Carefullyselected

ingredientsto yield

mouthwateringtastes

At Julie’s Resto-Pastry, we’re building a dynamic and authentically inspired fast casual dining brand, offering delicious food, inspired by a rich trial of world recognized palates, infused by carefully selected ingredients to yield mouthwatering tastes, bite after bite, after bite.

Developing a unique product line that demonstrates the true quality of our products, our menu features a wide selection of freshly prepared hot and cold sandwiches, wood-fired oven pizza, soup and salad, pastry and dessert, all served for breakfast, lunch and dinner 24 hours a day.

A Savoring Brandin the Making

You entrust us in fulfilling our promise to deliver a pleasurable dining experience, and we live up to it from the moment you walk in to dine at Julie’s, or when you call in to takeaway or request a delivery. Our commitment spans beyond what meets the eye to touch on the way we handle our kitchen, supplies, fresh produce, perishables, and above all, the quality of service our employees deliver, each and every day. Our recipe for loyalty is generosity, which you will find evident in the portions that we serve; not to the extent of over eating, rather a tad short fill-up to keep you well savored. Repeat clients will also enjoy a rewarding program which serves as a token of appreciation for their loyalty, year round.

Our Culture Casual, Creative, Quick and Flavorful.

We understand the value of time in today’s busy world, so why not make it as equally enjoyable as the food you relish at Julie’s? Unwind in a warm and relaxing atmosphere unlike any other, where you can simply enjoy the finely decorated place and the subtle elements of brick, wood, and fabric while a fine selection of background music plays to ease your mood. Hop on a stool at the bar and mingle with friends or friends to be while enjoying one of our refreshing mocktails, prepared by that crazy guy behind the bar – soon to be behind bars if he continues with his stunts – we sure hate to see him restrained.

Unwind in a warmand relaxing atmosphere

We understand the value of time in today’s busy world, so why not make it as equally enjoyable as the food you relish at Julie’s? Unwind in a warm and relaxing atmosphere unlike any other, where you can simply enjoy the finely decorated place and the subtle elements of brick, wood, and fabric while a fine selection of background music plays to ease your mood. Hop on a stool at the bar and mingle with friends or friends to be while enjoying one of our refreshing mocktails, prepared by that crazy guy behind the bar – soon to be behind bars if he continues with his stunts – we sure hate to see him restrained.

The Venue A Vibe of Coziness

Julie’s is a franchise base concept. Operations will be followed by a strict guidelines of execution. Staff will be well trained on the latest franchise methods. Julie’s will follow the following identity: A casual contemporary concept After party food concept Food serving time 5 to 10 minutes Open kitchen High hygiene standards

Julie’s Franchise

The Concept

The Exterior

The Interior

The Interior

The Interior

What We Wear

Products and services are properly positioned in terms of allowing the guests to immediately recognize the unique benefits and advantages of the brand. As a result, the guest would be able to assess the brand in comparison with other rivals’ offering.

Abu Dhabi is full of traditional concepts while Julie’s is giving a different expression in the food industry that comes from talented chefs with the vision of the owner who is passionate about food.

Julie’s main target audience is mid to high market with an age profile of 24 - 60 years.

Positioning and Audience Business Concept

So, what’s cooking!Ah, here comes the real deal. Fire up the stoves, grills and ovens; Boil it, poach it, bake it, stir-fry it or grill it. Mess up the kitchen so our clean-up staff can earn their pay. Let the succulent aroma of our kitchen linger in the air just enough to make you feel you’re on the brink of starvation!! et voila… your order is served.

At Julie’s, you have the right to enjoy your food, so please enjoy it, or else, our chef will apologize to you in person, then escort you to the kitchen so you can prepare your own dish the way you want it.

It all cooks down to this.The Menu

Good Morning ...Afternoon!

