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SHOP AND HIRE LOCALLY!Spending Your dollarS in the CitY where You live

helpS Create a Strong loCal eConomY.

Creating a strong local economy Promoting the community Providing networking opportunities Supporting a sustainable future Representing business to government Engaging in political action actio

napa ChamBer oF CommerCe

1556 First Street Napa, CA 94559

707.226.7455 napachamber.com

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

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presidents Circle

Diamond Level:

Please share this important information with your employees...

January 2011Event & Committee Calendar

All meetings are in the Chamber Boardroom, unless otherwise noted.For more information on any committee or event, please visit napachamber.com.

presidents Circle

Diamond Level:

presidents Circle Premier Level:

12:00 noon

Board oFdireCtorS

12:00 noon

eXeCutiveCommittee

1:00-4:00 p.m. S.C.o.r.e.

1:00-4:00 p.m. S.C.o.r.e.

1:00-4:00 p.m. S.C.o.r.e.

8:15 a.m.

legiSlative aCtionCommittee

8:15 a.m.

legiSlative aCtionCommittee

Tune-In Every Friday!ty i tw Cy9 a.m. to 10 a.m.

on KVON 1440 Radio AM

Tune-In Every Friday!ty i tw Cy9 a.m. to 10 a.m.

on KVON 1440 Radio AM

martin lutherKing Jr. daY

Chamber Ofce Closed

8:00 - 9:30 a.m

all memBerBrieFing

26 27 28

Wake Up

YoUrBUsiness

WednesdaY7:30 - 9:30 a.m.

Marketing: How to Get the

Most Bang for your Buck

B f f f!

21

9:00 a.m.

BuSineSS BuilderS

12:00 noonmemBerShip meeting(location TBA)

5:00 p.m.amBaSSadorS

meeting

8:00-11:00 a.m.

saLesMasTerYseMinar

How to Get More Leads

Save

Date!

the

REGISTERNOW

REGISTER ONLINE AT NAPACHAMBER.COM TODAY!

January 21, 20116:30 PM

The Meritage Resort & spa

$110 Per Person

$1000 PER TABLE OF 10

MARCH 21,2011

THE MERITAGERESORT & SPA

neW!Educational

Event

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Marcia Macomber launched Cornucopia Creations more thanourteen years ago in San Francisco when several clients were

clamoring or her marketing services. Current and past clientsacross the U.S. include large corporations, such as ClosetMaid, tosmall entrepreneurs, such as manuacturing wholesalers, ches,contractors, CPAs, small wineries, bookkeepers, business coachesand sculptors. She has been in Napa Valley or fve years and is amember o the Napa Chamber o Commerce,Women or WineSense and Proessional Business Alliance,a chapter o BNI.

When?

Wednesday, January 197:30 a.m. - 9:30 a.m.

Where?Napa Chamber of

Commerce Boardroom1556 First Street, Napa

How Much?$20.00(bring a friend for free)

RESERVATIONS REQUIREDContact:

NVC Sa BusinessDeveopent Center at

707.253.3210

What is Wake Up Your Business Wednesday?

Small Business Workshops designed to help local entrepreneurs gain insight into specifc business topics and network with localbusiness owners. Presented in partnership with the Napa Valley College Small Business Development Center (NVC SBDC) and theNapa Chamber o Commerce Business Builders Committee. These workshops are held on the third Wednesday o every month, ora complete calendar o events, visit napachamber.com

creating a strong local economy napachamber.com

Please circulate to all department management...

FROm ThIS SEmINAR yOU WIll lEARN TO...

Attract the Ideal Client Avoid making the biggest, and most expensive, marketing mistakes

Identify the best marketing opportunities for your specic business

Leverage different marketing platforms for best dollar performance

Prioritize which marketing platforms get the most time and dollars Analyze your marketing Return on Investment (ROI) from accounting,

branding and value

SqueezingD

rops

OfGold

FromEvery

MarketingD

ollar!

The Valleys Daily News Source

Presidents 2011 Circle

Wake Up You r

B u s i n e s sW e d n e s d a y P

resented

by

PRESENTERS:

In todays economy every marketing dollar spent has to do the work of two!

