the current state of connected tv hpa tech retreat 2012 indian wells, ca skip pizzi director,...
TRANSCRIPT
The Current State of Connected TV
HPA Tech Retreat 2012
Indian Wells, CA
Skip PizziDirector, Digital Strategies
NAB
Overview
• Definitions, Devices & Services
• Social TV & Second Screen
• Hybrid TV Activity
• ATSC Efforts
• Third-party Activities
A Changing World
Definitions• Connected TV (“Smart TV”) Devices– TV with Internet connectivity (Ethernet, WiFi)
• Over-the-Top (OTT) Service– Internet-delivered TV content– Streamed or downloaded– “Internet TV”
• IPTV (multiple definitions)• Hybrid TV Service– Internet-enhanced broadcast TV content
• Widgets
Associated Elements
• Search features– Converged EPGs– Gesture and Voice control
• Cross-platform content portability – “Disconnected TV”– Authorized customer
Content Flow
Traditional TV
Internet TV
STB (Tuner)STB (Tuner + DVR)STB (Tuner + DVR + VOD)
• Last section of Internet TV path may be wireless (WiFi)
• Internet TV path may also bring websites and social media to TV display
• Second Screen adds significant new capability and user behaviors
• Content portability across platforms presents another new paradigm
Connected TV Devices• Roku• Boxee• Apple TV• Google TV• WD TV Live• Game platforms• Most new televisions• PCs, tablets, smartphones
Connected TV Services• iTunes• Netflix• Hulu, Hulu Plus• Vudu• UGC sites• Tru2Way • Device-specific
– LG, Panasonic, Sharp, Samsung, Philips, Toshiba, others
Social TV & Second Screen• Facebook, Twitter (as applied by users)• Specialized Social TV Services
– Tunerfish, Miso, SnappyTV, Clipsync, TvPlus, Vualla, Nielsen Media-Sync, GetGlue, others
• Synchronized content services– Via Audio Content Recognition (ACR)– Broadcaster (& user) driven interactivity– Synchronized content, displayed off the main
screen (live or time-shifted)
• “Best available screen” concept– In-home network content redistribution
Hybrid TV• Broadcast content + broadband enhancements • Multiple proposed formats today
– HbbTV (Europe)– Hybrid-Cast (NHK)– Media Fusion (Sony)– MPEG Media Transport (MMT)– Open Hybrid TV (OHTV, Korea)– CableLabs Enhanced Television (EBIF)– Yahoo Connected TV
Relevant ATSC Activities• Planning Team 3 (PT-3) studied Internet-Enhanced TV
– Final Report completed in late 2011
• Non-real Time (NRT 1.0) standard nearing completion
• ATSC 2.0 initiative– Triggerable Declarative Objects (TDOs)
– Second Screen standardization?
– TG1/S11 Specialist Group on ATSC 2.0
• 3D content/enhancement via Internet?
• Mobile DTV rollout– Devices likely to have online connectivity
• ATSC 3.0: Next Generation DTV
Third-Party Activities• Converged EPGs/DVRs
– TiVo, Boxee LiveTV, Channel Master TV
• Other third-party service-provider attempts– JumpTV, iCraveTV, Joost, ivi, FilmOn, Bamboom/Aereo
• Third-party place-shifting devices– Slingbox, Monsoon, Sony PlaceFreeTV, TV2me, others
• Authentication– Syncbak, Open Authentication Technology Committee
• Third-party Content Protection Platform– UltraViolet (DECE)
