JASON GINENTHALPUBLIC RELATIONS PROFESSIONAL

8124 Fairview Road

Elkins Park, PA 19027

Cell: 215.840.1107

Jason.Ginenthal@Gmail.com

about me

Yes, there are still some men in public relations.

With experience in lifestyle, hospitality, education and non-profit sectors, I pride myself on being able to study a client’s business, determine its position in the market, and think of new ways to enhance its image in the eyes of the public.

Past accounts I’ve worked on include the King of Prussia Mall, the School District of Philadelphia, VISION 2020: Equality in Sight, Phillips Seafood Restaurants and GoldOller Real Estate Investments.

Local publications I’ve placed stories in include The Philadelphia Inquirer, Philadelphia Weekly, Philadelphia Magazine and Main Line Today. Publications outside the Philadelphia area include AC Weekly, The Baltimore Sun and niche/trade publications such as Curated Magazine and Globe St.

I excel in the area of media relations – from building media lists and pitching reporters, to getting placements for my client. Last but not least, I’m very comfortable with social media, and have successfully worked with the all-important mommy blogger demographic in the past.

Included in this portfolio is an overview of my skill set, as well as select media placements that I feel show what I’m capable of producing. Writing samples, additional media placements and references are all available upon request.

resume

WORK EXPERIENCE:

THE KARMA AGENCY: Philadelphia, PA October 2010 -- January 2011

Assisted account executives on various accounts, including the King of Prussia Mall, the School District of Philadelphia and VISION 2020: A Conversation of American Women. Wrote pitches, built and maintained media lists, proofread advertising copy and conducted weekly media monitoring. Also conducted market research for RFPs as well as Penn Medicine.

KING OF PRUSSIA MALL:

•Placed new retailer “mybestfit” in mommy blogs, The Philadelphia Inquirer and Suburban Life. •Secured pre- and post-event coverage of 2010 Fall Fashion Show in Philadelphia Magazine, Philadelphia Style, Philadelphia Weekly and more.•Publicized Men’s Shopping Night by securing listings in Main Line Today, the Pottstown Mercuryand The Courier Post. •Also gained positive coverage of Men’s Shopping Night on all major networks: WPVI ABC-6, WCAU NBC-10, KYW CBS-3 and WTXF FOX-29.

SCHOOL DISTRICT OF PHILADELPHIA:

•Worked with senior account executives to publicize PHILLY TAP: The System for Teacher Advancement.•Invited local media to attend teacher payout ceremonies at local charter schools, resulting in positive coverage on ABC 6’s ACTION NEWS.•Placed stories about PHILLY TAP in Spanish-language newspapers Al Día and Impacto Latin and translated articles into English for client.•Conducted weekly media monitoring on educational topics, including charter schools, teacher merit pay, local school district news and more.

VISION 2020: A CONVERSATION OF AMERICAN WOMEN:

•Provided on-site assistance for October 22nd event at the National Constitution Center.•Updated Facebook, Twitter and Flickr pages throughout the event.•Assisted senior staff in compiling post-event coverage, answering reporters’ follow-up questions and providing feedback to the corporate sponsor, Penn Mutual Life Insurance.

resume

BRESLOW PARTNERS: Philadelphia, PA March -- August 2010

Worked directly with owners Tina Breslow and Jennifer Mansfield on various accounts, including Phillips Seafood Restaurants and GoldOller Real Estate Investments. Wrote pitches, press releases, built and maintained media lists and performed other administrative tasks as needed.

PHILLIPS SEAFOOD RESTAURANTS:

•Organized a blogger dinner at Phillips’ Atlantic City location, resulting in positive coverage from attendees.•Pitched local media to interview executive chef Paul Drew at Phillips Atlantic City, and secured placements in AC Weekly, the Press of Atlantic City and the Gloucester County Times.•Promoted 30th anniversary of Phillips’ Baltimore location by placing stories in The Baltimore Sun, Baltimore Magazine, as well as broadcast segments on WBFF FOX-45 and WMAR ABC-2.

GOLDOLLER REAL ESTATE INVESTMENTS:

•Announced property acquisitions by securing placements in Globe St., Multi-Housing News and The Philadelphia Inquirer.•Drafted advertorials, proofread advertising copy and distributed press releases to local and regional realtors.

SKILLS AND SPECIALTIES:

•Excellent public speaker and moderator.•Strong writer trained in the Associated Press (AP) Style.•Experienced user of VOCUS software.•Solid track record of getting press for clients in a variety of mediums.•Capable of working independently or in a group.

