Frances  Brown,  Coventry  University  •  4rownwork@gmail.com  •  @4rownwork  

Crea%ve  Enterprise  Educa%on  in  Higher  Educa%on  -­‐ Views  from  Art  and  Design  Subject  Lecturers  

Working  Paper  

Frances  Brown  Coventry  University  

Frances  Brown,  Coventry  University  •  4rownwork@gmail.com  •  @4rownwork  

SCHOOLS + FE

ECONOMY

HIGHER EDUCATION

Family

Primary StakeholderSecondary StakeholderTertiary Stakeholder

USER Students +Graduates

EDUCATORSCREATIVE

ENTERPRISEEDUCATION

EMPLOYERS

STUDENT + GRADUATEINTERNS

EMPLOYEES

INDUSTRY ENGAGEMENT

USER

SupportStaff

Board +Directors

Gov’t

SUPPORT

SOCIETIES

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RESEARCHERS

INDUSTRY

“Service  design  takes  a  more  holis4c  look  at  the  demand,  supply  and  strategy  of  a  service.  You  cannot  separate  in  any  challenge  or  project  the  look  and  feel  of  the  service  and  the  opera4ng  systems,  processes  and  resources  that  deliver  it.”  Engine  (2009)  

Frances  Brown,  Coventry  University  •  4rownwork@gmail.com  •  @4rownwork  

“…  understanding  value  and  the  nature  of  rela4ons  between  people  and  other  people,  between  people  and  things,  between  people  and  organiza4ons  of  different  kinds,  are  now  understood  to  be  central  to  designing  services.”  (Kimbell,  2010)  

Frances  Brown,  Coventry  University  •  4rownwork@gmail.com  •  @4rownwork  

“Most  ins4tu4ons  seem  to  value  professional  development  for  all  students  but  there  are  widely  differing  levels  of  support  and  security  from  no  support  or  resources  and  low  security  in  future  to  large  scale  funded  departments  and  programs  that  are  fully  supported  and  accepted  as  part  of  ins4tu4onal  culture.”  Enterprise  Educator  (Brown,  2010)  

Frances  Brown,  Coventry  University  •  4rownwork@gmail.com  •  @4rownwork  

Knowledge +Understanding

Promotion +Recognition

Alumni + Industry

TimingResistanceEngagement + Flagging

Frances  Brown,  Coventry  University  •  4rownwork@gmail.com  •  @4rownwork  

Communication Satisfaction +Understanding

Experience +Learning

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SERVICE STRATEGY

Informing Content + Delivery

HEI

Effectiveness + Sharing

Improved...

Subject Staff

Students Graduates