joel stolinsky promotional portfolio

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Joel Stolinsky Promotional Portfolio Joel Stolinsky Promotional Portfolio

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I’m very experienced in creating and building loyalty and promotional/event programs, including guerrilla and traditional marketing. Clients that I’ve done those types of projects for are 7-11, American Airlines, Cingular Wireless, Harrah’s Casinos/Hotels/Spas, Pizza Hut, IKEA Furniture, Pepsi and StarWars. I have also created a variety of different logos used for consumer promotions, corporate identities, restaurant branding and their signage

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Page 1: Joel Stolinsky promotional portfolio

Joel Stolinsky

Promotional Portfolio

Joel Stolinsky

Promotional Portfolio

Page 2: Joel Stolinsky promotional portfolio

CLIENT:

Cingular Wireless •Mall Store Initiative

CLIENT:

Cingular Wireless •Mall Store Initiative

Concept, creative development,

plus strategy - writer and art

direction: Target mall teens with

refreshed store windows that focus on

fashion accessory purchases through

promotional marketing events.

Page 3: Joel Stolinsky promotional portfolio

CLIENT:

Cingular Wireless •New Media Package

CLIENT:

Cingular Wireless •New Media Package

Creative development, design and

art direction: Cingular requested

development to promote new

“personal lifestyle” media bundled

package name, logo and look.

Page 4: Joel Stolinsky promotional portfolio

CLIENT:

Cingular Wireless •Back To School Promo

CLIENT:

Cingular Wireless •Back To School Promo

Concept, creative development, plus

strategy and art direction: Gear Up is

an upsell campaign promoting add-ons

to a target audience that is not looking

at mobile service as part of their

back-to-school purchases.

Page 5: Joel Stolinsky promotional portfolio

CLIENT:

Cingular Wireless •Store Lifestyle Headers

CLIENT:

Cingular Wireless •Store Lifestyle Headers

Help concept through production.

Coordinate layouts, casting

new photography and direct

photoshoot: Research and revise

store footprint (headers define Lifestyle

category of phones with ARPU posters).

CINGULAR LEGACY STORE

CINGULAR GEN 2 & 3 STORES

CINGULAR BLUE STORE

Page 6: Joel Stolinsky promotional portfolio

CLIENT:

Cingular Wireless •Seasonal Window Posters

SPRING

SUMMER

CLIENT:

Cingular Wireless •Seasonal Window Posters

Creative development, design and

art direction: Using brand font and

color palettes to create eye-catching

appeal with a strong, campaignable

opportunity for Retail Promo Concepts.

Page 7: Joel Stolinsky promotional portfolio

CLIENT:

IKEA Furniture Store •Promotional logo

CLIENT:

IKEA Furniture Store •Promotional logo

Creative development, design

and art direction on logos:

Investigate symbols and logo bugs

that telegraph birthday celebration

with slices of free cake.

C A S E S T U D I E S

FINAL – IKEA BIRTHDAY EVENT LOGO

Page 8: Joel Stolinsky promotional portfolio

CLIENT:

IKEA Furniture Store •Birthday Promotion

CLIENT:

IKEA Furniture Store •Birthday Promotion

Creative development, design

and art direction: Celebrate and

promote IKEA’s 20 years in the USA.

All external and internal signage –

oversee micro-website plus illustrate

employee t-shirt and button|.

Page 9: Joel Stolinsky promotional portfolio

CLIENT:

IKEA Furniture Store •Birthday Promotion

CLIENT:

IKEA Furniture Store •Birthday Promotion

Final creative design and

art direction: Celebrate and

promote IKEA’s 20 years in the USA.

All external and internal signage.

30’ X 19.5’ – OUTSIDE STORE BANNER

8.5" X 11" STORE FLYERSFULL COLOR AND BLACK ON ASTROBRIGHT PINK

60cm X 120cmVERTICAL BANNER

9.667" X 18" AD

3" x 2" Employee Button BLINKING LIGHTS ON CANDLE FLAMES

EMPLOYEE WHITE-TSHIRT BACK

75' X 8' OUTSIDE STORE BANNER WRAP

IKEA EMPLOYEE GIFT CERTIFICATE

8.5" X 11" MEDIA INVITE STATIONERY

Page 10: Joel Stolinsky promotional portfolio

C A S E S T U D I E S

Z-CARD POCKET-SIZE MEDIA TO BE HANDED OUT

AT TARGETED LOCATIONS

OPEN FRONT AND BACK SIDE

CLIENT:

IKEA Furniture Store •Big Blue Box Promo

CLIENT:

IKEA Furniture Store •Big Blue Box Promo

Creative development, design

and art direction: Intrigue viewer

that IKEA is the place for complete

holiday home furnishing needs and

hand out directions for microsite to

enter IKEA home furnishings contest.

Page 11: Joel Stolinsky promotional portfolio

CLIENT:

Sierra Mist (comp) •Survivor Promotion

CLIENT:

Sierra Mist (comp) •Survivor Promotion

Creative development, design

and art direction: Research prize

awards that could easily be tied

back into the promotion. Outdoor,

banner, poster and pole topper.

Page 12: Joel Stolinsky promotional portfolio

CLIENT:

Quaker State (comp) •Loyalty Membership

CLIENT:

Quaker State (comp) •Loyalty Membership

Creative development, design

and art direction: Promote brand

quality awareness with 250,000-

mile warranty and award other

incentives based on loyalty card use.

