jan 21 guddi baji-1-1

8/3/2019 Jan 21 Guddi Baji-1-1

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TechnicalVocational Program

(TVET)Engaging with Corporate SocialResponsibility (CSR) &

Public Private Partnerships (PPPs)


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There is huge demand for employability of skilled and trainedmanpower in Punjab and internationally. With its fast growing

young population, it is estimated that over 15 million youth

(16-29 years both males and females) need skills training in

Punjab to get absorbed in the local and international job

market.

An additional 500,000 are being added to this number every

year. The existing training capacity for skills development and

training in Punjab, is only 123,000 annually.

Government of Punjab recognizes the need for appropriate

policy framework in this field along with facilitation and

enablement to attract the private sector to come forward and

capitalize upon this immense opportunity for establishing

successful and profitable business to provide Skills

Development Training in Punjab. ..

ITA/UPL supportive of such an initiative


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To provide economic empowerment to disadvantaged

youth through skills and livelihoods.

To minimize poverty through extension of skills

and economic opportunities particularly for young

women as a competent trained workforce across

Pakistan.


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Idara-e-Taleem-o-Aagahi (ITA) initiated its Technical Vocationalprogram in collaboration with the Technical Education & VocationalTraining Authority (TEVTA), and Unilever Pvt. Limited (UPL) Pakistanin Government Secondary Schools of Rahim Yar Khan and Bahawalpur

in 2010 and 2011


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TEVTA and Idara-e-Taleem-o-Aagahi Lahore entered into

an agreement to promote Technical and VocationalEducation in Punjab

A strategic collaboration signed in August 2010.http://www.tevta.gop.pk/mous/mous.htm#publicprivate

ITA and TEVTA resolved to implement through an actionmechanism at the District and Provincial level forpromoting Technical and Vocational Education forlivelihoods across Public and Private sector educationfacilities


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TEVTA/ITA MOUIdara-e-Taleem-o-Agahi (ITA)(Friday, August 27, 2010 Memorandum of Understanding (MOU) is made between Idara-e-

Taleem-o-Aagahi (ITA) AND Technical Education & VocationalTraining Authority (TEVTA) to promote Technical and VocationalEducation in the Punjab.

Strategic collaboration has been agreed upon by both parties,based on the principles of

Vigorously promoting a three pronged program of education, skills andlivelihoods for poverty reduction and human dignity in Punjab targeting youthand adults.

Scaling-up Vocational & Technical programs through synergies betweenVocational & Technical Institutions in certified vocations and corporate socialresponsibility initiatives (CSR) in Industry.

Innovatively seeking institutional collaboration with communities and industryto align skills in demand by local industry to ensure optimum placement oftrained graduates.

http://www.tevta.gop.pk/mous/mous.htm#publicprivate


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ITA has in Place Formal MOU with :

the PUNJAB GOVERNMENT SCHOOLS DEPARTMENT

For a program that utilizes schools optimally asCommunity Learning Centers (CLCs) in the afternoon,and if possible in the morning too.

Schools as CLCs have been requested from theExecutive District Officers (EDO) Education inrespective districts under the MOU.

Demand is growing for such collaboration


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In three govt. high schools of Rahim Yar Khan,

the model for TVET was tested

In RYK it has produced 359 trained youth (mostly

girls) in 3 trades: Beautician; Autocad &Domestic Tailoring. Former two more successful.

Success of the four way partnership model

(Govt. ITA, UPL and TEVTA) sustained through

modest fee. It has encouraged ITA and UPL to extend the

same model to the Guddi Bajji CSR initiative

from TVET to livelihoods in collaboration with

Business Research & Support Channel (BRC)


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Selectionof GBsfrom

differenttowns 3 Months

BeauticianTraining andprovision of

TEVTAcertificates


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Selection ofGB by BRC

Recruitment

Execution

Follow Up /Up-gradation

Beauty Training

course

at ITA beauticianLabs.

Livelihood through

1st woman shop


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Selection Criteria

GBs are selected throughout the targeted towns on the following basis:

Matriculate

Confident

Eager to work with UPL for 3-years at least

Agreed on If she leaves the contract then she will pay back

the course fee (Rs.12000)

GBs selected through Selection Squad will be trained through ITA.


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Mobilizing TEVTA Trainers

Formal Letter to District Manager TEVTA for nominatingappropriate and best trainer for the skill as per ITAs MOU.

Appointment Letter of Trainer from District Manager ITA

Sr.No Name ofTrainer

Trade Training Center

1 Ms.Rabia Beautician Uchsahrif2 Ms.Nighat Beautician Yazman

3 Ms.Kanwal Domestic

Tailoring

Uchsharif

TRAINERS WORKING AT Bahawalpur TRAINING CENTERS ARE :


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Govt.Girls HigherSecondary SchoolUchSharif

Govt.Girls HigherSecondary SchoolYazman


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Recruit

If a woman fulfills GB Profileshe will be recruited and

given the brochure with

details

30-35 GBs will be invited to attend a

beautician course for three months.

3 Months Beautician Coursethrough ITA and

certification of TEVTA

Guddi bagis will bring wrappers and

will be taught courses they qualify as

per the wrappers redeemed

Also give them an opportunity to win

exciting prizes!

Workshop Series through

ITA

Keep them enticed through custom made

beauty magazines bi-monthly issues ofUni-Mag

Use this platform to communicate brandlaunches/re-launches to consumers and a

call center for support through BRC


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BEAUTICIAN

TAILORING

Sr.

No.

Training Categories 2011-2012

1 Beautician Training of Guddi

Bajjis (GB) Evening Session

Training began on 12th December 2011

and will be completed on 12th March,2012.

