bo møller - easypractice
TRANSCRIPT
Bo MøllerCo-Founder at [email protected] // @BoMoellerDK
From 0 to + 7.000 therapists
Building a SaaS money machine
Recipe
The strategy
1) Find a big bucket and start pouring2) Put something in the hole in your bathtub
3) Go to #1
The strategy
1) Find a big bucket and start pouring2) Put something in the hole in your bathtub
3) Go to #1
Build a world class product.Do great marketing.
Small hole in bathtub
= Customers stay longer= more $$ for each customer
In other words → High Customer Lifetime Value
High customer lifetime value
= More money for marketing= Experimenting for lower CAC
= more customers
In other words → Growth
High CLV
$$ for marketing
Budget for obtaining lower CAC
More $$ for acquiring customers
More customers
More money for product dev
Less churn
The magic money machine circle
NOTHING ELSE MATTERS
Execution
Clinics / Therapists
Timeline
Call 20 clients and get them signed up
Build proof of concept as a part-time project
2013
Start experimenting with Facebook ads
2014
Establishing company - Mango Apps ApS
Increase budget on Facebook
2015
Dedicate Emil fulltime
DKK 1.000.000 loan
2016
Hire 1 community manager and 1 senior developer
Increase budget on Facebook again
Hire marketing manager
Hire team of growth hackers
DKK 1.000.000 loan again
2017
Open 10 countries Open 3 more countries
Team churn Team acquisition
Key actionables for execution
Validate the business through phone.
Never send a receipt for payments.
Don’t be afraid to open countries and close again. Experiment.
Use Google Translate for validation.
Having a great domain name is not vital.
Make job postings on Facebook. It works.
Don’t hide your signup form.
Ask your customers for favors. Personally.
Track progress and CLV + CAC.
Ad examples
Thanks!
Bo Møller
@BoMoellerDK // [email protected]
That’s my co-founder, Emil Højbjerg.
That’s me, Bo Møller.