jselz dp midterm presentation [ with presenter notes]

8/12/2019 Jselz DP Midterm Presentation [ with presenter notes]

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jselz dp 2014


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brand identity

my degree project revolves around brand identity for a local kansas city group


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background


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They are a versatile team of creative minds composed of designers


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artists


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musicians


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and friends


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They use their artistry to produce unique opportunities where musicians and artist can create noteworthyexperiences through collaboration by...


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finding spaces to hold events, setting up how the space will be experienced by others, and providing the visualand music entertainment


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problem

GROUP PROCESS = MORE THAN 1 OPINION

NEW BUSINESS + YOUNG = LEARNING

EMOTIONAL ATTACHMENT = DESIGN OBSTACLES

my problem ishow to create a brand identity for a collective group of individualswho are inspiring to build their company and are fresh in the business worldbut who also have emotional attachments to pre-existing elements


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existing brand elements


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luna corp

before any changes or decisions were made this group identified themselves with the title luna corpThe corp in their name was one of the first aspects that I wanted to bring awareness to because it contradicted andconflicted with who they are completely because they are an independent establishment


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luna corpcorp

They are still attached to the name but im pushing and making progress to at least lose the corp


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LOGO

their logo really has no meaning or relevance to what their business is, it was just a mark one of them made a long time agoand because they liked how it looked they decided to use it. This i haven't been able to change at all so Im trying to workaround it through hierarchy of other things and basically my goal is to create new important brand elements


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audience + apparel

BEANIES

they dont have very many tangible items other than some stickers, an iphone case, and beanies


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LOTS OF DIFFERENT COLORS + LOGO

their beanies are iconic of who they arePeople from many different states have acquired these and tend to wear them at events held by lunaand are frequently shared through social media


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moving forward

RESEARCHING

UNDERSTANDING

PROBLEM SOLVING

after researching and ganging a better understanding of who they areit became apparent that they weren't exactly sure of that answer themselvesthey all have different ideas of what luna is but with similar aspectsso i began to draw conclusions as to how I can improve their identity through design


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CREATE

solutions

CLARIFY

REFINE

In order to do this I feel its vital toclarify exactly who they are, what they do, provide, and their overall missionrefine & edit existing elementsand to create an overall cohesive system for them to follow


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ADAPTING TO THEIR NEEDS

instead of a brand book, a stationary set, and the normal necessities that are vital for many businessesI felt it was important to take what they already haveand fill in the blanks by designing specific things they need push them in the right direction


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components

which leads me to some of my process thus far in the project


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COLOR [ PRIMARY ]

I chose yellow as the primary because its loud, eye catching, inviting, warm, upbeat and visiblebut most of all its different kind of approach compared to what the expected business may choose thus going along withtheir need to stand out, their independence and their need for a quick impactful moment


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COLOR [ SECONDARY ]

the red represents professionalism, to show they have an authoritative voice since its one that could be easily over lookedin this line of work, and its level saturation shadows the energy that surrounds you during one of their events


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COLOR [ SECONDARY ]

and the blue acts almost as a resting point of these too intense colors and what they represent. While red represents moreof the mood of the music and the entire experience the blue represents the intimate connection between the audience andthe music


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COLOR [ USAGE ]

Im working on how i am applying these colors because i know together its a lot too handle and may imply other thingswhen they work side by sideIm still adapting my rule set but as of now I am working in monochromatic schemes for the posters and the yellow willprimarily used in their own personal branding (like their website, promotional material, and other things)


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poster #1

The first attempt at using these new assets was with a poster for a music event luna was hired to partake in


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CLUB MAJESTIC

the event is being held at Club Majestic which is a club located in Tulsa OK.they are known for providing upscale entertainment and specifically target the LGBT community and welcome diversebackgrounds


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QWEEN BEAT

The music entertainment is being hosted by Qween Beat Productions,Who are Apart Of The New Generation In Ballroom Vogue/House Sound.and who are also a big part of the LGBT community


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The theme of the event = vogueso decided to explore the idea representing it in a new lightby embracing the the fact that the LGBT community is so important to the club and the musicians


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By using imagery of mannequins the concept of self celebration is demonstratedits reflective of the idea that you can be who you are comfortably, with no restrictions.and You are not defined by your race, gender, sexual preference, or appearance


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the geometric lines that the typography is sitting on exposes the energyproduced from the music and the crowedand the horizontal lines on top of the mannequins relate back to the idea ofcreating your own stripes and identity


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LEAVE BEHIND/TAKE HOME PRINT

#2

#3

I plan to make 2 more posters to get a clearer idea of what the set of rules for the type, color and imagery treatment will be


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LEAVE BEHIND/TAKE HOME PRINT

and i am now working on the physical print for promotional handouts


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next steps


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APPAREL + PACKAGING

in my next steps Id like to create a package system that creates memorable experience for the user


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APPAREL + PACKAGING

and Since their beanies are so iconic i want to reestablish the new brand with themand also dip into t-shirts since they have yet to do so and maybe in the package they receive some keepsake items


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SKETCHES


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EXTERIOR

THANK YOU NOTE

INTERIOR

STICKER

BEANIE OR SHIRT

BUSINESS CARD

So this box would be if a costumer were to purchase either a beanie or t shirt (but not both)in the box theyd also receive aa thank you carda business cardand a sticker


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BUSINESS CARD

THANK YOU NOTE

STICKER

POSTER

BEANIE

T-SHIRT

ANATOMY OF TUBE PACKAGE

And this tube would be a package the costumer would receive if they bought both a shirt and beanieitems include all of the previous and a unique poster that could either be interchangeable by season, monthly or maybe evenby choice via website gallery

the removable top part of the tube would be the area where the business card, thank you card, and sticker would stay from acustomized pocket for each


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Thanks!


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jselz dp midterm presentation [ with presenter notes]

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