it's your property tv nab

Copyright The Media Mix 2014

All you need to buy your next home or property.

ConCept Summary

The new online series that brings information

and advice from industry experts to prepare

home buyers and investors at a time when

they are preparing themselves to make a

property purchase.

Delivered in a fortnightly episodes and stand

alone short segments, this Series will redefine

how property buyers received information in

a must watch series.

With a mix of entertainment and information,

our team leads the way with years of experience

and professional know-how.

Welcome to It’s Your Property TV!


CoMMerCial in ConfidenCe

VIDeoS

EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne nihil untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.

EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne the nihil the untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.


"I' l l show how to negotiate the property sale and avoid paying

too muchMal James, Buyers Advocate

"



the rIght Content SolutIon

1. Australians have a love affair with property and there

are a range of diverse TV shows that have been

developed to meet this interest.

2. Most rely upon celebrity makeovers and renovations

against the clock etc - but none give home buyers a

road map to helping them buy their next home and

how to make the right investment.

3. At the core of effective branding entertainment is the

construct of content around the brands communication

messaging.

4. Developed to deliver and extend existing advertising

campaigns

5. Advertising and branding content are different

communication disciplines - but work best when

implemented cohesively.



our team of property expertS*

The strength of the team and

information will under pin the

result of the Series.

Our strategy is to develop the

equity and credibility of the Buy

Ready TV platform and deliver it

through qualified, experts from

within the property industry and

let the information deliver the

message.

* Subject to Final Talent Negotiations

Dr Andrew Wilson

Dr Wilson - senior

economist for Property

Monitors and provides

regular commentary on

market conditions using

the most up to date

property data.

Mal James

Mal is one of Australia’s

most highly regarded

buyers advocates. 2000

homes rates, 1200 auctions

reports and 100 properties

bought.

Nikki McCarthy

Nikki is a mother of 4 kids,

and has spent over 10 years

TV presenting experience.

Nikki also works as a real

estate agent.

David Hallett

David is a qualified architect

and is the media spokes

person for consumer

building group, Archicentre.

David is an experienced

media presenter.



program Content StruCture & team*

with Mal James

with Mal James

with Mal James

Investingwith Dr Andrew Wilson



&Renovatingwith David Hallett



Host: Nikki McCarthy

Buying Tips: Mal James

Investing Tips: Dr Andrew Wilson

Building and Renovating Advice: David Hallett



SPECIFIC INTRO GRAPHIC (FOR EACH) ie. INVESTMENT

ie. BRIDGING FINANCE ie. LOAN VALuE RATES

pluS... fInanCe help & aDVICe from the SponSor team

I nvestMent LoAn optI ons

2 minutes

2 minutes2 minutes

These segments feature loan specialists

in a 5 part segment series where

prospective home buyers learn the

different home loan options that can

suit various customer circumstances

and property requirements.

Developed in the same editorial style,

these segments would position each

bank representative as the expert and a

knowledge bank in themselves.

We would not recommend that the

segments differ in format from the rest

of the series format too much and that

they provide a problem (or circumstance)

and customer solution.

These segments have been considered

to be filmed on location with the

backdrop of an “Auction” or “Open for

Inspection” home to build the connection

with real buyers.



Ian RogerLOAN SPECIALIST

David ClaytonLOAN SPECIALIST

Christine SmithLOAN SPECIALIST

1 2 3 4 5 5 6 7 8 9 10 TOTAL

Planning

Approval

Pre-Production

Production

Episodes (8mins) 2 2 2 2 2 2 12

MONTHLY TIMELINE (PLANNINg TO DELIVERY)

plannIng SCheDule (12 epISoDeS)



epISoDe runDown (for DISCuSSIon)

NAME DESCRIPTION DURATION 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL

Opener 30 secs

Investment Tips Where to Buy and Why 2 mins 12

Buying Tips How to Buy 2 mins 12

Building and Renovating Advice What to Buy 2 mins 12

Competition Spot 45 secs 1

Closer 20 secs

Promotional Spot 30 secs 12

TOTAL SEGMENTS 49



natIonal releVanCe

We will deliver content and information that

is appropriate for national audiences and will

also recognise Regional audiences also.



We will ensure that the series has the editorial merit to stand the test of time and broader industry scrutiny.

Each industry professional has their reason for becoming involved in the series. Each individual wants to preserve their own area of expertise

and not default to an advertisement, which we have provided re-assurance to each participant that the content will be independent and of a

professional standard.

