Journal Fever 8Green rocks!

Review Outline

① Journal distribution

② Methodology distribution

③ Theory collection

④ 3 Interesting paper review

⑤ Possible future research

Journal distribution

Journ

al of M

arketing R

esearc

h

Academy o

f Man

agement J

ournal

Journ

al of A

dverti

sing R

esearc

h

Journ

al of M

arketing

Journ

al of S

ervice

Researc

h0123456

Reported Journals

Journals

• 5-year impact factor(~2011)

3.978

5.608

1.575

7.039 4.138

Methodology distribution

Experi

ment

Econometr

ic Model

Structu

ral Eq

uation M

odel

Hierarc

hical L

inear M

odel

Meta-an

alysis

Logis

tic Reg

ressio

n

Documen

ting

Online D

ata Fl

ow Analysis

Comfirmato

ry Fa

ctor A

nalysis

MANOVA0

0.5

1

1.5

2

2.5

3

3.5

Count

Theory collection

1. Price elasticity

2. Prospect theory

3. Ethical leadership

4. Escalation of commitment

5. Ego awareness

6. Social context

7. Social undermining

8. Social identification

9. Social cognition

10.Self-efficacy / other-

efficacy

11.Self-justification

12.Self-identity

13.Flow theory

14.Reference price theory

Topic collection

1. Self-service technology

2. Service participation

3. Comparative evaluation to

brands and copycats

4. Endowment effect (physical

and online)

5. Escalation of commitment

6. Media: owned, paid, earned

7. Leadership within

organization

8. Market demand drivers

9. Organizational identity and

collective memory

10. Social undermining behavior

within organization

• Article:– When High-Similarity Copycats Lose and

Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

• Key words:– copycats, similarity, comparative

evaluation, trademark infringement

• Methodology:– Experiments

• Settings:– Electronic survey (Used a set of designed brand

images)– Copycats evaluation

• Leader brand absent or present situation• Comparative or non-comparative situation

Interesting paper review(1/3)

• Results:– In the leader brand

absent condition, high-

similarity brand will be

evaluated more positively

than the low- and moderate-

similarity brands.

– In the leader brand

present condition, moderate

brand will be evaluated more

positively.

– High-similarity copycats are

evaluated more negatively

rather than more positively

when evaluation is

comparative.

Interesting paper review(1/3)

Interesting paper review(2/3)

• Article:– Do Customers and Employees Enjoy

Service Participation? Synergistic Effects of Self- and Other-Efficacy

• Key words:– customer participation, value co-creation,

participation enjoyment, self-efficacy, other-efficacy, financial services

• Methodology:– Confirmatory factor analysis

• Settings:– Customer-employee dyads– Questionnaires

Interesting paper review(2/3)

• Results:– Self and other-efficacy moderate

enjoyment in service participation for both customers and employees.

Interesting paper review(3/3)

• Article:– Only If It Is Convenient: Understanding

How Convenience Influences Self-Service Technology Evaluation

• Key words:– Self-service technology, convenience, need

for interaction, speed, accuracy, exploration

• Methodology:– MANOVA, Confirmatory Factor Analysis

• Settings:– online survey to SST users and non-users

Interesting paper review(3/3)

• Results:– Speed, Accuracy and Exploration show

importance in the SSTs quality evaluation.– What makes customers need less human

interaction?• For SST users, satisfaction is the only influence.• For SST non-users, trust is the only influence.

Possible future research

• No further researches supported

① When doesn’t hospitality work in service

process?..SF

② Does endowment effect/ escalation of

commitment affect consumer’s decision-

making in online auction?

③ Weighting feedbacks on facebook

fanpage from positive and negative

perspectives.

Thanks god. It is over.