joel stolinsky promotional portfolio
DESCRIPTION
I’m very experienced in creating and building loyalty and promotional/event programs, including guerrilla and traditional marketing. Clients that I’ve done those types of projects for are 7-11, American Airlines, Cingular Wireless, Harrah’s Casinos/Hotels/Spas, Pizza Hut, IKEA Furniture, Pepsi and StarWars. I have also created a variety of different logos used for consumer promotions, corporate identities, restaurant branding and their signageTRANSCRIPT
Joel Stolinsky
Promotional Portfolio
Joel Stolinsky
Promotional Portfolio
CLIENT:
Cingular Wireless •Mall Store Initiative
CLIENT:
Cingular Wireless •Mall Store Initiative
Concept, creative development,
plus strategy - writer and art
direction: Target mall teens with
refreshed store windows that focus on
fashion accessory purchases through
promotional marketing events.
CLIENT:
Cingular Wireless •New Media Package
CLIENT:
Cingular Wireless •New Media Package
Creative development, design and
art direction: Cingular requested
development to promote new
“personal lifestyle” media bundled
package name, logo and look.
CLIENT:
Cingular Wireless •Back To School Promo
CLIENT:
Cingular Wireless •Back To School Promo
Concept, creative development, plus
strategy and art direction: Gear Up is
an upsell campaign promoting add-ons
to a target audience that is not looking
at mobile service as part of their
back-to-school purchases.
CLIENT:
Cingular Wireless •Store Lifestyle Headers
CLIENT:
Cingular Wireless •Store Lifestyle Headers
Help concept through production.
Coordinate layouts, casting
new photography and direct
photoshoot: Research and revise
store footprint (headers define Lifestyle
category of phones with ARPU posters).
CINGULAR LEGACY STORE
CINGULAR GEN 2 & 3 STORES
CINGULAR BLUE STORE
CLIENT:
Cingular Wireless •Seasonal Window Posters
SPRING
SUMMER
CLIENT:
Cingular Wireless •Seasonal Window Posters
Creative development, design and
art direction: Using brand font and
color palettes to create eye-catching
appeal with a strong, campaignable
opportunity for Retail Promo Concepts.
CLIENT:
IKEA Furniture Store •Promotional logo
CLIENT:
IKEA Furniture Store •Promotional logo
Creative development, design
and art direction on logos:
Investigate symbols and logo bugs
that telegraph birthday celebration
with slices of free cake.
C A S E S T U D I E S
FINAL – IKEA BIRTHDAY EVENT LOGO
CLIENT:
IKEA Furniture Store •Birthday Promotion
CLIENT:
IKEA Furniture Store •Birthday Promotion
Creative development, design
and art direction: Celebrate and
promote IKEA’s 20 years in the USA.
All external and internal signage –
oversee micro-website plus illustrate
employee t-shirt and button|.
CLIENT:
IKEA Furniture Store •Birthday Promotion
CLIENT:
IKEA Furniture Store •Birthday Promotion
Final creative design and
art direction: Celebrate and
promote IKEA’s 20 years in the USA.
All external and internal signage.
30’ X 19.5’ – OUTSIDE STORE BANNER
8.5" X 11" STORE FLYERSFULL COLOR AND BLACK ON ASTROBRIGHT PINK
60cm X 120cmVERTICAL BANNER
9.667" X 18" AD
3" x 2" Employee Button BLINKING LIGHTS ON CANDLE FLAMES
EMPLOYEE WHITE-TSHIRT BACK
75' X 8' OUTSIDE STORE BANNER WRAP
IKEA EMPLOYEE GIFT CERTIFICATE
8.5" X 11" MEDIA INVITE STATIONERY
C A S E S T U D I E S
Z-CARD POCKET-SIZE MEDIA TO BE HANDED OUT
AT TARGETED LOCATIONS
OPEN FRONT AND BACK SIDE
CLIENT:
IKEA Furniture Store •Big Blue Box Promo
CLIENT:
IKEA Furniture Store •Big Blue Box Promo
Creative development, design
and art direction: Intrigue viewer
that IKEA is the place for complete
holiday home furnishing needs and
hand out directions for microsite to
enter IKEA home furnishings contest.
CLIENT:
Sierra Mist (comp) •Survivor Promotion
CLIENT:
Sierra Mist (comp) •Survivor Promotion
Creative development, design
and art direction: Research prize
awards that could easily be tied
back into the promotion. Outdoor,
banner, poster and pole topper.
