MOBILE TRAVEL & TOURISM SUMMIT Justin Peters

Founder & CEO 2ND APRIL 2014

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LET’S TALK ABOUT MINICABS

It’s all about this: •  The cab sector solution •  The technology •  The takeout: Download the Kabbee app!

YOU ARE NEVER "4 METERS AWAY FROM….

Making Minicabs Mighty •  1998 – Idea to create cab price comparison •  2007 – Purchased a cab fleet •  2011 – Launched Kabbee

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LONDON TAXI AND PRIVATE HIRE MARKET

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Minicabs are 70% of London cabs…

…doing 70% of annual journeys…

…representing 52% of a £3.6bn market.

Source: Ibis 2012 & 2013, Department for Transport 2012

Minicabs Black taxis

21,000

45,000

58m

124m 1.9bn 1.7bn

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Sector Licensing (1998 - 2003)

Fleet Consolidation (2003 -2009)

Web & App booking (2010)

App take-up (2011)

Investor traction in apps

(2012-2014)

THE CAB SECTOR IS MATURING "ALTHOUGH CAB APPS ARE NASCENT

2011

2014

2011

2014

2011

2014

CUSTOMER OPPORTUNITIES - 2011 VS. 2014

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59% view licensed

minicabs in a positive

light

81% have a negative perception of London minicabs

Source: Kabbee survey conducted by OnePoll July 2011, sample size 1000 Source: Kabbee survey conducted by Opinium Feb 2014, sample size 1000

Safety and Confidence Convenience and Choice Value without a haggle

85% find it hard to get a licensed cab after

a night out Minicabs are the primary transport

choice after midnight

81% feel they do not get value for money 64% feel

they can get competitive prices from

Kabbee

Old Model •  Dead mileage •  Opaque data environment •  Hidden passenger experience •  Telephone interface •  Oversupply of fleets & drivers

TECHNOLOGY IS DRIVING BIG CHANGE

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Kabbee model •  Resource optimisation •  Real time service level data •  Dashboard of driver ratings •  Constant evolution of apps •  Consolidation > super-fleets

THE SOLUTION

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Price upfront before booking

24 hour customer service

We guarantee to only work with licensed minicabs

Ability to book in advance

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PASSENGERS

400k app downloads

More than 65% repeat

bookers

FLEETS

4k drivers for Kabbee per month

Over 70 of London’s best fleets

“Your knight in shining cab” “App of the Week” “Expedia for minicabs”

Source: Customer satisfaction survey, Feb 2014, sample 1500 Kabbee users

THE LEADING APP FOR "BOOKING WITH LONDON FLEETS

What users like the most about Kabbee:

1. Ease of Booking

2. Competitive prices 3. Option to choose pickup time

4. Ability to book in advance

INTEGRATION PARTNER FOR TRAVEL COMPANIES

•  25% of Kabbee’s transactions are to and from the airport

•  Competitive fares from 70 fleets & 6000 cars

•  Standard, premium and green car availability

•  Payment via cash, card and pre-paid account

•  Built API access for travel companies and airlines enabling in-life cab booking

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And if I have done my job well…

✓ You realise you’re always 4m away from a minicab ✓ You want to partner with us ✓ You’ve booked your Kabbee home!