joel stolinsky brand id & logo portfolio
DESCRIPTION
I have created a variety of different logos used for consumer promotions, corporate identities, restaurant branding and their signage. I have also developed new brand platform strategies and packaging for test products and focus group review.TRANSCRIPT
![Page 1: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/1.jpg)
Joel Stolinsky
Identity Branding
Portfolio
Joel Stolinsky
Identity Branding
Portfolio
![Page 2: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/2.jpg)
CLIENT:
Launch Point •New Product Test Market
CLIENT:
Launch Point •New Product Test Market
Creative development, logo
design and art direction: Pepsico’s
food service and vending division
requested exploration on new items
for Grandma’s cookies that would
complement Frito Lay vending snacks.
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CLIENT:
Launch Point •New Pepsi Test Market
CLIENT:
Launch Point •New Pepsi Test Market
Creative development, logo
design and art direction on brand
packaging: Pepsi Innovation had
a opportunity to offer its bottling
network a Grapefruit flavor to
compete with Squirt, Fresca and Citra.
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CLIENT:
Launch Point •New Pepsi Test Market
CLIENT:
Launch Point •New Pepsi Test Market
Creative development, logo
design and art direction on brand
packaging: Pepsi Innovation had
a opportunity to offer its bottling
network a Grapefruit flavor to
compete with Squirt, Fresca and Citra.
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CLIENT:
The Launch Point •Pizza Hut Test Market
CLIENT:
The Launch Point •Pizza Hut Test Market
Creative development, logo
design and art direction on brand
packaging: Develop personality
to stimulate consumer connection
to new product ideas. Actual pizza
attributes are supplied by Client.
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CLIENT:
The Launch Point •Pizza Hut Test Market
CLIENT:
The Launch Point •Pizza Hut Test Market
Creative development, logo
design and art direction on brand
packaging: Develop personality
to stimulate consumer connection
to new product ideas. Actual pizza
attributes are supplied by Client.
![Page 7: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/7.jpg)
CLIENT:
Launch Point •New Hasbro Test Market
CLIENT:
Launch Point •New Hasbro Test Market
Creative development, logo,
packaging design and art direction:
Concept development for new
interactive electronic hand-held
game with interchangeable action
figure for single or multi-player use.
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CLIENT:
Launch Point •New Hasbro Test Market
CLIENT:
Launch Point •New Hasbro Test Market
Creative development, logo,
packaging design and art direction:
Concept development for new
interactive electronic hand-held
game with interchangeable action
figure for single or multi-player use.
![Page 9: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/9.jpg)
CLIENT:
Launch Point •Starbucks Test Market
CLIENT:
Launch Point •Starbucks Test Market
Creative development, logo
design and art direction: Pepsico’s
food service and vending division
requested development for new
food items for Starbucks that would
be a complement to their beverages.
![Page 10: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/10.jpg)
CLIENT:
Launch Point •Starbucks Test Market
CLIENT:
Launch Point •Starbucks Test Market
Creative development, logo
design and art direction: Pepsico’s
food service and vending division
requested development for new
food items for Starbucks that would
be a complement to their beverages.
![Page 11: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/11.jpg)
CLIENT:
Launch Point •New Pepsi Test Market
CLIENT:
Launch Point •New Pepsi Test Market
Creative development, logo
design and art direction on brand
packaging: Pepsi Innovation and
focus group testing, explores new
opportunities to offer its bottling
network new competitive brands.
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CLIENT:
FritoLay •New Size Test Market
CLIENT:
FritoLay •New Size Test Market
Creative development, design
and art direction: FritoLay Food
Service and Vending division
requested development on a larger
bag size then the BIG GRAB with it’s
own distinct graphic appeal.
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CLIENT:
Del Rey Gourmet •Packaging and Logo
CLIENT:
Del Rey Gourmet •Packaging and Logo
Creative development, design
through production: Create new,
brand packaging and illustrations
(including logo for Del Rey Gourmet),
expanding their line of confectionery
goods for up-scale hotel and bars.
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C A S E S T U D I E S
CLIENT:
American Honda •ExpressChange Signage
CLIENT:
American Honda •ExpressChange Signage
Concept, creative development,
art direction and presentation:
Developed presentation and
logotype signage that won
AMERICAN HONDA SERVICE
and PARTS account.
