated inspiration and our own,we collaborate to achieve your business objectives andcommunications criteria.CREATEWe begin creative exploration armed with an approvedstrategy and project parameters. We typically present threecomputer comps or roughs including copy headline andcommunication strategy. We then take your choice tofurther development.REFINETypically, a consensus builds around one of the executions and only a few revisions arerequired to ensure the process hasnt deviated from your strategic marching orders.When appropriate, we may suggest research or user testing to bolster the success of acampaign or roll out.PRODUCEWe execute to your specifications with an emphasis on workmanship and timely delivery.Rigorous testing, especially on the web, ensures functionality delivers on user experience.EVALUATEWe make sure our creative has achieved its goal. Does the website convert? Did the adsell CDs? Katalyst uses integrated marketing strategies to measure the impact of whatwe do and make sure our work delivers results. 8. our teamKat Downend has 20 years experienceat leading ad agencies includingTracyLocke/DDB Needham. She hasserved as the Creative Director and SeniorCopywriter on Pepsi, Clorox and otherglobal brands, consumer and B2B.An abundance of ADDY, CLIO, New YorkFestivals and other awards grace her office,providing a fabulous way to display hercollection of dangly earrings.Behind Kats rapier wit (usually at DaveMichaels expense), is a leader and creativevisionary fueling a burgeoning ad agency.When Kat is not at the office, she spendsher time gallivanting with two ginormousAlaskan Malamutes and pursuing theperfect pomegranate martini.Kat Downendprincipal/creative directorShe also dabbles in sculpture but is fairlycertain her skills will never surpassher early achievements with the Play-DohFun Factory. 9. our team If necessity is the mother of invention, creativity is the mother of reinvention. Dave Michaels evolved from a successful 17+ year career with the worlds largest and most prestigious big 4 consulting companies to an accomplished art director and illustrator. His experience with Accenture, Pricewaterhouse Coopers and KPMG included servicing Fortune 100 companies like Nike, Sprint and Apple. The end result is that rare, dualbrain ad bird: a creative thinker who gives our clients whip-smart business strategy and stunning imagery. In between deadlines, Dave works his wizardry as a classical sculptor, is an accomplished adrenaline junkie and determined to find and party with Bat Boy (we miss ya, ya little pimp). His current passion is attempting to break yet another bone, add to his scar collection and see how may times he can wreck his vintage Bobber-style motorcycleDavid Michaels called Smelly Kat. If he can stay in one piece,principal/design director the gas fumes appear to enhance his creativity. 10. Katalyst credentials References Sherry Thurman Marketing DirectorSelect clients Luna Gourmet Coffee Sthurman@hotmail.com01. PepsiCo646226144202. Clorox03. The Art Institute04. NokiaDaniel Scholes Principal05. Denver Art Museum Contract Testing06. Holiday Pest Control Daniel.Scholes@contracttesting.com07. Susan G. Komen 905456078308. Elance.com09. Luna Roaster Gourmet Coffee10. Boys and Girls Clubs Jay Kirkman Principal/Creative Director11. Kimberly Clark Radii Advertising 12. Radius Anti-Aging jkirkman@radiillc.com 13. Lab Mercury Design864421912114. Reckline 15. Epicurean Catering 16. Equifax Gail Obaseki Director of Project Management 17. Guarantee Bank TracyLocke18. Compass Bank gail.obaseki@tracylocke.com 19. Alpharetta Medicine/Rejuvenation Spa214536173320. InterMountain Humane Society David Bell Associate Creative Director The Integer Group dbell@integer.com 2147586100Recognition Jeff LoganCLIO AwardArt Directors Club Best of Show87 ADDY AwardsBPA (Business Pro) Partner/Group Creative DirectorCommunication Arts Magazine London International AwardsTracyLockePrint MagazineHealthcare Marketing Awardsloganjt@verizon.netTelly AwardsWebbie (Internet awards)Popaii Awards (promotions)Obie (Outdoor advertising Kat Downend, Principal/Creative Director Profile and 11 LinkedIn recommendations: http://www.linkedin.com/in/katdownend 11. lean on usPut your faith in our experience. Investing inour track record pays dividends. Before we take on a client, we consider a few things:1. Opportunities to do our best workwhat we2. Clients who understand the value of our worklook for and respect the need for a well-managed creative process3. An openness and willingness to transcend the ordinaryNow that you know what we expect, heres what youcan expect from us:why 1. The highest caliber of workchoose2. The passion and professionalism of top tierus?strategists and creative leaders3. Recommendations that are consistent with both your stated objectives and our philosophy of how to help brands grow4. A commitment to your success that includes leveraging our relationships to your advantage5. The unwavering dedication of an ally who works to support your competitive edge 12. the workA few samples of Katalyst creative work. Look tous for award-winning creative in all media! unify creative sampleskatalyst marketing firm 13. ActivationExtreme Activation POWER UP YOUR PARTNERSHIPSProperly activating promotional partners is the key to recouping your ROI from yoursponsorship investments. From imaginative and impactful event marketing to regionaland local promotions, Katalyst maximizes your ability to leverage sports and entertainmentpropert