January 8-9, 2015Sheraton Park Hotel

Anaheim, CA

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Table of Contents

WELCOME

CONFERENCE SCHEDULE

KEYNOTE SESSIONS

MORNING BREAKOUT SESSIONS

AFTERNOON BREAKOUT SESSIONS

CONFERENCE SPEAKERS

SPONSOR ADVERTISEMENTS

2015 SPONSORS

AEP ADVISORY BOARD

AEP COMMITTEE MEMBERS

SPEED DATING INSTRUCTIONS

SPEED DATING NOTES

NOTES

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Stay Connected with AEP!

@AEPconference

@AEPconf

@AEPconference

Academic Event Professional

Academic Event Professionals

www.aep-edu.com

#AEPCONF

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Dear  AEP  2015  Attendees,    

It  is  my  pleasure  to  welcome  you  to  Academic  Event  Professional  (AEP  2015)  in,  hopefully  sunny,  Anaheim.  It  is  hard  to  believe  that  we  are  now  in  our  ninth  year  of  providing  outstanding  education  and  professional  development  to  campus  planners  from  across  the  USA  and  internationally.    

As  many  AEP  alumni  will  know,  our  conference  is  recognized  as  one  of  the  leading  programs  for  specialized,  campus-­‐  focused  education.  AEP  also  provides  the  arena  for  networking  with  your  event  planning  peers,  providing  opportunities  for  you  to  learn  from  academic  and  event  industry  experts,  and  helping  to  fine  tune  your  planning  skills.  AEP  won  an  ISES  Esprit  Award  several  years  back  for  Best  Event  Industry  Contribution  to  Education,  an  accolade  we  feel  it  well  deserves.  

2015  is  looking  to  be  our  most  successful  conference  ever.  Our  outstanding  list  of  sponsors  enables  us  to  keep  attendance  costs  low  in  acknowledgement  of  your  institutions’  professional  development  budgets.  Please  take  the  time  to  visit  their  booths  to  thank  them  for  their  support  in  helping  keep  the  cost  of  attendance  low.  Thanks  to  Steve  Whyte  and  his  outstanding  committee  for  the  work  they  have  put  in  to  securing  our  sponsors  throughout  this  year.  

I  would  like  to  give  special  thanks  to  our  wonderful  Advisory  Board,  several  of  who  have  been  on  board  with  AEP  since  its  formation,  our  committee  members,  and  our  esteemed  panel  of  speakers  for  their  time  and  knowledge  at  this  year’s  conference.    

Grateful  thanks  also  to  the  AEP  management  team  at  The  Special  Event  Company,  led  by  Kathy  Kay,  for  their  organization  of  the  program  from  our  offices  in  North  Carolina.  

Have  a  great  experience,  find  old  and  new  friends,  and  make  AEP  2015  the  early  educational  highlight  of  your  year!  

 

Warm  regards,  

 

 

 

Sally  Webb  Berry,  CSEP  AEP  2015  Chair  

Welcome

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Wednesday, January 7, 2015 Location3:30pm-6:30pm AEP Registration Garden A

6:00pm-6:15pm Dinner Search Meet-Up (Optional and 'Dutch Treat') Pool Bar

Thursday, January 8, 20157:30am-3:00pm AEP Registration El Prado Foyer

8:30am-2:30pm TSE Sessions and Exhibit Hall Anaheim Marriott & Convention Ctr.

3:00pm AEP 2015 Conference Opens Park D/Plaza D Ballrooms

3:00pm–3:10pm Welcome and Sponsor RecognitionSally Webb Berry, CSEP, AEP Committee Chair

3:10pm–3:55pm Keynote: The Innovation Imperative: Tech that Makes CentsJ. Damany Daniel, The Event Nerd

3:55pm–5:25pm Topic-driven Roundtable Discussions 3:55pm-4:35pm Session 1 4:35pm-4:45pm Switch Tables 4:45pm-5:25pm Session 2

