magazine seminar - assografici booklet.pdf · manroland web systems & druckhaus kaufmann...

MAGAZINE SEMINAR Shaping the Future of Print

Thursday 1st February 2018, Brussels, Belgium

The Hotel, Boulevard de Waterloo 38, 1000 Brussels

08h30—17h00

Sponsored by:

Welcome to Magazine Seminar 2018!

Co-organisers Intergraf and Smithers Pira, sponsored by

manroland and supported by ERA, NOPA and EMMA, wish you a

very pleasant stay in Belgium.

Shaping the Future of Print is an event series co-organised

by Intergraf, the European Federation for Print & Digital

Communication, and leading market research firm Smithers Pira.

Each of the seminars focus on a different niche market of the

printing industry. Past events have dealt with direct mail and

book printing.

Magazine Seminar 2018 is a special event because it is

being held in Brussels, the heart of Europe and home of the

European Union. Delegates have the opportunity to visit the

European Institutions, as well as being welcomed to the seminar

by a representative of the European Commission.

Your moderators are Mike Hopkins, printing industry

expert & consultant, and Fiona Narburgh, strategy &

communications specialist and performance coach.

Moderators

Nicolas Sennegon

The Economist Group

Case Study: The Economist—The

Audience Journey

James Hewes & Chris Kerwin

FIPP & BBC Worldwide

Case Study: How BBC Worldwide are Applying Trends in Publishing Media to Britain’s Biggest

Food Media Brand

James Hewes was appointed President & CEO of FIPP in September 2017. Previously he

worked at the Dubai-based Gulf News Publishing and across BBC Worldwide and BBC Maga-

zines, growing BBC Magazines’ licensing portfolio from 8 to 55 editions. Chris Kerwin is Head of

Publishing at BBC Worldwide, the commercial arm of the BBC, where he has worked since 2012.

He has responsibility for all BBC-branded publishing activity, including managing the BBC Good

Food brand and the publishing business for Top Gear. Chris has worked in digital media for

approaching 20 years and has driven significant digital growth for many businesses and brands.

James will interview Chris about the tremendous success of BBC Good Food and the steps

taken to build Britain’s most successful food media brand.

After working in media organisations

since 1999, Nicolas Sennegon joined

The Economist Group in 2008. He held

various sales and marketing manage-

ment roles before becoming Chief

Revenue Officer in 2014. In 2015 he

also became Executive VP, joining the

Management Committee of The Econo-

mist Global Media Businesses. Nicolas

will present a company case study.

Speakers

Malwina Nowakowska

European Commission, DG GROW,

Resource Efficiency and Raw Materials

Welcome

Malwina is Deputy Head of Unit, Re-

source Efficiency and Raw Materials, at

DG GROW—European Commission.

Ingo Raab & Collin Müller

Burda

Case Study: Burda Magazines

Forthcoming

Dr. Sean Smyth

Smithers Pira

Magazine Market Study

Sean Smyth has spent over 25 years in

the printing industry in senior technolo-

gy positions for a variety of print busi-

nesses across the supply chain, both in

hands on and consultancy roles. An

expert in the field, Sean regularly

speaks at and chairs conferences about

printing technology. He will present to

you Smithers Pira’s market research

about the European magazine market.

Ranj Begley

Readly UK

Readly: Serving the changing magazine

reader

Ranj Begley is Managing Director of

Readly, the ‘all-you-can-read’ magazine

service. She built the company from the

bottom-up, with Readly now dealing

with 98 UK publishers, 713 UK maga-

zine brands and customers in 50 coun-

tries. Ranj shifts between strategy, day-

to-day management and fundraising, as

well as leading Readly’s expansion into

new markets around the world.

Einar Ryvarden

Den Norsk Legeforening

Membership & Scientific Magazines:

Challenges & Choices in a Digital World

Einar Ryvarden is Digital Manager of

The Journal of the Norwegian Medical

Association. After working in the media

industry since 1992, he has expertise in

cross-media publishing, digital maga-

zines, e-commerce and digital advertis-

ing. Einar will speak about the challeng-

es facing the non-commercial member-

ship and scientific publishing industry,

detailing how the Journal navigates this.

Daniel Knapp

IHS Markit

Advertising Futures for Magazines

Daniel Knapp is Executive Director at

the global information company IHS

Markit. His focus areas include the

future of TV/video, social media, adver-

tising-funded business models, AI-

driven marketing, data strategies and

media policy. Daniel will speak about

advertising trends, the role of maga-

zines in the media mix, digital transfor-

mation and new digital infrastructures.

Josef Aumiller & Markus Kaufmann

manroland web systems & Druckhaus Kaufmann

Technological Developments in Publication Printing

Josef Aumiller is working as Vice President Sales for manroland web systems, the leading

global supplier of web offset printing machines. He will show in his presentation how the latest

web offset press technology supports the needs of publication printers.

Markus Kaufmann is owner and Managing Director of Ernst Kaufmann GmbH & Co. KG.

based in the city of Lahr, Germany. Founded in 1816 the family owned printing house with

220 employees was awarded as Germany`s “Magazine Printer of the year 2017”. Markus will

give a brief overview about the technological challenges of publication printing and how his

company is responding the requirements of publishers.

Agenda

08:30—09:00 Welcome Coffee

09:00 -

09:30 Seminar Opening and Welcome

Moderators, Co-Organisers and European

Commission

09:30 -

10:00 Magazine Market Study

Dr. Sean Smyth, Print Consultant at Smithers

Pira

10:00 -

10:30

Case Study of The Economist—The

Audience Journey

Nicolas Sennegon, Executive VP and Chief

Revenue Officer at The Economist Group

10:30—11:00 Coffee Break

11:00 -

11:45

Case Study: How BBC Worldwide are

Applying Trends in Publishing Media to

Britain’s Biggest Food Media Brand

James Hewes, President & CEO at FIPP and

Chris Kerwin, Publishing Director at BBC

Worldwide

11:45 -

12:15 Case Study: Burda Magazines Ingo Raab & Collin Müller, Burda

12:15 -

12:45 Panel Q&A Morning Speakers

12:45—13:45 Lunch

13:45 -

14:15

Readly: Serving the changing magazine

reader

Ranj Begley, Managing Director at Readly

UK

14:15 -

14:35

Technological Developments in

Publication Printing

Josef Aumiller, Vice President Sales at

manroland and Markus Kaufman, Owner and

Managing Director at Ernst Kaufmann GmbH

14:35—15:00 Coffee Break

15:00 -

15:30

SWOT analysis of the magazine sector

(Strengths; Weaknesses; Opportunities;

Threats)

Group Brainstorming

15:30 -

16:00 Advertising Futures for Magazines

Daniel Knapp, Executive Director TMT

Research & Analytics at IHS Markit

16:00 -

16:30

Membership & Scientific Magazines—

Challenges & Choices in a Digital World

Einar Ryvarden, Digital Manager at The

Journal of the Norwegian Medical

Association

16:30 -

16:45 Seminar Closing Moderators

magazine seminar - assografici booklet.pdf · manroland web systems & druckhaus kaufmann...

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