jellyhaus portfolio

www.jellyhaus.com

driveyour brand forward

discoverhow your market is changing

createsuccessful visual communications

www.jellyhaus.com+44 (0)1926 624444 | [email protected]

Introducing Jellyhaus

Meet us!

Experience a story that’s excellence!

With over 10 years experience, Jellyhaus are a

creative and project management agency that work

alongside you to deliver original concept creation,

strategic thinking, brainstorming and planning for

your project. Our service is bespoke and tailored to

suit your needs; we understand the importance of

delivering a memorable story and experience in brand

strategy, branded content, tone of voice, marketing

initiatives, live event, advertising and PR messages. It’s

crucial for your brand to make every encounter with

your customer matter whether face to face, online or

direct mail; excellence is the goal and the axel around

which all other attributes revolve!

Ask us!

A new perspective to discover what’s going on!

It’s all about achieving the right balance. Having the

creative and strategic ideas early on ensures you

have a clear overview of general market conditions.

Get ‘on trend’ and know where your market is going

with clear consumer insight to better anticipate

your customers needs. Ideas drive brands forward

and give business a competitive edge.

• Brand development

• Concept creation

• Strategy planning

• Customer insight and evaluation

• Trend tracking and communication


Projects - CPhI: Event branding and design


Projects - CPhI: Event branding and design

São Paulo

Madrid

Mumbai

Jakarta

Shanghai

Tokyo

APIs Generic APIs Custom Manufacturing Fine Chemicals Intermediates Finished Dosage Excipients/Formulation Biopharmaceuticals General

CPhI Worldwide 9-11 October 2012

Feria de Madrid, Spain

Over 28,500 potential leads in 72 hours. Impossible? Not at the pharma industry event...As the largest event of its kind, CPhI Worldwide gives you over 28,500* reasons to be in Madrid in October 2012. With

a visitor attendance that is expected to continue to grow, this is an opportunity to bring your business into focus by:

strengthening your brand, networking with existing clients and creating new opportunities in parts of the globe that were

previously unreachable (95% of exhibitors established new business relationships in 2010).

www.cphi.com

BOOK YOUR STAND FOR 2012 NOW »

*Visitor attendance in 2010

Co-located with

www.cphi.com Ready for business

9-11 October 2012Feria de Madrid, Spain

APIs Generic APIs Custom Manufacturing Fine Chemicals Intermediates Finished Dosage Excipients/Formulation Biopharmaceuticals General

CPhI Worldwide is a unique event for the global pharma community. Exhibitors have been benefiting from its unequalled business and networking opportunities for more than 20 years. With 9 dedicated zones - including a new Biopharmaceuticals Zone - to help attract a better quality of visitor to your stand and an expanding range of co-located events, CPhI is the perfect way to generate leads and see a huge return on investment.

NEW for 2012 – The Biopharmaceuticals ZoneTo maintain a constantly improving show experience for both exhibitors and visitors to CPhI Worldwide, we are launching a brand new zone - the Biopharmaceuticals Zone - to further focus and facilitate business relationships between you and your customer. This will join the existing structure of 8 zones to create a ninth specialist area destination.

Exhibitor profile Visitor profile

APIsGeneric APIsCustom ManufacturingFine ChemicalsIntermediatesFinished DosageExcipients/FormulationBiopharmaceuticals

General

Co-located showsThe industry’s only dedicated pharma contract services event of its kind. A platform for companies to network with buyers and sellers from all over the world in one location, offering outsourcing solutions such as clinical trials, contract research, packaging, (bio) pharmaceutical and pharma-related contract services.

P-MEC delivers innovative pharmaceutical machinery, equipment and technology to a worldwide forum of decision makers through face to face networking and education. The LABWorld pavilion connects the pharmaceutical community active in laboratory, analytical & biotechnology instrumentation, offering a forum for business development, networking & education.

InnoPack brings together buyers and specifiers from the packaging and pharmaceutical industries, creating business opportunities through a dedicated worldwide forum. Representing all sectors and major disciplines of the pharmaceutical industry, InnoPack is the must-attend networking event for any business in the pharmaceutical packaging industry.

Digital services – bringing the power of CPhI to YOU with www.cphi-online.comCPhI Online, your pharma event gateway, feeds the latest industry news and is a leading directory provider of pharmaceutical products and suppliers. As valued exhibitors at CPhI, you are automatically entered into the directory database which gives you immediate access to:

Company profile plus logo in the product directory Up to 15 products in the ‘product showroom’ Upload press releases in the ‘Newsroom’ Instant messenger and product alert Posting up to 5 ‘offers to buy’ with up to 5 categories in the ‘offer to buy alert’ subscription.