ENGLISH BREAKFASTTwo eggs any style, zucchini/ricotta cheese gratin, potato hash brown, beef bacon,maple syrup baked onion & cherry tomato

40 Dhs.

CALIFORNIAN 40 Dhs.Poached eggs on toasted brioche with smoked salmon, roasted beetroot, horseradish lemon zest cream cheese & beetroot sabayon

FARMER’S BENEDICTPoached eggs on country bread with beef bresaola, eggplant caponata, beef bacon & lemon sabayon

AFTER HOUR BOOST!Energizing omelette combination of eggs, tomato, French fries, & coriander

38 Dhs.

35 Dhs.

CASABLANCA 37 Dhs.Baked lamb kofta & eggs, onion, tomato & green squash casserolle, with crushed pistachio, green olive & fresh coriander

BRUSCHETTA 35 Dhs.FORESTIÈRE Creamy white mushrooms, asparagus, baby spinach & parmesan cheese flakes on country bread

… With bresaola or 39 Dhs. Norwegian smoked salmon

SHAKSHOOKÉ! 35 Dhs.Traditional oriental egg shakshookè, tomato, capsicum, onion, herb & spices

OMG JULIE! 42 Dhs.A mind blowing French toast recipe, roasted papaya, pineapple & mango Choice of; caramel or strawberry sauce

CINDERELLA’S 38 Dhs.Sweet squash mascarpone cheese, blueberry, exotic fruits & honey

YOGHURT GRANOLA 23 Dhs.Fresh passion fruit pulp, yoghurt, chunky pomelo & strawberry jam

JuliesResto

www.julies.me

800 julies (800-585437)

ZAYED THE FIRST STREET (ELECTRA)

BESIDE ADNOC PETROL STATION (KHALIDIYA)

FOR DELIVERY, CALL:

Carefully

selected

ingredients

to yield

mouthwatering

tastes

5 DHS DELIVERY CHARGE

BEEF CHILI SUB 28 Dhs.Simmered ground beef, pepper, spices & melted cheese

MAC & CHEESE 24 Dhs.Beef bacon, cream & cheddar cheese

LASAGNA MARINARA 28 Dhs.Tomato, emmental cheese, basil & olive oil

STUFFED EGGPLANT 26 Dhs.“ALLA NORMA”Tomato, ricotta cheese, basil, garlic & candied hazelnuts

ROSEMARY FLAT BREAD Parsley, basil, thyme, rosemary, garlic, olive oil, tomato, mozzarella

MAMA SALADHalloumi cheese, fresh zaatar, red cabbage, lettuce leaves, tomato, cucumber spring onion with olive oil/lemon dressing

GOAT’S CHEESE & BEETSBaked beetroot & butternut squash, raisins, fried onion, orange, pine nuts, honey/mustard balsamic dressing

Fresh, Crisp & Dressed Salads

TUNA TUNACherry tomato, boiled egg, fennel, celery, green bell pepper,cucumber, spring onion & tapenade dressing

32 Dhs.

CHICKEN LEG TOSCANABoneless & roasted with aromatics & potato

28 Dhs.

MouthwateringTASTE!

BURGUL CHICKENConfit tomato, parsley, cumin, pomegranate, celery leaves, fried onion & lemon/olive oil dressing

QUINOA SQUASHRadicchio, raisin, fresh zaatar, lemon basil pesto dressing & crushed almond

32 Dhs.

32 Dhs.

32 Dhs.

32 Dhs.

33 Dhs.

33 Dhs.JULIUSRomaine lettuce, tomato, cucumber, spring onion, creamy parmesan lemon dressing & croutons

JUST GREENS 30 Dhs.Lettuce leaves, spring onion, basil, mint & coriander, lemon/olive oil dressing

THAI BEEF 35 Dhs.Marinated sliced beef, bean sprouts, rice vermicelli, carrot, Thai basil, crushed peanuts, lemon grass, chili & lime

MARGHERITA 32 Dhs.Tomato, basil, mozzarella cheese & olive oil

CHEESEMONGER’S 35 Dhs.Tomato, ricotta, emmental & mozzarella cheese, turkey chorizo, green olives & red chili flakes

Cast Iron & Flames (SIGNATURES)

Brick Oven Pizzeria

HOT POTATOBaked potato wedges with garlic, parmesan cheese, pimenton and herbs

HOT & TANGY 33 Dhs.Tomato, eggplant, parmesan cheese, basil, green chili, orange & shaved fennel with lemon juice

