3600 Market Research Online!

Leading online research in India!

• Formally started in August 2005. Informally conducting online research since 2004

• A pioneer in conducting highly robust large scale online studies in India

• A portfolio of well accepted syndicated research products in the Indian online space – ‘India Online’, ‘NRI Online’, ‘Online Ad Tracks’, Online Brand Tracks’, ‘Website User Friendliness’

• Would be the only complete 3600 online research company in the country after the launch of ‘online audience monitor’ later this year

The larger game plan!

• Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching only the internet space

• Launching syndicated research products for the offline categories as well – Ad Tracks, Brand Tracks, Customer Satisfaction, U & A Studies

• Building capabilities to conduct multilingual online surveys

• Building one of the largest (online) consumer panel in the country (www.getcounted.net) - support own syndicated studies, market the panel for ‘custom’ studies

• Juxt Public Pulse – the poll based weekly popularity rankings and monthly ‘quality of life’ ratings

Online Research

WebsiteMonitoring

AudienceMonitoring

Consumer Research

Consumer ResearchBrand & Ad TrackingSatisfaction Studies

Surveys

Net Usage TrackingUser Segment Profiling

Online Ad TrackingWeb Analytics

Site Evaluation & Usability Studies Specific Usage & Behavior Studies

SyndicateResearch

CustomResearch

QuantitativeResearch

Qualitative Research

Business Vision!

(Online) Consumer Panels

Online Market, Advertising & Media Research

Syndicated Research & Analytics

+Customized Research & Analytics

Research Offerings!

Customer Satisfaction Studies

Brand Tracking Studies

Usage & Attitude Studies

Ad Effectiveness Studies

Media & Ad Tracking Studies

Consumer Need

Communication

Marketing

ConsumersUsage

identify

convert

trigger

sustain

Typical 3600 Market Research Landscape

CommunicationConsumersUsage

SABUCBrand Customer Friendliness & Usage Experience

Brand Performance Tracking

Brand ScorecardAd Effectiveness Tracking

Ad Connect

Consumer Need

Marketing

Demographic & Psychographic Consumer Segmentations & Profiles

India Consumer Lifestyles

Online Media Metrics

Online Advertising Metrics

Web Box Office

Ad Box Office

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JuxtConsult 3600 Syndicated Products – Consumer Markets

CommunicationWebsiteUsers

Usage

Web ConnectWebsite ‘Interface Friendliness’ & ‘Usage Satisfaction’

Brand Performance Tracking

Brand ScorecardAd Effectiveness Tracking

Ad Connect

Consumer Need

Marketing

User Profiles & Net Usage Behavior

India Online Live

Website Traffic & Media Metrics

Online Advertising Metrics

Web Box Office

Ad Box Office

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JuxtConsult 3600 Syndicated Products – Online Markets

Brand Performance Measurement*

Ad Connect

• Effectiveness of the ad in connecting with the category

users

• Live ratings of ads by category audience on 12 distinct

parameters

• Measuring the ‘audience mindshare’ the ad is generating for

the brand

Brand ScoreCard

• Tracking current performance of various brands in the

category

• Measuring sustenance, persuasion, pull and loyalty

power of brands

• ‘Future-readiness’ of brands to gain category market

shares

Web Connect• Measuring both ‘user friendliness’ and ‘usage experience’

of websites

• Live rating of websites by category users on 19-32 distinct

parameters

• Measuring accessibility, appeal, navigability and usage

satisfaction

* Survey based

Online Audience Measurement*

• Overall level internet user profiles, usage dynamics and behavior

• Category level net usage dynamics and user profiles

• Consumer segment-wise net usage behavior and preferences

India Online Live

Web Box Office

• Website and category level traffic data, page views and time

views

• Reach, rating points (e-TRPs) and user shares

• Traffic trends by day parts, days, weeks, months, …..

Ad Box Office

• Overall, category and website level ad impressions, click rates

• Category and website level share of ad exposures and spends

• Product category and brand wise share of voice and spends

* Digital tracking based

* Plan to launch in January 2009

India Consumer Lifestyles*

• Consumption orientation based lifestyle segmentation of urban

Indians

• Based on both the ‘ability to spend’ (socio-economic status) as well

as ‘inclination to spend’ (consumption orientation/propensity)

• In-depth understanding of segments on their:

– Demographic, geographic and socio-economic profile

– Lifecycle stage and asset ownerships

– Professional profile and reference groups

– Psychographic profile and outlook (personality, activities, interests and

opinions)

– Shopping orientation and preferences

– Technographic profile (modern digital lifestyle orientation – mobile,

computer, internet)

– Media consumption and preferences (TV, newspaper, magazines, internet)

– Health profile

India Consumer Lifestyles

* Consumer panel profile based

* Plan to launch in March 2009

GetCounted Consumer Panel

• 117,000+ members already, of which around 70% active at some point of time

• 10,000 new members are added every month

• Represents over 275 million urban Indian population – 85% of total 337 million urban Indian population

• Represents almost 100% ‘branded’ urban Indian consumption

• 9,500+ Rural members

• Not required to participate in more than 2 surveys a month

GetCounted Consumer Panel

• Only large scale consumer panel in India to have the following spread

and depth of consumer profiling:

– Household as well as financial asset ownerships

– Neighborhood classification*

– Housing details (size, type, ownership)*

– Occupation details (industry, function, hierarchy)

– Lifecycle stage*

– Family composition (size, earning members, dependents)*

– Mobile handset and service usage*

– Offline media usage and brand preferences

– Lifestyle and psychographic profiling*

– Shopping preferences*

– Health profile*

* To be available from January 2009

ClientsIndia

Key PeopleSanjay Tiwari, Director

Over 14 years of experience in advertising, marketing and branding

Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka

Worked for another 6 years as an independent brand, marketing and advertising consultant

Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications

Over 31/2 years of experience in handling online research studies and projects

Mrutyunjay Mishra, Director

9 years of experience in market research and analytics

Previously worked with IMRB International, IDC India, Convergys, and Annik

Has led strategic business research, quality studies (CI/ Six Sigma), change management projects

Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment

Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration

Laveesh Bhandari, Director

Worked with NCAER for 4 years as a senior economist

In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country

Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc

Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc

Sidharth Rao, Director

Began his career in advertising with Mudra and Grey Worldwide

In 1999, co-founded Webchutney, a full service interactive agency

Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur

Writes on the ‘new media’ in some leading business newspapers from time to time

Key People

Thank You!