5:25pm–5:30pm Closing Remarks

6:00pm & 6:30pm Shuttles to Downtown Disney

6:30pm–8:30pm Offsite Networking Dinner Tortilla Joe’s, Downtown Disney

8:15pm & 8:45pm Shuttles to Sheraton Park Anaheim

Friday, January 9, 20157:30am–8:20am Networking Breakfast / Visit the Idea Gallery and Sponsor Tables* El Prado Foyer &

Park D/Plaza D Ballrooms

8:20am–8:25am Opening Remarks and Sponsor RecognitionJim Hooker, AEP Advisory Board and President, Innovative Protocol

8:25am–9:10am Keynote: Donor Centered Events that Surprise and DelightLynne M. Wester, Donor Relations Guru

9:10am-9:20am Room Transition/Break

9:20am–10:20am Institutional “Speed Dating” (see page 15 for details) Park D/Plaza D Ballrooms

10:20am-10:30am Room Transition/Break

Conference Schedule - Sheraton Park Anaheim

*Sponsor tables will be set up in the general session room throughout the conference.

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Friday, January 9, 2015 Location10:30am–11:30am Morning Breakout Sessions

Managing Deadlines and DeadbeatsSharon Gabriel, CSEP, Director of Special Events, Eastern Virgina Medical SchoolAmy Stevens, CSEP, Asst. Director of Special Events, Eastern Virginia Medical School

Garden B & C

Engaging Millennials as VolunteersTanya Zabalegui, Director of Special Programs, University of California, Irvine

Park C

There’s a Fee for That...Making Your Event Department a Revenue Generator Gerri Lutes, Director of Protocol & Special Events, Oregon Health & Science University

Park B

Taking Your Academic Events InternationalSally Webb Berry, CSEP, CEO, The Special Event Company

Park A

11:30am-11:40am Room Transition

11:40am–12:45pm Lunch with “War Stories” Park D/Plaza D Ballrooms

12:45pm–1:15pm Visit the Idea Gallery and Sponsor Tables*

1:15pm-2:15pm Keynote: Finding Your Way Through The Special Events Legal JungleJonathan Howe, Esq., President and Senior Partner, Howe & Hutton, Ltd.

2:15pm–2:25pm Room Transition

2:25pm-3:25pm Afternoon Breakout Sessions

Wrap It Up with a Bow: Setting the Stage for Donor EngagementDanielle Wiskerson, Associate Director, External Relations and Office of ProtocolUniversity of California, Berkeley

Park A

#EventTech for #AEProfs: 10 Ways to Get Started with Event TechnologyBrady Miller, CSEP, Director of Special and Academic Events, Office of University Events Indiana University

Park B

Campus Collaboration for the Ultimate Event Team!Michelle Corcoran, CMP, Senior Event Manager, University of California, San Diego

Park C

Storylooming: An Event for the Collective IndividualSherry L.K. Main, Director, Creative & Digital Strategies, University of California, Irvine

Garden B & C

3:25pm-3:35pm Room Transition

3:35pm-4:20pm Open Forum and Q&A Park D/Plaza D Ballrooms

4:20pm-4:30pm AEP 2015 Wrap-up

5:15pm-5:30pm Dinner Search Meet-Up (Optional and 'Dutch Treat') Pool Bar

*Sponsor tables will be set up in the general session room throughout the conference.

Conference Schedule (continued)

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Keynote Sessions

In this session, we will do more than just discuss the latest and greatest tools on the event technology market. We will discuss how those innovative technologies are making events financially viable, delivering results based on metrics and measurement, and proving the success of your events past smiling faces and written checks. As planners, we are constantly searching for ways to prove the effectiveness of our experiences and technology makes that possible in ways previously unavailable to us. This session will make it easier to talk with your team and stakeholders about their needs, guide them toward creating amazing experiences using some of the best technology available, and open your eyes to new ways to turn events into experiences.

Rate Now: 1 2 3 4

Notes:

The Innovation Imperative: Tech that Makes CentsJ. Damany Daniel, The Event Nerd

Creating donor-centered events is often a challenge that many of us face. How do we create meaningful experiences and events that put our donors at the center of the story? It is often said that if we can surprise and delight our donors while demonstrating the impact of their giving, we have reached the height of event success. Let's explore together the changing paradigm of donors' expectations and find ways to challenge the assumptions of the past. Remembering that donor relations is central to our fundraising efforts, we will focus on their needs and learn how to combine them with our event landscapes to create amazing opportunities.