Contact addresses

International

UBM Live, de Entree 73, Toren A, 1101 BH Amsterdam,

PO Box 12740, 1100 AS Amsterdam Z.O. The Netherlands

Contact: Ms. Vaiva Vystartaite E: [email protected]

T: + 31 (0) 204 099 570 F: +31 203 632 616

North America

T: +1 570 945 3207 F: +1 570 945 9550

Contact: Mr David Brennan E: [email protected]

Hotel and venue information

Events in Focus

32 Southwark Bridge Road, London SE1 9EU, UK

T: +44 207 902 7761 F: +44 207 633 9427

E: [email protected] W: www.eventsinfocus.net

Venue address

Feria de Madrid, Avenida del Partenón, 28042 Madrid, Spain

T: +34 91 722 30 00 F: +34 91 722 58 01

E: [email protected] W: www.ifema.es

CPhI is an excellent forum to

meet a lot of existing and potential

customers coming from the whole

world in very short time frame

Source: Exhibitor Survey, 2010

Decision makers and executives from throughout the complete fine chemicals and pharmaceutical (manufacturing) industry, from over 150 countries.

Top 5 departments:

CEO/President/Director/GM

Pharma development

Business development

Purchasing

Marketing/Sales

Facts from 2010

91%of visitors met suppliers

that they would consider doing

business with

BOOK YOUR STAND FOR 2012 NOW »

Of 1,800+ exhibitors,

90%said CPhI is the perfect place to

launch new products/services


Projects - Fi Events: Event branding and design

Join the 25th anniversary of Fi Europe & Ni, the business platform that brings together the global food industry. Whether you are looking to control costs, reformulate existing products, or develop products in your pipeline, Fi Europe & Ni is the event of 2011.

Global innovations: More than 30,000 m² showcase of product developments and innovations, presented by the leading ingredients manufacturers worldwide

Wide range of features: Priceless industry knowledge across a wide range of conference modules, exhibitor seminars, New Product Zone displays, expert innovation tours and more

The entire industry: From beverages to bakery, dairy to confectionery, no matter inwhich sector you are, at Fi Europe & Ni 2011 you will find the right solutions for your business.

Number of exhibitors at FiE & Ni 2011: RegisteR online

foR fRee

Fi Europe & Ni 2011 29 Nov-1 Dec 2011 Paris Nord Villepinte, Paris, France

REGisTER oNliNE aT: www.ingredientsnetwork.com/fieurope

P

S

S

AFRICA

www.ingredientsnetwork.com/fieurope

ThE Global busiNEss PlaTFoRm FoR Food & bEvERaGE iNGREdiENTs


Projects - Fi Events: Event branding and design

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

New pavilions at Fi India 2011

After the success of the 2010 show, the only industry event on

the sub- continent continues to grow. Fi India 2011 will introduce

new national pavilions from France and the Netherlands, plus a

pavilion dedicated to nutraceutical ingredients.

3 - 4 October 2011 Bombay Exhibition Centre, Mumbai, India

Fi Europe & Ni 2011 29 Nov - 1 DecParis Nord Villepinte, France

Fi Europe has a truly global audience, bringing together

more than 20,000 food & beverage professionals from over

115 countries. The event is an established place for those

involved in R&D, NPD, marketing and purchasing to meet and

do business. Since 1986, Fi has been providing solutions to

the food ingredients sector and is now the world’s largest

gathering of ingredients buyers and key decision makers.

Fi Europe offers exhibitors an unparalleled opportunity to identify new

customers, meet senior level purchasers and generate sales from the

worldwide market.

Consumer demand for healthier and more nutritional products

has never been higher and this trend is set to increase in the

future. The sector has the potential for sustained growth and

manufacturers are looking for new supplements, nutraceuticals

and food & beverage ingredients that can enable them to

respond to the changing needs of consumers.

To be held in Germany, Hi Europe brings together key industry professionals

in a unique environment where they can meet and do business. Hi Europe

attracts senior level purchasers who are looking for solutions that meet the

higher expectations of consumers and social and environmental trends.

E24bn 98%$20bn E149bnHi Europe & Ni 2012 13 - 15 NovemberMesse Frankfurt, Germany

Ready to do business, visitors to Fi Europe represent a buying power of over

Fi Europe attendees by country of origin (event host: France)

Food & beverage professionals visited Fi Europe 2009 (ABC audited)

Fi focus for 2011/2012

Natural, cost control, health

claims, global sourcing, sugar

& sweeteners, fat replacement,

texture, sodium replacement,

active health NPD, satiety.