CLIENT:
Quaker State (comp) •Loyalty Membership
CLIENT:
Quaker State (comp) •Loyalty Membership
Creative development, design
and art direction: Promote brand
quality awareness with 250,000-
mile warranty and award other
incentives based on loyalty card use.
C A S E S T U D I E S
CLIENT:
Quaker State (comp) •Dual Brand Event
CLIENT:
Quaker State (comp) •Dual Brand Event
Creative development, design
and art direction: End-cap
pallet display, Standups, Posters,
and window clings. Promote
competitive awareness with contest
and other incentives.
CLIENT:
American Airlines •Thank You Poster
CLIENT:
American Airlines •Thank You Poster
Creative direction through
production: Work with supplied
HBO photography for posters and
duratrans to honor actual Easy
Company veterans as they fly
back to France for closing shoot.
CLIENT:
American Airlines •Newspaper ad (comp)
CLIENT:
American Airlines •Newspaper ad (comp)
Concept, creative development
and art direction: Leverage
AAdvantage and their partners
without doing a fare ad by
offering business and leisure
travelers a win-win proposition.
CLIENT:
American Airlines •Summer Promotion
CLIENT:
American Airlines •Summer Promotion
Creative development, client
presentation and art direction with
photoshoot through production:
Partner with MasterCard for a
family vacation for 4 to anywhere
American flies and other prizes.
EVENT COMP
RUNWAY BOWLING GAME COMP
MAGNET
CLIENT:
American Airlines•Traveling event
CLIENT:
American Airlines•Traveling event
Creative development, client
presentation and art direction
with photoshoot through
production: Work with marker
comp artist for client presentation and
vendors to manufacture and produce.
CLIENT:
American Airlines •Assorted ads
CLIENT:
American Airlines •Assorted ads
Concept, creative development
and art direction through
production: Partner with
Coca-Cola, Mastercard and
The Miami Heat (their arena is
sponsored by American).
CLIENT:
American Airlines •Assorted special events
CLIENT:
American Airlines •Assorted special events
Concept, creative development
and art direction through
production: Work with
marker comp artist for client
presentation and vendors to
manufacture and produce.
C A S E S T U D I E S
CLIENT:
Harrah’s Casinos •Assorted promo ads
CLIENT:
Harrah’s Casinos •Assorted promo ads
Creative development and art
direction through production:
Develop layouts for various
size ads, flyers, counter cards,
banners, direct mail, outdoor
and animated web banner ads.
CLIENT:
Harrah’s Casinos •TPIR on-site event
CLIENT:
Harrah’s Casinos •TPIR on-site event
Concept, creative development,
logo and art direction through
production: First present my
marker comp, revise then
represent final chosen items
as Photoshop comps.
O R I G I N A L O N - P R O P E R T Y
P R O P O S A L
T R A V E L I N G S T A G E
CLIENT:
Harrah’s Casinos •Promotional Logos
CLIENT:
Harrah’s Casinos •Promotional Logos
Creative development, design
and art direction on logos:
CLIENT:
Harrah’s Casinos •Promotional Logos
CLIENT:
Harrah’s Casinos •Promotional Logos
Creative development, design
and art direction on logos:
CLIENT:
Pizza Hut-StarWars •FSI •Flyers •Ads
CLIENT:
Pizza Hut-StarWars •FSI •Flyers •Ads
Concept, development: Winning
both Domestic and International
accounts for StarWars,
EPISODE 1. Art direction through
final production: (multi-level
promotion and print advertising).
CLIENT:
Pizza Hut-StarWars •Assorted P.O.P.
CLIENT:
Pizza Hut-StarWars •Assorted P.O.P.
Creative development
and art direction: Promotional
and collateral tie-in with
StarWars, EPISODE 1 for Tricon
Restaurants and Pizza Hut
domestic and international.
CLIENT:
Pizza Hut-StarWars •Assorted P.O.P.
CLIENT:
Pizza Hut-StarWars •Assorted P.O.P.
Creative development
and art direction: Promotional
and collateral tie-in with
StarWars, EPISODE 1 for Tricon
Restaurants and Pizza Hut
domestic and international.
CLIENT:
Pizza Hut-StarWars •Assorted P.O.P.
CLIENT:
Pizza Hut-StarWars •Assorted P.O.P.
Creative development
and art direction: Promotional
and collateral tie-in with
StarWars, EPISODE 1 for Pizza
Hut international Restaurants.
Joel Stolinsky
Contact Information
Joel Stolinsky
Contact Information
1621 Tree Line Road
Flower Mound, TX 75028
Home: 972-874-9933
e-mail: [email protected]