Rate Now: 1 2 3 4

Notes:

Donor Centered Events that Surprise and DelightLynne M. Wester, Donor Relations Guru

Just as guides getting ready to head out on a safari, meeting and event professionals often have to make their way through the jungle better known as the litigious society in which we live. If properly drafted, contracts are some of the most effective tools in providing protection, whether it be with a hotel, DMC, convention center or even a speaker. Learn more about the risks and liability concerns facing meeting professionals and how to protect your organization and yourself. After participating, you will be able to describe how liability arises, appreciate how well-drafted contracts can serve as a safety net in a myriad of potential disasters, identify through case studies the nuances of specific contract language that can either help or hurt you and recognize the importance of developing good contract language and internal policies.

Rate Now: 1 2 3 4

Notes:

Finding Your Way Through the Special Events Legal JungleJonathan Howe, Esq., President & Senior Partner, Howe & Hutton, Ltd.

Fill in your personal rating and notes below to useas a reference for our post-event survey.

1 Poor 2 Fair 3 Good 4 Excellent

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Morning Breakout Sessions

Why is it important to engage Millennials in your organization? In this session, discover what it really means to have intergenerational support at events and programs. Attendees will obtain tips on how the University of California, Irvine has offered unpaid volunteer positions to undergraduate students for the past six years and why they return to help again. Speaker Tanya Zabalegui will discuss how the school's Leadership Development Program was started and how it fosters volunteer commitment and responsibility through lessons in communication, decision-making, and leadership skills.

Rate Now: 1 2 3 4

Notes:

Engaging Millennials as VolunteersTanya Zabalegui

Fill in your personal rating and notes below to useas a reference for our post-event survey.

1 Poor 2 Fair 3 Good 4 Excellent

Managing and motivating an event staff is always challenging, and every committee has a non-performer. That is because each person is different. When it comes to events, you must predict different personalities, behavior styles, and preferences for communication styles. People do better work when they are given the appropriate types of tasks or roles on a team.

Session participants will determine their behavioral/work style tendencies and learn how to identify different types of people that they work with. Participants will also go over strategies to improve communications and productivity, reduce conflict, motivate, and build collaboration.

Rate Now: 1 2 3 4

Notes:

Managing Deadlines and DeadbeatsSharon Gabriel, CSEP & Amy Stevens, CSEP

Event organizers have the most knowledge about their institution's venues. While they are normally used for conferences, meetings, gatherings, there is a tremendous need for the facilities for non-related functions. How do you reach those people? What are you offering? Speaker Gerri Lutes will share how her former, one-man operation at OHSU, turned into a self-sufficient, half million dollar enterprise with a staff of seven.

Rate Now: 1 2 3 4

Notes:

There's a Fee for That...Making Your Event Department a Revenur GeneratorGerri Lutes

The need to produce programs to engage alumni and donors internationally, and to recruit students from outside the United States has risen dramatically with the global economy. There are many hurdles and challenges to managing a program outside of your shores and sometimes comfort level. This session will help ease the path, and give useful tips on logistical needs and cultural nuances ensure your programs are a success. The session uses case studies of programs in Europe and Asia to make sure you avoid unnecessary pitfalls.

Rate Now: 1 2 3 4

Notes:

Taking Your Academic Events InternationalSally Webb Berry, CSEP

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Afternoon Breakout Sessions Fill in your personal rating and notes below to useas a reference for our post-event survey.

1 Poor 2 Fair 3 Good 4 Excellent

Rate Now: 1 2 3 4

Notes:Academic event professionals work in some of the richest technological environments available. For some reason, however, we often seem to be years behind in adopting now-commonplace event technologies such as online registration or effective social media management. Designed for attendees with all levels of technological knowhow, this session seeks to introduce some conventional as well as several of the newest tools from the world of #eventtech. The resources featured in 10 Ways to Get Started with Event Technology have been carefully curated for those who work in academe. Discover helpful apps, cloud-based services, social media management software, physical tools, possible “hidden” resources that already exist on your campus, and more. By the end of the session, walk away with not only 10 specific ideas to get started but, more importantly, a fresh mindset on event technology and what it can be doing for you.

