it’s up to you!
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It’s Up to You!. Judith S. Okulitch M.S. Oregon Office of State Fire Marshal North Carolina Fire and Life Safety Conference February, 2011. Oregon Office of State Fire Marshal. Learning Objectives. Identify a proactive educational approach to reduce youth set fires - PowerPoint PPT PresentationTRANSCRIPT
It’s Up to You!
Judith S. Okulitch M.S.Judith S. Okulitch M.S.Oregon Office of State Fire MarshalOregon Office of State Fire Marshal
North Carolina Fire and Life Safety ConferenceNorth Carolina Fire and Life Safety ConferenceFebruary, 2011February, 2011
Oregon Office of State Fire Marshal
Learning Objectives
Identify a proactive educational approach to Identify a proactive educational approach to reduce youth set firesreduce youth set fires
Identify health education standards that need to be Identify health education standards that need to be incorporated into fire safety curriculum to change incorporated into fire safety curriculum to change behaviorbehavior
Identify how media messages are constructed and Identify how media messages are constructed and ways for students to develop critical thinking ways for students to develop critical thinking skills in middle schoolskills in middle school
Oregon Office of State Fire Marshal
2002 2003 2004 2005 2006 2007
Age 9 & under 37% 34% 31% 49% 29% 31%
Age 10 & above 63% 66% 69% 51% 71% 69%
Peak ages for arson arrests 13 – 14 years.
Youth-set Fires
Oregon Office of State Fire Marshal
Generation M: Media in the lives of 8-18 year olds 2032 - 32032 - 3rdrd to12 to12thth graders were graders were
administered questionnairesadministered questionnaires
Conducted by A Kaiser Family Conducted by A Kaiser Family Foundation Study in March 2010Foundation Study in March 2010
Oregon Office of State Fire Marshal
Key Findings Young people today live media-saturated Young people today live media-saturated
lives, spending an average of nearly 71/2 lives, spending an average of nearly 71/2 hours a day with media.hours a day with media.
In the last 5 years, there has been a huge In the last 5 years, there has been a huge increase in media useincrease in media use
An explosion in mobile and online media An explosion in mobile and online media has fueled media usehas fueled media use
Oregon Office of State Fire Marshal
Key Finding –Mobile Media
Cell phonesCell phones
IPodsIPods
MP3 PlayersMP3 Players
Oregon Office of State Fire Marshal
Key Finding –Online Media
–High Speed InternetHigh Speed Internet
–TV content online and Internet GamingTV content online and Internet Gaming
–Social Networking Social Networking
–YouTubeYouTubeOregon Office of State Fire Marshal
Television
Dominates Media ConsumptionDominates Media Consumption 41/2 hours a day41/2 hours a day 59% watch on a TV set at the time of 59% watch on a TV set at the time of
programmingprogramming 41% time shifted or occurs on a 41% time shifted or occurs on a
platform other than a TV setplatform other than a TV set
Media in the 21st Century A youth on average watches over 30 hours of TV a A youth on average watches over 30 hours of TV a
week.week. By 18, the youth will have viewed 200,000 acts of By 18, the youth will have viewed 200,000 acts of
violence including 40,000 murdersviolence including 40,000 murders Television teaches viewers—who have difficulty Television teaches viewers—who have difficulty
discriminating between real life and fantasy—discriminating between real life and fantasy—violence is an acceptable way to solve problems.violence is an acceptable way to solve problems.
TV glamorizes violence.TV glamorizes violence. Media is either telling or selling.Media is either telling or selling.
Oregon Office of State Fire Marshal
Media’s Influence
Today’s youth are immersed in media but Today’s youth are immersed in media but not necessarily media-savvynot necessarily media-savvy
Media often affects – and may even Media often affects – and may even determine – their perceptions about fire.determine – their perceptions about fire.
Oregon Office of State Fire Marshal
Are they (your stakeholders) basing their opinion Are they (your stakeholders) basing their opinion of the fire department on televsion?of the fire department on televsion? BackdraftBackdraft Ladder 49Ladder 49 Rescue MeRescue Me
What are our children learning about the fire What are our children learning about the fire department and fire safety from the media?department and fire safety from the media?
How does this influence their use or misuse of How does this influence their use or misuse of fire?fire?