C A S E S T U D I E S

Page 13: Joel Stolinsky promotional portfolio

CLIENT:

Quaker State (comp) •Dual Brand Event

CLIENT:

Quaker State (comp) •Dual Brand Event

Creative development, design

and art direction: End-cap

pallet display, Standups, Posters,

and window clings. Promote

competitive awareness with contest

and other incentives.

Page 14: Joel Stolinsky promotional portfolio

CLIENT:

American Airlines •Thank You Poster

CLIENT:

American Airlines •Thank You Poster

Creative direction through

production: Work with supplied

HBO photography for posters and

duratrans to honor actual Easy

Company veterans as they fly

back to France for closing shoot.

Page 15: Joel Stolinsky promotional portfolio

CLIENT:

American Airlines •Newspaper ad (comp)

CLIENT:

American Airlines •Newspaper ad (comp)

Concept, creative development

and art direction: Leverage

AAdvantage and their partners

without doing a fare ad by

offering business and leisure

travelers a win-win proposition.

Page 16: Joel Stolinsky promotional portfolio

CLIENT:

American Airlines •Summer Promotion

CLIENT:

American Airlines •Summer Promotion

Creative development, client

presentation and art direction with

photoshoot through production:

Partner with MasterCard for a

family vacation for 4 to anywhere

American flies and other prizes.

Page 17: Joel Stolinsky promotional portfolio

EVENT COMP

RUNWAY BOWLING GAME COMP

MAGNET

CLIENT:

American Airlines•Traveling event

CLIENT:

American Airlines•Traveling event

Creative development, client

presentation and art direction

with photoshoot through

production: Work with marker

comp artist for client presentation and

vendors to manufacture and produce.

Page 18: Joel Stolinsky promotional portfolio

CLIENT:

American Airlines •Assorted ads

CLIENT:

American Airlines •Assorted ads

Concept, creative development

and art direction through

production: Partner with

Coca-Cola, Mastercard and

The Miami Heat (their arena is

sponsored by American).

Page 19: Joel Stolinsky promotional portfolio

CLIENT:

American Airlines •Assorted special events

CLIENT:

American Airlines •Assorted special events

Concept, creative development

and art direction through

production: Work with

marker comp artist for client

presentation and vendors to

manufacture and produce.

C A S E S T U D I E S

Page 20: Joel Stolinsky promotional portfolio

CLIENT:

Harrah’s Casinos •Assorted promo ads

CLIENT:

Harrah’s Casinos •Assorted promo ads

Creative development and art

direction through production:

Develop layouts for various

size ads, flyers, counter cards,

banners, direct mail, outdoor

and animated web banner ads.

Page 21: Joel Stolinsky promotional portfolio

CLIENT:

Harrah’s Casinos •TPIR on-site event

CLIENT:

Harrah’s Casinos •TPIR on-site event

Concept, creative development,

logo and art direction through

production: First present my

marker comp, revise then

represent final chosen items

as Photoshop comps.

O R I G I N A L O N - P R O P E R T Y

P R O P O S A L

T R A V E L I N G S T A G E

Page 22: Joel Stolinsky promotional portfolio

CLIENT:

Harrah’s Casinos •Promotional Logos

CLIENT:

Harrah’s Casinos •Promotional Logos

Creative development, design

and art direction on logos:

Page 23: Joel Stolinsky promotional portfolio

CLIENT:

Harrah’s Casinos •Promotional Logos

CLIENT:

Harrah’s Casinos •Promotional Logos

Creative development, design

and art direction on logos:

Page 24: Joel Stolinsky promotional portfolio

CLIENT:

Pizza Hut-StarWars •FSI •Flyers •Ads

CLIENT:

Pizza Hut-StarWars •FSI •Flyers •Ads

Concept, development: Winning

both Domestic and International

accounts for StarWars,

EPISODE 1. Art direction through

final production: (multi-level

promotion and print advertising).

Page 25: Joel Stolinsky promotional portfolio

CLIENT:

Pizza Hut-StarWars •Assorted P.O.P.

CLIENT:

Pizza Hut-StarWars •Assorted P.O.P.

Creative development

and art direction: Promotional

and collateral tie-in with

StarWars, EPISODE 1 for Tricon

Restaurants and Pizza Hut

domestic and international.

Page 26: Joel Stolinsky promotional portfolio

CLIENT:

Pizza Hut-StarWars •Assorted P.O.P.

CLIENT:

Pizza Hut-StarWars •Assorted P.O.P.

Creative development

and art direction: Promotional

and collateral tie-in with

StarWars, EPISODE 1 for Tricon

Restaurants and Pizza Hut

domestic and international.

Page 27: Joel Stolinsky promotional portfolio

CLIENT:

Pizza Hut-StarWars •Assorted P.O.P.

CLIENT:

Pizza Hut-StarWars •Assorted P.O.P.

Creative development

and art direction: Promotional

and collateral tie-in with

StarWars, EPISODE 1 for Pizza

Hut international Restaurants.

Page 28: Joel Stolinsky promotional portfolio

Joel Stolinsky

Contact Information

Joel Stolinsky

Contact Information

1621 Tree Line Road

Flower Mound, TX 75028

Home: 972-874-9933

e-mail: [email protected]