CONCLUSION

30+ minutes spent per user!Apps are high level involvement.

When people love the app, they love the sender!

• See my Facebook friends on map• Watch shuttle buses go in real-time• Overview of all bars and stages• Watch my position on the map

StatisticsGPS positions updated 860.000+ timesMinimum 1200+ hours spent browsing the map

THE MAP

• 6 festival sponsors within the app• 17 menu items

Statistics‘About and information’ clicked 10.000+ times‘SmukFest News’ was clicked 44.000+ times‘Rockflowers’ was opened 12.500+ times

DOUBLE PAGE MENU

• Compose your own festival program • Setup reminders• Get more information about each

band

Statistics‘My festival’ was clicked 49000 times+

MY FESTIVAL

Captain Morgan ‘Spin the Bottle’ Quiz

Answer Skanderborg Festival related quiz questions in four categories. Hit ‘chance’ to enter a draw to win prizes (tickets, beers, coupons).

Disable quiz-mode to play regular ‘spin the bottle’ at the camp sites.

StatisticsBottle spun 120.000+ times in quiz mode and 9500+ times in regular mode. 3800+ guests participated in the draw

SPIN THE BOTTLE

Interact with physical water spraying flowers placed on the jetty. Hit the ‘play’ button to start the fun!

StatisticsThe Rock Flowers were turned on 5.000+ times and the screen was opened 12.500+ times

GRUNDFOS ROCK FLOWERS

Blow into the microphone of your iPhone to make the physical windmill spin.

The more people blowing collectively the faster it spins.

StatisticsThe Vestas screen was opened 8.500+ times. Users spent on average 2.6 minutes each blowing into the microphone.

VESTAS WINDMILL

Jyske Bank TV provided two daily festival related video clips that could be streamed from within the app.

StatisticsJyske Bank TV was opened 6000+ times. 18.000+ clips were streamed.

JYSKE BANK TV

Upload your own festival (uncensored) Festival photos and they will be displayed on the inside of a man-high concrete tube.

Walk through the tube to get an instant glimpse of the true festival spirit.

StatisticsMore than 750 photos were uploaded in four days to the Real YouTube

THE REAL YOUTUBE

Each main stage had webcams setup to stream cam feeds real-time to enable the guests to get an easy accessible festival overview.

StatisticsAll webcams were used more than 50.000+ times during the festival

LIVE WEBCAMS

KEY STATISTICS SUMMARY

10.000 downloads in Denmark two weeks up to and during the Festival

The Diageo bottle quiz was used 120.000+ times

3800+ guests participated in the bottle quiz (and entered their phone number)

SmukFest News opened 44.000+ times

750+ photos were uploaded to the Real Youtube Tube through SmukFest iPhone

The Vestas windmill screen was opened 8500+ times.

Each guest spent 2.6 minutes each time.

KEY STATISTICS SUMMARY

1200+ hours spent browsing the map

(only registered for Facebook SmukFest users).

Webcams were viewed 50.000+ times during the festival

The Rockflowers were turned on 5000+ times

900+ guests received the pin-code to open a treasure in the SmukFest treasure

hunt by correctly answering the quiz questions.

The stages view was opened 100.000+ times

CONCLUSION

30+ minutes spent per user!Apps are high level involvement.

People loved the app and they loved the sender!

So… what did the users think?

5 stars

“Easy to use. Super app with great features! If you are going to Skanderborg then this app is a

must!”, Chris J

5 stars

“A beautiful application. Works brilliantly. I look forward to see how it works in real life. Is

completely in the spirit and style of the festival: Funny and surprising and with hugs for

all.”, ØjvindØrn

5 stars

“SmukFest Rocks. This is a super cool app if you are going to Skanderborg. Many cool options and

you will always have the festival agenda by hand. If you have an iPhone and are going to

Skanderborg this is the app to get. Full stop.”, Valter fra Gevninge

5 stars

“Beautiful. The most beautiful app ever!”, Posse3

They liked it. Why?

The users liked the app because it was fun, fresh, innovative and

RELEVANT!

Media Exposure

30+ minutes spent per user in-app in 4 days means 5.000 hours of brand exposure. Quality exposure. High involvement.

A similar exposure on a local TV-station (low involvement) costs 300+% more in just media spending. Add any advertising agency fees.

And we’re not counting any PR value.

It’s important to do it right

Your app represents your brand.

Bad reviews = bad brand exposure.

Good reviews = great brand exposure and love for the brand.

Do it right the 1st time.

Stay in touch!

Jacob Møller, CEOjacob@kiloo.com+45 27 11 22 34

Follow me on Twitter http://www.twitter.com/jacob_kiloo