jack pellicci vp,global service industries oracle corporation [email protected] spatially...
TRANSCRIPT
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Jack PellicciVP,Global Service IndustriesOracle [email protected]
Spatially Enabling the e-Everything Spatially Enabling the e-Everything Enterprise in a Digital EconomyEnterprise in a Digital Economy
Fourth GSDI ConferenceFourth GSDI ConferenceCapetown, South AfricaCapetown, South Africa
March 13, 2000March 13, 2000
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The New Business Landscape
Internet Time
RR
O I
e-Enterprise
Customer Centricity
Convergence
Personalization
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Getting a Rapid Return On Getting a Rapid Return On “All”“All” Your Information Your Information
Total CostTotal Cost of of InformationInformation
Value Value ofof informationinformation
2003200320002000
ValueValue
Over the Counter
IVR
Internet
Innovation
Self Service
Leadership
e-Business
Location BasedServices
CostCost
Internet 2
Knowl.economy
e-Government
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e-Everything
e-Government
e-Services e-Solutions
e-Business
e-Learning
Customer
“Geospatial” Information
“Location Based Services”
“Business” Information
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The e-Enterprise
SupplierCustomer
Employee
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e-Enterprise Drivers
New Business New Business ModelsModels
GlobalizationGlobalization
Global Competitors Global Customers Global Channels Global Implementations
Customer-centric Dynamic Supply Chain Buying communities Hosted Services B2B Portals/ Exchanges Location Based Services
Efficient MarketsEfficient Markets
Dynamic Trade Disintermediation Transparent Prices Traditional boundaries
dissolving
Dynamic Trade Disintermediation Transparent Prices Traditional boundaries
dissolving
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Managing All the Data in an e-Enterprise
Stores
Network Data
Business Data
Customer Data
Geospatial Data
“Spatial” Queries
Data Mining
Self ServiceAccess
ElectronicExchangesIntegrated Infrastr.Integrated Infrastr.
“Business Queries”
GeoSpatial and Multidimensional
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Spatial Market Trends
GIS SpatialBusiness SupportSystems
SpatialPersonal
Productivity
Internet Platform
Source: IDC
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Spatial Information Usefulness
11.2%
29.5% 29.9%
25.1%
4.3%
0
5
10
15
20
25
30
35
1 - Not at all useful
2 - Minimally useful
3 - Moderately useful
4 - Very useful
5 - Critical
Per
cen
t
Source: IDC, 1998
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Growth and Revenue
GIS BSS PPCurrentRevenue
~75% ~20% <5%
Growth Rate(CAGR)
2-5% 30% Too early
PotentialUsers
< 1,000,000 ~8,000,000 ~20,000,000
% Penetration Nearsaturation
<10% Too early
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1980 1990 2000 2005
GIS Market
Internet and Mobile Location Services Market
InflectionPointM
arke
t Siz
e
$1B
$5B
$10B
Emergence of Location Based ServicesEmergence of Location Based Services
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Recognizing the Value In Spatial
QUALCOMM Acquires Wireless Location Leader SnapTrack for $1B Combined Technologies Place Companies at Center of Wireless Position Location Market SAN DIEGO - January 26, 2000 - In a move designed to enable broad new applications for mobile location-based services and wireless Internet systems, QUALCOMM Incorporated (Nasdaq: QCOM) today announced that it will acquire SnapTrack, Inc. of San Jose, Calif., a leader in wireless position location technology. Combining SnapTrack’s technology with QUALCOMM’s innovative gpsOne™ technology will accelerate the introduction of powerful location-enabled mobile phones and other devices utilizing Wireless Assisted GPS™ (Global Positioning System) technology.
MapQuest acquired by AOL for $1.1 Billion
In certainly the biggest financial deal in the history of mapping, internet service provider AOL on
December 22 announced its intention to acquire MapQuest for a whopping $1.1 billion in stock.
MapQuest provides on-line mapping and routing at its own popular web site, and licenses this
technology to Fortune 1000 companies
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ExpandExpandMarketsMarkets
The Strategic Role of Spatial in the New Economy
Improve Improve EfficienciesEfficiencies
RetainRetainCustomersCustomers
New location-based services
Target new customers
Upsell existing customers
Exploit competitors
New location-based services
Target new customers
Upsell existing customers
Exploit competitors
Increase return on all information
Support e-Business/ e-Government
Integrate spatially enabled Exchanges
Increase return on all information
Support e-Business/ e-Government
Integrate spatially enabled Exchanges
Improve customer service
Enable customer self-service
Improve customer intimacy
Improve customer service
Enable customer self-service
Improve customer intimacy
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The New Spatially Enabled Global Business Model
Emergence of e-enterprise
Globalization of business
Separate IT and
business strategies
IT
Business
Aligned global IT
and business
strategies
IT
Business
Unified global IT
and business
strategies
Business
IT
eE
Single global
strategy
SeE
Forrester
SpatiallyEnabled e-Enterprise
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Model for Accessing Spatial Data
Internet
Data Vendor City Agency State Agency Web Portal
GeoXMLClearinghouse
Whoville Cedar Lake
Whoville Cedar Lake
ParcelsRoadsImagesBoundaries...