Fire in the Media
Oregon Office of State Fire Marshal
Fire in the Media-Journal of Burn Care and Rehabilitation -2004
108 hours of children’s programs—1,960 scenes 108 hours of children’s programs—1,960 scenes depicting fire or smokedepicting fire or smoke 39% during the program39% during the program 61% in commercials61% in commercials 64% scenes depicted fire as safe and without 64% scenes depicted fire as safe and without
consequencesconsequences Action adventures accounted for 56% of flame Action adventures accounted for 56% of flame
depictionsdepictions 1 of every 3 minutes of television programming has 1 of every 3 minutes of television programming has
fire or explosionsfire or explosions
Fire Interest Survey-2001
Grades 3-8Grades 3-8 2689 Boys2689 Boys 2629 Girls2629 Girls
Student DemographicsStudent Demographics Fire Safety KnowledgeFire Safety Knowledge Fire Related BehaviorsFire Related Behaviors Attitudes toward ( and beliefs about) fireAttitudes toward ( and beliefs about) fire Reasons for Starting FiresReasons for Starting Fires
Oregon Office of State Fire Marshal
Fire Knowledge
94% received fire education94% received fire education 95% knew that a match could burn down a 95% knew that a match could burn down a
househouse 62% reported having a fire escape plan62% reported having a fire escape plan 94% reported have working smoke alarms94% reported have working smoke alarms 89% knew to crawl low89% knew to crawl low 80% knew to call fire dept from neighbors80% knew to call fire dept from neighbors 29% understood the fire triangle.29% understood the fire triangle.
Oregon Office of State Fire Marshal
Attitudes about Fire
61% like to help adults light or put out fire61% like to help adults light or put out fire 33% report being afraid of fire33% report being afraid of fire 46% reported liking TV shows that show 46% reported liking TV shows that show
fire scenesfire scenes 21% like to play with matches and lighters21% like to play with matches and lighters 47% report setting unsupervised fires47% report setting unsupervised fires
Oregon Office of State Fire Marshal
Just for fun (23%)Just for fun (23%) To destroy something (22%)To destroy something (22%) Because they were bored (19%)Because they were bored (19%) To see what would happen (18%)To see what would happen (18%) To get attention (24%)To get attention (24%)
Oregon Institute on Violence and Destructive Behavior - 2001Oregon Institute on Violence and Destructive Behavior - 2001
Reasons that kids say . . .
Oregon Office of State Fire Marshal
Premise for curriculum development
The media portrayal of fire is The media portrayal of fire is unrealisticunrealistic
The average person, both adult and The average person, both adult and child, has been desensitized to firechild, has been desensitized to fire
In many communities, formal fire In many communities, formal fire education stops at third grade.education stops at third grade.
Fire Education=Fire Survival
Smoke alarms Smoke alarms Home escape planning Home escape planning Stop, drop and roll Stop, drop and roll
Fire safety is an ADULT responsibilityFire safety is an ADULT responsibility
Traditional methods of fire education-young children
Bringing fire trucks to schoolsBringing fire trucks to schools
Sparky Sparky Word puzzles, coloring books, Word puzzles, coloring books, Fire education ended in elementary Fire education ended in elementary
school—K-3school—K-3
Oregon Office of State Fire Marshal
Put a new face onfire education
Media-scapeMedia-scape
Internet, TV, Ipod, MP3, Cell phone, Internet, TV, Ipod, MP3, Cell phone,
Nintendo DSNintendo DS
Fire safety messages must compete in this Fire safety messages must compete in this environment environment
Perception of fire is from the MEDIAPerception of fire is from the MEDIA
It’s Up to You!
Middle school fire awareness and Middle school fire awareness and disaster preparedness curriculumdisaster preparedness curriculum
Oregon Office of State Fire Marshal
The Content
The goal of this curriculum is to help The goal of this curriculum is to help middle school youths develop critical middle school youths develop critical thinking skills and learn to make thinking skills and learn to make responsible choices about fire and life responsible choices about fire and life safety. safety.
Oregon Office of State Fire Marshal
Core Concepts
Accurate knowledge about fire is Accurate knowledge about fire is essential.essential.
Human-caused fire can be prevented.Human-caused fire can be prevented. Fire and life safety skills can be Fire and life safety skills can be
learnedlearned Fire and life safety is a personal Fire and life safety is a personal
responsibility.responsibility.Oregon Office of State Fire Marshal
Wellness Model
Public HealthPublic Health Public SafetyPublic Safety
PersonalPersonalCommunityCommunity
Goals is to increase students abilities to Goals is to increase students abilities to become health and safety conscious become health and safety conscious members of their communitiesmembers of their communities
Goal of EducationGoal of Education ... ... empower students with knowledge empower students with knowledge
and skills they need to understand:and skills they need to understand:how media techniques,how media techniques,cultural perspectives,cultural perspectives,historical eventshistorical eventstechnology,technology,peers and family valuespeers and family values
influences their influences their (fire)(fire) safety behavior? safety behavior?