Hi Europe attendees by country of origin

28% Germany10% Netherlands6% France 6% UK5% Italy4% Belgium3% Spain2% USA 2% India 2% Poland

(event host: Germany)

Exhibitors at Hi Europe & Ni that generated new business:

Value of the German food and nutrition industry

Natural Ingredients (Ni) - the natural way to increase your

market share in a $20 billion industry.

Co-located with Fi Europe, Ni is the ideal place to

showcase your natural ingredients to a comprehensive

range of manufacturers and professionals from across the

food & beverage industry.

The food & beverage industry is increasingly looking to natural

alternatives that don’t compromise on taste, texture or shelf life. If you

have what the market is looking for, then Ni is the place to exhibit!

Alongside healthier food, growth is also strong in

natural and organic foods. Natural alternatives are

now sought by all sectors of the food & beverage

industry and Ni is where manufacturers converge to

find answers to their business issues.

Since its launch in 2007, Ni has been expanding and attracting a

larger audience. By exhibiting at Ni - co-located with Hi Europe -

you can present your offering to qualified and motivated buyers

and claim your share of an increasing global market.

20,827

27% France

8% Netherlands8% France

7% U

K

Belg

ium 5%

Italy 5%

Spain 4%

Denmark 3% 2%

USA

1% Tu

rkey

Interest areas of the visitors at Hi Europe/Ni 2010

Food supplements

50%

Functional & health foods

41%Beverages

25%

Dairy foods

25%

Bakery products

24%

Flavourings

20%

For more information visit: www.ingredientsnetwork.com/fieurope For more information visit: www.ingredientsnetwork.com/hieurope

NEW for 2012: The Contract

Manufacturing Pavilion

What’s new in 2011?

The global combined market value of natural products, organic foods & beverages is:

NutraceuticalProductsChina

Focus on Nutraceuticals in China

Nutraceuticals Products China (NPC) will be launched in 2011

and run alongside FiA/Hi/Ni China. The show is dedicated to

the nutraceuticals market in China, a market that is expected to

surpass the US as the world’s largest nutraceuticals market.

21 - 23 June 2011 SNIEC, Shanghai, China

The first Food Ingredients exhibition in the Philippines

Co-located with the 50th Convention of the Philippine Association

of Food Technologists (PAFT), this 3-day event provides you with an

opportunity to enter this growing market, serving the demand

of ingredients and technology from around the world.

6 - 8 July 2011 SMX Convention Center, Manilla, Philippines

in-brochure-oct10-v06.indd 2 09/11/2010 18:11

Food ingredients India 2011 is a driving force to India’s processed food sector and has a fundamental role as facilitating the industry’s only meeting place. With a strong economy and rapidly expanding middle class, this is your opportunity to achieve future growth.

Personal contact - The relationship-driven Indian business culture requires face-to-face business conduct.

Be the first - Strong loyalty tendency of the Indian business culture will benefit companies that build brand awareness the earliest.

Qualified audience - around 80% of Fi India 2010 visitors were senior managers with the power to purchase your ingredients.

Fi India 2011 3 - 4 October 2011 Bombay Exhibition Centre, Mumbai, India

BOOK YOUR STAND

NOW!

Percentage of visitors were involved in the purchasing process in 2010:

www.ingredientsnetwork.com/indiawww.ingredientsnetwork.com/india

GROW WITH INDIA’S FOODINDUSTRY

We have received an overwhelming response at

Fi India and generated good leads. The quality

of visitors was also highly appreciable. We look

forward to participating next year.

Country Head, Jungbunzlauer India Pvt. Ltd.

CONTACT FOR MORE INFORMATION

EMAIL: [email protected]

TEL: +31 20 40 99 544

Small conferenc

e

30 exhibitors

Utrecht, the Neth erlands

900 exhibitors

Exp

ansion of the internet

Dedicated conferenc e s

25 years

119 co untries

Glo

bal m

eeting p lace

10,0

00 visit o r s

Lo ndon

Over 23,000 visitors

Impressive show

Valuable

1,500 exhibitors

Entire foodingredients industryN

ew p

rodu

ct zone

Network

Hal

al

/Kosher

Anti-Allergens

Bone and Joi

nt H

ealth

Seminar s

essi

onsIm

m

une health

Cardiovascul

ar H

ealth

Digestive

hea

lth

Antioxid

ants

Innovation

Pavilions

P

S

S

AFRICA

LEARN, GROW, EXCELat the 25th anniversary of Fi Europe

1986 2001 2011

GLOBAL SOLUTIONS 2011-2012Multichannel media solutions for the food, health & natural ingredients community