26 Dhs.

25 Dhs.

THE MOODY SOUP OF THE DAY

POLLO PICANTERoasted chicken, mozzarella cheese, cherry tomato, jalapenos & fresh zaatar

40 Dhs.

BEEF CUBANOS 39 Dhs.Citrus marinated beef, yellow mustard, pickles and emmental cheese in a buttered pressed crunchy ciabatta

EL ASADO 39 Dhs.CHICKEN/BRIEBrown oat sub, barbecued chicken strips “a la plancha” with onion, ginger, garlic & lime, brie cheese, iceberg lettuce & pico de gallo

TUNA RIVIERA 34 Dhs.Tomato, egg, fennel, celery, rocca leaves, green bell pepper, cucumber, spring onion & tapenade dressing

CHICKEN WRAP BLT 32 Dhs.Marinated grilled chicken breast, beef bacon, boiled egg, lettuce, tomato & truffle oil/chipotle mayonnaise

SMOKED SALMON SUBLemon zest cream cheese, red onion & baby spinach

GRILLED CHICKEN PESTO BAGUETTEMarinated grilled chicken breast, green bell pepper, cucumber, spring onion & baby spinach

ALL HOT SANDWICHES SERVED WITH FRIES

Grilled, Seared & Roasted Sandwiches

CHICKEN CUBANOS Citrus marinated chicken breast, yellow mustard, pickles and emmental cheese in a buttered pressed crunchy ciabatta

39 Dhs. FOCACCIA CAPRESETomato, rocca leaves, buffalo mozzarella, green olives, pine nuts & basil pesto

34 Dhs.

JULIE’S BEEF BURGERBlack angus beef, yellow cheddar cheese, iceberg lettuce, pico de gallo, pickles & truffle oil/chipotle mayonnaise

CHEESE STEAK PHILLYOnion greens, mushroom sauce & melted cheese

BRESAOLA WRAP White mushrooms, parmesan cheese, radicchio, tomato, pine nuts, red bell pepper/paprika mayonnaise

NEW YORK TURKEY/BEEF Yellow cheddar & emmental cheese, turkey breast, roast beef, beef bresaola, iceberg lettuce, tomato & mustard mayonnaise

39 Dhs. 39 Dhs.

34 Dhs.

32 Dhs.

34 Dhs.

32 Dhs.

Hot Pressed or Cold Sandwiches

Bite after BITE!

Savoring brandin TOWN!

BAVARIA BEERRED BULLFRESHLY SQUEEZED JUICE

Orange, watermelon, green apple, pineapple, carrot,

lemonade, mint lemonade, strawberry, grapefruit,

grape, mango, rockmelon, tutti frutti“AFTER HOUR” VIRGIN DRINKS & COCKTAILSMojito lemon/strawberry/basilPassion fruit mixPinacolada Margarita

CAFFEINE!Espresso Latte CappuccinoAmericanoTurkish coffee

TEAEnglish breakfast, earl grey, green, peppermint, jasmine, black WATER & SODASSmall still waterSmall sparkling waterSoft drinks & sodas

12 / 14 Dhs.15 Dhs.15 Dhs.14 Dhs.12 Dhs.

12 Dhs.

5 Dhs. 6 Dhs. 6 Dhs.

OMG JULIE!A mind blowing French toast recipe, roasted papaya, pineapple & mango

Choice of; caramel or strawberry sauce

42 Dhs.

Our Sweets

BakeryJulie’s

Our Beverages

10 Dhs.

15 Dhs.

14 Dhs.

18 Dhs.

CINDERELLA’S 38 Dhs.Sweet squash cheese, blueberry, exotic fruits & honey

PIECE OF CAKE!CHECK OUR DAILY DISPLAY SHOWCASE

ZAATAR & CHEESE 22 Dhs.Zaatar & mozzarella cheese

Rolls

Good Food

High StandardsFresh Ingredients

Farmer’s Benedict OMG Julie!

The Breakfast Brunch Concept

The SALAD

The SOUP

Hot Sandwich Cold Sandwich

The SANDWICHES

The PIZZA

The BAKERY

The JUICES

Let

Times Rollthe Good

JuliesResto #JuliesResto