“Jazz festivals just don’t get any better than Monterey.” — San Jose Mercury News

Rich Legacy. Rich Opportunity.

A partnership with the Monterey Jazz Festival links

your company to an iconic cultural brand,

and a global leader. We work closely with you to

create a customized benefit packet that:

• Meets your business goals and objectives

• Is important to your audience

• Has a concierge experience with a high

likelihood of success as defined by YOU

Legendary

Dizzy Gillespie

at Our First

Festival in 1958

61st Monterey Jazz Festival. September 20-23, 20183 Nights, 2 Days, 500 Artists, 140 Shows, 8 Stages

Loyal Fans in 47 States and 15 Countries

Total Number of MJF Patrons: 38,500

Diverse: Of the 38,500 festival attendees,

20% African-American,

10% Latino/Hispanic

Educated: 47% have graduate degrees

Mature: 80% are age 45+

Loyal: 43% attending the Monterey Jazz

Festival 8 years or more

“Jazz is a true American art form.

It started in this country and was embraced

by the whole world.”

– Clint Eastwood, MJF BOARD MEMBER

California Audience Segments

“The greatest jazz festival in the world happens in our backyard”

– San Francisco Chronicle

Monterey Jazz Festival Venues

Arena StageThe Jimmy Lyons Stage in the Arena is where it all began—where

Dizzy Gillespie, Billie Holiday, Louis Armstrong, and other jazz

legends graced the stage and made history. The Arena seats

approximately 6,000 of our most loyal patrons.

Jazz TheaterPerfect venue for big screens, entertainment, electronics, gaming,

video, or media partners. A jam-packed, 700-seat venue simulcasting

Arena concerts with 7,000 square feet available for marketing your

project or service.

Dizzy’s Den (pictured)

800-seat indoor venue featuring top name jazz artists throughout the

Festival weekend, open for your marketing efforts for both inside and

outside the venue.

The Night Club700-seat home to the future of jazz, showcasing some of the top

young jazz talent from around the world, including the winners of our

world-renowned Next Generation Jazz Festival.

Pacific Jazz Café An intimate 350-seat venue, this newly-renovated and expanded

venue has an indoor bar with food, as well as digital screens, with

centralized access to the midway on the grounds in the center of all

the action.

“A dazzling theme park of jazz

and related forms of American music.”

– Santa Cruz Sentinel

What the Critics Had to Say in 2017

"If you’re looking for hope, buy a Saturday grounds pass to the next jazz

festival. It is the most seamless, effortless example of how people of

different races, genders, ages and backgrounds commune with each

other. It is without question the most diverse audience I experience in

Monterey County, and, it is so comfortable. When I stroll the grounds of

the jazz festival, my first reaction is that I wouldn’t have it any other way.

My second is a desire to have this experience somehow transported into

the consciousness of all the people who feel so threatened by diverse

communities." —Dan Baldwin, Community Foundation for Monterey

County President's Blog

“A lot of events talk about creating a “big tent,” but Monterey not only puts

up the tent, but has learned to help everyone get along inside of it.”

—DownBeat

“It’s a vibe and a party, a rainbow tribal gathering, an ongoing

improvisation, and a cultural force. Despite widespread imitation across

the United States, Asia, and Europe, the event retains a special status that

was reaffirmed Sept. 15-17…” —San Francisco Classical Voice

Over 55 million reached through traditional and digital marketing, earned media, social media, and live performances in 2017

Jazz Legends GalaThursday, September 20, 2018

The 12th annual Jazz Legends Gala features the presentation of the

distinguished Monterey Jazz Festival Jazz Legends Award to a leading

contributor to the world of jazz. This year, the Gala honors the dynamic

vocalist and 2018 NEA Jazz Masters Fellowship winner, Dianne Reeves.

Hosted by Monterey Jazz Festival board member Clint Eastwood with

special guest Christian McBride, the evening includes cocktails, a silent

auction, and a gourmet dinner at the breathtaking Inn at Spanish Bay in

Pebble Beach.

Partnership Benefits May Include:• Premium table location for 10 at our dinner, concert and reception

• Premier placement of logo and name on Gala promotions

(if finalized by July 1, 2018)

• Monterey Jazz Festival Arena Passes and Premier Club Passes

• Full color space in Gala event program and MJF Souvenir Program

• Logo and link on Monterey Jazz Festival & Gala website and MJF

social media

The Jazz Legends Gala supports MJF’s jazz education programs,

creating the next generation of jazz musicians.