www.ingredientsnetwork.com

INGREDIENTSNETWORK

Fi Conferences

INGREDIENTS NETWORKGLOBAL SOLUTIONS OVERVIEW


GLOBAL SOLUTIONS OVERVIEW

EVENTSFi VIETNAM1 - 2 December 2010, Ho Chi Minh City, Vietnam

FiA/Hi/Ni CHINA21 - 23 June 2011, Shanghai, China

Fi PHILIPPINES6 - 8 July 2011, Manila, The Philippines

Hi SOUTH AMERICA9 - 10 August 2011, São Paulo, Brazil

Fi ASIA (THAILAND)21 - 23 September 2011, Bangkok, Thailand

Fi INDIA3 - 4 October 2011, Mumbai, India

Hi JAPAN5 - 7 October 2011, Tokyo, Japan

Fi EUROPE & Ni29 November - 1 December 2011, Paris , France

Fi CENTRAL & EASTERN EUROPEMay 2012, Warsaw, Poland

Fi ASIA (INDONESIA)September 2012, Jakarta, Indonesia

Fi SOUTH AMERICA18 - 20 September 2012, São Paulo, Brazil

Hi EUROPE & Ni13 - 15 November 2012, Frankfurt, Germany

DIGITAL SOLUTIONSBUILD BRAND RECOGNITION AND GENERATE TRAFFIC TO yOUR WEBSITE 365 DAyS OF THE yEAR.Digital solutions include: webinars, virtual events, banner advertising, bespoke online campaigns, newsletter sponsorship and much more.

PRINTIFi MAGAZINEInternational Food Ingredients (IFi) is the most influential publication for the food ingredients industry in Europe.

FiB MAGAZINEFood ingredients Brazil is the leading magazine for the Brazilian food ingredients industry.

EDUCATIONALCONFERENCESParticipate in one of the high-level conferences taking place, focusing on the most topical and business critical issues facing the food & beverage industry today.

CONTACT FOR MORE INFORMATION

EMAIl: [email protected]

TEl: +31 20 40 99 544

Multichannel media solutions for the food & beverage industrywww.ingredientsnetwork.com Fi EUROPE & Ni

29 Nov–1 Dec 2011, Paris , France

Hi EUROPE & Ni13–15 Nov 2012, Frankfurt, Germany

Ethical

Natural

Sustainable

Convenience

Wellbeing

Indulgence

Health

Clean label

22Multichannel

solutions worldwide

Connection to more than

175,000 food professionals

200 countries in our

network

80%of contacts

hold senior positions

85% of our associates are involved in the

purchasing decision

Gateway to

the entire value chain from R&D and purchasing

to marketing and distribution

P

S

S

AFRICA

P

S

S

AFRICA

Hi/Ni Europe

Fi Philippines

Fi Conferences

Fi Conferences

Fi Conferences

Fi Africa

FiB Magazine

IFi Magazine

Fi Vietnam

FiA/Hi/Ni China

Fi India

Hi South

America

Fi Central & Eastern

Europe

Hi Japan

Fi Asia Thailand

Fi Asia Indonesia

Fi South America

Fi/Ni Europe

P

S

S

AFRICA

FOOD INGREDIENTS BRASIL

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

P

S

S

AFRICA

VIETNAM

P

S

S

AFRICA

P

S

S

AFRICA

H E A L T H I N G R E D I E N T SS O U T H A M E R I C A S U M M I T

P

S

S

AFRICA

P

S

S

AFRICA

ASIA-CHINA

in-brochure-oct10-v06.indd 1 09/11/2010 18:11


Projects - Various website redesigns

C4 Logistics Ltd, Hibberd house,Curriers close,Coventry, United Kingdom. Registered Company 0418710

Telephone: +44 (0) 845 130 40 44

See C4 in action

“Hugely impressed with the C4 service and professionalism.”

LFE Engineering

When you need a rapid response, we are here 24/7 to deliver your goods by a set deadlineOur time critical service provides you with:

Expert advice on best delivery solution for you

Delivery by your set deadline

15 minute response time to your initial enquiry

Choice of delivery solutions - utilising road and air as necessary

Specialist services available for high value, dangerous, sensitive or temperature controlled shipments

Multilingual staff to liaise with foreign customers & suppliers

Full reporting on shipment progress by phone, email & text

Instant access to our live online track & trace service

At C4 we will find a solution to meet your deadline - or your money back. That is the C4 guarantee.

METHODS

Road dedicated

Air Charter

Premium Air Freight

Hand Carry

SPECIALIST SERVICES

Extra insurance

Dangerous goods

Temperature controlled

Abnormal load

TIME CRITICAL

cphi.com - incorporating existing CMS

fieurope.ingredientsnetwork.com - incorporating existing CMS

c4logistics.com (scheduled to go live mid July) - with bespoke CMS

fuellearning.com - with bespoke CMS and back-end learning management system


Projects - Various digital products

jellyhaus.com/hosting/madrid-guide

Mobile optimised web sites Smartphone Web Apps


Projects - Great Bear: Advertising

Great Bear operates over 3 million sq ft of warehousing space

along with a distribution fleet of more than 150 commercial

vehicles. With a passion for innovation, investment in

technology and a customer-driven focus, it’s no wonder that

great businesses with great brands choose Great Bear.