We will identify the subject themes and then link content to your product/messaging. All presenters have indicated that the content must

exist for its own right and be founded on fact and their expertise.

Each proposed presenter is also expecting to promote in some capacity via their own specific content on their own websites/social media

outlets accordingly.

eDItorIal Content alIgnment



how wIll we manage the DelIVery of Content?

We will need a list of the Key Communication goals and product solutions, agreed up front. Both parties will sign off on these. In terms of implementation and execution:

1. Each and every editorial segment will be developed to answer an approved industry based question that sets the proposition

2. The segment will be preceded by a branded introductory screen that introduces the theme or question

3. The subsequent segment will be researched and presented independently using that Industry professional’s expertise to develop their segment

4. A mix of graphics, branded text information will exist through the segment

5. The segment will conclude with an branded screen with a directional message to seek further information

Finding the next Hotspot

Lower Thirds Green screen - Virtual Studio

End FrameInfo board



• Voluptatio• Optio sandis • Enditat emolore • Peditas volupt• A quiaepra• Voluptatio• Optio sandis • Enditat emolore • Peditas volupt• A quiaepra


onlIne SegmentS Style guIDe

Lower Thirds

ON SCREEN BRANDING

(FOR DISCuSSION PuRPOSES ONLy, WILL BE FuRTHER DEVELOPED)

WEB/ONLINE BRANDING

Green screen - Virtual Studio

End FrameInfo board

Finding the next Hotspot



• Voluptatio• Optio sandis • Enditat emolore • Peditas volupt• A quiaepra• Voluptatio• Optio sandis • Enditat emolore • Peditas volupt• A quiaepra

VIDeoS

EPISODE 1Ectus inguliciaet vatastr oreisquam, sum ne nihil untusce ne es? Noveris es et diem que feconve niticaus. Onfec medepse in prorter ununum nos horum paribut L. Ivirive ssilis interis cri in tanditum inu ina, consult imperiora re, se, nihinius cotiam publibus.




Content ConneCtIon: example

Shortened example for illustration purposes

ExAMPLE ExTRACT fROM DR ANDREW WILSON“Hi there – You know, I’m often asked about New Vs Old –and when it comes to wine – I’ll take a great classic vintage red any day! But when it comes to property, it’s not so easy and there are great investments that have been standing since the turn of the century – just as some modern buildings of today. What it comes down to is the exclusivity of that property: location, amenity, condition and local conveniences – all things that apply to both new and old. So let’s road test there performance over the last 15 years”. “Ok – two properties recently sold for around the $950K mark – but what’s really interesting here is that one property has taken just 14 months to get there..........and the other has been creeping up since 1927....why is that so?” “So in summary – what you need to think about to help you get ready, is to identify the areas that provide the infrastructure first – look for “bridesmaid suburbs” – those that have been passed over for the more popular neighbourhoods. Once we have zeroed in on the location, new vs old becomes a decision on the specific exclusivity that each property affords, bearing in mind the running costs of older established property.”

“We’ll catch you next time on It’s Your Property TV”.




new v old Homeloans(for new or old property and

everything in between)

$450k $450k



aDVertISIng partICIpatIon & CoSt ImpaCt

We have investigated broader advertising participation (Talent) by each of the participants. This has been presented in the context that their image and content created (IP) can be used by our sponsor in the context only to promote It’s your Property TV. The use of image and IP could not exist without the context of the series. This has been a very significant process. Each participant have agreed to be involved in good faith as a trial basis in the initial series. Conversations have focused on a 12 month period in return for a fee. Each participant has had a different view on the opportunity. These people range from sole traders, to employees to business owners. Some have talent management who also seek to exploit the opportunity. The spirit of this discussion has been to promote the series only. It does not extend to Direct Mail or POS.

Each presenter will also require approval and this usage of talent IP and/or image does not represent any exclusivity or restrictions.

Talent fees are now included in the overall production scope. There will need to be a dedicated publicity shoot to acquire all team member images and create an image library (not budgeted).



How do you identify the best streets in your chosen suburb to buy?

