jeanne meister, partner, future workplace @jcmeister www ......©2016 future workplace | 26 to...

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©2016 Future Workplace www.futureworkplace.com©2016 Future Workplace www.futureworkplace.com | 1

The HR Leader in the 2020 WorkplaceJeanne Meister, Partner, Future Workplace

@jcmeisterwww.futureworkplace.com


HR Will Change More in next Five Years Than in Past 20

Employee Experience Imperative

Apply Marketing Lens To HR

Leverage Transparency

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Efficiency

•Experience•Engage•Educate•Empower

Employee Experience

• Self Service• Standardized Offerings

HR Journey From Efficiency To Experience


Why The Focus On Employee Experience?

…of Millennials would take a pay cut for a job that matches their values.

Source: Deloitte Millennial Survey

>50%

…of employees say their decision to move to a new company is influenced by L&D.

Source: ATD

40%

…of knowledge workers are more engaged when they select where to work based on their tasks.

Source: Steelcase, Engagement and the Workplace

88%

… of workers consider the technology sophistication of an employer a factor in choosing a job.

Source: MIT Sloan Report

57%

… of workers say company culture and values are one of the top three drivers of satisfaction.

Source: Glassdoor Economic Research

29%

PURPOSE LEARNING SPACE TECHNOLOGY CULTURE

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Meet Katya: New Hire

5


What Did You Think of Katya? Find a Partner and Pair & Share

• Introduce yourself and discuss:– What seems possible, probable or unlikely?

– What inspires you, what concerns you?

– What are takeaways for you? Your organization?

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An Employee’s Perspective: Katya’s First Year

Recruitment/On‐boarding on Company App Prior to FTE

Manager Not involved in development

Re‐organization

Manager #2

Six Month Performance Review Out of Sync With Reality

Team Win and Recognition

Learning Not relevant to job goals

Nominated for Learning In Action and head off to Indonesia

Positive

Negative


First Step:Re‐Imagine HR & Focus On Employee Experience

hEmployee Experience

Source: Airbnb

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Second Step: Apply The

Principles Of Employee Experience

To HR

Source: Future Workplace

h

Physical

Employee Experience

🌏 ☺

💼

🏢

💻

Transparency Responsiveness

Flexibility Purpose‐

driven

Smart Technology

Collaborative Tools

Learning Career

Development Space Community


SunTrust onUp Financial Movement ☺

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SunTrust onUp: Financial Fitness For Team Members

• Why: “Your job needs to be more than a place to work each day” William H Rogers, CEO

• What: Eight on‐line modules to teach financial wellbeing with incentives to register and complete this

• Results: Team members who complete Financial Fitness report higher levels of employee engagement

☺


Learning Is Personalized, On-Demand

The Learning Experience Model

Measurement of training impact

Business led model

Reach diverse audiences

Seamless learning process

Accessible and flexibleInvolvement of leaders

Line ownership

Learner accountability

Strong bonds with HR processes

More social learning

Source: Tenaris University

💼

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Workspace Co-Created With Employees 🏢


Using Consumer Technologies In Workplace

What’s App For All Hands Meetings

Intelligent Assistant For Recruiting & Onboarding

💻

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🌏

“Amazing Workplace”Pros: Empowers everyone to develop individuality.

Cons: Scrappy work environment, lots of things to do that competes for attention.

Advice to Management: New comers take time to get up to speed. The company needs a proper documentation of the organization.


Apply a Marketing Lens to HR

• Create a Consumer Type Experience in the Workplace

• Three Marketing Tools

Design Thinking Hackathons

Employees As Brand Advocates

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Use Design Thinking To Re‐Frame HR

DESIGN THINKING

• Key Design Thinking Questions

What Is?

What If?

What Wows?

What Works?


IBM Used Design Thinking to Create New Performance Management App: ACE

ACE: Appreciation/Coaching/Evaluation

App History

• Idea Came From IBM Millennial Corps

• Designed By and For IBMERs

• Released in FEB 2016, to date 90,000 IBMers’ using ACE

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Hackathons For HR

Cisco HR Breakathon on Forbes: http://onforb.es/25nn9xT


Results: First Year:• 1,000+ advocates

• 22,000+ pieces of content shared

• 19 million+ impressions

• $290,000 In Marketing Value

“It’s really easy to share valuable content to my network and demonstrate my expertise in the industry.”

• 135 advocates reach > 1 million Facebook fans

• 50% of employees already share about their brands

• 90% of consumers trust recommendations from people they know

• Socially engaged employees 58% more likely to attract top talent

Employee Advocacy When employees share their organization’s content on their personal social networks

Employee Advocacy When employees share their organization’s content on their personal social networks

Source: Courtesy of Kronos

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©2016 Future Workplace www.futureworkplace.com©2016 Future Workplace www.futureworkplace.com | 21Courtesy of Glassdoor


Transparency Inside the Enterprise is a Global Phenomenon

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But There Is A Transparency Gap Among Sample of 2,147 Global Leaders

85%

40%

50%

60%

70%

80%

90%

All Respondents

How Important do you Believe Transparency is to your Organization's Future Success?

(% Answering Very/Extremely)

46%

40%

50%

60%

70%

80%

90%

All Respondents

How Transparent* Do you Believe Your Organization is Today?

(% Answering Very/Extremely)

* By ‘transparent’ we mean open to communicating and sharing company information internally on a regular basis? Source: Future Workplace Forecast

Future Workplace Forecast


What Can HR Do To Build Transparency?

Create Opportunities For Transparency

Listen and Be Responsive to Employees

Build Employer Ratings Into People

Process

Use Data To Inform Your HR Strategy

Capture Content From Employer

Ratings To Make Your Employer Brand Real

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New HR Roles/ Skills/Partners

Consumerization of HR Is Here!

New Roles

• Employee Experience

• People Analytics

• CommunityManager

New Skills

• Design Thinking

• Data Science

• Internal Communications

New Partners

• Marketing

• Communications

• Real Estate

• IT

• Global Citizenship


To Recap: HR Leader In 2020 Will Be Focusing On Employee Experience

• Make the Workplace an Experience

Experience

• Use Marketing Lens

Engage• Promote Education on Employee Advocacy & Build Transparency into HR Processes

Educate

• HR Responsive To Employee & Candidate Needs

Empower

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Let’s Stay ConnectedJeanne [email protected], @jcmeister

http://www.forbes.com/sites/jeannemeister/

futureworkplace.comwww.facebook.com/the2020workplace

jeanne meister, partner, future workplace @jcmeister www ......©2016 future workplace | 26 to...

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