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A Move to IMS

ISKRATEL BUSINESS COMMUNICATIONS

A Solution Suite for Business Customers

Business Communications as a Cloud Service

The internet has taken corporate communications onto a new level. Privately owned and maintained PBX systems with geographically limited communication-service offers have been transformed into universal, decentralized, communication platforms. This means that service providers now, finally, have the opportunity to offer business users the communication services they actually need to accomplish their business goals.

Cloud services have sparked the imagination with visions of flexible charging models and instantly available service resources. The approach is simple: rather than investing in equipment, companies subscribe to a service and pay for the resources they actually use.

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Cloud-based business communications systems introduce multiple key features:

• Asingleuser identity: for mobile, fixed and web-based interaction. The result is global accessibility and no missed calls.

• RichCommunicationServices: instant messaging (IM), presence status and file sharing for simplified collaboration and the elimination of disturbances at work.

• Self-Care: allows employees to autonomously manage their own communication preferences.

Iskratel Business Communications (IBC) hostedservices represent a powerful and competitivealternativetoOver-The-Top(OTT)serviceproviders.

ADD-ONSERVICES,MOBILITYANDSELF-CARESERVIBILITY

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Communications Serving Business Needs

Business communications are expanding beyond the simple voice and data-transfer services. Every employee now uses multiple communication channels, likevoice services, mobile connectivity, and presencestatus. Furthermore, chat and collaboration clients are increasingly becoming a necessity.

The IBC communication suite substantially reducescosts,enhancesproductivityandimprovescustomerservice. It minimizes travel needs, accelerates project implementations, shortens the time-to-market for new, profitable products and helps startups become mature and competitive market players.

A Customizable Communication SolutionTo meet the distinct communication needs of heterogeneous business environments, Iskratel has designed different levels of communication services. The IBC solution is available as a Basic or as an Advancedsuite of communication services that gives employees the best-possible range of communications tools.

TheIBCgivesemployeesthefreedomtochoosewhenandhowtocommunicate.Thewaytocommunicateischosenwithrespecttothecustomer,content,networkandend-userdevice.

Flexible Applications

Receptionist:•managing external

calls•easy contacts

search and simple call transfer using a desktop application

Executive:•private line•direct call pick up•push-to-talk

PowerUsers:•watch over colleagues’

availability•easy contacts search

and simplified call establishment with click-to-call functionality

Secretary:•managing

the executive communication channels, even mobile, from a desktop workstation

MobileUser:•availability

anywhere•mobile office

GroupAdministrator:•easier and efficient

web-based management of communication services

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Simplifying Business Communications

Softphones and smart mobile phones have allowed enterprises to rediscover the variety of businessdialingand call-routing options. The IBC solution simplifies everyday communications in four ways:

Grouping the EmployeesMultiple Centrex Groups are recommended for dispersed and autonomous company locations. Always-accessible employees are essential for a positive corporate image. By grouping the extension numbers into a single hunting group, an incoming call is delivered to an available team member.

Identifying the Caller Callpresentation is used to increase accessibility, e.g., in the case of an unanswered call, or it can be used for call control or distribution.

To determine a caller and the person being called, an employee receives a nameandnumberpresentation for incoming and outgoing calls. The employee also sees a short number presentation for internal calls and a standard number presentation for external calls.

Improved AccessibilityDuring an active call, the user receives an incoming-call indication. A set of services provided for the successful completion of calls in such cases:

•The call-completion service offers the caller who encounters busy or no-reply conditions the option to set a call-backrequest and complete the requested call as soon as the called subscriber is available.

•Using thecall-hold service, the user switches between calls and later decides which conversation will be continued or terminated.

•Push-to-Talk enables the executive to instantly reach his/her secretary without waiting for a response.

Seamless Call HandoverThecall-offeringservices enable seamless call handover to the most suitable device. This allows users to continue the conversation on a mobile phone while leaving an office or to continue the conversation on a PC when returning to the desk.

Callforwarding redirects calls as afollow-meservice or on a spur-of-the-moment decision as acall-deflectionservice. The service is executed depending on the time interval of the day (e.g., NightService).

When using the call-transfer service a user executes a blind transfer during ringing or terminates the consultation call.

Global Office – Keeping Employees Connected Many business users have daily experience of the frustration of delayed communications and the inability to reach co-workers or partners in real-time. Mobile devices have not solved this issue. As more people spend their time managing their communications across multiple phone numbers, voice mailboxes, social networking and email accounts, their ability to accomplish work tasks drops significantly.