Looking to buy a home? Get expert Advice & tips

aDVertISIng partICIpatIon & CoSt ImpaCt

realestate.com.au domain.com.aupropertyobserver

.com.auDomain Print Editions Saturdays (Syd & Mel)

News Ltd Real Estate sections – Saturdays (Syd, Mel, Bri, Ade)

Radio Spots POS

Nikki McCarthy ü ü ü ü ü ü üDavid Hallett ü ü ü ü ü ü üMal James ü ü ü ü ü ü üAndrew Wilson ü ü ü ü ü ü ü



InVeStment

(I) bASE SCHEDULE

(II) PLUS fINANCE SEgMENTS

PAYMENT DUE INTERVAL PRODUCTION INVESTMENT

ADVERTISINg *TALENT fEE (4) TOTAL

1 Aug upon Agreement $110,000.00 $27,500.00 $137,500.00

2 Sept Mid Point $55,000.00 $13,750.00 $68,750.00

3 Nov Final Month $55,000.00 $13,750.00 $68,750.00

$220,000.00 $55,000.00 $275,000.00

PAYMENT DUE INTERVAL PRODUCTION INVESTMENT

ADVERTISINg *TALENT fEE (4) TOTAL

1 Aug upon Agreement $120,800.00 $27,500.00 $148,300.00

2 Sept Mid Point $60,440.00 $13,750.00 $74,190.00

3 Nov Final Month $60,440.00 $13,750.00 $74,190.00

$241,680.00 $55,000.00 $296,680.00

* 12 months media advertising 4 people - use of image and IP for advertising of the online series only.

All figures plus GST



aDVertISement exampleS (in branCh proMoTion)




iPad

www.itsyourproperty.com.au

Would you be better off investing in a new or existing property?








When should you make an offer before

the auction?

with Mal James

with Mal James

with Mal James

iPad iPad iPad

www.itsyourproperty.com.au www.itsyourproperty.com.au www.itsyourproperty.com.au

aDVertISement exampleS (web banners)


with Mal James

with Mal James

with Mal James







When should you make an offer before the auction?





major promotIon (ConCept only)

This is an opportunity to promote for database

generation and to build some inter activity into

the Series. Our initial idea is as follows:

Client to supply prizes

HoMe LoAn stArter pAckAGepLUs $1o,ooo WortH oF AppLIAnces

SolD



moVIng forwarD the rIght Content proDuCtIon partner team

• Innovative media & content asset to own in marketplace

and adopt leadership in home buyer education

• Extend advertising messages and adapt over time

• Content based around ‘pathway to purchase’

• Strong appeal format with great publicity opportunity

to leverage

• Content will have medium–longer term relevance (ROI)

• Content delivered by property industry professionals

• Database generation

• Transferable Content across media

• Deliverable in seasonal periods

• Project Management from Rohan Robertson & Daniel Goldstein

(35 years Branded Entertainment production experience)

• Concept Development and Producer team for On Display TV

(Nine Network: GTV-9) extending 2007 - 2013

• Over 580 episodes off Branded Entertainment TV experience

• Full production resources

• Global Award Winners for Branded Entertainment

• Established Real Estate Video Production division (Visual Domain)

• Visual Domain have become the leader in producing videos for the real

estate industry

• Preferred video partner for REIV and most major estate group - over 100

real estate clients Australia wide

• Preferred video partner for Domain.com.au

• Produced over 20,000 videos for the real estate industry - property

videos, auction videos, agent profiles, market reports and company videos

• Attend and film all major real events and conferences Australia wide

• Highly regarded with strong relationship in the industry

Visual Domain Preferred Video Partners



naB retaIl Staff ID proDCutIon team unIform

Pin on badge

Polo Shirt

Front Rear



iPad

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Balmain St

Newton St

Monash Freeway

Contactrohan robertson | managing DirectorE: [email protected]: 0400 841 574 | P: +61 3 8631 4401Address: 11-13 Newton Street, Cremorne VIC 3121

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In BranDeDentertaInmentthe meDIa mIx has experience in Branded Entertainment that is unrivalled. Our team has been working in Branded Entertainment since the mid 1990’s and have been proud to lead the industry with new innovations and a number of market 1st achievements.

We have lead the industry from a brand-funded perspective to a complete format development and bespoke program production partnership where content is now developed for dedicated client partners upfront.

Our experience is underpinned by a complete understanding of the Australian media landscape and the ‘maths’ associated with measurement, performance and analysis.

ENTERTAINMENTBranDeDanD Content

it's your property tv nab

Documents

property buyers

property tv

property industry

property monitors

property purchase

property sale

media mix

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