Improving your marketing mix and gaining more customers is an ongoing

process. Take away new ideas, new strategies and a plan for your next

steps in marketing!

Bring a Friend for Free!

How To Get The Best Bang For Your Buck!

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Register ONLINE AT NAPACHAMBER.COM

Annual General Membership Meeting and Installation of Ofcers and Directors

6:30 p.m. 9 p.mCocktail ReceptionDinner & Program

Silent AuctionThe Meritage Resort & spa

$110 Per Person * $1000 PER TABLE OF 10

Join us incelebrating

our community

by honoring:

Citizen of the Year - Margrit Mondavi

Business of the Year - Napa PRINTING &

Graphics | on demand direct mail

Ambassador of the Year - Don Krieger

LIMITED

SEATING

SEATINGLIMITED

REGISTERN

OW!

Get a special $129 room

rate at the Meritage*

Need a room?...AND the best silent auction in the Valley! Call

us to showcase your business with a donation

to the Silent Auction! 707-226-7455

* Reservations can be madewith Eden at the Meritage at

707.251.1904

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Kick start 2011 by learning the latest techniques for generating more leads and closing more busines

ChamberMembersSAVE!

* An Inter-Chamber member is a member o any Napa County Chamberother than the Napa Chamber.

Individu Workshops:$49 Np Chmber members$69 Inter-Chmber* members$99 non-members

Group of 4 Workshops:

$149 Np Chmber members$199 Inter-Chmber* members$299 non-members

SaleS MaStery SeMINar SerIeS

untrained StaFF COStS YOu CuStOMerS. periOd.

Location / Time: Napa Chamber Board Room 1556 First Street, Napa 8 a.m. to 11 a.m.

How to Get More ledsMoving the Se ForwrdWinning Ses PresenttionsNegotite nd Cose the Se

Jnury 25Februry 22Mrch 22apri 26

WHO SHOULD ATTEND- sales people

- consultants- cold callers- appointment setters

- customer service- retention sta- all managers

- anone who is doingANy sales task!

reGISter at NaPaCHaMBer.COM

Have you heard the old joke?A man asks a business owner: Howmany salespeople work here? About

hal o them the owner replies. TheNorth Bay is predominately made upo small businesses whose ownershave a dierent reply. When I meetwith owners to help them optimizetheir sales operations, I ask, Howmany salespeople work here? Theyrequently respond with, Uh oneor two or maybe three or you could

say our it depends. Steve is our salesman but he also doesdeliveries. Christina handles existing accounts and manages thebooks. Tim helps with sales in a pinch but his main job is buildingproduct and I still have a handul o accounts rom the early daysthat I have not handed o.

This situation is understandable in an early-stage company.Spreading multiple duties across limited human resources is anecessity when the business is starting out. Wearing multiple hatseven helps build the tight-knit, one-or-all atmosphere that is astrength o a small company. The problem is that the companysgrowth will be limited i it continues to operate the SalesDepartment in a Jack-o-All-Trades, Master-o-None mode.It just does not scale well.

I an owner wants his compan to grow, salespeople shouldbe dedicated to selling. There are three benefts to this approach:1. The ull-time salesperson will be more efcient because theyavoid interruptions rom unrelated activities. The increased ocusleads to greater insight and confdence.2. It is easier to establish clear goals and accountability whensales is a persons only responsibility. Measurement is critical toeective sales management.

creating a strong local economy

SpeCialize tO OptiMize

How Focs ros C ics Ssby Kurt Shaver, Founder, The Sales Foundry

3. It is more cost eective to invest in proessional sales trainingor a smaller number o dedicated salespeople. A properly trainedsales team is better equipped to outsell the competition and close

business aster, thus resulting in a higher return on investment.In the company example above, Steve should handle all

sales. With the right sales training, management, and incentives,he will quickly be outselling the group o part-timer sellers. Thisadditional business will create more work or the others in theirprimarily duties. As an additional beneft, they will all improverom specialization ocus, too. Even the owner will win because hewill have more time to ocus on the strategic issues that determinehis companys uture. I having a dedicated sales person does notft your business, then at least give everyone involved in sellingthe beneft o proper sales training. That way everyone shares acommon language and understanding o the process.

