online networking: it’s not what you know, it’s who you know

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Online Networking: Online Networking: It’s Not What You Know, It’s Who It’s Not What You Know, It’s Who You Know You Know Edward C. Miller March 10, 2009 NJALA Created by Shana A. Gillis

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Brief overview of online networking with a detailed discussion of LinkedIn and how it can be used as tool for client relationship management and business development.

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Page 1: Online Networking: It’s Not What You Know, It’s Who You Know

Online Networking:Online Networking:It’s Not What You Know, It’s Who You It’s Not What You Know, It’s Who You

KnowKnow

Edward C. Miller

March 10, 2009

NJALA

Created by Shana A. Gillis

Page 3: Online Networking: It’s Not What You Know, It’s Who You Know

Representation of real world networking activity Cultivate contacts in a NOW society

○ Meet people○ Elevator speech: who you are & what you do○ Exchange contact information○ Follow-up○ Develop mutually-beneficial relationship

Up-to-date information on contacts Reconnect Expand network through existing connections, referrals

Online Business NetworkingOnline Business Networking

Page 4: Online Networking: It’s Not What You Know, It’s Who You Know

Common Sense CaveatCommon Sense Caveat

Assume everything you post (and you don’t post) on internet is public, regardless of privacy settings

Lawyers: Qualify your comments and responses○ An opinion and not advice○ Not the establishment of any type of attorney-client

relationship

Post with any other ethical considerations in mind

Page 5: Online Networking: It’s Not What You Know, It’s Who You Know

vs.vs.

only allows a relatively small picture, which you select

does not have public messages

does not have a portion specifically dedicated to personal information

allows others to post pictures of you and tag them to your profile

has a function for private messages, but its “Wall” function allows public messages

is specifically designed to share personal information, if you choose

Page 6: Online Networking: It’s Not What You Know, It’s Who You Know

Formed in 2001 Free service 35 million+ users Most accepted business network Business-focused Simple, user-friendly Searchable

○ Internally: Individuals, Companies, Groups○ Externally: Google, Yahoo! & other search engines

Page 7: Online Networking: It’s Not What You Know, It’s Who You Know

LinkedIn is a tool.

It does not do the work for you.

You have to put effort in to it

to get value out of it.

Page 8: Online Networking: It’s Not What You Know, It’s Who You Know

Create & Complete Profile○ Current & past positions with description of your work○ Education & other credentials○ Summary of your “expertise”○ Company website○ Interests○ Groups & Associations○ Honors & Awards○ Recommendations

Page 9: Online Networking: It’s Not What You Know, It’s Who You Know

Add Connections○ Import contacts from e-mail accounts ○ Search○ Add people to your network

with a personalize message

○ Make and ask for “Introductions” to connection’s network

Join Groups○ Alumni Associations○ Trade Associations○ Industry-related inGroups○ Fraternities & Sororities

Page 10: Online Networking: It’s Not What You Know, It’s Who You Know

Communicate○ “Answers”○ Join Group Discussions ○ Send message to connections on upcoming events or

interesting articles○ Update status

Other Applications○ SlideShare: Upload and share your presentations or

check out presentations of colleagues○ BlogLink: Connect your blog to your profile and share

with connections

Ed …

Ed is networking on LinkedIn.

Page 11: Online Networking: It’s Not What You Know, It’s Who You Know

LinkedIn is a tool.

It does not do the work for you.

You have to put effort in to it

to get value out of it.

Page 12: Online Networking: It’s Not What You Know, It’s Who You Know

Questions & AnswersQuestions & Answers