NRI Online 2010 India’s only syndicated study on the Indian Connectivity of Online NRI

Profiles online NRI from various parts of the world (demographic as well as economic status)

Captures how they are connecting with the Indian homeland:

– Physical connectivity (traveling to India)– Communicational connectivity (calling India) – Financial connectivity (transferring money and making investments in India)– Informational connectivity (content sought about India)– Media connectivity (mediums used to stay updated about India)

Also highlights their current frequency, mode of consumption and brand preferences in the these connectivity areas

Compares and contrasts the distinct NRI markets – ‘US+UK+Europe’, ‘Gulf’, ‘Asia Pacific’ and ‘Others’ - on all the above aspects

Study Overview

Online survey among NRI from various parts of the world between in February-March 2010

Response collection using geographically targeted ‘contextual search ad campaign’ on Google, as well as from some country-specific ‘online panels’ who have NRI as panel members (US, Canada and UK)

Sample size of 1,549 online NRI from various parts of the world:

West based NRI – US / Canada / UK / Western Europe (576) Asia Pacific based NRI – Asia Pacific / Australia-New Zealand (216) Gulf based NRI - Middle East (549) Other NRI – Eastern Europe / Africa / Central and South America / South Asia (208)

Findings reported at the 4 NRI ‘regional group’ level. The ‘overall NRI’ level

data also cumulated and reported after making it representative of the NRI population spread among

these 4 geographical regions using the 2009 NRI Population Statistics from the ‘Ministry of Overseas

Indian Affairs’

Methodology

Topline Findings

The Online NRI

• Overall 1 out of 4 online NRI has a PIO status (highest in the West)

• 2 out of 3 have been living in the current country for longer than 3 years

• Almost 1 in 3 online NRI lives alone (highest in the Gulf)

• Majority are ‘above 30’ years in age (more ‘mature’ in the Gulf and West)

• More of them belong to ‘South’ India (especially in Gulf and Asia Pacific)

• Hindi, Tamil and Malayalam are the biggest native languages (Gujarati, Punjabi stand out in the West more)

• More of them come from the smaller ‘tier 3’ towns in India (less so in the West)

Their Economic Status

• Majority achieved their ‘highest education’ in India itself

• Gulf ones are relatively the most employed (and more ‘salaried’ employees)

• Overall, about half of the employed online NRI work in the corporate sector

• Even in the West only 1 in 5 works in the IT sector

• Almost half of them have more than 1 earning member in the family

• 1 in 3 have family incomes of over US$5,000 per month (highest proportions in the West)

• Over half of them have cars (significantly higher car ownership in the West)

Their Internet Usage Behavior

• 3 out of 4 online NRI access internet from home (more in the West)

• 1 in 5 also access internet from mobile phone (more so in the West)

• Gulf ones check ‘Indian Content’ online most frequently (West ones do it least frequently)

• Timesifindia.com is the most used website overall to check Indian content online

• 1 in 2 online NRI buys Indian products/service online (most in Asia Pacific, least in West)

Of those who do, only 1 in 3 spends over US$100 monthly buying from these sites

• Gift items for relatives in India, Indian movies/music DVDs and Books & magazines are the most bought items from these websites (Flowers for relatives in India also popular in West , Ayurvedic products in Gulf)

Most Used WebsitesOnline Activity Top Website % Use Most (All Online

NRI)General news about India Timesofindia 26%

Business & economic news from India Economictimes 17%

Financial info from India (quotes, rates, etc) Moneycontrol 13%

Jobs in India Naukri 62%

Real estate info in India 99acres 17%

Social networking in India Facebook 35%

Professional networking in India Linkedin 39%

Matrimony Bharatmatrimony 39%

Friendship/Dating Orkut 25%

Picture sharing Picasa 22%

PC to PC net telephony with India Skype 44%

PC to Phone net telephony with India Skype 18%

Check travel/tourism info about India Makemytrip 12%

Travel products for India Airindiaexpress 15%

Online shopping from India (non-travel products) Indiatimes 19%

Transfer money online to India Icicibank 19%

Indian video / picture galleries Youtube 30%

Indian cinema Bollywood 14%

Indian music Raaga 19%

Indian sports Cricinfo 32%

Their Indian Connectivity

• 3 out of 4 online NRI cite ‘family’ as their main motivation for both staying connected with India and for traveling to India (more so the Gulf and West ones)

• Gulf ones follow happenings in India the most frequently. Indian ‘news channels’ are the most popular ‘offline’ medium to stay connected with India

• More Gulf and West based ones travel to India. Asia Pacific ones travel to India the most frequently