Sales specialization also benefts larger companies thatalready have a dedicated sales team. One mid-sized company I

worked with or our years reorganized the sales team into greaterspecialization every year. In that time, the annual year-to-yearsales increase was over 32% each year.

So, consider reorganizing your sales team according to areaso specialty. It will lead to increased sales. I you dont have adedicated sales person or team, be sure to give all o your stathe sales skills and tools they need to be efcient and successul.Then when someone asks you, How many salespeople workhere? you can reply, Every one o them!

Kurt Shaver is ounder o The Sales Foundry, a sales training andconsulting frm in Santa Rosa, CA. The Sales Foundry helps salespeopleachieve break-through perormance throughinnovative training, coaching, and systems.

For more inormation including a calendar oupcoming seminars, visit www.thesalesoundry.comor call (707) 542-9022.

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January 28, 2011

ALL MEMBER BRIEFINGWhether you want to actively participate in Chamber networking opportunities, fnd new ways

to market your business or learn how your business benefts rom membership even i you

dont attend one single event... its a great idea or you to attend the All Member Briefng.

Hear about what your Napa Chamber does, how the Chamber can help expand your contacts,

market your brand, represent you to government, and improve your bottom line. Youll

learn how take advantage o the many benefts and eatures your membership oers as well

as ways that you can get involved.

Also on hand will be representatives rom local business-support organizations whom you

can call on or assistance or counseling. You will also have an opportunity to get to know

other Chamber members and discuss ways you might do business with each other. Be sure to

bring plenty o business cards, a business card drawing will be included.

Register online at napachamber.com today... space is limited!

...information your business needs to thrive!

We look orward to seeing you there!

Your Napa Chamber Sta

Please join us... well be meeting in our upstairs Board Room.

Coee, water and tea will be provided. There is no cost to attend this briefng.

Creating a strong local economy

Napa Chamber oCommerce Board Room

1556 First Street

Register online at:napachamber.com or

call 707.226.7455

8:00 am 9:30 am

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Why should you Attend?

Plentyoftimetonetworkandbuildrelationshipsinthemiddleofday,soyoudonthavetospendyourpersonaltimenetworking!

30-Secondpitchtopromoteyourbusiness.

DisplayyourmarketingmaterialsontheExposeYourBusinesstable.(Pre-registerandgetthereearlytoplaceyourmaterials-spaceislimitedto

1x1.5onan8fttable.)

OpportunityDrawingtomakea10minutepresentationaboutyourbusinessatfuturemeetings!

yr napa Cambr i prviig wi a gra ppri

g prc ar i a rg wa.

Im buildingnew

relationships.Were

Looking forNew

Opportunties.

Fr Mr Ifrmai r Rgir oi, vii

apacambr.cmr p 707.226.7455

FirstFridayBusinessDevelopmentissponsoredbyWhere: hi Gar I, 3585 sa Av., napa

When: Fir Fria f evr M

Date: Fbar 4, 2011Time: 11:30am - 1:00pm(lc Ic)Cost: $30.00 Mmbr; $60.00 Prpciv Mmbr

Rrvai m b ma 3 a prir, i v iimi fir 50 rrvai.

A a lc

Im Lookingfor a newmarketingavenue...

The Valleys Daily News Source

PREMIER SPONSOR

DIAMOND LEVEL SPONSORS

lkig fr a pac cc, bi biraiip a av a g im, ?

First Friay Business development

Avantgraphicslia Crwi

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andAfter-H

oursMIXER

Lookingforaserviceorasolutiontoyourbusinessorpersonalneeds?

Lookingfornewcontactsandresources?

Youll fnd everything at theNapa Valley Business Expo!Open to the Public Visit over 70 local businesses!

We Will Introduce You Tothe Service Youve Been Searching for...

n a p a c h a m b e r . c om 7 0 7 . 2 2 6 . 7 4 5 5 creating a strong local economy providing networking opportunities

*

*Napa Chamber of Commerce

presents the 22nd Annual

*AttendeeAdmissionis

ONLY$5!

