Brand Manual

Karen J. Wheeler, Ph.D.Associate DirectorState of Arkansas Higher Education

March 2011Interim DirectorSen. Shane Broadway

Oversight of staff whose jobs are to carry out the policy directives of the AHECB and to develop funding recommendations

Co-sponsor of Arkansas Scholarship Lottery legislation - 2008Served on the education committee each term except as Speaker of the House - 2001 Joined agency in January as Deputy DirectorColor PaletteIn September 2010, AR ranked 50th nationally in percent of adults that have completed a bachelors degree (18.9%)1Median household income has risen to $37,8231 but lags behind the national average of $50,2212Arkansas & Higher Education1. September 2010, American Community Survey, Table B1002, via www.census.gov.2. U.S. Census Bureau, SF3 1990 & 2000. American Community Survey, R1901, 2009.

College Going RatesSource: ADHE SIS; NCES, Digest of Education Statistics 2009; Table 191 (federal calculation).50.8 percent increase in enrollmentSource: ADHE SIS, 2010.Unduplicated Enrollment for Public Institutions

2010 College going rate by countySource: 2010, Arkansas Department of Higher Education. Note: Rates based on first-time entering freshmen & first-time enrollment.

2010 College going rate by school districtSource: 2010, Arkansas Department of Higher Education. Note: Rates based on first-time entering freshmen & first-time enrollment.7Public Four-Year Colleges and UniversitiesDegrees and Certificates ConferredSource: SREB 2009-2010 Indicators Report; December 2010.Public Two-Year CollegesDegrees and Certificates ConferredSource: SREB 2009-2010 Indicators Report; December 2010.Source: ADHE SIS, 2010.Credentials Awarded, Public Institutions Only84% - Total Credentials Awarded283% - Certificates of Proficiency243% - Technical Certificates135% - Associate Degrees35% - Baccalaureate Degrees67% - Master Degrees87% - Doctoral Degrees% Increase2010 Remediation rate by county (any subject)Source: 2010, Arkansas Department of Higher Education.Note: Rates based on reported number of placement test-takers (ACT, SAT, Asset, or Compass) & number of first-time entering freshmen.

2010 Remediation rate by county (Math)Source: 2010, Arkansas Department of Higher Education. Note: Rates based on reported number of placement test-takers (ACT, SAT, Asset, or Compass) & number of first-time entering freshmen.

2010 Remediation rate by county (English)Source: 2010, Arkansas Department of Higher Education.Note: Rates based on reported number of placement test-takers (ACT, SAT, Asset, or Compass) & number of first-time entering freshmen.

2010 Remediation rate by county (Reading)Source: 2010, Arkansas Department of Higher Education. Note: Rates based on reported number of placement test-takers (ACT, SAT, Asset, or Compass) & number of first-time entering freshmen.Arkansas Higher Education InitiativesAchieving the DreamColor PaletteA Two-Year College National Initiative that focuses on college students.

Pulaski Technical College, Phillips County College-UA, National Park Community College, Ouachita Technical CollegeAR Student Success SymposiumAATYC partnership and Student Success CenterAchieving the DreamAtD acts on multiple fronts:

Providing planning and implementation grants to colleges and state policy efforts;Helping colleges develop and implement strategies to improve student success and build a culture of evidence in which decisions are based on data about student achievement;Conducting research about effective practices and student achievement at community colleges;Achieving the DreamArkansas Progress and Accomplishments

May 2010 two-year college presidents & chancellors unanimously adopted statewide student success and institutional measures;Strong collaboration between ADHE and AATYCIntegrated AtD success into other statewide initiatives including Student Success Center and additional funding opportunitiesAchieving the DreamComplete College AmericaComplete College America

Established in 2009Only national nonprofit organization focused solely on working to dramatically increase the number of young adults with a college degree or credential Five national foundations are providing multi-year support and an initial $12 million Carnegie Corporation of New York Bill and Melinda Gates Foundation Ford Foundation W.K. Kellogg Foundation Lumina Foundation for Education

ArkansasConnecticutGeorgiaHawaiiIdahoIllinoisIndianaLouisianaMarylandMassachusettsMinnesotaNevadaOhioOklahomaOregonPennsylvaniaRhode IslandSouth DakotaTennesseeTexasUtahVermontWest Virginia

