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The Challenge
The Solution
Challenge 1 Too few filmmakers make money from digital distribution.
Challenge 4 There is less choice of content as closed server subscrip-tion services produce more of their own and buy less.
Challenge 2 Revenue lacks transparency and cash-flow immediacy.
Challenge 5 The digital distribution paradox - a lack of competition in global digital distribution slows UI innovation. Yet, more subscription services means more logins and passwords for users.
Challenge 3 We don’t distinguish between pirates and fans. Fans are forced to break the law to see their favorite film or series, because they can´t pay for content.
White Rabbit has identified 5 main challenges to the film and series industry that we will solve.
White Rabbit allows you to reward the films and series you stream. Blockchain technology delivers transparency and expediency, ensuring artists and rights holders receive their fair share. Everyone is happy.
A new digital streaming reality...
White Rabbit is a browser plug-in that recognizes the content you watch, without forcing you to subscribe to anyone site. By separating distribution from payment, White Rabbit offers one payment system, but infinite viewing experiences.
When streaming their favorite films or series, smart contracts deduct a payment from users and transfer this immediately to rights holders. Utilizing blockchain technology, rights holders are also ensured complete financial transparency.
Thereby, White Rabbit liberates creators and fans from closed server based subscription platforms. In its place, White Rabbit delivers unlimited choice in content for fans, incentives for an innovative streaming industry, a sustainable business model for digital distribution and a fair and transparent future for artists, producers and investors.
White Rabbit provides an ecosystem where fans get more content and more access to the films and filmmak-ers. This we call the Rabbit Hole. Each film may offer its fans exclusive content, behind-the-scenes, deleted scenes, merchandise and more. Only films the user has paid tokens for is available in the Rabbit Hole. This is a unique platform to monetize and engage the fans.
Rabbit Hole (user library)
* Ownership of highest quality version of streamed content
* Access to extras (director´s cut, deleted, behind-the-scenes, merchandise)
* Interaction between fans and filmmakers (forums; live Q&A, VR cinema screenings)
* Third party development of services in the rabbit hole ecosystem generating new revenue streams,
interaction and buzz around content.
Market opportunity
Streaming revenue is projected to almost double in the next 5 years, from $29.4B in 2016 to $65B by 2021 with 383M users.
“If an entire generation breaks the law, it’s no longer a crime, it’s a business opportunity”
- Alan R. Milligan
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2016 2017 2018 2019 2020 2021
Customers
White Rabbit is a streaming disruptor in a $30Bn (OTT) industry and turns pirates to fans in a market worth $15Bn per year.
Our customers are legal and illegal streamers who want access to all the content available and be allowed to pay for it. Our customer is also a film industry that wants transparent and immediate payment, less piracy and an even playing field in digital distribution.
• Subscriptions cost on average $143 a month, resulting in 800,000 Americans cable cutting each quarter.
• Netflix aims to produce 50% and buy 50% of their content, reducing the number of titles from 11,000 in 2012 to
3,000 in 2018.
• Is that what fans want, less content? And where do all these films go?
• 50% of Americans and 67% of Europeans pirate occasionally
• Piracy costs an estimated at $15B per year, increasing 55% per annum.
• Yet, 60% of 10,000 Australians and Finns said they would be willing to pay, if given the option.
• Streamers don’t have to be pirates, they can be fans.
Business model
Choice, price and convenience
* White Rabbit will compete on MORE choice of films and series.
* White Rabbit offers users MORE convenience to find what they are looking for by allowing them to stream from wherever they prefer.
* White Rabbit allows fans to pay rights holders directly, so we can offer content at a more reasonable price.
• Content rights holders receive payment directly from the user. This is received by the main rights holder or transferred directly to all stakeholders in the recoupment plan, including producers, investors and royalties to directors, writers, actors etc.
• White Rabbit revenue shares 10% with streaming sites to create innovation in UI, search, recommendation and sites with a clear brand, genre or niche.
Rights Holders: 75%
White Rabbit: 15%
Streaming sites: 10
%
In the next five years White Rabbit can generate $1,9B in revenue, sharing $1,1B with streaming sites and $18,5B to the content rights holders of the film and series industry.
Expensive
Free
Most choicePoor choice
Phase 1
Phase 2
Phase 3
Phase 4
WRT is a ERC20 token - Content Rights Holder (CRH) - White Rabbit (WR) - Partner Streaming Sites (PSS)
White Rabbit will develop additional services in the Rabbit Hole to spend WRT, and allow third parties to create further services to monetize and engage fans.
* it is at the sole discretion of exchanges whether to list WRT or not.
Content RightsHolders
75% 15% 10%White Rabbit White Rabbit
PPS
White Rabbit Token (WRT) works as follows
Users purchase WRT during the token sale or via exchanges.*
Users stream content from P2P streaming sites or open server sites. WR allows users to reward CRH directly for access to their content. Users send WRT to the smart contract which accumulates rewards for CRH. Where WR does not have a pre-existing agreement with CRH, WRT initiates legal consumption of content once accepted by the CRH.
