Rationale

Primary goals and objectives of the website1. Increase sale margin.2. Promote menu specials.3. Promote activities.4. Web design to be youthful.5. Promote new additions to menu.6. To expand the target market. 7. Promote new emerging artists to the community.8. Promote the cafe’s wide variety of business hours.9. Increase awareness of the cafe.10. Promote the cafes healthy menu choices. 11. Promote the cafe as a competitive alternativetoothercoffeeshops.

Target AudienceJava Jazz cafe creates an atmosphere that would be geared towards late teens to middle aged. The customer demographics include a variety of education levels, from high school to post-secondary. A majority of the customers will be drawn from Thompson Rivers University and the surrounding areas around the school.

Site Concept Thesiteconceptisbasedonmanydifferentthemes and topics. The concept encompasses a relaxed, sophisticated atmosphere, that is clean and youthful, focusing on diversity, healthy living and new emerging artists.

Site MetaphorWhen a potential customer enters the Java Jazz website, they will be drawn to the interior view of the cafe. It is the view that you would see if you had been looking from the street into a widow. It appears to be a cafe that boast a relaxed and comfortable place to be.

When venturing through the website the customer will be able to access all of the information with the simple click of each link.With each page of the website the customer will gain a vast amount of information that will peak their interests to visit the cafe at Thompson Rivers University to be part of experience as portrayed though the website.

The colors used in the website are very neutral making the graphics and pictures stand out to catch the eye. This creating interest for the items displayed.

Competitor ResearchStarbuckshttp://www.starbucks.ca/ Thiswebsiteiscomparableasthiscoffeeshopoffersmanydifferenttypesoffoodandbeverages. It also provides a atmosphere where customers can relax and socialize. The website is veryuserfriendlyandhasacleanlayouttofindinformation easily.

Tim Hortonshttp://www.timhortons.com/ca/en/index.html This website is a good comparative as the storeoffersavarietyoffoodandbeveragesatanaffordableprice.Thewebsiteenablestheeasetofindinformationacustomercouldbelookingfor. It also provides a layout that is eye catching and represents the company very well.

The Barnhartvale Coffeehousehttp://barnhartvalecoffeehouse.com/index.html Thiswebsiteisverysimilarcoffeehousethathasthekeyfactorsof:premiumcoffee,home-made baking and entertainment in the form of open Mic as Java Jazz. This website is the most comparable to Java Jazz through its offeringsoffood,beverageandentertainment.

Common Groundshttp://trusu.ca/section/191 Thiswebsitebelongstothecoffeehouselocated on the grounds of Thompson Rivers University. It serves similar food and beverages to Java Jazz. However, the website for the business only includes a single page, which does notdisplaywhatthecafeoffersverywell.Thisbusinessdoesnotofferanyentertainmentforthere customers.

Blenz Coffeehttp://blenz.com/extra-shot-blog/ Thiswebsiteisagoodcomparativebecausethiscoffeeshopoffersawidevarietyofbeveragesandfooditems.Thecoffeeshopdoesnothostanyentertainment,butitisafranchisecompanywhicheachstorecanhostanytypeofentertainmentastheyseefit.Thewebsiteingeneralhasaclean,easytouselayoutsimilartotheJavaJazzwebsite.Whichmakesthiscoffeeshopagoodcompetitor.

Home

Menu Specials Contact Events

Individual Event

Customer Say

Flow Chart

Home

Food/Bevrages

Events

Store Info

Site Wireframe

Color Scheme

Font Choice

Font Size

Arial Simple

Website Styles

Control Styles

Typography Styles

Summary

The design that I have created meets all of the clients requirements as laid out in the initial proposal. The design utilizes a clean, relaxed layout that focuses on the information about the cafe. The website portrays the cafe as a place where the customers can sit and enjoy a beverage and something to eat. The primary reason that the design is so functionable is the simplicity of the navigatation of the website to locate information about the cafe easily without anydifficulty.

The color scheme of neutral brown and white colorsreflectthecolorsfoundinavarietyoftypesofcoffee.Thesecolourshelptoemphasizethe cafe’s simple and relaxed atmosphere.

The primary font “Arial Simple” was chosen due to its easy readability. The font has a higher probability to work on all internet browsers and Ifeltitsoverallappearancefitsinthedesignofthe cafe’s website.