jmarini portfolio
DESCRIPTION
A collection of some of the projects I worked on at FIDM/ Fashion Institute of Design and Merchandising.TRANSCRIPT
Jehrica Marini
Professional Portfolio
Jehrica MariniModesto, CA209-896-6039
Dear Human Resources Representative,
I was pleased to learn about an opening for a position at your store on your company’s website. I have always had an interest into your company and would love to continue learning more about how it operates so successfully. I am sending you this letter accompanied by my resume, because I am confident that my customer service skills and passion for the fashion industry will make a great fit for this position.
I am currently completing my Associate of Arts Degree in Merchandise Marketing at the Fashion Institute of Design and Merchandising/ FIDM in San Francisco. I know this position requires exceptional customer service skills which I am certain that I possess. I am patient and work well with the public. In addition, I enjoy working in teams to accomplish a common goal. My merchandise marketing education along with my love of fashion is what drives me to seek this important job in your company.
Thank you very much for your consideration and time. I know that I would be an asset to your company and I would welcome the chance to speak with you in person. I look forward to hearing from you soon.
Best Regards,
Jehrica Marini
Enclosure: Resume
Market research and trend analysis Proficient in Microsoft Word, Excel, PowerPoint
Knowledge of formulating an open to buy & six month plan
Detail oriented
Knowledge of textiles Team player
J e h r i c a M a r i n i 1812 St. Mayeul Dr. Modesto, CA 95356
209-896-6039 [email protected] Key Strengths Driven and committed individual with passion for the fashion industry with experience in:
Market research and trend analysis Social Media Marketing Knowledge of formulating an open to
buy & six month plan Proficient in Microsoft Word, Excel,
PowerPoint Strategic business planning Understanding market strategies
Team building Detail Oriented
Education
FIDM/The Fashion Institute of Design & Merchandising 7/2009-12/2010 San Francisco, Calif. Associate of Arts Degree: Merchandise Marketing Courses include: Consumer behavior Selling techniques Management concepts Applied buying Organizational behavior Merchandise planning & control
California State University Stanislaus 12/2013
Turlock, Calif. Undergraduate Studies: Business Administration/ Marketing Courses include: Strategic Marketing Management Business Policy Selling & Sales Management Statistics for decision making Marketing Research Business technical writing
Experience
Express 11/2011-1/2012 Modesto, Calif.
Seasonal Sales Associate Greet and provide customer service to all customers and notify them of the current
seasonal promotions Responsible for keeping merchandise folded and properly organized Forever 21 6/2011-8/2011
Modesto, Calif. Sales Associate
Provided customer service to all customers and fulfilled fitting room attendant duties Responsible for restocking and sorting merchandise into their designated sections
Volunteer
Hoops of Hope Fundraiser Event 6/11/2011 Modesto, Calif. Local Event Organizer Planned, organized and promoted the charity event
Market Research and Trend Analysis Proficient in Microsoft Word, Excel, PowerPoint
Knowledge of Formulating an Open to Buy & Six Month Plan
Detail Oriented
Knowledge of Textiles Team player
Math/Buying
• The buying strategies are the analytical process that trains in the planning, purchasing and allocation of merchandise, along with the technical knowledge required by today’s fashion leaders
Planning and Control
Macy’sPetite Department
• Developed a complete seasonal merchandising plan incorporating a customer profile, an assortment plan and financial plan with gross margin projection
Aug Sep Oct Nov Dec Jan Total
Dept Purch 79.6 119.7 124.7 20.9 111.4 56.7 512.9
% TTL 15.5% 23.3% 24.3% 4.1% 21.7% 11.1% 100%
Aug Sep Oct Nov Dec Jan Total
Short Sleeve Tops 40% 31.8 47.9 49.9 8.4 44.6 22.7 205.2
Dresses 35% 27.8 41.9 43.6 7.3 39.0 19.8 179.5
Pants 10% 8.0 12.0 12.5 2.1 11.1 5.7 51.3
Suits 15% 11.9 18.0 18.7 3.1 16.7 8.5 76.9
Totals 100% 79.6 119.7 124.7 20.9 111.4 56.7 512.9
Assortment Plan
Price Points: October
Short Sleeve Tops Pricepoints 29.00$ 39.00$ 49.00$ 59.00$ 69.00$ Total
% TTL 20% 20% 30% 20% 10% 100%
$ 9,980.00 9,980.00 14,970.00 9,980.00 4,990.00 49,900.00$
Units 344 256 306 169 72 1,147
Short Sleeve Tops Pricepoint 29.00$ Units 344
XS S M L XL Total
Size % 20% 20% 20% 30% 10% 100%
Color Color %
Animal 10% 7 7 7 10 3 34
Pastels 20% 14 14 14 21 7 69
Floral 30% 21 21 21 31 10 103
Bright Colors 10% 7 7 7 10 3 34
Neutrals 30% 21 21 21 31 10 103
Short Sleeve Tops Pricepoint 39.00$ Units 256
XS S M L XL Total
Size % 20% 20% 20% 30% 10% 100%
Color Color %
Animal 10% 5 5 5 8 3 26
Pastels 20% 10 10 10 15 5 51