23 Charter MembersComplete College America

State Job Growth and Education Demands: Employment projections anticipate that 54% of Arkansass jobs will require college education by the end of the decade. CCA Strategies to Increase College CompletionTimeChoiceStructureAccelerate SuccessRequire students to have graduation plans and declare majors earlyImprove transfer policiesDevelop common course-numbering systemProvide incentives for full-time attendanceUse technology to reduce seat timeReview programs that exceed 120 credit hours

Ways to Transform RemediationTailored Approach: For students near college-ready: Let them start! For students one or two levels below college- level: Compress and accelerate remediation For students significantly behind: Focus on career readiness integrated with basic skills

NCHEMS ReportNCHEMS ReportNational Center for Higher Education Management Systems (NCHEMS) conducted a comprehensive analysis of Arkansas higher education policies in Fall 2010.Analyzed data on the states educational attainment, economy, and higher education performanceReviewed existing statutes and policiesReviewed previous studies and task force reportsInterviewed hundreds of stakeholders (institutional, Governors office, legislative, non-profit, economic development entities, Governors cabinet) NCHEMS Observations/FindingsArkansas needs a clear statement of long-term goals for competitiveness in educational attainment that are: (1) linked to the future competitiveness of the states economy, and (2) reflect the realities of the current workforce.

Despite many well-intentioned state laws and policies, a significant gap remains between policy intent and the realities of implementation at the classroom level both K-12 & collegeNCHEMS Observations/Findings State finance policies are not fully aligned with state priorities; few incentives for increased degree production and completionNeed to target adults who have serious deficits in the basic skills needed for further education to earn a living wage jobEstablish an overarching goal to increase the competitiveness of the Arkansas workforce by doubling the number of quality degrees granted by 2025 to 34,400

Compact with ArkansasCompact with ArkansasIn March 2011, four-year presidents and chancellors pledged 16 points to the People of Arkansas, Boards of Trustees, AHECB, General Assembly, the Governor, and other Constitutional Officers

Transparent and accountable decision makingPrudent fiscal managementClear measures of institutional performanceDoubling, by 2025, the number of college degrees produced by the Compacts partnersKeep tuition and fees low without sacrificing academic qualityCreate a seamless process for transferringIncrease efforts to address the needs of non-traditional students

Compact with ArkansasArkansass College and Career CoachesColor Palette3-year pilot program

Motivate/support high school studentsGives support needed to increase students knowledge and skills so they are prepared for the next level of education and/or training

Arkansass College & Career CoachesCurrently 45 College and Career Coaches with 3 new additions to Pulaski County in 2011-12.Co-located through 12 Two-Year Colleges and 1 Adult Education Resource CenterServing 56 school districts in 21 poorest countiesACT Enrichment and Remediation programProgram Structure

Career Coach CountiesCareer Coach MeasuresProposed Performance Measures:

High School Graduation Rate Smart Core Opt-Out Rate College-Going Rate Reduced Remediation Increased ACT Scores Increased Applications for State and Federal Aid

Career Coach/Student Contacts4,892 (93%) of Seniors developed or revised their Career Plan prior to graduationOf those 4,892, 100% received information and/or assistance with the College Admissions and Financial Aid process(January May 2010) Career Coach OutcomesAfter only 24 hours of instruction in the Summer ACT Academy

474/586 (81%) completed the program.Of the completers, 331 (64%) increased their ACT Composite Score by at least one point. 87% of those who increased their ACT composite attained a score of 19 or higher.

Career Coach OutcomesNon-Career Coach Counties: Financial aid applications increased by 63.15% from the previous year (2008-09 to 2009-10)

Career Coach Counties: Financial aid applications increased by 91.9% from the previous year (2008-2009 to 2009-10).

