john-mcintyre-tandc2016

#tcs2016 @johnmcintyre_ [email protected]

How eCommerce Companies Like Amazon, Bonobos and Envelopes.com Drive Millions With Email Marketing…Millions You’re Missing Out On

#tcs2016 @johnmcintyre_

[email protected]

Today’s Big Promise: Add 15-25% Or More To Your Business


Want The Slides?



Who Am I?

• Founder of ReEngager • The McMethod Podcast (200k

downloads) • Bestselling Author • Trained over 300 copywriters since

2013


As Seen On…

“Email beats just about everything for ROI.”

- eMarketer.com, September 18, 2015


According To The Relevancy Group’s findings…

…“email alone drives the same amount of revenue as their social media, website and display ad efforts combined”.



25%#tcs2016 @johnmcintyre_

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25%#tcs2016 @johnmcintyre_

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Just Under One In Four Respondents (23%) Said That Email Marketing Drove at Least 25.1% Of Their Overall Revenues.

Is Your Email Marketing Revenue 25% Of Your

Total Revenue?#tcs2016 @johnmcintyre_

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Email Marketing… It’s Like Having An Army Of Salespeople That Go Out To Sell To Each One Of Your Customers.


Personalized Email Marketing… It’s Like Having An Army Of Salespeople That Go Out To Sell To Each One Of Your Customers.


Most Online Retailers and

eCommerce Stores Don’t Get This



Typical Email Blast From eCommerce Company

• One-to-many • Discount

(boring) • Everyone does

this. Ugh.


They’re Doing This…#tcs2016 @johnmcintyre_

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Instead Of This…#tcs2016 @johnmcintyre_

[email protected]

Step 1: Find The Buyer Intent

Step 1: Find touch-points.

Step 2: Create automated emails for each touch-point.


Step 2: Send Emails


#1 - Envelopes.comThis Cart Abandonment Strategy Gets More Than Double The Typical Improvement of Cart Abandonment Email Campaigns


According To Baymard Institute, An Independent Web Research Company In The UK, 67% Of Online Shopping Carts Are Abandoned.



Typical Cart Abandonment Recovery vs Envelopes.com


Typical

Envelopes.com

46.52%51.18%

30.95%

Envelopes.com Cart Abandonment Over 2 Years


46.52%51.18%

30.95%

Envelopes.com Cart Abandonment Over 2 Years

That’s 39.5% improvement compared with ecommerce average 5-15%.



How Did Envelopes.com Beat The Industry Average?


Personalization.#tcs2016 @johnmcintyre_

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3 Abandonment Triggers Instead Of Only One


31

#1 - Category Abandonment (people who visit category and leave)

Subject: Thanks for visiting Envelopes.com

#tcs2016 @johnmcintyre_#tcs2016 @johnmcintyre_ [email protected]


#2 - Shopping Cart Abandonment (people who add things to cart and leave)

3 emails.

Subject: Shopping Cart Reminder: Don’t Miss Out On [product]



#3 - Checkout Abandonment (people who begin checkout but leave before finishing)

3 emails.

Subject: A friendly reminder from envelopes.com


http://envelopes.com

How Many Emails Are In Your Abandonment

Strategy?#tcs2016 @johnmcintyre_

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Buyer Intent#tcs2016 @johnmcintyre_

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Here’s What You Should Steal From Envelopes…


Checkout abandonment


Checkout abandonment Category specific abandonment


Checkout abandonment Category specific abandonment

Shopping cart abandonment


Step 2: Send Emails


#2 - BonobosHow To Send Less Emails But Generate More Sales


43#tcs2016 @johnmcintyre_

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reallygoodemails.com

One Email Two Groups

Daily Grind Shirts#tcs2016 @johnmcintyre_

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Group 1 No targeting.

Group 2 Specific targeting.

VS


Which Group Generated

The Most Revenue?#tcs2016 @johnmcintyre_

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VS Group 2 Specific targeting.



Group 2 Specific targeting.

VS

Group 2 Produced A Revenue

Lift Four Times Greater Than Control!


Here’s What You Should Steal From Bonobos…


Instead of emailing everyone, send to people who are most likely to buy.


Instead of emailing everyone, send to people who are most likely to buy.

Your database will be healthier and you’ll make more money.


AgeGender Algorithm Interest


Personalization.#tcs2016 @johnmcintyre_

[email protected]

#3 - AmazonHow Amazon Drives BILLIONS Of Dollars In Sales By Focusing On Personalization In Their Email Marketing


WelcomeReceipt

ShippingReview

UpsellInvite Thank You

Browse


Here’s The #1 Reason Why You Need A Welcome Email


Welcome Emails Generate Three Times The Transactions And

Revenue Per Email Compared With Regular Promotional Emails

(source: https://www.experian.com/assets/marketing-services/reports/welcome-best-practices-guide.pdf)


WelcomeReceipt

ShippingReview

Upsell

Invite Thank You

Browse


Want 75% More Profits?


Want 75% More Profits? Increase Customer

Retention By Just 5%. (source: http://customersthatstick.com/blog/customer-loyalty/customer-retention-infographic/)


WelcomeReceipt

ShippingReview

UpsellInvite Thank You

Browse


Here’s What You Should Steal From Amazon…


Welcome email


Welcome email Customer sequence


Welcome email Customer sequence

Browse abandonment + interest targeting


Step 2: Send Emails


Let’s Recap!#tcs2016 @johnmcintyre_

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Most Important Actions3 #tcs2016 @johnmcintyre_

[email protected]

1. Abandonment (Category, Shopping Cart and Checkout)


2. “Most Likely To Buy” (Gender, Age, Hobbies, Algorithm)


3. Send Welcome Email (And Build Your Customer Sequence)


“But My Email Software Can’t

Do That…”#tcs2016 @johnmcintyre_

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(Includes Automatic Product Recommendations)


Average: 16.80% Average: 2.50%


Average: 16.80% Average: 2.50%

+61% +160%


Use Coupon REENGAGER For 15% Off Your First

Year (Valid Until Feb 29). https://www.klaviyo.com/

Resources• 7 Responsive Ecommerce HTML Email Templates That Increase Sales • Really Good Emails (Amazing Email Swipe File) • The Ultimate Guide To eCommerce Email Marketing • How Amazon Dominates eCommerce With Email Marketing • 7 Automated Email Campaigns That Win Customers

You’ll get these links when you download the slides.


http://www.reengager.com/7-templates/

http://reallygoodemails.com/

http://www.digitalmarketer.com/ecommerce-email-marketing/

http://www.getvero.com/resources/guides/the-amazon-experience/

https://www.shopify.com/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back

Free 30-Minute Consultation

Get The Slides And Free Consultation:

http://www.reengager.com/tnc

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