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Moscow 2006

Value Added Printing of Newspapers

Josef AumillerVice President PrintCity

Product Marketing Manager Webfed Presses, MAN Roland

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Presentation of VAPoN study

1. Introduction & Innovative newspapers2. Paper - Ink - Drying Systems3. Radiation Curing4. Heatset Drying5. Comparative Economics6. Newspaper Trends7. Some Conclusions

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Project sponsorsAdphos-Eltosch — UV curing MEGTEC — Heatset dryingMAN Roland — PressesSun Chemical — InksUPM — Papers

Other contributors Boettcher — RollersESI — Electron Beam curingEurografica — EconomicsMacDermid & Reeves — Blankets

In association with Ifra

Cross-industry project

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Unique cross-industry research

1. Analysis of technical – economic factors

2. Assist informed investment planning

3. Revenue & differentiation opportunities 

VAPoN project goals

Which direction?

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VAPoN™ definition

• Newspaper products with a clearly visible difference to standard coldest

• Recognised by readers & advertisers

• Help attract higher revenues & differentiation

Value Added Printing of Newspapers™

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VAPoN’s inter-related drivers

1. Media & revenue competition Responses to post-Internet media landscapeMedia convergence

2. Change in newspaper industry structure Production as profit centres or commercial entities Structural convergence

3. Technology evolution

What can be done now, or in the future?Technology convergence

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VAPoN

Media & revenue competition

Importance of innovative newspapers products

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Media & revenue competition

Innovative & Differentiated newspaper products*

• High impact cover pagess without marking• Special Interest Editorial Supplements • High impact ROP advertising pages• Preprinted Advertising Inserts• Magazines & Guides• More & better colour • Upgraded paper • Multiple versions of same newspaper• Reader-market profile drives format, binding, paper &

process

*Products identified in numerous industry post-Internet market research projects

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Some VAPoN product examples

“ÖSTERREICH” – New Austrian daily newspaper

• Tabloid format 340 x 251mm

• Magazine-style design

• “4 newspapers in 1” National & Regional newsDaily Heatset Lifestyle &TV magazines

• Major target group 22-49 years old

• 55 000 subscriptions sold before launch date

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"ÖSTERREICH" – Technology solution

GEOMAN Tulln

• Starting date: Sept. 1, 2006• 250 000 copies weekdays / 600 000 on Sunday• First edition: 220 pages

Double-width presses — 1 heatset web on both• GEOMAN, Tulln• COLORMAN, Passau

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Some VAPoN product examples

Gulf News

Daily newspaper with ROP heatset & coldset sections

Wentworth Courier, Melbourne

Free weekly newspaper 360 pp all heatset on LWC paper, stitched & trimmed

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Gulf News – Technology solution

CROMOMAN with 3 heatset dryers at GPPC

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Semi commercial & publishing

Roularta, Belgium

Targets:

Improved quality for existing productsWeekliesMagazines

New publishing products

4:2 COLORMAN 4 x 4-high towers 100% heatset

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Combination double + single-width press

Unique products & flexibility

Innovative VAPoN configurations

MAN Roland

REGIOMAN Coldset 4-1 + UNISET Heatset 2-2

APN Newspapers, Maroochydore, Australia _ 2006

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More VAPoN product examples

Axel Springer, Germany• Heatset cover

• Coldset text

• Bring back classified ads from Internet to Print

Helsingin Sanomat, Helsinki • Insert with housing adverts

adapted to Internet style

• Printed heatset on COLORMAN

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VAPoN

Changes to industry structure

Increasing convergence

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Newspaper production structure has evolved into:

1: Vertically integrated production profit centres

2: Alliances with other publishers for joint production facilities

3: Outsourced production to commercial contract printers

Increasing convergence to commercial print for:

• Operational efficiency

• Cost efficiency & ROI (Return on Investment)

• Markets, products & technology with “semi commercial” presses & postpress

Structural changes

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VAPoN & Semi commercial?

Semi commercial — Ifra definition“A newspaper press equipped with a dryer printing low to mid quality commercial work, magazines, directories & some newspaper products”

VAPoN uses Semi commercial (& other techniques) but focuses on their application to newspaper products and business opportunities from both ROP (Run of Paper) as well as inserts

Ifra is using data from VAPoN test printing to develop specific standards for Semi commercial printing

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VAPoN’s 4 dimensions

At this stage, VAPoN focuses on Paper & Print-Ink-Drying

Paper

Postpress

Formats Print-Ink-Drying