Warehousing Distribution Added-Value Consultancy

Call Michael Pepper today on

01829 772200

Or visit our website

www.greatbear.co.uk

Great brands in the UK are trustingGreat Bear this Christmas

Scan the QR Code to receive your Christmas gift


Projects - Great Bear: Promotional/Branding


Projects - Great Bear: Website

greatbear.co.uk


Projects - Digital applications

Podcasts

Microsoft Tagging & QR Codes

Microsoft Tag creates unlimited possibilities for making interactive communications an instant, entertaining part of life. They transform physical media into live links for accessing information and entertainment online.

With the Microsoft Tag application, just aim your camera phone at a Tag and instantly access mobile content, videos, music, contact information, maps, social networks, promotions, and more. Nothing to type, no browsers to launch!

Subscribe nowfor exclusive access

Scan

me

www.musicweek.com/tbc

Delivered to your desk, PC or mobile device every Monday! 20%until 31st May 2011

SaveSubscribe now

From April 18th you can only access 3 FREE articles a month or subscribe now for non stop access.

Subscribe online at http://www.subscription.co.uk/musicweek/GTAD Or call our subscriptions hotline on +44(0) 207 921 8301/8318 quoting GTAD


Projects - Content managed websites

lifecharity.org.uk

kbb.co.uk


Projects - Bespoke online client applications

Demonstration available on request

Demonstration available on request


Projects - The RASE/Royal Show: Branding/advertising


Projects - Britvic Internal StrategyRE

ME

MBER ME !

THINK

CUSTOMER

KEEP

IT SIMPLE

INVEST WISELY“Well connect

ed”

“It’s your business”

“Right first time”

FLAWLESS EXECUTION

WINNING

CUST

OMER PARTNERSHIPS

PASS

IONATE

LY DE

LIVER

ING THE BEST CUSTOMER EXPERIENCE

INVEST WISELY

REME

MBER ME !

“WELL CONNECTE

D”

“IT’S YOUR BUSINESS”

“RIGHT FIRST TIME”

FLAWLESS EXECUTION

WINNING

CUST

OM

ER PARTNERSHIPS

PASSION

ATELY

DELIV

ERING

THE BEST CUSTOMER EXPERIENCETH

INK CUSTOMER

KEEP

IT SIMPLE

INVEST WISELY

REME

MBER ME !

“Well connect

ed”



FLAWLESS EXECUTION

WINNING

CUST

OM

ER PARTNERSHIPS

PASS

IONATE

LY DE

LIVER


INVEST WISELY

REME

MBER ME !

“WELL CONNECTE

D”



FLAWLESS EXECUTION

WINNING

CUST

OM

ER PARTNERSHIPS

PASSION

ATELY

DELIV

ERING

THE BEST CUSTOMER EXPERIENCE

THINK

CUSTOMER

KEEP

IT SIMPLE

THINK

CUSTOMER

KEEP

IT SIMPLE

The 3 key Strategies

INVEST WISELY“Well connect

ed”



FLAWLESS EXECUTION

WINNING

CUST

OM

ER PARTNERSHIPS

REME

MBER ME !

PASS

IONATE

LY DE

LIVER


INVEST WISELY

REME

MBER ME !

“WELL CONNECTE

D”



FLAWLESS EXECUTION

WINNING

CUST

OM

ER PARTNERSHIPS

PASSION

ATELY

DELIV

ERING


THINK

CUSTOMERKE

EP IT S

IMPLETH

INK CUSTOMER

KEEP

IT SIMPLE

INVEST WISELY

REME

MBER ME !

“Well connect

ed”



FLAWLESS EXECUTION

WINNING

CUST

OM

ER PARTNERSHIPS

PASS

IONATE

LY DE

LIVER


INVEST WISELY

REME

MBER ME !

“WELL CONNECTE

D”



FLAWLESS EXECUTION

WINNING

CUST

OM

ER PARTNERSHIPS

PASSION

ATELY

DELIV

ERING


THINK

CUSTOMER

KEEP

IT SIMPLE

THINK

CUSTOMER

KEEP

IT SIMPLE

The 3 key Enablers

INVEST WISELY

REMEMBER ME !THINK

CUSTOMER

KEEP IT SIMPLE

“Well connected” “It’s your business”

“Right first tim

e”

FLA

WLESS EXECUTION

WINN

ING CU

STOMER PARTNERSHIPS

Building “winning customer partnerships” …

Take time to understand your

customers and how you can support them. Take time

to explain how you will be supporting them and check

this meets their needs.