#EventTech for #AEProfs: 10 Ways to Get Started with Event TechnologyBrady Miller, CSEP

Campus Collaboration for the Ultimate Event Team!Michelle Corcoran, CMP Rate Now: 1 2 3 4

Notes:Learn effective ways to maximize one of your best resources on campus: the people! Learn communication skills on how best to recruit staff and volunteers, excite them about your goal, and channel their energy and resources into your event, for a campus-wide event that will be successful at every level. Speaker Michelle Corcoran, CMP will share her success with two campus-wide events with different event goals: “Green Open House” and “Triton Day.” Though different, by incorporating the same organizational plan, both events were successful.

On June 14, 2014, the University of California, Irvine hosted President Barack Obama at their 49th commencement ceremony, in part, to commemorate the 50th anniversary of the dedication of the university's land. The story which unfolded that day in June began months before, and the microstories that put UC Irvine at the top of social media trends were no accident. This session will illustrate how UC Irvine successfully took a story about "them" and made it an all-around win for "UCI".

Rate Now: 1 2 3 4

Notes:

Storylooming: An Event for the Collective Individual Sherry L.K. Main

Rate Now: 1 2 3 4

Notes:This session will share insights on how to generate awareness, engagement, and a positive donor experience. Session speaker, Danielle Wiskerson, will share her personal account of accomplishing all of the above amid a doom-and-gloom backdrop of trying to raise $3 billion during the country’s economic crisis. She will show how her team incorporated the campaign messaging in various ways such as event décor, building designations, faculty presentations, multimedia presentations and student involvement.

Wrap it Up with a Bow: Setting the Stage for Donor EngagementDanielle Wiskerson

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Sharon Gabriel, CSEPDirector of Special EventsEastern Virgina Medical School

Sharon Gabriel has worked for 25 years in non-profit and academic special event planning. For the past five years, she has

served as Director of Special Events for Eastern Virginia Medical School (EVMS), a private institution in Norfolk, VA. In this role, she manages a staff of four full-time event planners, serves as chair of the Special Events Task Force, and oversees and consults on institutional, ceremonial and fundraising events. Her department is responsible for planning a broad range of events including commencement, student orientation, employee appreciation, golf tournaments and more.

Prior to EVMS, Sharon worked for three other academic institutions during the span of her career; first as a media specialist for Michigan State University while earning her Bachelor's of Arts in Communications. At Regent University, she worked as Student Activities Coordinator, Conference Producer and later as Director of Events while earning her Master’s degree. Finally, she was Director of Events and Communications for the School of Business at The College of William & Mary.

Sharon also has an extensive background in non-profit event production and humanitarian outreach and has travelled to more than 40 countries with organizations such as Operation Blessing, The Flying Hospital, Inc., Operation Smile, and Physicians for Peace. She also served as a lead planner and tour manager for several signature events with the Commonwealth of Virginia’s 400th Anniversary of the Jamestown Settlement. A former business owner, Sharon is a certified DiSC® personality assessment trainer, and currently resides in Chesapeake, VA.

J. Damany DanielThe Event Nerd

J. Damany Daniel (the J is silent) hails from Brooklyn, NY and merges all the style of the big city with the charm, warmth, and humour (yes, with a “u”- he secretly wants

to be British) of one of your best friends. An experienced and award winning event producer, Damany (aka “The Event Nerd”) has planned scores of events for clients across the nation and always brings a unique flair to everything he touches.

An avid student of emerging trends in technology, this event nerd firmly believes that technology can do more than just amaze people at events. If used properly, technology can and does provide opportunities to connect people, extend the reach of events far past the closing curtain, and create immersive experiences that have guests and clients alike connected with the cause and experience in ways they never thought possible.

A humorous and engaging presenter, Damany brings his passion for experiences and his love of people to everything he is a part of. An avid lover of music and dancing, Damany’s been known to tear up more than a few dance floors in his time. When he’s not dancing, producing events or “nerding out” over tech and marketing blogs and new tools, Damany’s indulging in his love for great food, delicious brews, and scintillating conversation.