Monday,

MARCH 21, 2011Meritage resortand spa

875 Bordeaux Way, Napa4:30 p.m. - 7:00 p.m.

Bth Pricing:Members: $350Nn-Members: $500+ Extras, Electrical/Extra Tab

Call Linda Bausch r mre inrmatin and t register yur bth by phne: 707.254.1148

*Bth registratin dates:Presidents Circle Members: February 7, 2011Members: February 14, 2011Nn-Members: February 28, 2011

Mnday thrugh Friday:9:00 am to 12:00 pm or2:00 pm to 4:00 pm

When your date is available, pleasecall or come into the Chamberduring these hours...

Why do you think the Napa Valley Business EXPO is the must-exhibit

event for your company each year?

We have participated in The Napa Chamber ExPosince mving t Napa tw years ag. our invlvementprvided us with instant credibility as vested memberswith the sta and ther members. We have receivedpsitive business reerrals rm attendees in The NapaValley and the Fairfeld/Vacaville area, and it is just aun event! ~Rick Enos, COMPADRES RIO GRILLE

The Business ExPo isthe ne lcal event thatwe make a pririty t beinvlved with each year.Its ur pprtunity tshw whats newand dierent t Napaswhs wh.~Todd Iseri,

NAPA VALLEYMARRIOTT HOTEL& SPA

The Napa Chamber CmmerceBusiness ExPo is a perect venuet see and be seen by ur lcalbusinesses. We have participated thepast several years and we plan tparticipate in the uture.~Dennis Pedisich, RABOBANK

As a Napa Dwntwn merchant it isvital that we d business and supprtur lcal business cmmunity andthe Business ExPo is the perectpprtunity t d just that. It brings thebusiness cmmunity t us and it givesus an pprtunity t share ur epertiseand services t thse wh might nt beaware ur business.~S. Sultan, THE EYEWORKS OPTOMETRYThe ExPo enables yu t be ace t ace with tns

peple and tns ther businesses. In a wrld emails,tets, and digital cntact, yu cant miss ut n that pprtunity t actually speak tsmene abut yur business. ~Tiffany Larsen, NAPA ADVENTURE BOOT CAMP

We arent a sales and marketing drivencmpany yet. Weve participated in the BusinessExPo r ver 12 years. We get mre access t urpast and current custmers in this ne event thanwe d in all ther events cmbined r the year. ~Dean Bowen, NET-FLOW CORPORATION

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Based on the criteria on the back of this form - Please check category:

o Outstanding Community Booster of the Year

oOutstanding Healthcare Professional of the Year

oOutstanding Napa Valley College Student of the Year

oOutstanding Hospitality/Tourism Award

oOutstanding Nonprot Employee of the Year

oOutstanding Nonprot Organization of the Year

Outstanding Public Safety Person of the Year will beawarded through appropriate public agency.

Explain in 250 words or less how the individual or group meets the award criteria including theirmajor accomplishments, awards, philanthropic achievements, volunteerism, or other recognitionsreceived in the last year.

Please provide the name and contact information ofnominee:

Please attach any supporting documentation or other pertinent information on your nominee includingarticles from newspapers, trade publications or newsletters. Submit your written nomination(s) in person orby email, no later than Friday, March 25, 2011 to either event sponsor below:

Mechanics Bank433 Soscol Avenue, Suite B-161Napa, CA 94558Email: coreen_pinney@mechbank.comFax: 707.256.4477

Napa Chamber Foundation1556 First StreetNapa, CA 94559Email: lisa@napachamber.comFax: 707.226.1171

For more information about the Napa Valley Community Awards or to nominate online, please visitnapachamberfoundation.org

Mechanics Bank1015 Adams St.St. Helena, CA 94574Attn: Maxine MendozaPhone: 707.967.4790

Please provide the nominator contact information.

Nmnatns de byMach 25, 2011

EVENT DATETesday, May 24, 2011

Napa Valley Marriott Hotel & Spa

D Y Kn A He?

napachamberfoundation.org

CoMMuNiTY BooSTErHEAlTHCArE ProfESSioNAlNAPA VAllEY CollEgE STuDENTHoSPiTAliTY/TouriSM AwArDNoNProfiT EMPloYEENoNProfiT orgANizATioN

Nmnate n the ncatees...

nne ca 707.226.7455 me nmatn.

napachamberfoundation.org