2 Beautician Training

Morning Session

Training began 20th December 2011 and will

be completed on 20th

March 20123 Tailoring Training Training began on 5th January 2012

And will be completed on 5th April 2012


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02468

101214

161820

Total DaysAbsents

0246

8101214161820

Series1

Series2

Series3

02468

101214161820

Series1

Series2

Series3

Total

Absent

s

10%

Total

Present

s

90%

Attendance Record

Attendance Record of GB at UchSharifTraining Center


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0

2

4

6

8

10

12

14

Total Days

Total Absents

Total Presents

0

24

6

8

10

12

14

Total Days

Total Absents

Total Presents

ATTENDANCE RECORD OF GB AT YAZMAN TRAINING CENTER

0

2

4

6

8

10

12

14

Total Days

Total Absents

Total Presents

Total

Present

97%

Total

Absentism

3%

Total Attendance Record


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Learning Status Of GB so far...Learning Status Of GB so far...Expert at Threading/Eye-brow shaping

Expert at Application ofMehndi (Hina) on hands and feet


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Learning Status Of GB so far...Learning Status Of GB so far...Expert at more than 30 Hair Style/bleach/skin polish/facials


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Has her own shop (1st woman shop) in her villageThe chance to earn extra incomeThe opportunity to gain respect by becoming a beautyexpertThe opportunity to do something from her doorstep

(create awareness for health, hygiene & beauty)A dream coming true of having her own beauty parlor


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It will be imperative to keep track of all of Guddi Bajis for

long term sustainability and to keep contacting and back-

checking them randomly.

No. Name Town Village Address Recr Date Workshops

Attended

1 Zareen Bibi Shahkot Ada Johal Chak 59 2-Jun-10 1

2 Naz Bibi Bhera Phullarwan Gali 2, Chak 9/B 5-Jul-10 2

3 Shataj Bibi Shahkot Balochni Chak 3 4-Aug-10 1

Maintain a constant link with BRC Call Center.


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NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCTTota

l

Unit1

2

Unit

2

2

Phase I . 3 Towns

Phase II .28 Towns

TOWNS COVERED

2011 2012

In 2012 MOU with UPL is to be finalized replicating the same

model in 28 different towns for GB

ITA and UPL entered into an initial pilot 3 months agreement

Two Fully Equipped Beautician Training Centers areestablished at Yazman and Uchsharif in 2011 & the thirdtraining center at Ahmad Pur East is in progress .

ITA & UPL


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Sr. No District Sr. No District District Rahimyarkhan District Sheikupura

1 Rahim Yar Khan 15 Sheikupura

2 Liquat pur 16 Narag mandi-Muridke

3 Sadiq Abad 17 MURIDKE

4 Zahir pir District Faislabad

5 Khan pur 18 Faisalabad

District Bahawalpur 19 Chak Jhumra6 Bahawal pur 20 Tandliwala

7 Hasilpur District Chiniot

8 Khairpur Tamewali 21 Bhawana

DISTRICT Lodhran 22 Chiniot

9 KAHROR PACCA District Rawalpindi

10 LODHRAN 23 Mandra

District Multan District Kasur 11 Multan-2 24 Pattoki

12 Shujabad 25 KASUR-1

13 jalal pur peerwala 26 Patooki-2

District Hyderabad 27 KASUR 2

14 Liaqatabad 28 KHUDIAN


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With high demand of local community/youth ITAbegan a second batch not linked to UPL GB

Project in morning-session for another 30 young

women - beautician training in addition to GB

group (evening-session) at Uchsharif Center


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0

2

4

68

10

12

Total Days

Absents

Presents

0

2

4

6

8

10

12

SairahAsif

FarzanaWaheed

ShanazPerveen

SidraHuma

ShaziaParveen

MehwishSultan

YasmeenGhaffar

NidaDilshad

RukhsanaTariq

ShabanaKousar

Total DaysAbsents

Presents

ATTENDANCE RECORD OF TRAINEES (MORNING-SESSION)

0

2

4

6

8

10

12

Total Days

Absents

Presents

10%

90%

Attendance Record

Total Absents Total Presents


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Beyond GB in Govt. schools, TVET is t a standstill sincemany years in spite of a govt. program alongwith

equipment lying packed in stores. The equipment was

reopened and new trades are coming to life, viz.,

Stitching , Knitting, Embroidery & Fabric PrintingThese have also been initiated in the same

schools(Centers) with Govt. and ITA donated machines.

Currently 33 trainees are enrolled and out of thesethree trainees are challenged.


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Knowledge & skills is not reserved for a favored few,

but it should reach every section of the society. ITA has

ensured admissions to two sisters in the Tailoring Class

who are challenged (physical , speech and hearing).

ITA is an equal opportunity institutions and believes that

these challenges can be converted into productive assets

through the provision of vocational training.


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1-Fouzia Bibi 19 years

2-Rabia Bibi 15 years

Challenged physically due

to stunted development

Suffering from Polio3-Shabana Nawaz


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Monitoring is performed by the ITAteam on a weekly basis; attendancerecord of trainees and trainer, quality oftraining, feed back of trainees, classroom environment

School Improvement will begin

In the same schools through

School Planning, English &

Leadership training


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Arshia Khurshid

Manager School Improvement, Skill &LivelihoodIdara-e-Taleem-o-Aagahi (ITA)

Office:Govt.Technical High School, Farid Gate Bahawalpur.

E-Mail: [email protected] | [email protected]

Cell # 0300-6797371

Website: www.itacec.org | www.ipl.edu.pk | www.safedafed.org

jan 21 guddi baji-1-1

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