Integrated View
CatalogView
DataMetadata
DataMetadata
DataMetadata
DataMetadat
a
Catalog thatindexes data,
similar to WWW’s html search engines
Common interfaces enable interoperability
Queries extractdata from diversesources
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Spatially Enabling the e-Enterprise
Enterprise Spatial Architecture
ApplicationServer
ApplicationServer
Spatial Data Warehouse
Spatial Data Warehouse
ERP, CRMERP, CRMDataData
ExternalExternalDataData
OperationalOperationalDataData
HandheldHandheld
WirelessWireless
MobileMobile
IntranetIntranet
ExtranetExtranet
InternetInternet
BusinessBusinessIntelligenceIntelligence
Spatial Information Access By Any System, Process, User
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3rd party GeoJava Components
Web Browser
GeocodingServerJServer
Map Server
Multi-Media
Web Phone Palm
ApplicationServer
Data Server Tier
Application Tier
Location Server
Portal to Go
Web Based Location ServicesWeb Based Location Services
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Leveraging “Location Aware” Enterprise Portals
Enterprise Portal
“Productivity” services
Customers/Citizens/
Users
Spatial Indexing
e-Business Applications
Location-based services
Spatially EnabledOnLine Exchange
PersonalizedDelivery
Employee
Employee
EmploEmplo
EXsdfeEXsdfe
EXsEXs
AbcdAbcd
• Enterprise Portal– 1 Place to access geospatial
information
– Empower users by efficiently sharing information
I/NI/N
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A View of the Future:
The Spatially Enabled
Digital Marketplace
A View of the Future:
The Spatially Enabled
Digital Marketplace
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Drivers in the New Digital Marketplace
• Simplicity
• Completeness
• Shared Services
Everything Over the Internet
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Key Elements Of an Exchange• Real-time visibility across supply chain• Collaborative supply chain planning• Build-to-order production models• Optimized inventory management
• Real-time visibility across supply chain• Collaborative supply chain planning• Build-to-order production models• Optimized inventory management
Exchange
Supply Chain CollaborationSupply Chain Collaboration
DesignCollaboration
DesignCollaboration
Dynamic trading communities
Dynamic trading communities
• On-line auctions, RFQs• Consortium buying• Liquid market for surplus materials
• Catalog purchasing
• On-line product development environments• Collaborative design• Interactive program schedules
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Auto-Xchange: a Joint Venture
Ford, GM and Daimler-Chrys.
• Direct all Ford production and non-producti,n purchases through Auto-Xchange
• Contribute employees to manage business operations
Oracle Corporation
• Provide the technology
• Provide systems integration services
• Host the exchange
• Contribute employees to support technical operations
Cisco Corporation Supply internet and intranet
connectivity solutions facilitating the linking of Ford’s 30,000 suppliers to the e-marketplace.
Auto-XchangeAuto-Xchange
Operating Principles• Create a market open to the entire industry; including other OEMs, all tiers of suppliers and dealer networks• Operate independently and without bias.
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The Digital Marketplace-A Vision of the Future
Small/MediumSuppliers
Big Suppliers /
VPVseOil
eSteel
FMKT
GSA
eCoal
ePlastics
LinkedExchanges
Education Industry
NGO’sGovernment
Integrated OnlineIntegrated OnlineExchangeExchange
Supply ChainExchanges
Legacy Systems
Migratory Initiatives
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Adding Location Based Services to an Exchange
• Visibility across the location services value chain• Mining of Gov’t Data• Push/ pull delivery strategy• Optimized knowledge management• Free to Low Cost
• Visibility across the location services value chain• Mining of Gov’t Data• Push/ pull delivery strategy• Optimized knowledge management• Free to Low Cost
A multi-tier, integratedlocation servicesTrading
Exchange
multiple verticaltrading communities
an enabled platform for Internet procurement
• Real-time bidding• On-line RFQ’s• Internet based transactions• Integration of Public & Private sector Info
• Real-time bidding• On-line RFQ’s• Internet based transactions• Integration of Public & Private sector Info
• Location Based Services• Liquid market for buying Gov’t data• Spot Market for gov. /acad./ industry prods/svcs.
• Location Based Services• Liquid market for buying Gov’t data• Spot Market for gov. /acad./ industry prods/svcs.
Free / paid citizen svcs. /
Industry Subscription Svcs.
e-Pay and Presentment Volume Based-Flat fee
Spatially EnabledSpatially Enabled ExchangeExchange
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Creating a Spatially Enabled Digital Marketplace
• Think Big, Start Small, Scale Fast, Deliver Value
• Emphasize simplicity and completeness
• Centralize and manage complexity-- on network
• Integrate public and private spatial services
• Provide distributed access to integrated location based services
• Share everything--data, content, infrastructure
• Create meaningful public-private partnerships around standards
Critical Success Factors
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The Challenge
• Can You Support the Vision for the Spatially Enabled, e-Everything Global Enterprise
• Can the GSDI Initiatives Support the New Global Business Model
• Can We All Articulate the Value of Spatial in an Integrated, Public-Private, Shared Services Digital Marketplace