Special Guest

Christian McBride

The Next Generation

Jazz Festival Takes Over

Downtown Monterey

March 9-11, 2018

Thousands of the nation’s top student musicians will flock to

Monterey to play their hearts out at the Next Generation Jazz

Festival. The focus of the event will take place at the newly

remodeled Monterey Conference Center and will filter out to

venues across the city. Spotlight performances will feature student

performers from Monterey County’s own school music programs.

Inspiring the Next Generation

Festival includes:• Free Judges Concert presented by the California Jazz

Conservatory featuring world-renowned jazz artists, including

MJF’s 2018 Artists-in-Residence Tia Fuller and Ingrid Jensen,

Shelly Berg, Kendrick Scott, Joel Frahm, and others,

attended by 1,600 people

• Saturday Night Showcase Concert featuring the top bands from

the High School Divisions, and awards ceremony

• Jazz Expo for industry-related partners

• College Fair for music education organizations and programs

Student Participants: 2,000

Ages: 12-26

Gender: 33% female, 67% male

The Next Generation

Jazz Orchestra Tours Japan

July 25 – August 6, 2018

Each year, Monterey Jazz Festival brings together 21 of the most

accomplished high school jazz musicians from across the country

to form an all-star touring jazz orchestra.

The Next Generation Jazz Orchestra meets each summer to

rehearse with Education Director Paul Contos before embarking

on a domestic or international tour that includes performances at

several well-known jazz festivals. This year, the NGJO will tour to

destinations across Japan and will perform at Monterey’s

Japanese counterpart in Noto and the Tomisato Jazz Festival.

Additional performances will be scheduled in Tokyo and other

locations.

The program culminates in a main stage performance in

September at the Monterey Jazz Festival with the annual Artist-in-

Residence.

Expect to be Treated

Like Family

“The festival’s long-running success is this: the sense of family

that engulfs you from the moment you step foot onto the grounds.”

— Huffington Post

This is the MJF difference: As our partner, you are part of our family.

What you can expect for us:

• Personal touch

• Strong communication

• Creative approach

• Authenticity

• Professional team

• Post-event report

• Interest in a long-term relationship

What Our Partners Say

Yamaha

“Yamaha has been honored to sponsor and participate directly with the

Monterey Jazz Festival for over 40 years. The quality of the Festival

year after year along with their mission of supporting Jazz Education is

top notch,” says Dave Jewell, Marketing Communications Manager

of Yamaha Corporation of America. “Both of our organizations are

dedicated to inspiring jazz music students in schools across the United

States and we are very proud to support the Monterey Jazz Festival

and all of its outreach programs.”

Inns of Monterey

“Although our partnership the with MJF goes back many years,

our formal partnership started in 2010 as the Official Hotels of the

Monterey Jazz Festival. The partnership with the Monterey Jazz

Festival goes hand-in-hand with our ongoing efforts to support

community and our commitment to education,” said Randy Venard,

Vice President and General Manager of Inns of Monterey. “We are

delighted to be a part of this rich history and iconic event.”

The Benefits MJF Offers

We will customize a benefit packet just for you based on your objectives

and marketing budget. Some of MJF’s benefits follow:

• Connecting people to a once-in-a-lifetime opportunity

• Intimate connections with artists

• Customized activation activities

• Employee engagement

• Category exclusivity

• Naming of a stage

• On-site signage

• Presence in digital/social/mobile media

• Tickets and hospitality (VIP Experience/Corporate Chalets)

• Co-branded content creation

• Access to MJF mailing list

• Broadcast ad opportunities

• Right to promote co-branded products/services

• Other creative opportunities we co-create with you

Channels We Use• Social Media (Facebook, Twitter, Instagram, SoundCloud, YouTube)

• Public relations

• On-site interaction

• Hospitality

• Digital promotions

• Traditional advertising

Contacts

Colleen Bailey, Executive Director

colleen@montereyjazzfestival.org

831.373.3368

Elizabeth Welden-Smith, Director of Strategic Relations

elizabeth@montereyjazzfestival.org

831.233.3711

61st Monterey Jazz Festival

September 21-23, 2018

Join the

Family!