joseph business school presentation: technology in business

Technology in BusinessA Practical Look at Technology and How To Apply It To Your Business

CALVIN ROBERTSON Joseph Business School

April 16, 2011

Appropriation of Technology

! Embalming was used by the Israelites as a result of Joseph's exposure to Egyptian practice. Genesis 50:2, Genesis 50:26

! Solomon imports a foreign craftsman to assist in the building of the Temple. 1 Kings 7:13 - 1 Kings 7:14, 2 Chronicles 2:13

! Solomon imported chariots from Egypt and resold them to other nations. 2 Chronicles 1:17

Appropriation of Technology

! Christians should not act as though technology developed by "us" is any better, either technically or morally, than that developed by other cultures…

! Instead we should know that we are free to use, acquire and appropriate existing technology for our specific goals.“A good man leaves an inheritance for his children's children, but a sinner's wealth is stored up for the righteous.” Proverbs 13:22

Definition of Technology

! tech·nol·o·gy /tek’näləjē/ (noun) the application of scientific knowledge for practical purposes, especially in industry.ORIGIN Early 17th century from Greek tekhnologia ‘systematic treatment,’ from tekhnē ‘art, craft’ + -logia (see -logy ).

About Technology

! Should you embrace technology? Yes, but with thought...You can find a technological solution for anything. You will need a strategy.

! Business is done through people, not technology It’s not a replacement for interactions with your customer, but rather a supplement.

! Technology is an equalizer. It creates a level playing field. But it is not a magic bottle of potion.

How Does Your Technology Flow?

! Every business, product or service has a Marketing Lifecycle. This allows you to map customer behaviors and interactions.

! The ‘Technology Flow’ chart serves as a guide to organize the technology to be used at each stage of the Marketing Lifecycle plus how it will interface with each other.

Technology FlowLead: ______________________________________________ ______________________________________________ !Nurture: ______________________________________________ ______________________________________________ !Consideration: ______________________________________________ ______________________________________________ !Sale: ______________________________________________ ______________________________________________ !Post Sale: ______________________________________________ ______________________________________________Jot down technologies that you feel

may help you at each stage.

This chart can help you create a list of technologies that are fitting at various stages of the Marketing Lifecycle

Examples & Use Cases

Search Engine Optimization (SEO)

! Google Tools ! SpyFu ! WooRank !Benefits ! Higher ranking in search engines ! Develop as leader in industry ! Compete more effectively


RSS & PR

! KC Star (Online) ! PRLog ! Wordpress !Benefits ! Gets you content in rotation ! You are the publisher ! Low cost, broad reach


Domains and Hosting

! Network Solutions ! GoDaddy ! RackSpace/MediaTemple ! Dedicated IT Center !Considerations ! Domains are part of your brand ! Hosting how you want it


Website & Blogs

! Vista Print ! SquareSpace ! Wordpress !Considerations ! Content is Key ! DIY vs. Professional ! Low Hosting Fees ! Collect visitor data


E-commerce & POP

! PayPal /Authorize.net ! Checkout ! Square !Benefits ! Easy to be a ‘store’ ! Money directly to your account ! Secure, reliable solutions


Customer Relationship Management (CRM)

! Salesforce ! SugarCRM !

Benefits ! Organization of contacts ! Nurture contacts systematically ! Easy to backup and share ! Delegate management to others

http://www.sugarcrm.com/crm/













































Analytics

! Google Analytics ! Tweet Deck ! Google Alert !Benefits ! Most of these technologies have a

reporting feature ! Be notified of trends as they

happen, make adjustments


Email Marketing

! Apprise ! Constant Contact ! MailChimp !Benefits ! Avoid Spam ! Robust Reporting ! Brand Messaging


Invoicing & Finances

! QuickBooks/Quicken ! Online Bank (w/ security) ! Online Invoicing !Benefits ! Automat scripts, avoid manual

transposing ! Invoices/payment electronically ! Secure, reliable solutions


Protection/Security

! Carbonite ! McAfee ! Laptop Partitioning !Considerations ! Better safe than sorry ! Always consult a professional ! Avoid freebies and cheep


New Media & Podcasting

! YouTube ! iTunes ! Ustream !Benefits ! Easy to distribute ! Quality forgiving, if good content ! Creates buzz


Social Media

! Facebook, Twitter, LinkedIn ! Behance, Eons, Wikipedia !Benefits ! Don’t reinvent the wheel,

everybody is here. ! It’s beacons to start relationships. ! Some are built around special

interest.


! There is no set method or rule that says you have to use certain technology. Be creative, yet thoughtful and create a user experience for you customer with the help of technology. !

! Any Questions?

Class Exercise: Create a Technology Flow

! Now it’s time for you to create you Technology Flow for your business or idea. What technologies can you sync with your Marketing Lifecycle to enhance your business?

Final Technology Tips

! Back Up Fully Automated Cloud Based Storage service. Saves files in a private encrypted database that you can access across multiple platforms online.Carbonite, Sugar Sync, Dropbox, Egnyte

! UpgradeBuy a new computer, smart phone. Your old hardware could be holding you back. Save money and time with new, easier to implement software and operating system.* Pros and cons to cheap and freebie * Mobile phones are now small computers


! Invest and Build From WithinBuild partnerships with like-minded tech companies.They might be the next Apple, Twitter or Google. * Ajamu Webster of DuBois Consultants is a prime example

! Learn New ThingsThe Cloud, Social Media, SEO, CRM – Don’t know what they mean… Google it, enroll into a class, ask a college. Once you have a handle on it, implement it so superiors or clients can notice.


! Digitize: Scan files, business cards, receipts, marketing material and save it to the cloud, literally at your fingertips (from another computer or phone)

! ConnectGet on social media channels. It’s about customer relationship management (CRM) and defining your digital presence.


! Aggregate and analyzeTools such as Klout, Google Alerts and Analytics, and Tweet Deck allow you to view critical data pertaining to your business and use that data to make key decisions. !

! Recycle, Wipe Clean and DonateGet rid of broken hard drives and old cell phonesWipe it clean of all data.Earth911.com, Gazelle.com

! Sustain Green, recyclable, low VOC (volatile organic compounds) and energy efficient products.

Thank You… You’re Too Kind!

1. Question and Answers, anyone?

2. Home Assignment !!Calvin Robertson Eve of Creativity JBS Graduate 2008 [email protected] (816) 674-3823

joseph business school presentation: technology in business

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