6

“Well connecte

d”

WINNING

CUST

OM

ER PARTNERSHIPS

What, How, Why, When, Who, Where?

To maximise success always ask the right questions to

clarify your understanding. Always demonstrate active

listening when the customer is talking.

4

Hello, my name is John and I

am here from Britvic Technical service. Can I

please speak to Mr. Smith

regarding.?

Thanks for answering my questions. I’m

going to take the following action… Are you happy for me to continue?

1

Maintain eye contact, nod, repeat what

the customer tells you to check understanding & face into the

customer when they talk to youDuring all customer interactions

be positive, courteous and project a professional image. Maintain

open body language to maximise engagement with the

customer.

3

Check appearance then enter the premises by the appropriate

entrance. Introduce yourself and request to speak to the

key contact, greet them in an appropriate manner. Confirm

time to review the actions taken in the account on the completion

of the activity.

2

What do I need to achieve today, what is the most productive & effective way I can approach this?

Actively review workload, the priority of activities and prioritise the day.•Identify access times and travel times.•Identify assist requirements and likely parts requirements to maximise •success.

What type of customers are likely to use the account, so what type products are likely to be of interest, do I have any flyers that are likely to be of interest?

Use all available resources and account information in preparation for •the call.Identify the account type to understand any required commercial actions.•Identify potential commercial opportunities, business requirements and •personal preparation.

Speak to the key contact, introduce •yourself, be positive.Manage expectations and plan time •with them during the call.Confirm parts are on site if required.•Provide an estimated arrival time and •manage the customer expectations if this

At your start of shift

Pre-visitcustomertelephonecontact


am here from Britvic Technical Service. Can I please speak to Mr.

Smith regarding.?

We always plan and prioritise at pace to succeed...

Operating Standards

On arrival at account

To put our customers at the heart of everything we do

5

DOPLANTechnical Service Operational StandardsTechnical Service Operational Standards

trim general pages here

“Invest Wisely” to create commercial value (chillers)…

Perfect Serve

Range & POS

Outlet Data

Capture

Before you leave

Meet with the key contact before leaving site.•Provide the customer with the opportunity to •ask questions and answer these credibly.Summarise the actions taken and any next •steps agreed.

Is there anything

else I can do to help you today? Thanks for

your time…

I believe I can help & advise

you on an opportunity to grow your

sales?

I’m going to make sure our

information about your business is

up to date…

Let me ensure the drinks sold here are perfect…

Check the both chiller range & space and •any ambient range & space – are there any obvious gaps?If something is missing, ask the customer why •they don’t sell it?If you have a flyer or POS with you, give it to •the customer.Tell them why they should start selling the •product.Contact your local Britvic sales rep and let •them know of the opportunity.

Complete the outlet data capture•Ensure all details are correct•Do not complete the Outlet data capture if •this is a repeat call within 30 days

At the end of every service call on chillers •carry out these 6 simple steps to ensure the drinks sold are Perfectly ServedScore and record the serve quality (pass or •fail) against the following 6 areas;Temperature, Cleanliness of cooler unit, Back •lit, Minimum 20% space in the chiller for Britvic productsCore 10 in distribution, Britvic products are in •the Eye Line/Buy line

DO INVEST WISELY


1 32

“Right first tim

e”

FLA

WLESS EXECUTIONDOPerfect Execution Core 10 products for Britvic chillers

Core 10everywhere!

4 5

Right Space: ‘Eye line is buy

line

Equipment fully stocked

No single facings!

Core 10: 20% space competitive chiller/>

50% BSD chiller

Technical Service Operational Standards


INVEST WISELY

REMEMBER ME !THINK

CUSTOMER

KEEP IT SIMPLE

“Well connected” “It’s your business”

“Right first tim

e”

FLA

WLESS EXECUTION

WINN

ING CU

STOMER PARTNERSHIPS

Building “winning customer partnerships” …

Take time to understand your

customers and how you can support them. Take time

to explain how you will be supporting them and check

this meets their needs.

6

“Well connecte

d”

WINNING

CUST

OM

ER PARTNERSHIPS

What, How, Why, When, Who, Where?

To maximise success always ask the right questions to

clarify your understanding. Always demonstrate active

listening when the customer is talking.

4


am here from Britvic Technical service. Can I

please speak to Mr. Smith

regarding.?

Thanks for answering my questions. I’m

going to take the following action… Are you happy for me to continue?

