jw example 002
DESCRIPTION
Example of a Keynote presentationsTRANSCRIPT
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Mobile Market ResearchMobile Diary Studies + In-the-Moment Surveys
on behalf of Research Now Mobile
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8 Principals of Mobile1. Permanently connected
2. Supports granular data capture
3. Audio, video, photo support
4. Captures real-time behavior
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5. Hard-to-reach segments
6. Image scanning + recognition
7. Drives new geo-technologies
8. Breeds authentic version of self
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8 Principals of Mobile
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More people in the U.S. will access the web via mobile
devices than via wireline computer by 2015.
- IDC Worldwide New Media Market Model Forecast
The Mobile User
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Capture smart data anywhere, anytime.
The Mobile Approach
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Multiple touch points. Photos, video, audio, GPS, image scan, surveys.
Rich Media Capture
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Geo-location technologies support new methods for market research.
Mobile Location Surveys
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Use image uploads as response
Use audio clip uploads as response
Use video uploads as response Use barcode scanning to validate
Native App Features
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Push-Notification: in-appGeo-Fencing: virtual barrier Geo-Targeting: retroactive search QR/Bar Code: scan-to-triggerScheduled: calendar-driven
Launch Methods
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Mobile Diary Studies
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Collect rich media over days & weeks.
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Mobile Device Usagethe plus+ app
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Device Behavior / captured GPS: longitude, latitude timestamps
Phone: incoming, outgoing, missed
SMS: sent count, received count
Email: sent, received
Websites: visited, bookmarked
Music: albums, artists, metadata
Camera: metadata
Apps: downloads, deletes
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Where they goCommunication patternsShopping behaviorLeisure activitiesHow they spend their time
Device Behavior / analyzed
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Enhancing Data Collection with Location-Based Mobile Surveys
Real-World Application
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In-Store Validation
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@ the-moment-of-truthversus memory recall.
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Ethnography Studies
Capture candid moments through pictures + video.
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Restaurant / Dining
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Venue-triggers. Geo-verification.Check, please!
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User-Experience Testing
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Uncover user perceptions + motivations.
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Entertainment SurveysMovie-Go’ersCaptured feedback immediately after movie
Television + 2nd Screen Capture respondents while they watch TV w/ mobile
Sporting Event AttendeesCapture in-the-moment feedback while in the park
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Ad Effectiveness / mobile
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Mobile Web CampaignsIn-App Intercepts
Survey + GPS Data
Behavioral Data Capture
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Ad Effectiveness / outdoor
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Billboards + SignageValidate Exposure
Verify Impact
Branding + Message
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Innovation / R+D
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Digital Watermarking**in beta
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In-Home User-Testing
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In-home immersion studies with rich media.
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Auto Showrooms
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At showrooms, engage with photos + videos.
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Medical Research Mobile Physicians
• 85% use a smartphone at work• 62% use a tablet at work• Highest use by profession bar none
mHealth Functionality• Communication / Patient interaction• Education• Prescriptions• Patient database
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Mobile Geo-Tracking
Track the natural course of everyday life.
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In-the-field intercepts
Gain access out and about, & on-the-go.
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Quick-Turn Surveys
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Short-cycle, fast-output,speedy delivery.
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Mobile First Design
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Streamlined flow + logic. We will consult you.**bring your survey to the table - we’re happy to provide feedback.
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Digital Research
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Capture the 360º view of consumers online + off.
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Online Sample (B2C, B2B, HC)
Full Service Solution
Ad/Web measurement
Social Media/Listening
Online Communities
Mobile Research
Full Digital Cycle
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How would you use it?
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About the Company Research Now is the leading global online sampling and survey data collection company, with over 6 million panelist in 38 countries worldwide.
RN: Mobile is the mobile arm of Research Now. We offer the widest range of products and services in enterprise-grade, mobile-specific market research and consumer insights in the mobile space.
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Insights in the palm of your hand.
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Joe WachsDirector, Client Development, Research Now: Mobile [email protected]
Research Now: Mobile Team