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C A S E S T U D I E SCLIENT:
Pizza Hut
•The Sicilian Pizza logo
CLIENT:
Pizza Hut
•The Sicilian Pizza logo
Creative development, logo
design and art direction: Introduce
the new Sicilian Pizza. integrated
print campaign for Banner, Box
Topper, Counter Card, FSI,
Duratrans, and Table Tent.
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CLIENT:
Pizza Hut
•Personal Pan Pizza Logo
CLIENT:
Pizza Hut
•Personal Pan Pizza Logo
Creative development, logo
design and art direction: Produce
integrated print campaign,
packaging and P.O.P. for both
Pizza Hut and Pizza Hut Express.
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CLIENT:
Produced Logos •Corporate and Retail
CLIENT:
Produced Logos •Corporate and Retail
Creative development,
art and production on logos:
Also including their own
identity packages.
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CLIENT:
Produced Logos •Corporate and Retail
CLIENT:
Produced Logos •Corporate and Retail
Creative development,
art and production on logos:
Also including their own
identity packages.
![Page 19: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/19.jpg)
C A S E S T U D I E S CLIENT:
EyeVirtual Logo •Corporate Identity
CLIENT:
EyeVirtual Logo •Corporate Identity
Creative development, design
and art direction on logo:
New startup communications
security company requested a logo
to be used for marketing materials
and signage.
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C A S E S T U D I E S CLIENT:
Harrah’s Casinos •On-Property Logo
CLIENT:
Harrah’s Casinos •On-Property Logo
Creative development, design
and art direction on logo:
Las Vegas requested development
for a cafe styled coffee shop logo to
be used for marketing and signage.
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C A S E S T U D I E S CLIENT:
Harrah’s Casinos •On-Property Logo
CLIENT:
Harrah’s Casinos •On-Property Logo
Creative development, design
and art direction on logo:
Las Vegas requested development
for Chinese styled restaurant logo to
be used for marketing and signage.
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C A S E S T U D I E SCLIENT:
Launch Point •New KFC Test Market
CLIENT:
Launch Point •New KFC Test Market
Creative development, design
and art direction on logo:
Kentucky Fried Chicken requested
development for new pocket
sandwich logo name.
![Page 23: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/23.jpg)
C A S E S T U D I E SCLIENT:
Launch Point •New KFC Test Market
CLIENT:
Launch Point •New KFC Test Market
Creative development, design
and art direction on logo:
Kentucky Fried Chicken requested
development for new pocket
sandwich logo name.
![Page 24: Joel Stolinsky brand ID & logo portfolio](https://reader034.vdocuments.mx/reader034/viewer/2022051312/5465eeb0af79597e338b4ed3/html5/thumbnails/24.jpg)
CLIENT:
Harrah’s Casinos •Assorted Retail logos
CLIENT:
Harrah’s Casinos •Assorted Retail logos
Creative development, design and
art direction on logos: Restaurants
and “Brick and Mortar” store logos
for individual property advertising
and permanent signage.
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CLIENT:
Arum Spa Products •Print Collateral
CLIENT:
Arum Spa Products •Print Collateral
Creative development, design
and art direction through
production, color separation
and press-checks: Brochure, and
Counter Cards.
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CLIENT:
Assorted Clients •Print Collateral
CLIENT:
Assorted Clients •Print Collateral
Creative development, design
and art direction through
production, color separation
and press-checks: Brochures,
Catalogs, Rack Cards
and Counter Cards.
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CLIENT:
Assorted Clients •P.O.P. Collateral
CLIENT:
Assorted Clients •P.O.P. Collateral
Creative development, design
and art direction through
production, color separation
and press-checks: Table Tents,
Counter Cards, posters,
and Door Hangers.
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CLIENT:
Harrah’s Entertainment •Corporate Jet Graphics
CLIENT:
Harrah’s Entertainment •Corporate Jet Graphics
Creative development, design and
art direction: Explore a proprietary
“Brand look” for their private jet
that could either be used for business
or as a special customer round trip
loyalty reward charter.
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Joel Stolinsky
Contact Information
Joel Stolinsky
Contact Information
1621 Tree Line Road
Flower Mound, TX 75028
Home: 972-874-9933
e-mail: [email protected]