1

Maintain eye contact, nod, repeat what

the customer tells you to check understanding & face into the

customer when they talk to youDuring all customer interactions

be positive, courteous and project a professional image. Maintain

open body language to maximise engagement with the

customer.

3

Check appearance then enter the premises by the appropriate

entrance. Introduce yourself and request to speak to the

key contact, greet them in an appropriate manner. Confirm

time to review the actions taken in the account on the completion

of the activity.

2

What do I need to achieve today, what is the most productive & effective way I can approach this?

Actively review workload, the priority of activities and prioritise the day.•Identify access times and travel times.•Identify assist requirements and likely parts requirements to maximise •success.

What type of customers are likely to use the account, so what type products are likely to be of interest, do I have any flyers that are likely to be of interest?

Use all available resources and account information in preparation for •the call.Identify the account type to understand any required commercial actions.•Identify potential commercial opportunities, business requirements and •personal preparation.

Speak to the key contact, introduce •yourself, be positive.Manage expectations and plan time •with them during the call.Confirm parts are on site if required.•Provide an estimated arrival time and •manage the customer expectations if this

At your start of shift

Pre-visitcustomertelephonecontact


am here from Britvic Technical Service. Can I please speak to Mr.

Smith regarding.?

We always plan and prioritise at pace to succeed...

Operating Standards

On arrival at account

To put our customers at the heart of everything we do

5

DOPLANTechnical Service Operational StandardsTechnical Service Operational Standards


“Invest Wisely” to create commercial value (chillers)…

Perfect Serve

Range & POS

Outlet Data

Capture

Before you leave

Meet with the key contact before leaving site.•Provide the customer with the opportunity to •ask questions and answer these credibly.Summarise the actions taken and any next •steps agreed.

Is there anything

else I can do to help you today? Thanks for

your time…

I believe I can help & advise

you on an opportunity to grow your

sales?

I’m going to make sure our

information about your business is

up to date…

Let me ensure the drinks sold here are perfect…

Check the both chiller range & space and •any ambient range & space – are there any obvious gaps?If something is missing, ask the customer why •they don’t sell it?If you have a flyer or POS with you, give it to •the customer.Tell them why they should start selling the •product.Contact your local Britvic sales rep and let •them know of the opportunity.

Complete the outlet data capture•Ensure all details are correct•Do not complete the Outlet data capture if •this is a repeat call within 30 days

At the end of every service call on chillers •carry out these 6 simple steps to ensure the drinks sold are Perfectly ServedScore and record the serve quality (pass or •fail) against the following 6 areas;Temperature, Cleanliness of cooler unit, Back •lit, Minimum 20% space in the chiller for Britvic productsCore 10 in distribution, Britvic products are in •the Eye Line/Buy line

DO INVEST WISELY


1 32

“Right first tim

e”

FLA

WLESS EXECUTIONDOPerfect Execution Core 10 products for Britvic chillers

Core 10everywhere!

4 5

Right Space: ‘Eye line is buy

line

Equipment fully stocked

No single facings!

Core 10: 20% space competitive chiller/>

50% BSD chiller

Technical Service Operational Standards


1 Appropriate Range for outlet type

2 50% of fridge space in food led pubs 33% in wet led

3 Bold emotive feature of SD on menu on bar and table

4 Perfectly served drinks

5 Emotive promotion of soft drinks with food

6 Finished drink pricing on optic and on menu

7 Minimum one visibility premium and one product display

12

7

4

4

63

“Right first tim

e”

FLA

WLESS EXECUTION

“Right first tim

e”

FLA

WLESS EXECUTIONDO DOPerfect execution quality distribution vision“Going Out” experience (On Premise/Dispense)

The Secrets of the Perfect Serve

How much ice?

Technical Service Operational Standards Technical Service Operational Standards

Clinkthe glass

Clunkthe ice

Zingthe fruit

Start with a tall, clean glass

Using the correct amount of ice keeps drinks colder for longer. Customers feel like they’re getting value for money, from a drink that looks and tastes better.

We recommend 3/4 full of ice for all soft drinks

3/4 fill the glass with quality fresh ice

Use a fresh wedge of fruit to garnish


3/4 full with

ice

What kind of fruit?The garnish rule is simple. A wedge of orange for orange-coloured drinks. Lime for everything else.


Projects - Muse Trend Book: Trend-based output


Projects - The Trend Website: Trend-based output

trendwebsite.com (under development)


Projects - Publican Live: Cross-media branding


Projects - Publican Live: Cross-media branding

Tuesday 1 April at Publican Live 2008

@


Internal initiatives - Pepsico/Walkers

create an identity

existing branding

Initial thoughts were to aliken the “Coventry Vision” to the bright, instantly recognisable London 2012 branding. Key themes are inclusion, achievement, goals, excellence and gold standard performance. The identity will need to be easily identifi able on-site and with the bright, eye-catching link to the olympics, will be easy to understand the message.

