is20g new york chris saraceno day 2 secrets of the best automotive sales consultants
TRANSCRIPT
“Secrets of the Best Automotive Sales Consultants”
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1. They plan their day the night before in writing.
2. They show up for work early.
Successful Sales Consultantsin the Automotive Industry
do the Following…
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3. They spend a half hour to an hour on product and/or skill training.
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4. Keep in touch with customers and prospects.
5. Remain proactive in assisting the customer’s entire household.
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6. Distribute three to five business cards every day outside of the dealership.
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7. One or two days a week, they schedule themselves in the Service Lane.
• The goal is to greet current customers and get them to drive and evaluate new vehicles.
Note: There are many products in the market which help regulate your dealership database.
Examples Include:DealerPeakService TurnAutoAlertDealer WizardDriving Loyalty
8. The “best” Sales Consultants tell everybody aboutthe history of the company. They explain why theychose to work here.
9. They follow the Sales Process of the dealership without question.
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10. They possess the following attributes: a competitive nature, an enthusiastic drive, a positive attitude and passion, and a STRONG sense of urgency in making the sale.
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11. When at work, they generally only associate with other high achievers, and not low performers! Like top athletes and millionaires, they associate with their peers.
12. The “best” Sales Consultants meet with their manager on a daily basis. They look to their manager and other top performers for constructive criticism and advice for improvement.
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• The “best” Sales Consultants always keep their managers involved.
13. The Sales Consultants should have a alternate plan and or a vehicle to show their customer.
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14. They act as if they own their own business and reinvest in that business. They spend 5% of their commission income in marketing themselves.
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15. They become prominent in the community, as a volunteer, town official, or in some other capacity. Therefore, people already feel comfortable with them when they meet them in the dealership showroom.
There is no simple answer how to becomethe “best” Sales Consultant in the automotive industry.
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These are the consultants that become Leaders in sales in their dealerships and move forward In their careers to become general managers, or Dealership owners. Ultimately, they enjoy the highest Levels of financial success and achievement.
Now we know what the Best SalesConsultants do on a Daily Basis to Excel!
Where do we find them?
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EVERYWHERE• CUSTOMERS
• FRIENDS
• RELATIVES
• SHOPPING MALLS
• RESTAURANTS
• JOB FAIRS
• SALES AND SERVICE SPECIALISTS
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To Build the Best Sales Teams You Need a Great Leader!
Aptitude: A natural tendency to do something well; potential or acquired capacity or ability.
The Best Sales Leaders look to recruit or hire people with:A proven track record of successPrevious work experienceLife experience
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The Best Sales Leaders…
Are prepared before the interview and focused during the interview. Have specific structured legal interview questions. At Kelly Automotive Group, we use Hire The Winners Car Sales
Simulator and their structured legal questions for our interview. Share specifics of what it takes to excel in automotive sales. At
Kelly Automotive Group, we review “The Secrets of the Best Automotive Sales Consultants.”
Share advancement opportunities and team member success stories.
Explain the mentoring/training program in place to set Sales Consultants up to succeed.
Share what you like best about working for your company. Show you care about the applicants’ personal and professional
growth.
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When Do the “Best” Sales Leaders Stop Recruiting?
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The “best” sales leaders are fanatical about recruiting and hiring the best people.
Congratulations!
I noticed your great service today! We’re always looking for top performers to join our team. Call me: Chris Saraceno at (321) 960-6133 to discuss the opportunity in total confidence!
Flexible scheduling President’s Club for top performers Our average team member made $60,000.00 last year! Health and life insurance Generous 401K Paid vacations Great initial and on-going training Promotions based on performance, not tenure
You’ll be surrounded by winners driven by a Vision to be the best!
This is what we hand out at Kelly Automotive Group
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Sales Leaders use the Best Resources to Recruit and Hire
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LinkedIn, Career Builder, Facebook, Twitter, Craig’s List Dealership Website Posts & Databases Automotive recruiting companies such as Dealer
Synergy, AutoMax, Hire The Winners, TK Worldwide etc..
“OR”
DO NOT GET STUCK IN THE TYRANNY OF THE
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If you would like a copy of any of the information provided here today
Please contact Chris Saraceno:321.960.6133
www.chrissaraceno.comhttps://twitter.com/ChrisBSaraceno
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