Implementation case study

- Florashop Application -

About JAAY Commerce

JAAY Commerce is a platform thanks to which you can easily get a toehold in the mobile commerce market.Whether you already own an online shop or not, you will get with JAAY Commerce a fully featured m-commerce application, which can handle the whole sale process : product navigation, rebates and coupons, payment, order status, …JAAY Commerce is available for iPhone, and in the next few weeks for Android, Blackberry and Windows Mobile. It can be easily integrated with major e-commerce solutions, like Magento or Commerce Server.

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Rebates highlights1

Incentive / customisable corner2

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Links with social networks3

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Products & Categories browsing4

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Multi-criteria search engine5

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More …• Ergonomy (buttons size, screens chaining, …) is specially optimised in the context of mobility• The application is fully customisable, with your own design but also tailored features.• We design the application in order to give meaning to mobile purchase. In the Florashop case : birthday reminders from Facebook, ephemeris (ex : Valentine Day), rebate alerts push or emphasis on urgent purchase reasons (say « I love you », « I am sorry », …)

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Product preview – Zoom – Pictures & multimedia

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Short product description and possibility to give a full description in a second screen

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2 Link with physical Points of Sale3

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Rating & opinions about products4

Social media sharing5

More …• Social media sharing includes the possibility to send a virtual bunch of flowers to any Facebook friend’s Wall or via Twitter, thanks to provided APIs.• Our applications are clearly multi-channel (when applicable) with, for instance, store locator to seek real shops near the customer’s position.• You can also include rich media, like video, or you can put the product in a real context thanks to augmented reality.

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Possibility to integrate product variants & declension

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More …• JAAY Commerce is really flexible, and will be able to handle the specifities of your products : size, color, finishings, … • You can also sell immaterial products, like in the Ticket Pocket Application (virtual ticket office, built on Jaay and available in the Apple App Store)• Live checking of products availabilities and stocks

Cross-selling feature1

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More …• You can also integrate up-selling or any other cross-selling strategy.• Customer can use the « my favorites » feature to save products for further use and fast location.

Checkout1

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Coupons2

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Barcode coupons taken with camera3

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More …• Application allows the use of coupons in the form of 1D or 2D barcodes. This coupons can be printed on a paper ad like in the example below :

Unified authentication with the e-commerce website

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Possible sign-up from within the application

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Fast checkout possible without sign-up procedure

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More …• If user already owns an account on the merchant website, he can use his credentials to access his account (addresses, order status, …) from the mobile application• A fast-checkout process to keep the impulsive and straight-forward aspect of the mobile purchase, without unnecessay steps. User sign-up can be automatically processed after purchase termination.

Quick-form filling with reverse phone directory requests

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More …• Tools which simplifies forms filling are really valuable in a mobile context, because of the difficulty to input data on mobile devices, which often leads to purchase cancellation.

Fully customisable forms for signup, delivery information, …

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More …• Recipient can also be chosen in the contact directory of the phone• Delivery details can also be infered from current location, given by the GPS• Form fields and types are fully customisable

Shipping methods1

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More …• It is also possible to handle alternative shipping methods, for instance delivery in relay points.

Credit card data capture in a SSL environment

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Possibility to end the transaction with a phone call to a call center

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3Alternative payments methods integration (Paypal, Twitpay, Google Checkout, …)

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More …• Credit card number can be saved for further use (on server side). Each credit card is then linked to the cell phone or to the user account• Use of Ogone Direct Link to minimize as much as possible the transmission of credit card number other the network.

Order follow up and account management

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More …• User can be warned with a push alert of its order status changes.• User can also manage his account, check his orders history, his addressbook, …

The Florashop Case Study

- Conclusion -

This document shows an example of mobile shop built on top of the JAAY Commerce solution. It cas be used as a starting point to build your own application.

Please keep in mind that JAAY Commerce is really flexible and that we have a full control on the solution, which allows us to build specific features depending on your activity.

For more information, please visit http://www.jaay-commerce.com