Damany was also honored to be selected as one of Special Event Magazine’s 2012 “30 Under 40,” is a Texas Star Award Recipient, an active board member of Digital Dallas, and is actively involved in mentoring within his community.

Michelle Corcoran, CMP Senior Event ManagerUniversity of California, San Diego

Michelle’s resume covers every area of the hospitality business: travel agent, hotel sales, destination management, director of

sales and marketing, Certified Meeting Professional and currently a Senior Event Manager at UC San Diego.

For her successful work on Green Open House and Triton Day Michelle was named Exemplary Employee of the Year at UC San Diego. Most recently she is a breast cancer survivor and fund raiser for Relay for Life.

Conference Speakers

Jim HookerFounder and PresidentInnovative Protocol

Jim Hooker is an award-winning event expert with over 16 years of experience producing world-class academic, not-for-profit, and

corporate/entertainment events. In 2012, he launched Innovative Protocol, an event communications consulting firm that assists institutions and organizations in strategically maximizing their event messaging initiatives and overall production efforts.

Over the years, Hooker has provided his expertise to the University of Southern California (USC), Georgia Tech, various Hollywood studios, and other entertainment-industry entities including the Golden Globes, Walt Disney, 20th Century Fox, Merv Griffin Productions, and the GRAMMYs.

Hooker is a graduate of the University of Texas at Austin and holds a Master’s degree from the USC Annenberg School for Communication and Journalism.

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Brady Miller, CSEPDirector of Special and Academic EventsOffice of University Events, Indiana University

Brady Miller, CSEP, currently serves as the Director of Special and Academic Events for Indiana University, developing and executing

key special events and ceremonies that take place across an eight-campus university system of more than 115,000 students.

Prior to his move to Indiana University Bloomington, the university’s flagship campus and administrative center, Miller worked as the Special Projects Manager to the Chancellor at Indiana University Southeast and as the Assistant Director of Events for the Kansas State University Foundation.

In these various roles, Miller has managed a wide variety of events and strategic communications projects for administrative, alumni relations, communications, development, government relations, and marketing teams. His work has garnered multiple awards from the International Special Events Society (ISES) at both the chapter and international levels as well as the Council for Advancement and Support of Education (CASE).

In 2013, Event Solutions Magazine named Miller as one of five finalists for its Spotlight Award for Organizational Planner of the Year. He is a regular judge for industry awards programs as well as speaker and blogger on academic event strategy and planning.

Conference Speakers

Sherry L.K. MainDirector, Creative and Digital StrategiesUniversity of California, Irvine

Sherry has spent 13 years in marketing and communications, most recently as UC Irvine’s Director of Creative & Digital

Strategies. Previously, as the Director of Communications at UC Irvine’s Bren School of Information and Computer Sciences, she transformed a traditional print publication and media relations operation into a collaborative effort that shifted extensive focus to new and social media strategy and engagement.

Gerri LutesDirector of Protocol and Special EventsOregon Health and Science University

Named 2014 National Protocol Officer of the Year by the PDI-POA (Protocol and Diplomacy International-Protocol Officers

Association), Gerri Lutes is a 20-year veteran of event planning in the corporate, medical and academic fields. She spends most of her working hours behind the scenes of such unique experiences as openings of multi-million dollar academic institutions, ribbon cuttings 500 feet in the air and welcoming visitors from all over the world - while usually not speaking their language.

Jonathan Howe, Esq.President and Senior PartnerHowe & Hutton, Ltd.

Jonathan T. Howe, Esq. is the President and Senior Partner of Howe & Hutton, Ltd., a law firm with offices in Chicago and Washington,

D.C. He has written hundreds of articles, papers and books, and has spoken to organizations all over the world on all manner of legal issues.

Jon serves as General Counsel for Meeting Professionals International, the International Special Events Society and Trade Show Exhibition Society, among others. He is also General Counsel for the prestigious Association Committee of 100 sponsored by the U.S. Chamber of Commerce. He is one of the few lawyers in the United States to have argued before the United States Supreme Court. He is the legal editor for Meetings & Conventions and The Meeting Professional, the official MPI journal. His M&C column, Law and the Planner, was named the best monthly trade publication column by the Society of Business Publication Editors.

