is your team actually using that new technology?
TRANSCRIPT
IS YOUR TEAM ACTUALLY USING THAT NEW
TECHNOLOGY?
Most likely they are not. If there is one thing I’ve
found consistently in both the corporate world and in academia, it’s that you can’t use too many tools. If the technology
becomes a part of the job that must be done, the
tool must be used. Choosing a few tools, and
getting the entire organization accustomed to using them, is the best way to ensure adoption.
It is tempting to try to incorporate new ones,
but as this article states, focus is often on deployment, not
adoption.
A few key tools are all we can expect in
terms of adoption, so transitions must be incorporated into
any new decisions. Investment into something new
comes at a cost – and work functions become about the technology instead of the task at hand until the adoption is
complete.
Here’s how to better lead the transition to new, digital marketing ways of working:
1) Do Fewer Things Better
You can’t jump on every new technology.
Focus on ones that will create
real value—and that you believe you can execute.
2) Plan And Budget For Adoption From The Start
Communicate the value of adoption to
your employees.
Take into account the
people, processes, and
structural changes, and
budget for training.
3) Lead By Example
Model the change you want to see happen. For
instance, you can participate
on digital platforms and experiment
with new ways of
collaborating and
connecting with
employees.
4) Engage HR Early
When relevant, encourage HR
to take a leadership role
in the transformation
. It will be essential for
them to adapt management
and HR processes so
the new practices get
institutionalized.