IBC keeps the company connected •Single Number Identity makes the employees

presentable and accessible on a single number. It enables simultaneous ringing on multiple devices (mobile, fixed-line, PC), prevents missed calls and eases the handling of multiple connections.

•MultiDeviceUser(MDU) enables the same call control and uniform service profile for any device. During a call the employee handles additional incoming calls on the active communication device without interruption. This gives the employee a much better user experience than conventional parallel ringing.

The IBC solution enables the use of the entirebusiness-phonesystem-featuresetateverylocation.

InstantMessage

Shortmesssageservice

Available

Do not disturb

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Team Collaboration and Improved Productivity

Instant messaging (IM) is becoming a superior communication channel for collaboration and the generation of new ideas. IM replaces as much as 1.5 hours (source: Computer & Standard Interfaces) of wasted time during the day with instant responses, transparent communications and reduced communication noise.

Global Office – Keeping Employees Connected •Fixed-MobileConvergence enables

IBC business communication services on the mobile phone. Mobile employees seamlessly handover the calls to their desk phone and cut the amount of in-building wireless minutes.

•Remote office business featuresenable the use of an entire range of communication options on the road. Mobile terminal has the same set of communication services (uniform service profile, identity, employees’ presence status) as on the desktop Softphone application.

IBC Makes the Collaboration SimpleRich Communications Services (RCS) add an entire group/personal directory of contacts, IM, file transfer and short messaging service on the PC and various mobile handsets (iPhone and Android). RCS make sure employees stay connected, responsive and productive under just about any circumstances. RCS support the sharing of ideas, provide direction and help finish tasks on time.

Presence Status: encourage communication at the right timeThe Presence Status represents a user’s availability and willingness to communicate. “Available” is the only state in which a user is both available and willing to communicate. To make current accessibility visible to other colleagues is critical when avoiding unnecessary disturbances during the working process.

Enriched communication services boost businesscollaboration and responsiveness and help organizationskeeppacewithtoday’smobilebusinessenvironment.

Wireless Number

Mobile Number

Fixed Number

Multi-deviceUser(MDU)Fixed line GSM/Smart PhoneSoftphone

TheIBCsolutionintroducesconvenience,flexibilityandtheubiquitousreachofbusinesscommunicationsfeatureswherevertheemployeesare.

Statuschangealerts

Documentsharing

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Easily Manageable IBC Services

• Service providerThe service provider administrator greatly simplifies the provisioning of IBC services for the service provider. The included management is appropriate for Telco staff, which maintains IBC services and enables the business customer’s services and does not need a thorough technical knowledge of the system specifics.

• Self-Care for enterpriseThe business user sees the Self-Care Service as a way to quickly change the system settings for a single user or for a group of users in accordance with current business demands. As a result, the service provider optimizes the number of personnel needed for the service administration of each business customer.

Self-CareisawebportalforIBCprovisioning.Itliterallyputstheservicesintothehandsofthebusinessusers.

TheServiceProviderAdministrator creates enterprise administrators, navigates through different business groups, modifies enterprise administrators’ privileges, collects statistics on services usage and holds an overview of the individual enterprise administrators.

TheEnterpriseAdministrator enables administrative personnel to provision user and service profiles for individual employees or various groups of employees. Administrative personnel groups the users by organizational groups, provisions group services and provisions basic or rich telephony services. Access to the call history enables call-usage supervision for a single employee or group of employees.

TheUserAdministratorgives the employee the possibility to adjust their profiles and service settings without the involvement of the administrative personnel.

TheIBCservicesaremanagedattheserviceproviderandenterpriselevels:

allows each employee to change personal service settings online.

gives the service provider simplified provisioning for every company with IBC.

provisions the user profiles and communications services for all the

employees within the company.

ENTERPRISEADMINISTRATOR

SERVICEPROVIDERADMINISTRATOR

USERADMINISTRATOR

ENTERPRISEADMINISTRATOR

USERADMINISTRATOR

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Positive Effects of IBC Implementation

Benefits for Companies The key benefit of investing in the IBC business communication solution is a single provider for theentirerangeofcommunicationservices. Until recently, companies have been investing in separate stand-alone and device-specific services. In order to provide sufficient performance and support, companies were obliged to cooperate with multiple service and equipment providers.