Jon is extremely active in all aspects of the non-profit and hospitality meetings industry. He is a founder, past president and board member of the Academy of Hospitality Industry Attorneys. He is the special advisor to the American Bar Association Standing Committee on Meetings and Travel and served as a member of its Task Force on Membership Benefits for Disabled Lawyers. He was the first chair of the APEX panel on Industry contracts for the Convention Industry Counsel. He serves as a trustee on several charitable and educational foundation boards. He is a past president of the 93,000 member National School Board Association and its Foundation, as well as the Illinois Hospitality of School Boards. For over 21 years he served as an elected public official as a school board member and president.

He has received numerous awards throughout his career including: the Hospitality Sales and Marketing Association International PaceSetters Award, The Association Forum of Chicagoland Associate Member of the year in 1988, and the Meeting Professionals International Industry Award. Since 1995 when Meeting News began to list the 25 most influential people in the meetings industry, Jon has been named almost every year. The Chicago Tribune named him “Mr. Association Lawyer of the U.S.” He was the inaugural recipient of the Hospitality Industry Attorney of the Year Award from the Academy of Hospitality Industry Attorneys. He is a Fellow of the American Bar Foundation and a Fellow of the American Society of Association Executives (FASAE) and, he is a past chair of the ASAE Legal Section Council.

Jon received his Bachelor of Arts degree in diplomatic history and international political science with Honors from Northwestern University and his Juris Doctorate with highest distinction from Duke University where he was first in his graduating class. He is a lifetime member of the Duke University School of Law Board of Visitors and is a member of the Order of Coif, the Legal Honorary Scholastic Society.

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Lynne M. WesterDonor Relations Guru

Lynne M. Wester is a frequent conference speaker and well-known resource for donor relations and fundraising expertise. She has been featured in The Washington Post,

CURRENTS magazine, The Chronicle of Philanthropy, and other industry publications. Lynne created her Donor Relations Guru website and blog to share her expertise, opinions, and collections of samples on a variety of topics with the greater development world and hosts a monthly webinar series.

It is her personal philosophy that the goal of any great fundraising operation is to use strategic communications and interactions to foster the relationship between the organization and its constituents and friends. If we are effective with that strategy, they will be engaged in a way that drives them ever closer to embracing the organization's mission and values, they will give their money, time, and talents and volunteer to spread that same message with others, which will encourage their fellow peers to invest in a way that will enable the organization to further light the world.

Using her expertise and hands on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degree from the University of South Carolina and is a loyal Gamecock alumna, donor, and fan, and holds a Master's in strategic fundraising and philanthropy.

Amy Stevens, CSEPAssistant Director of Special EventsEastern Virgina Medical School

With a desire to return to event production, Amy Stevens joined Eastern Virginia Medical School (EVMS) in 2010 after the sale of

her thriving small business. Prior to opening her business, Amy worked as an Assistant Development Officer at Children’s Hospital of the King’s Daughters, Virginia’s only free-standing pediatric hospital. While there, Amy managed fundraising campaigns with national partners such as Wal-Mart, Sam’s Club, Dairy Queen and Food Lion as well as telethons and radiothons with local media partners.

Amy serves as lead planner on a variety of events such as EVMS Employee Service & Recognition Ceremony, Mike Cavish Golf Tournament, Physician’s Assistant White Coat Ceremony and Surgical Assisting White Coat Ceremony. Additionally, she assists in the planning and production of the more than 80 institutional, ceremonial, and fundraising events that are directed each year by the EVMS Office of Special Events.

With 9 years of comprehensive non-profit event experience, Amy strives to improve processes, exceed expectations and provide stellar customer service. She currently resides in Norfolk, VA with her husband and son.

Sally Webb Berry, CSEPChief Executive Officer The Special Event Company

Sally Webb Berry, CSEP, is CEO of The Special Event Company (TSEC) with offices in North Carolina, USA and London,

England, where the company was founded in 1986. TSEC has won numerous industry awards for their work including six Special Event awards, 10 ISES Esprit awards, and eight ISES EVIE awards.