Smart contract distributes rewards from content streaming between CRH (75%), White Rabbit (15%), and White Rabbit PSS (10%). Registered non-PSS receive 5% of the revenue, with the remaining 5% to WR. Where WR does not have a pre-existing agreement with CRH, CRH receives bonus WRTs from WR should the collective WRT offers for their content be accepted within a set time period. Once CRH has accepted legal consumption of content, CRH does not require further action to receive WRT for future streams.
CRH may exchange WRT into cryptocurrency which makes conversion into FIAT possible.*
Smart contract distribution of rewards
Phase 4 Phase 2
Phase 3
Phase 1
Tokens
Researching film and streaming industry data; user preferences and habits
Blockchain potential for White Rabbit explored
$50,000 seed financing
Branding White Rabbit
Planning development and programming
Development started
$150,000 seed financing
Partners attached, roadshow begins
Legal framework
Partner Streaming Sites – application round
Preparation of KYC policies
Whitelist opens
Presale
Token sale
MVP available
Partner Streaming Sites – first round partners announced
Content acquisitions announcement
Launch Alpha – invitation only
Partner Streaming Sites – second round partners announced
Content acquisitions announcement
Launch Beta
Product launch
Rabbit Hole release
New content-recognition technology release
Traction
Road Map
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
Q2 2018
Q3 2018
Q4 2018
Q1 2019
Core Team
Alan R. Milligan(CEO & Partner)
Award winning film producer. Software entrepreneur. Responsible rebel.
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Adrian Hessel-Rütter(COO & Partner)
Digital strategist. Automation and workload specialist. St. Andrews graduate.
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Team Highlights
Worked as producers and sales agents on over 800 films
Won best film awards in Cannes and Venice, sold films to over 70 countries including
best selling foreign film 2015 in the UK and Australia.
• Software entrepreneurs behind Milbros Chemical Information System, the industry
standard for the safe transportation of chemicals at sea, a $2.3 trillion dollar market.
Installed on-board hundreds of chemical tankers and operations offices worldwide.
• Developed security systems for submarines, telecom and mobile phone industry.
Robin Pedersen (blockchain developer)
Full stack Blockchain developer. Open source contributor.
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White Rabbit’s team is a mix of filmmakers, software entrepreneurs and blockchain enthusiasts who understand the complicated world of the movie industry, yet see the opportunity blockchain offers to resolve these issues to the benefit of fans, filmmakers and investors.
Jonas Foyn Therkelsen (CTO)
Full stack Blockchain developer. Msc. Computer Science Engineering.
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Jon Ramvi (Lead Blockchain develope)
Blockchain developer. Lead engineer Startblock. Nordic blockchain evangelist.
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Jon Inge Buli (CFO & Partner)
Shipping economist. Risk analyst. Globetrotter.
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Advisors
Alexander Hagerup
Serial entrepreneur. Technology driven. AI and Blockchain.
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Michael Terpin
Founder and CEO of Transform Group and CoinAgenda.
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Gregory Carson
Startup investor. Business developer. Capital funding.
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Tom Emil Olsen
Multi-award winning Creative Director. Founder of the international branding agency KIND.
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Hans Clemetsen
Commercial lawyer. Corporate services. International clients.
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Partners
Alexander Yarushin
System architect. Submarine, telecommunications and healthcare automation.
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Dr. Daniel Baur
Co-founder of K5 International. Film producer and blockchain enthusiast.
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Token Distribution
Platform development: 44%
Marketing: 25%
Part
ner
stre
amin
gsi
tes:
10
%
Lega
l: 4%
Board: 2%
Admin 5%
Reserve unforeseenexpenses 10%
Information regarding pre-sale and token sale:
Token price: 0,13USD=1WRTHard Cap: US$ 10.000.000 Soft Cap: US$ 2.000.000 Total token supply: 190 000 000
Presale 7-14th of May 14:00 UTC / Token sale: 15th May- 10th June 14:00 UTC
Pre-sale minimum and bonus structure*
5 ETH - 10 ETH = 10% bonus11 ETH - 20 ETH = 15% bonus21 ETH+ = 20% bonus
Main sale (first 48 hours)*
0,05 ETH - 10 ETH = 5% bonus (minimum commitment may be adjusted pending ETH price)
11 ETH - 20 ETH = 7% bonus21 ETH+ = 10% bonus* May be adjusted if significant fluctuations in ETH/USD
Token sale
Funds Allocation
Token sale 40%
WR
Res
erve
31.
5%
Team 16%
Partners 6%Advisory board 5%
Bounty 1.5%
Contact
Contact: [email protected]: https://t.me/jumpinTwitter: https://twitter.com/WRJumpInFacebook: https://www.facebook.com/WRJumpIn/Medium: https://medium.com/@JumpIn
www.whiterabbit.one