To migrate to a hired, single-provider, communication solution means greatsavingsintimeandmoney. What is more, the range of available communication services is greatly expanded. As a consequence, both employee satisfaction and productivity improve.

The IBC solution offers greater flexibility to add new product capabilities that customers request or particularly when considering expansion at existing or new locations. There are no hidden costs such as hardware, annual maintenance fees, or internal support personnel. Rather, they are charged a monthly service fee and perhaps a small setup fee.

It is important for the companies without an existing communication system to reduce any unnecessaryextra costs and to avoid equipment and failureconcerns.Companies with an existing communication system have the opportunity to leverage the existing system with PBX integration or overlay services.

Benefits for Service providersThe service provider retainscustomers because of its well-established business relationship and the wholesale solution. Business customers are more satisfied with the services provided, and as a result, customer loyalty increases.

Besides regular offerings (mostly voice-channel subscriptions), the service provider gains additionalrevenue with the subscription for IBC services, like a single number identity, licenses for rich communication services and Service Level Agreements for uninterrupted communications.

Differentiated offering of mobile, unifiedcommunicationservicesbringstheserviceproviderapossibility togrowitscustomerbaseandensureitsrevenuegrowth.

Business communications no longer represent acostlyinvestmentinalargeproprietarysystem;theyhave become a service, instantly available to thecompanies,theiremployeesandpartners.

REMARK: Case for 200 business users

Thousands

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

140 €

120 €

100 €

80 €

60 €

40 €

20 €

0 €Years

Upgradeofobsoleteequipment

Initialinvestment

CAPEX

OPEX

Differentation from competitor

Additional Revenue

Customer retention

TCOofcompany’sPBX

TCOofIBCservices

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Iskratel’s SI3000 brand portfolio consists of three main product families:

- SI3000 Access Plane product family

- SI3000 Control Plane product family

- SI3000 Application Plane product family

OUR EXPERIENCE - YOUR SUCCESS

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Iskratel, d.o.o., KranjLjubljanska c. 24a, SI 4000 Kranj, SloveniaPhone: +386 (0)4 207 2000, Fax: +386 (0)4 207 2712

e-mail: info@iskratel.siwww.iskratel.com

Iskratel Electronics, Ljubljanska cesta 24a, SI 4000 Kranj, Slovenia, phone: +386 (0)4 207 34 96, fax: +386 (0)4 207 29 91, e-mail: info-ite@iskratel.si, www.iskratel-electronics.siIskrateling, Ljubljanska cesta 24a, SI 4000 Kranj, Slovenia, phone: +386 (0)4 207 62 76, fax: +386 (0)4 207 62 77, e-mail: info@iskrateling.si, www.iskrateling.comMonis, Oktyabrskoy revolucii str. 99, UA – 61157 Harkov, Ukraine, phone: +380 577 15 80 00, fax: +380 577 15 80 16, e-mail: monis@monis.com.ua, www.monis.com.uaIskrauraltel, Komvuzovskaya str. 9a, 620137 Yekaterinburg, Russian Federation, phone: +7 343 210 69 51, fax: +7 343 341 52 40, e-mail: iut@iskrauraltel.ru, www.iskrauraltel.ruIskrabel, Harkovskaya str. 1/601, BY - 220073 Minsk, Belarus, phone: +375 17 213 03 36, fax: +375 17 251 74 59, e-mail: pihtin@iskrabel.byIskracom, Naurizbay batyra 17, office 213, 050004 Almaty, Kazakhstan, phone: +7 327 2917 166, fax: +7 327 2917 166, e-mail: iskracom@mail.ruITS Iskratel Skopje, Kej 13 Noemvri, Kula 4, 1000 Skopje, Macedonia, phone: +389 2 323 53 00, fax: +389 2 323 53 99, e-mail: info@its-sk.com.mk, www.its-sk.com.mk

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Iskratel is a leading developer of customized and highly integrated communications solutions for rapidly evolving convergent networks. Excellence in providing cutting-edge network elements and infrastructural configurations places the company among the visionaries of global technologies. Having more than 1000 employees, with over 350 in affiliated companies in more than 30 countries, ensures the full compatibility of our network solutions in different markets and for various network specifics. Additionally, the entire portfolio of SI3000 products corresponds to all international standards, including ETSI, Broadband Forum, Metro Ethernet Forum and others.

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