Her personal accolades include International Event Producer of the Year by Event Solutions Magazine in 2004, Lifetime Achievement Award from the International Special Events Society (ISES) in 2008, Business Leader Magazines Top 50 Women Extraordinaire Award in 2010 and Special Event Magazines Top 25 Greatest Industry Influencers of the past 25 years in 2011. In January 2013 she was the recipient of the Steve Kemble Leadership Award 2013 for outstanding contributions to the Special Event Industry.

Sally is a regular lecturer in event management globally, speaking at numerous conferences including IMEX and The Special Event Show, and in several universities including the Duke University, NC State University, Purdue, UCLA and Oxford Brooks. Sally currently sits on the Education Committee for ISES and on the advisory boards for Special Event Magazine, the Industry Benevolent Society, The SEARCH Foundation, and Roger Daltrey’s Teen Cancer America.

Danielle WiskersonAssociate DirectorExternal Relations & ProtocolUniversity of California, Berkeley

Danielle has been with UC Berkeley since November 2007. In her position, she plans,

develops and implements strategies for specific programs, events and constituencies that are complex and often includes controversial and/or politically sensitive issues. Prior to coming to UC Berkeley, she worked in the trade show industry for 11 years, helping clients to execute large-scale events to meet their marketing objectives.

Tanya ZabaleguiDirector of Special ProgramsUniversity of California, Irvine

Tanya has a vast skill set ranging from event planning to marketing and fundraising, though her greatest expertise lies in

educational program development, which she’s honed during her more than 20 years with the UC system. She is one of the founding UCI Event Council Committee Members. She received the 2010 University of California, Irvine Engagement Award in the category of “Campus Community Partnership.”

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2015 Sponsors

Bronze Sponsors

Registration Partner Conference Tote &

Recognition Gift Sponsor

Lanyard Sponsor

Silver Sponsor

Founding Sponsor

AEP Advisory BoardBoard Chair: Sally Webb Berry, CSEPChief Executive Officer, The Special Event Company

Program Manager: Kathy KaySenior Program Manager, The Special Event Company

Carolyn EntDirector of Events, President's Office, Elon University

Jim HookerFounder and President, Innovative Protocol

Jenny JonesExecutive Director of Alumni AffairsUniversity of North Carolina, Charlotte

Rita ManningSpecial Assistant to the Vice PresidentOffice of Vice President for Development and Alumni RelationsUniversity of Georgia

Jill TownsendDeputy Director of Special Events and ProtocolUniversity of California, San Diego

Melissa WernerDirector, University Ceremonies, Arizona State University

Steve WhyteDirector of University Events, University of the Pacific

Richard WilliamsDirector of Special Events, Loyola University Chicago

Debbie WoodDirector of Special Events, The University of Texas at Tyler

Kathy WrightSpecial Events Coordinator Nasher Museum of Art, Duke University

Pen Sponsor Conference Partner T-Shirt Sponsor

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AEP Committee MembersSpeakers and Programming CommitteeCo-chairs – Board Members: Carolyn Ent, Rita Manning, Melissa Werner

Angela Bojorquez-Rojas, CMPEvents Manager, Special Events and ProtocolUniversity of California, San Diego

Sharon Gabriel, CSEPDirector of Special EventsEastern Virginia Medical School

Jill HallVice President, Student and Alumni OutreachThe University of Arizona Alumni Association

Kari ZiblutSenior Meeting & Event Planner, Office of the Sr. Vice ChancellorUniversity of Kansas Medical Center

Marketing & Attendee Recruitment CommitteeCo-chairs – Board Members: Jill Townshend and Richard Williams

Susan HopkinsOffice of Special EventsCalifornia State University Bakersfield

Shannon O'DonoghueAssistant Director, UCF Constituent RelationsUniversity of Central Florida

Deveny RosebrockEvents Manager, Office of University and Development EventsUniversity of Michigan