• 1 in 3 book their air tickets online (West ones do so significantly more)

• 3 out of 4 online NRI call India at least once a week (Gulf ones most frequently)

• ISD calls from mobile phones is the most popular mode of calling India (highest among Gulf NRI, West ones use calling cards relatively more)

The Financial Connection

• 4 out of 5 online NRI remit money to India (Gulf ones do so the most)

• Online, Bank and Third Party Cash transfers are all equally popular remittance modes among them (Online most popular in West, Third party cash transfer in Gulf)

• Almost half of them own a house back home (more so from Gulf)

• While 4 in 10 have a rupee bank account, only 1 in 10 have a foreign exchange bank account in India

• Less than 1 in 10 have invested in mutual funds/shares

• House, Land and Gold are the most sought after future financial investment options

• Residential ‘flat’ between 1,000-3,000 sq.ft. is the most sought after property among online NRI (more so among the West ones, Independent house sought more by Gulf ones)

Some Other Most Used Brands

Activity / Service Most Used Brand % Use Most (All Online NRI)

Airlines to travel to India Air India, Emirates 21%, 12%

Telecom company to call India by landline

British Telecom 13%

Telecom company to call India by mobile Etisalat 15%

Calling card to call India Reliance 13%

Indian rupee bank account SBI 22%

Online money transfer ICICI 19%

Offline (banking) money transfer Western Union 15%

Third party cash transfer Western Union 66%

News TV channelNDTV

Sun TV (Asia Pacific)

22%

19%

Entertainment TV channelZee TV

Asianet (Gulf)

24%

21%

Newspaper The Times of India 35%

Magazine India Today 44%

Report Details

List Of Reports

NRI Online 2008 Overall

Report

• Overall NRI level findings on: Demographic and economic profile

Online connectivity

Informational connectivity

Emotional connectivity

Media connectivity

• Comparative reporting of the above

information among the 4 NRI

groups – West-based NRI

(US/Canada/UK/ Europe), Gulf-based

NRI, Asia-Pacific based NRI, Other

NRI

Supplementary Reports

1. Financial Investment and

Remittance Supplementary Report Financial connectivity

All info about NRI investing in India

2. Calling India Supplementary Report Communicational connectivity

All info about NRI calling India

3. Traveling to India Supplementary

Report Traveling connectivity

All info about NRI traveling to India

Information Areas Covered

Demographic and Economic Profile Current country of residence, residence status, years living there, years living outside India Gender, age, family size, native language, preferred language of reading, city of origin in

India Current occupation and industry of work if applicable, educational qualification, monthly

household income in US$, earning members in the family, vehicle owned

Physical Connectivity Frequency of travel to India, purpose of travel, destination cities, mode of ticket booking,

most used brands, preferred airlines for flying

Communicational Connectivity Frequency of calling India, purpose of call, cities called, mode of calling, most used brands

Financial Connectivity Frequency of making financial remittance to India, modes of remittance and most used

brands, financial assets owned in India and most used brands, likely financial and real estate investments in India in next 1 year, type and size of house likely to invest in, city where likely to buy property

* Most used brands reported only where achieved sample is sufficient

Information Areas Covered

Informational Connectivity Preferred medium to stay connected with India, frequency of usage and most used media

brands – entertainment TV channels, news TV channels, newspaper and magazines

Online Connectivity Net usage dynamics - years of experience in using internet, places of accessing internet,

frequency of usage, time spent on the net

Most used websites from India – overall, for general news and events, business & finance news, financial investment info, travel/tourism info about India, search/book travel tickets, buy non-travel products, check real estate info, search jobs in India, matrimonial search, seek friendships in India, social and professional networking, picture sharing, check Indian cinema, music, picture/video gallery, sports, glamour/lifestyle, science & technology info, astrology and spiritual/religious content

Online buying from Indian websites – frequency of buying, average monthly spends, products bought, most used websites

Emotional Connectivity Motivation to stay connected with India, Indian role models, likelihood of returning to India

* Most used brands reported only where achieved sample is sufficient

Price of Syndicated Reports

Report Price (Rs.)** 10.3% service tax extra

Main Report 150,000

Supplementary Report 150,000 each

Main + 1 Supplementary Report 250,000

Main + All 3 Supplementary Reports 450,000

• Payment Terms : 50% advance, 50% after delivery of all reports

• Preliminary Delivery Timeline : Main Report – First week April 2010

: Supplementary Report – 10

days per report from date of order

• Report Delivery Format : PDF

Contact Details

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Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-9811256502

• Contact Person : Sanjay Tiwari

• Email : sanjay@juxtconsult.com

• Website : www.juxtconsult.com

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