Floral 30% 15 15 15 23 8 77
Bright Colors 10% 5 5 5 8 3 26
Neutrals 30% 15 15 15 23 8 77
Short Sleeve Tops Pricepoint $49.00 Units 306
XS S M L XL Total
Size % 20% 20% 20% 30% 10% 100%
Color Color %
Animal 10% 6 6 6 9 3 31
Pastels 20% 12 12 12 18 6 61
Floral 30% 18 18 18 27 9 92
Bright Colors 10% 6 6 6 9 3 31
Neutrals 30% 18 18 18 27 9 92
Short Sleeve Tops Pricepoint $59.00 Units 169
XS S M L XL Total
Size % 20% 20% 20% 30% 10% 100%
Color Color %
Animal 10% 3 3 3 5 2 17
Pastels 20% 7 7 7 10 3 34
Floral 30% 10 10 10 15 5 51
Bright Colors 10% 3 3 3 5 2 17
Neutrals 30% 10 10 10 15 5 51
Short Sleeve Tops Pricepoint $69.00 Units 72
XS S M L XL Total
Size % 20% 20% 20% 30% 10% 100%
Color Color %
Animal 10% 1 1 1 2 1 7
Pastels 20% 3 3 3 4 1 14
Floral 30% 4 4 4 7 2 22
Bright Colors 10% 1 1 1 2 1 7
Neutrals 30% 4 4 4 7 2 22
Classification Plan
Classification Breakdown
Classification and Assortment Plan
DEPT. NAME DEPT. #
BUYER
FALL AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARYSEASON TOTAL
13.3% 15.6% 14.0% 20.5% 27.6% 9.0% N/A
SALES $ Last Year 59.6$ 70.0$ 62.7$ 91.8$ 124.0$ 40.4$ 52.8$ 448.5$
Plan 62.0$ 72.8$ 65.2$ 95.5$ 129.0$ 42.0$ 54.9$ 466.4$
% Inc/Dec 4.0% 4.0% 4.0% 4.0% 4.0% 4.0% 4.0%
Revised
Actual
STOCK/SALES Last Year 3.4 2.9 3.9 3.2 1.8 4.8 3.9
RATIO Plan 3.4 2.9 3.9 3.2 1.8 4.8 3.9
BOM STOCK $ Last Year 202.8$ 205.0 243.4 297.2 222.5 195.2 207.3 1366.1
(Retail) Plan 210.9$ 213.2 253.1 309.1 231.4 203.0 215.6 1,420.7
Revised
Actual
LY % to Sales 24.7% 9.6% 5.4% 3.3% 8.4% 5.0% 9.0%
MARKDOWNS $ Last Year 14.7$ 6.7 3.4 3.0 10.4 2.0 40.2
Plan 15.3 7.0 3.5 3.1 10.8 2.1 41.8
% to Sales 24.7% 9.6% 5.4% 3.3% 8.4% 5.0% 9.0%
% by Month
Revised
Actual
PURCHASES $ Last Year 76.5$ 115.10$ 119.90$ 20.10$ 107.10$ 54.50$ 493.20$
(Retail) Plan 79.6 119.7 124.7 20.9 111.4 56.7 79.6 512.9
Revised
Actual
SEASON TOT. LAST YEAR PLAN ACTUAL
Sales $448.5 466.4$
Markup % 49%
Markdown % 9% 9%
Gross Margin % 42.0%
Macy's Petite Department
International Business
The goal of this project was to export Weston Wear which is based in San Francisco to Sydney,
AustraliaWeston Wear would do well in Australia because of
the designers roots in ballet costume creation and Australians' have a affinity for dance.
Julie Weston’s cotton/lycra blend in her clothing works to identify the Weston Wear brand with
style and dance
Marketing
• The target market for a given retail/business environment is researched and the appropriate marketing and branding strategies are developed to ensure success in a competitive marketplace
Why Sydney?
• Australia’s national policy supports performing arts
• Most populated city in Australia
• 4.5 million residents
• 11% of national employment in Creative and Performing Arts activity
Pitt Street Mall
• Located in the middle of thebustling central business district
• Upscale specialty stores
• Tourist destination
• Hotels nearby for visitors to stayfor visitors
Brand Imaging
• For this project we created the brand, “Life Behind Barz” a motocross performance clothing line focused on providing riders with high quality gear with a stylish flare
Mission Statement
• To provide our riders with the top performance gear to give them the confidence to perform to the best of their abilities, and to provide a winning look
Target Market• Men and youths ages of 17-30 • High school educated with some college• Ethnically mixed• Lifestyle group- striving singles• Social group- Middle America • Lower-middle class• Households with/ without kids • Live in suburbs• Read Four Wheeler magazine• Watch the Speed Channel (claritas.com)• In to wakeboarding, cage fighting, NASCAR, racing, snowboarding
and of course motocross racing• They drive pick-up trucks and SUVs
Competitive Advantages
• High-tech fabrics- resistant to differing climates
• Comfortable and trendy styles
• Training center
• Obvious quality
• Affordable prices
Promotion
• This project contained each step to promote a new business including: description of the company, advertisements, grand opening, and media kit
• J&M Event and Party Planning is the business I promoted
Business Overview
• J&M is an event and party planning business– Corporate events– Wedding receptions– Birthdays– Reunions– Graduations,– Anniversaries
• J&M will provide a service for any kind of party you can imagine!
• J&M will make and send invitations, provide catering, rentals, decorations, entertainment and activities
• Event coordinator will help determine the theme and will plan every detail
Grand Opening!
• J&M’s grand opening event will be held at the Los Angeles location
• Tents will be set up around the building
• Each tent will have a specific theme and have decorations, entertainment, food, etc. which will correlate with the theme
• Celebrity guest will be famous party plannerDavid Tutera
-Star of The Party Planner & My Fair Wedding, New Bridal Line