Why national curriculumsdon’t work
NOT ---Change your clock, change your NOT ---Change your clock, change your battery------OREGON has a 10 yr long life battery------OREGON has a 10 yr long life battery law for smoke alarmsbattery law for smoke alarms
NOT----OPEN Flames in classroom….Fire NOT----OPEN Flames in classroom….Fire Code prohibits open flames in classroomCode prohibits open flames in classroom
Why Fire Ed in Health Education
Each of the health and safety related Each of the health and safety related behaviors that are required by the Dept. behaviors that are required by the Dept. of Education must have a developed of Education must have a developed curriculum.curriculum.
Scope and Sequence Scope and Sequence BenchmarksBenchmarks Assessment StrategiesAssessment Strategies
Oregon Office of State Fire Marshal
Integration with Health Standards Standards were adopted in Feb. 2005Standards were adopted in Feb. 2005 Goal is to prepare students to make healthy Goal is to prepare students to make healthy
and safe decisions and take action concerning and safe decisions and take action concerning personal, family and community.personal, family and community. Ability to obtain,Ability to obtain, Interpret,Interpret, Understand health and safety informationUnderstand health and safety information Develop competence to make good Develop competence to make good
decisions about health and safety.decisions about health and safety.
Oregon Office of State Fire Marshal
The Skills
Common Curriculum GoalsCommon Curriculum GoalsAccessing informationAccessing informationAnalyzing influencesAnalyzing influencesSelf managementSelf managementDecision makingDecision makingGoal settingGoal settingAdvocacyAdvocacyInterpersonal communicationInterpersonal communication
Oregon Office of State Fire Marshal
It’s Up to You!
Lesson Plan #1 –Fire and the Media 1Lesson Plan #1 –Fire and the Media 1 Lesson Plan #2—Fire ScienceLesson Plan #2—Fire Science Lesson Plan # 3- Fire PreventionLesson Plan # 3- Fire Prevention Lesson Plan #4 –Survival SkillsLesson Plan #4 –Survival Skills Lesson Plan #5- ResponsibilityLesson Plan #5- Responsibility Lesson Plan #6—Fire and the MediaLesson Plan #6—Fire and the Media 2 2
Oregon Office of State Fire Marshal
Show Media Clips
Oregon Office of State Fire Marshal
Lesson 1-Fire and the Media 1
Who is telling the story?Who is telling the story? Who is the audience?Who is the audience? How many people did it take to create the How many people did it take to create the
message?message? What are the production roles?What are the production roles? What the various elements that make up the What the various elements that make up the
whole video clip?whole video clip? What is the message about fire?What is the message about fire?
Oregon Office of State Fire Marshal
Backdraft video
What is the message?
It is ok to go back into a burning house It is ok to go back into a burning house to get possessions.to get possessions.
There is no smoke in a fire.There is no smoke in a fire.
What else?What else?
House Clip
House Clip 1
House Clip 2
House Fire Video Clip
How does this compare to Backdraft?How does this compare to Backdraft?
How does the video make you feel?How does the video make you feel?
What techniques were used to create that What techniques were used to create that response?response?
Oregon Office of State Fire Marshal
Fire and the Media 2
A (6) Analysis of mediaA (6) Analysis of media
B (7) Media messages development ( for B (7) Media messages development ( for younger audiences)younger audiences)
C (8) Media messages development (for C (8) Media messages development (for adult audiences)adult audiences)
Oregon Office of State Fire Marshal
Show n Tell Students will complete a storyboard Students will complete a storyboard
planning worksheetplanning worksheet
Students will create a PSA, Powerpoint, Students will create a PSA, Powerpoint, radio PSA, posterradio PSA, poster
Northwest Academy constructed projectsNorthwest Academy constructed projects
Oregon Office of State Fire Marshal
Under Measure 11
Video ProjectVideo Project
Oregon Office of State Fire Marshal
Oregon Office of State Fire Marshal
OSFM commitment to HKLB
FundingFunding $80,000 2009-11 budget $80,000 2009-11 budget
Coordination with local fire departmentsCoordination with local fire departments
Training for technical assistance Training for technical assistance
Website Address:
www.oregon.gov/OSP/SFM
503-934-8230503-934-8230
Oregon Office of State Fire Marshal