Sondra SchwartzManager, Ceremonies & EventsWilfrid Laurier University

Sponsorship CommitteeChair – Board Member Steve Whyte

Jackie KuhnertSenior Associate Director, Development EventsPrinceton University

Jennifer O'ShealDirector University Events, Public RelationsSeton Hall University

Amy Stevens, CSEPAssistant Director of Special Events, DevelopmentEastern Virginia Medical School

Nancy K. StrutzenbergDevelopment Events CoordinatorKinne Alumni & Development Center, Drake University

Collateral & Onsite Materials CommitteeCo-chairs – Board Members: Kathy Wright and Debbie Wood

Elizabeth BeckettAssociate Director, Office of Special EventsUniversity of Georgia

Jessica Sneed OlsonSpecial Events CoordinatorDavidson College

Terry Hawkins WiesehanDirector of Alumni Relations and Campus EventsIndiana University East

Social Media CommitteeChair – Board Member Jenny Jones

Jessica BrummerPast Associate Dir., Special Events and Community OutreachUniversity of Nebraska Medical Center

Bethany DayAssistant DirectorCenter for Metamaterials and Integrated PlasmonicsDuke University School of Engineering

Brady Miller, CSEPDirector of Special and Academic EventsIndiana University

15

Speed Dating! Admit it, often the most valuable interactions and learning takes place during breaks, meals, and receptions. Extending these unstructured networking periods with a speed dating session will give you a unique opportunity to meet colleagues from around the nation with different areas of expertise, varied size of school populations, and years of service.

Speed dating is a fantastic and fast-paced communication tool for creating networking conversations and gaining useful information to take back to your campuses. These brief one-on-one sessions provide interactive opportunities to form new professional relationships that can last long after the conference concludes.

How this will work:

• In the General Session room, tables will be color-coded. These colors match the colored dots found on your nametags. The colors represent the size of your institution.

• Attendees are asked to be seated at the tables matching the color on their nametag.

• When indicated (by bell or by moderator), some groups will be asked to move to another part of the room while other groups stay put so that a new “dating” scenario can begin.

• There will be six opportunities to meet someone new during the process and space has been provided on the following pages to take notes.

To help in getting the “dating” process started, here are some sample questions to use to break the ice:

• How do you get your creative ideas?

• What event are you most proud of?

• If you could change one thing at work – what would it be?

• What professional organizations do you belong to?

• What is your favorite hobby?

Note pages for "Speed Dating" can be found on the next two pages.

To add speed to the “dating” process, make sure to bring your business cards along to the session for a quicker exchange of basic information.

Speed Dating Instructions & Sample Questions

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Speed Dating NotesName: ___________________________________________________________________________________________

Title: ____________________________________________________________________________________________

Institute: ________________________________________________________________________________________

Size (circle one): SM (less than 5K) M (5-25K) LG (25-40K) XL (over 40K)

What you learned about them: ____________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

Name: ___________________________________________________________________________________________

Title: ____________________________________________________________________________________________

Institute: ________________________________________________________________________________________

Size (circle one): SM (less than 5K) M (5-25K) LG (25-40K) XL (over 40K)

What you learned about them: ____________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

Name: ___________________________________________________________________________________________

Title: ____________________________________________________________________________________________

Institute: ________________________________________________________________________________________

Size (circle one): SM (less than 5K) M (5-25K) LG (25-40K) XL (over 40K)

What you learned about them: ____________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

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Speed Dating NotesName: ___________________________________________________________________________________________

Title: ____________________________________________________________________________________________

Institute: ________________________________________________________________________________________

Size (circle one): SM (less than 5K) M (5-25K) LG (25-40K) XL (over 40K)

What you learned about them: ____________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

Name: ___________________________________________________________________________________________

Title: ____________________________________________________________________________________________

Institute: ________________________________________________________________________________________

Size (circle one): SM (less than 5K) M (5-25K) LG (25-40K) XL (over 40K)

What you learned about them: ____________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

Name: ___________________________________________________________________________________________

Title: ____________________________________________________________________________________________

Institute: ________________________________________________________________________________________

Size (circle one): SM (less than 5K) M (5-25K) LG (25-40K) XL (over 40K)

What you learned about them: ____________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

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Notes

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