Say Go College WeekSay Go College Week 2011Governor Mike BeebeNorth Little Rock High School

Say Go College Week 2011Funds provided through CACGGrass-roots outreach to high school students, parents, teachers, counselors, and administrators with the goals of encouraging more high school students to attend collegeIncludes social media, earned media coverage, advertising placement, rallies/special eventsMore than 80 high schools were visited during Fall 2010 semester pre-eventStone Ward & ADHE visited 19 high schools during the event week (Feb.14-20, 2011)Gov. Mike Beebe kicked-off the event Monday the 14th37 locations across the state hosted College Goal Sunday workshops to help approximately 2,000 students with the FAFSA

Say Go College Week 2011Financial aid application completions increased by 68% in the second year of grant funding.2007-200813,6612008-200913,755(1st year of grant)2009-201023,105(2nd year of grant)2010-2011125,170(3rd year of grant and new lottery scholarship)

45Grant OpportunitiesCollaboration between USDOE and USDOL.Each state guaranteed minimum of $2.5 million and maximum of $20 million to be distributed over a 3-year period.Program is designed to meet industry needs while accelerating learning and improving retention/graduation.AATYC and ADHE are collaborating with two-year colleges to address developmental education, time-to-degree, and student support.Trade Adjustment Assistance Community College and Career Training Program (C3T or TAA)

Complete College America: Completion Innovation Challenge($1 million Award over 18 months)

Real change and lasting impactReducing time-to-degree and accelerating successTransforming remediationRestructuring delivery for todays studentsUse of transformative technology

Demonstrate how plans will substantially increase the number of completed awards of labor market value.Fund of Improvement of Postsecondary Education (FIPSE): Comprehensive Program($750k over 3-year period)Priority 1Increase Postsecondary SuccessIncrease the number and proportion of high-need students who persist in and complete college or other postsecondary education and training.Increase the number and proportion of postsecondary students who complete college or other postsecondary education and training and who are demonstrably prepared for successful employment, active participation in civic life, and lifelong learning.

Priority 2Data-Based Decision-MakingCollect (or obtain), analyze, and use high-quality and timely data to improve postsecondary student outcomes relating to enrollment, persistence, and completion and leading to career successLegislative UpdateHB 2032: An Act to Improve the Teaching Techniques of Remedial Education CoursesAmends A.C.A. Section 6-61-110 concerning the testing of entering freshmen for remedial courses.

AHECB shall determine the test or other criteria to be used.AHECB shall determine the minimum scores or criteria below which students must take remedial coursesDirects AHECB to set minimum scores or criteria to allow simultaneous enrollment in college-level credit and remedial coursesHB 2050: An Act Concerning Admission Standards for State-Supported Institutions of Higher EducationAmends ACA 6-60-208 and addresses ability-to-benefit related to college enrollment.2012-13: Students who score below 15 (ACT or comparable test) may be reassessed to determine ability-to-benefit .2012-13: Students with a high school diploma/GED who score below federally-determined ability-to-benefit score may only be enrolled in specific programs until proficiency that would predict academic success has been demonstrated .AHECB will provide a list of approved assessment tools and scores.Does not affect an institutions ability to set a higher admission standardSB 766: An Act to Promote Accountability and Efficiency at State-Supported Institutions of Higher and to Clarify Funding Formula Calculations for State-Supported Institutions of Higher EducationRepeals A.C.A. 6-61-223 (higher education funding formula) and amends A.C.A. 6-61-224 (higher education funding formula)

Funding formula will have a needs-based and outcome component.Phase-in for outcome component will begin FY2014 at a rate of 5% per year and increase each year until reaching 25% in FY2018.Total state funding received shall be subject to the calculation.Outcome measures based on institutional mission and increased degree production.New formula by December 31, 2011.HB 1454: An Act to Amend the Comprehensive Arkansas Higher Education Annual ReportMoves ADHE deadline for Comprehensive Report from Dec. 1 to Dec. 15 each year.Amended which reports must be submitted by ADHE to the legislature on the following basis: annual, biennial, and every five years.All reports required from the institutions for inclusion in the AHE Comprehensive Report must be received by Nov. 15 (was Oct. 15).Must include annual cost of remediation.Act 747: An Act to Enhance the Opportunity for Successful Degree Completion by Strengthening the Transfer of courses between Institutions of Higher Education.State minimum core curriculum (SMCC) means 60 ours of lower-division coursework that include 35 general education core, major program prerequisites, and elective requirements.Will satisfy requirements of an AA, AS, AAT, and selected baccalaureate degrees.The AHECB will select the bachelor programs of study that shall be included in the SMCC based on demand.SMCC may vary based on program of study.Seamless transfer for designated programs of study.Sets maximum hours at 60/120 with some exceptions.Thanks for Your Attention

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