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The Challenge

The Solution

Challenge 1 Too few filmmakers make money from digital distribution.

Challenge 4 There is less choice of content as closed server subscrip-tion services produce more of their own and buy less.

Challenge 2 Revenue lacks transparency and cash-flow immediacy.

Challenge 5 The digital distribution paradox - a lack of competition in global digital distribution slows UI innovation. Yet, more subscription services means more logins and passwords for users.

Challenge 3 We don’t distinguish between pirates and fans. Fans are forced to break the law to see their favorite film or series, because they can´t pay for content.

White Rabbit has identified 5 main challenges to the film and series industry that we will solve.

White Rabbit allows you to reward the films and series you stream. Blockchain technology delivers transparency and expediency, ensuring artists and rights holders receive their fair share. Everyone is happy.

A new digital streaming reality...

White Rabbit is a browser plug-in that recognizes the content you watch, without forcing you to subscribe to anyone site. By separating distribution from payment, White Rabbit offers one payment system, but infinite viewing experiences.

When streaming their favorite films or series, smart contracts deduct a payment from users and transfer this immediately to rights holders. Utilizing blockchain technology, rights holders are also ensured complete financial transparency.

Thereby, White Rabbit liberates creators and fans from closed server based subscription platforms. In its place, White Rabbit delivers unlimited choice in content for fans, incentives for an innovative streaming industry, a sustainable business model for digital distribution and a fair and transparent future for artists, producers and investors.

White Rabbit provides an ecosystem where fans get more content and more access to the films and filmmak-ers. This we call the Rabbit Hole. Each film may offer its fans exclusive content, behind-the-scenes, deleted scenes, merchandise and more. Only films the user has paid tokens for is available in the Rabbit Hole. This is a unique platform to monetize and engage the fans.

Rabbit Hole (user library)

* Ownership of highest quality version of streamed content

* Access to extras (director´s cut, deleted, behind-the-scenes, merchandise)

* Interaction between fans and filmmakers (forums; live Q&A, VR cinema screenings)

* Third party development of services in the rabbit hole ecosystem generating new revenue streams,

interaction and buzz around content.

Market opportunity

Streaming revenue is projected to almost double in the next 5 years, from $29.4B in 2016 to $65B by 2021 with 383M users.

“If an entire generation breaks the law, it’s no longer a crime, it’s a business opportunity”

- Alan R. Milligan

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300

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2016 2017 2018 2019 2020 2021

Customers

White Rabbit is a streaming disruptor in a $30Bn (OTT) industry and turns pirates to fans in a market worth $15Bn per year.

Our customers are legal and illegal streamers who want access to all the content available and be allowed to pay for it. Our customer is also a film industry that wants transparent and immediate payment, less piracy and an even playing field in digital distribution.

• Subscriptions cost on average $143 a month, resulting in 800,000 Americans cable cutting each quarter.

• Netflix aims to produce 50% and buy 50% of their content, reducing the number of titles from 11,000 in 2012 to

3,000 in 2018.

• Is that what fans want, less content? And where do all these films go?

• 50% of Americans and 67% of Europeans pirate occasionally

• Piracy costs an estimated at $15B per year, increasing 55% per annum.

• Yet, 60% of 10,000 Australians and Finns said they would be willing to pay, if given the option.

• Streamers don’t have to be pirates, they can be fans.

Business model

Choice, price and convenience

* White Rabbit will compete on MORE choice of films and series.

* White Rabbit offers users MORE convenience to find what they are looking for by allowing them to stream from wherever they prefer.

* White Rabbit allows fans to pay rights holders directly, so we can offer content at a more reasonable price.

• Content rights holders receive payment directly from the user. This is received by the main rights holder or transferred directly to all stakeholders in the recoupment plan, including producers, investors and royalties to directors, writers, actors etc.

• White Rabbit revenue shares 10% with streaming sites to create innovation in UI, search, recommendation and sites with a clear brand, genre or niche.

Rights Holders: 75%

White Rabbit: 15%

Streaming sites: 10

%

In the next five years White Rabbit can generate $1,9B in revenue, sharing $1,1B with streaming sites and $18,5B to the content rights holders of the film and series industry.

Expensive

Free

Most choicePoor choice

Phase 1

Phase 2

Phase 3

Phase 4

WRT is a ERC20 token - Content Rights Holder (CRH) - White Rabbit (WR) - Partner Streaming Sites (PSS)

White Rabbit will develop additional services in the Rabbit Hole to spend WRT, and allow third parties to create further services to monetize and engage fans.

* it is at the sole discretion of exchanges whether to list WRT or not.

Content RightsHolders

75% 15% 10%White Rabbit White Rabbit

PPS

White Rabbit Token (WRT) works as follows

Users purchase WRT during the token sale or via exchanges.*

Users stream content from P2P streaming sites or open server sites. WR allows users to reward CRH directly for access to their content. Users send WRT to the smart contract which accumulates rewards for CRH. Where WR does not have a pre-existing agreement with CRH, WRT initiates legal consumption of content once accepted by the CRH.