EDUCATION:

B.S., Public Relations, University of Miami: Coral Gables, FL June 2009

ACTIVITIES & ACCOMPLISHMENTS:•Worked directly with the Assistant Vice President of Media Relations during a three-month internship.•Wrote press releases, media alerts, screened media calls and assisted in the creation of press kits. •Provided assistance at various special events, including the unveiling of Alex Rodriguez Park and HBO’s Flight of the Conchords at the BankUnited Center.

skills & capabilities

PRINT MEDIA

Newspapers, magazines, trade publications – I’ve worked with them all, and have cultivated a network of contacts that I can call upon to get the word out fast. By creating customized, targeted pitches tailored to each outlet, I’m proud to have a solid track record of getting “ink” for all of my past clients.

TELEVISION

Broadcast media work with short lead times, and they demand that their pitches be timely, relevant, and newsworthy. Far beyond emailing a media alert and hoping for the best, I make a point to study each broadcast station, see what kind of stories they’re working on, and tailor my pitch to grab the assignment editor’s attention.

BLOGS

Not all blogs are created equal. Some barely have any readers, while others might demand handouts or other “pay-for-play” scenarios that can damage an agency’s reputation. By using services such as QuantCast or Alexa, I can determine a blog’s readership, determine whether or not it’s worth pitching, and garner the kind of quick, media-rich placements that make clients smile.

skills & capabilities

COPYWRITING & EDITING

Press releases, media alerts, pitch letters and biographies are just some of the materials I’ve written. In addition, I’ve helped draft “advertorials” as well as copy-edit existing documents before they went to print. From stray typos that need correcting to summarizing information in a clearer and more coherent matter, I’m always eager to start new writing projects.

COMPETITOR ANALYSIS

Analyzing one’s competition is a crucial and often under-utilized way to effectively market a brand or product. From determining where a competitor is advertising and placing editorial content, to monitoring how they’re using social media to grow audiences, I can provide thorough and detailed reports to stay one step ahead of the competition.

MARKET RESEARCH

From growing existing consumer insights to gathering data for RFPs, I’ve conducted market research for a variety of education, technology and lifestyle clients. By having the most accurate and up-to-date data available, senior staff can create the best strategies for current or potential clients.

NEW & SOCIAL MEDIA

There’s a lot more to new media than creating a Facebook or Twitter page and waiting for the audiences to pour in. One must continuously provide content, interact with audiences and give a compelling reason for people to keep visiting. Strategies to build and retain audiences include creating special product promotions, sharing company news as well as encouraging visitors to share their thoughts and opinions for a truly “social” experience.

media placements

CLIENT:

King of Prussia

Mall

OUTLET:

Philadelphia

Weekly

CIRCULATION:

100,893

DATE:November 2, 2010

NOTES:Placed story in Philadelphia Weekly to promote Gunn’s hosting 2010 fall fashion show at the King of Prussia Mall.

media placements

CLIENT:King of Prussia Mall

OUTLET:GirlyMama.com

VISITORS:15,000 page views per month

DATE:October 19, 2010

NOTES:Placed new body scanner “mybestfit” on GirlyMama.com to build awareness among mommy bloggers.

media placements

CLIENT:GoldOller Real Estate Investments

OUTLET:The Philadelphia Inquirer

CIRCULATION:354,085

DATE:July 12, 2010

NOTES:Invited media to cover the newly-refurbished ARIA Condominium in Center City Philadelphia.

media placements

CLIENT:Phillips Seafood Restaurants

OUTLET:The Baltimore Sun

CIRCULATION:201,830

DATE:July 1, 2010

NOTES: Placed a story about the 30th

anniversary of Phillips’ Baltimore location during the Fourth of July weekend.

media placements

CLIENT:School District of Philadelphia

OUTLET:Al Dia

CIRCULATION:52,084

DATE:November 16, 2010

NOTES:Publicized Philly TAP, a program that rewards teachers with cash bonuses, in Spanish-language newspaper Al Dia.

media placements

CLIENT:VISION 2020: Equality in Sight

OUTLET:Philadelphia Magazine (Online)

VISITORS:70,000 page views per month

DATE:October 22, 2010

NOTES:Invited local paparazzo HughE Dillon to cover VISION 2020’s October 22nd

event at the National Constitution Center.