The Brendoncare FoundationRole Profile

Job Title: Marketing & Communications Manager

Department Marketing & Communications

Reports to: Head of Fundraising & Communications

Responsible for:

Communications OfficerExternal consultants / agency relationships

Job Requirements

Essential Experience of management in a marketing and communications environment

Excellent verbal and written communication skills Ability to plan and prioritise to meet deadlines Knowledge of effective marketing techniques including digital Willingness to work flexibly, including some out of hours work and travel to

Brendoncare homes and clubs Experience of managing relationships with external agencies

Desirable Knowledge of Brendoncare and the services it offers Previous experience within the retirement or care home sector Budget management experience Experienced and confident networker Driver and car owner

Job PurposeThe marketing and communications manager is responsible for developing, managing and implementing a dynamic marketing and communications strategy which supports brand awareness to supporter occupancy in care homes, membership in clubs, staff and volunteer recruitment and to attract supporters.

General Responsibilities

1.1 Develop and implement the marketing and communications strategy, and report and measure its impact. Maintain an in-depth knowledge of Brendoncare’s work, in order to promote the organisation and its services effectively.

1.2 Provide corporate direction and support on the use of Brendoncare’s brand identity and organisational core values across all communication functions.

1.3 Manage and develop Brendoncare’s website, social media, and digital marketing tools, balancing in-house and external resource to maximise cost-effectiveness.

1.4 Manage the production of high quality and accurate marketing, communications and publicity materials including Connect, the Annual Review and brochures for services.

Sales Advisor – Marketing & Communications Last Updated: September 17By: Emma Digance

1.5 Manage Brendoncare’s marketing and communications budget, ensuring appropriate resource is allocated to support each service.

1.6 Provide a range of campaign opportunities to support care homes and clubs to market their services to support the implementation of their business plans.

1.7 Working closely with the Care Home Operations team, provide support and advice to Home Managers on the delivery of localised marketing plans for care homes to support occupancy levels and staff recruitment. Conduct annual mystery shopping of Brendoncare homes to monitor progress and provide further direction for development.

1.8 Support the delivery of customer service training for key care home staff to maximise success from enquiries.

1.9 Co-ordinate the work of staff with a direct community engagement role to maximise opportunity, to include the Internal Recruiter, Volunteering Managers, Community Fundraisers and Customer Relationship Manager, as well as home & club staff.

1.10 Monitor competitor activity; obtain and feedback market information that ensures Brendoncare remains competitive.

1.11 Manage the production and placement of advertising across Brendoncare.

1.12 Develop and encourage relationships with the media to maximise the opportunity to raise awareness of the work of Brendoncare.

1.13 Manage the production of photography and videography, maintaining an active portfolio of Brendoncare’s activities. Ensure all imagery is fully consented in line with organisational policy.

Line Management

1.1. Communicate regularly with the team individually and as a group. Undertakes Team Meetings and One-to-One meetings with direct reports; identifying development objectives and reviewing progress towards them as well as highlighting learning needs and plans to ensure that those needs are met.

1.2. Recruits, plans and monitors the induction programme of new staff on the team.

1.3. Provide support to direct reports on matters relating to staff welfare and wellbeing, assisting and empowering them to resolve their workplace issues.

1.4. Monitors the sickness absence levels of direct reports and instigates return to work discussions. With the support of the HR Manager, undertakes absence or ill health management interventions as required.

1.5. With the support of HR Manager, undertakes management investigations into staff conduct and performance as required and recommends disciplinary or performance management interventions as appropriate.

2. Corporate Responsibilities

2.1. All Brendoncare employees are expected to carry out their duties in accordance with all Brendoncare Policies, Procedures and Guidelines and in accordance with applicable legislation and regulation, in particular the Health & Safety Policy and Risk Assessments.

2.2. All Brendoncare employees have an individual responsibility to ensure that they report to their manager any concerns, big or small, in relation to safeguarding the vulnerable adults

Sales Advisor – Marketing & Communications Last Updated: September 17By: Emma Digance

in our care from abuse in accordance with Brendoncare’s Safeguarding Policy and/or Whistleblowing Policy.

2.3. Promote Brendoncare’s charitable ethos, act as an ambassador for our services and support fundraising initiatives to maximise voluntary income for our charity.

No Job Description can cover every eventuality and the post holder is expected to carry out other duties from time to time which are broadly consistent with those in this document.

Sales Advisor – Marketing & Communications Last Updated: September 17By: Emma Digance

The Brendoncare FoundationCore Values

In all our recruitment for all positions we are seeking individuals who display the following core behaviours in their approach to their work:

All Staff

Brendoncare Core Values

Committed to ensuring that older people are respected and honoured as individuals and are cared for with dignity, respect, kindness and understanding. Is enthusiastic and committed to furthering the Charity's aims in putting the resident at the heart of all that we do.

Personal Qualities

A passionate advocate of quality services, caring, respectful, friendly, compassionate and warm. Chooses a positive attitude and brings fun to their work.

IntegrityDemonstrates a high standard of personal and professional behaviour and puts core values and ethics into practice. Treats all people with dignity and respect, promoting equality and diversity in all its forms.

Continual Improvement

Identifies problems and suggests solutions or seeks advice as required. Identifies opportunities to improve working practice, challenges appropriately and is prepared to raise concerns about quality, performance or safety.

Communication

Actively listens and encourages communication with residents (where applicable), is patient, polite and courteous. Shares information with colleagues at the appropriate level with due regard to confidentiality, completes required documentation in manner which is understandable, relevant, clear and concise.

Working with others

Works collaboratively, considering the impact of their actions on the team and the end result for the resident(s). Has a positive 'can do' attitude.

Self management

Demonstrates self awareness, willing to reflect on own performance and respond positively to feedback. Takes responsibility for own continuing personal development, willing to learn from and share experience with others.

Organisation Accommodates new and different requests by prioritising and reorganising workload or seeks assistance to maintain service levels. Is flexible and adaptable.

The following sections are only applicable to those staff with line/senior management responsibilityLine Managers

Leadership

Leads by example, providing timely constructive feedback, praise and recognition. Engages staff in decision making by consulting, involving and empowering them to effect change; where this is not possible takes responsibility for decision making and ensures understanding and commitment. Supports staff in their continuing personal development.

Management Identifies issues early and makes use of supervision and management intervention at the appropriate level, instigating HR Policy and Procedure where appropriate.

Governance Understands and utilises systems and processes to provide assurances that quality services to residents are being delivered and monitored.

Senior Managers

Strategy and Vision

Identifies future challenges and uses knowledge and evidence to improve risk management and develop strategies to adapt and improve services to residents and club members. Engages the Senior Team, Trustees and other key stakeholders in creating a shared vision which reflects the future needs of residents and club members.

Sales Advisor – Marketing & Communications Last Updated: September 17By: Emma Digance