jean-xtophe ordonneau presentation at yes execom athens, 14-16 april 2011
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![Page 1: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011](https://reader035.vdocuments.mx/reader035/viewer/2022081907/54b3c1584a7959a3138b459a/html5/thumbnails/1.jpg)
Alternative way to finance Entrepreneurs
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who is Melcion?
7 partners3 in the US, 4 in Europe
over 150 clients: there are entrepreneurs running 15M€ average revenuesin any industryin multiple countries: France, Spain, Switzerland, Belgium, USA (East and West coast), Singapore, HK, Philippine , mainland Chinaany size from 0€ revenue to public 250M€ revenues
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what are Melcion partners doing?
helping Entrepreneurs by anywaysmeeting their client once a monthbeing available at any timefinding new ideashaving a different point of viewenabling the entrepreneur to take the helicopter view
we are payed on a yearly basis by a fee at the entrepreneur convenience
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what is an Entrepreneur?
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startup financing
the VC myth:business plan:1year of work for free50k of costpersonal expenses
raising capital:VC sifting 1 deal out of a 100 projects receivedif you visit 50 VCthat 50% chances
Executing:1 deal out of 10so that 5% compounded chances
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Inc 500
a yearly selection of 500 US private fast growing companiesgrowth measured on a 3y periodfirst year with a 750k$ miniinc.comfor 28 years now, that's about 15.000
the demographicsgrowth : 8000% on 3yaverage funding: 75k$VC funded : 2 to 4%BA funded : 2%
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reality check on VC
research from Pr O. Gottschalg and L. Phalippouover 25y, private equity fund is 3 point under S&P performanceso it can't be 1 deal out of 10 succedingit has to be 1 out 30 to 50
so chances for entrepreneurs raising equity with VC are <1%
![Page 8: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011](https://reader035.vdocuments.mx/reader035/viewer/2022081907/54b3c1584a7959a3138b459a/html5/thumbnails/8.jpg)
startup financing
the VC myth reality:business plan:1year of work for free50k of costpersonal expenses
raising capital:VC sifting 1 deal out of a 100 projects receivedif you visit 50 VCthat 50% chances
Executing:1 deal out of 10 50so that 5% 1% compounded chances
![Page 9: Jean-Xtophe Ordonneau Presentation at YES Execom Athens, 14-16 April 2011](https://reader035.vdocuments.mx/reader035/viewer/2022081907/54b3c1584a7959a3138b459a/html5/thumbnails/9.jpg)
what solutions?
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sales
targetinghunt for the wounded elephant?not everyone is your ideal first client
pricingin marketing, price is defined as the highest your customer can and will afford
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business model
less consumption
faster access to client solution
deal with suppliers/distributors
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when it is not enough?
Entrepreneur CommonsEC financing
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what is EC?
need to serve all the Entrepreneursbut we are only 7 partnersand there is up to 5M entrepreneurs in the US
Peer support is the answer
EC is a peer to peer support group organised by local chapter of 10 people.There is 17 chapters so farthey meet once a month2 hours meeting:each member is telling the others about one nice story of the month and one today's problem
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next step for EC
peer to peer financing:
during the 30s, emergence of mutual bank is an entrepreneur initiativebut these initiatives turned into banks
now we have the opportunity to have a mix of mutual banks with web 2.0
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what is the idea?
mutual guarantee fund is first step
entrepreneurs are feeding the fundentrepreneurs are deciding what project is eligible for a guarantee(need for a random selection due to a lack of resources)
then the selected project can have a bank loan with that guaranteebanks can using it as a way to have an automatic process
a real lending fund is next
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how can you help?
initiating new EC chaptersraising money for the mutual guarantee fundhttp://www.indiegogo.com/Guarantee-Fund-for-Entrepreneur-Commons-2