Pepsico already uses a bright, bold and colourful identity for their umbrella brand communication. Shapes could be incorporated into the olympic theme or colours could be taken and utilised?

coventry vision

Using the Walkers Snack Foods Coventry brands, create characters to use as part of the imagery?

Going for gold in 2012

GOING FOR GOLD IN 2012GOING FOR GOLD IN 2012


Internal initiatives - Pepsico/Walkers

supporting imagery

what will you champion

other applications

powerpoint

poster sign

Tools to assist with the on-going management of the project...


We love to create

Small, characterised Avatar to ‘shout’ the messages in different contexts

love where

you live!


We love producing new ideas


We’ll show you what we can do...

Location

html email template shown here as the full advert

6-8 March 2012

AT EXCEL

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Call: 01234 555 777Book your stand nowBook your tickets now

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smart d

eviceINGREDIENTS NETWORK

PORTFOLIOCATALOGUE

2011/12

Multichannel media solutions for the food, health & natural ingredients community


Since 1986 the Food ingredients portfolio of media prod

ucts has been connecting global buyers and sellers of food, beverage and natural ingredients

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EVENTS

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INGREDIENTS NETWORK

EVENTS

Fi South America, Hi South America

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Live, face to face, real people, real businessFI CONFERENCESACROSS EUROPE THROUGHOUT THE YEAR

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FI AFRICA17–18 MAY 2011, JOHANNESBURG, SOUTH AFRICA

HI SOUTH AMERICAJUNE 2011, SÃO PAULO, BRAZIL

HI/NI CHINA2–4 JUNE 2011, SHANGHAI, CHINA

FI SOUTH AMERICA21-23 SEPTEMBER 2011, SÃO PAULO, BRAZIL

FI ASIA29 SEPTEMBER–1 OCTOBER 2011, JAKARTA, INDONESIA

HI JAPAN13–15 OCTOBER 2011, TOKYO, JAPAN

FI INDIA22–23 OCTOBER 2010, MUMBAI, INDIA

FI/NI EUROPE29 NOVEMBER–1 DECEMBER 2011, PARIS , FRANCE

HI/NI EUROPE16–18 NOVEMBER 2012, MADRID, SPAIN

FI SOUTH EAST ASIA SUMMIT2–3 DECEMBER 2011, HO CHI MINH CITY, VIETNAM

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FI Europe, Hi Europe, Ni Europe

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annual value of SAfood manufacturing

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INGREDIENTS NETWORK

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...no obligation


Create with us!

Two heads are better than one -

yours and ours!

Successful visual communications of

ideas that are ‘on trend’ deliver genuine campaign

effectiveness and help achieve the highest possible

return on your marketing and event spend.

• Brochure and event literature design

• Brand identity

• Interactive presentation

• 3d event visualisation

• Websites

• Advertising and publishing

• High impact artwork and signage

• Feature design and

stand design

Join us!

Mix it up, connect and create

the dream team!

Brands working in partnership with each other

mean exciting new ways of being seen and

standing out. Brands that work across all the new

communication platforms mean better reach and

more ways to connect.

• Conferences

• Exhibitions

• Product launches

• Awards ceremonies

• Corporate hospitality

• Staff incentive & management days

• Sponsorship and partnership development

• Brand partnerships and

new media platforms

• PR messages

• Event project management


Environment & Sustainability Policy Statement

Protection and conservation of the environment in which we live and operate is part of Jellyhaus’s values

and principles: we consider it to be sound business practice. Care for the environment is one of our key

responsibilities and an important part of the way in which we do business.

In this policy statement we commit our company to:

• Complying with all relevant environmental legislation, regulations and approved codes of practice;

• Protecting the environment by striving to prevent and minimise our contribution to pollution of land, air and

water;

• Seeking to keep wastage to a minimum and maximise the efficient use of materials and resources;

• Using, wherever possible, resources and materials from sustainable sources;

• Managing and disposing of all waste in a responsible manner;

• Providing training for our staff so that we all work in accordance with this policy and within an

environmentally aware culture;

• Regularly communicating our environmental performance to our employees and other

significant stakeholders;

• Developing our management processes to ensure that environmental factors are considered during planning

and implementation;

• Monitoring and continuously improving our environmental performance;

• Updating our building premises to ensure efficient use of energy resources.

The policy statement will be regularly reviewed and update as necessary. The management team endorses these

policy statements and is fully committed to their implementation.

jellyhaus portfolio

Documents

event branding

brand strategy

live event

unique event

largest event

cphi worldwi

pharma industry event

new biopharmaceuticals