Smart contract distributes rewards from content streaming between CRH (75%), White Rabbit (15%), and White Rabbit PSS (10%). Registered non-PSS receive 5% of the revenue, with the remaining 5% to WR. Where WR does not have a pre-existing agreement with CRH, CRH receives bonus WRTs from WR should the collective WRT offers for their content be accepted within a set time period. Once CRH has accepted legal consumption of content, CRH does not require further action to receive WRT for future streams.

CRH may exchange WRT into cryptocurrency which makes conversion into FIAT possible.*

Smart contract distribution of rewards

Phase 4 Phase 2

Phase 3

Phase 1

Tokens

Researching film and streaming industry data; user preferences and habits

Blockchain potential for White Rabbit explored

$50,000 seed financing

Branding White Rabbit

Planning development and programming

Development started

$150,000 seed financing

Partners attached, roadshow begins

Legal framework

Partner Streaming Sites – application round

Preparation of KYC policies

Whitelist opens

Presale

Token sale

MVP available

Partner Streaming Sites – first round partners announced

Content acquisitions announcement

Launch Alpha – invitation only

Partner Streaming Sites – second round partners announced

Content acquisitions announcement

Launch Beta

Product launch

Rabbit Hole release

New content-recognition technology release

Traction

Road Map

Q1 2017

Q2 2017

Q3 2017

Q4 2017

Q1 2018

Q2 2018

Q3 2018

Q4 2018

Q1 2019

Core Team

Alan R. Milligan(CEO & Partner)

Award winning film producer. Software entrepreneur. Responsible rebel.

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Adrian Hessel-Rütter(COO & Partner)

Digital strategist. Automation and workload specialist. St. Andrews graduate.

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Team Highlights

Worked as producers and sales agents on over 800 films

Won best film awards in Cannes and Venice, sold films to over 70 countries including

best selling foreign film 2015 in the UK and Australia.

• Software entrepreneurs behind Milbros Chemical Information System, the industry

standard for the safe transportation of chemicals at sea, a $2.3 trillion dollar market.

Installed on-board hundreds of chemical tankers and operations offices worldwide.

• Developed security systems for submarines, telecom and mobile phone industry.

Robin Pedersen (blockchain developer)

Full stack Blockchain developer. Open source contributor.

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White Rabbit’s team is a mix of filmmakers, software entrepreneurs and blockchain enthusiasts who understand the complicated world of the movie industry, yet see the opportunity blockchain offers to resolve these issues to the benefit of fans, filmmakers and investors.

Jonas Foyn Therkelsen (CTO)

Full stack Blockchain developer. Msc. Computer Science Engineering.

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Jon Ramvi (Lead Blockchain develope)

Blockchain developer. Lead engineer Startblock. Nordic blockchain evangelist.

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Jon Inge Buli (CFO & Partner)

Shipping economist. Risk analyst. Globetrotter.

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Advisors

Alexander Hagerup

Serial entrepreneur. Technology driven. AI and Blockchain.

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Michael Terpin

Founder and CEO of Transform Group and CoinAgenda.

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Gregory Carson

Startup investor. Business developer. Capital funding.

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Tom Emil Olsen

Multi-award winning Creative Director. Founder of the international branding agency KIND.

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Hans Clemetsen

Commercial lawyer. Corporate services. International clients.

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Partners

Alexander Yarushin

System architect. Submarine, telecommunications and healthcare automation.

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Dr. Daniel Baur

Co-founder of K5 International. Film producer and blockchain enthusiast.

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Token Distribution

Platform development: 44%

Marketing: 25%

Part

ner

stre

amin

gsi

tes:

10

%

Lega

l: 4%

Board: 2%

Admin 5%

Reserve unforeseenexpenses 10%

Information regarding pre-sale and token sale:

Token price: 0,13USD=1WRTHard Cap: US$ 10.000.000 Soft Cap: US$ 2.000.000 Total token supply: 190 000 000

Presale 7-14th of May 14:00 UTC / Token sale: 15th May- 10th June 14:00 UTC

Pre-sale minimum and bonus structure*

5 ETH - 10 ETH = 10% bonus11 ETH - 20 ETH = 15% bonus21 ETH+ = 20% bonus

Main sale (first 48 hours)*

0,05 ETH - 10 ETH = 5% bonus (minimum commitment may be adjusted pending ETH price)

11 ETH - 20 ETH = 7% bonus21 ETH+ = 10% bonus* May be adjusted if significant fluctuations in ETH/USD

Token sale

Funds Allocation

Token sale 40%

WR

Res

erve

31.

5%

Team 16%

Partners 6%Advisory board 5%

Bounty 1.5%

Contact

Contact: token@whiterabbit.oneTelegram: https://t.me/jumpinTwitter: https://twitter.com/WRJumpInFacebook: https://www.facebook.com/WRJumpIn/Medium: https://medium.com/@JumpIn

www.whiterabbit.one