ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
TRANSCRIPT
BOOSTING YOUR
SOCIAL MARKETING
Jeff Ferguson // CEO, Fang Digital Marketing
Inside Social Marketing East 2013
78% insert copy here. Blah blah blah blah
TYPES OF PROMOTED POSTS
Facebook Paid Media
Sponsored Stories
Sponsored Stories
Page Post Ads
Promoted Posts/Boost
Promoted Posts/Boost
Types of Promoted Posts
• Sponsored Story– An ad that appears to come from a friend about
them, engaging with a page, app, or event that a business, organization, or individual has paid to highlight.
• Page Post Ad– An ad that can be shown to everyone on Facebook and gets
additional paid distribution among fans.
• Promoted Post or “Boost”– A regular post by an individual or company that is “boosted”
into a type of ad so that extends its reach by getting shown to more friends or fans (or friends of fans, or more) on a flat rate.
THE LIKE IS A LIE
Why I Love Boosted Posts
Why I Love Boosted Posts
Why I Love Boosted Posts
Why I Love Boosted Posts
Why I Love Boosted Posts
HOLY CRAP!665% Increase
in Reach!!
Why I Love Boosted Posts
WHEN TO USE/WHEN TO NOT
With Great Power…
ROI doesn't change with each new media channel that comes
on the scene.
ROI doesn't change with each new media channel that comes
on the scene.
“Engagement”isn’t ROI, or even a KPI.It’s a diagnostic metric.
When To Use
When the
ENGAGEMENT
leads to your
TRUE KPI
When To Not
When the
ENGAGEMENT
DOES NOT
lead to your
TRUE KPI
IN CLOSING…
In conclusion,
use boosting to get to a HIGHER LEVEL.*
http://hub.am/1b2vMQZ
